EU: Mowers - Market Report. Analysis and Forecast To 2020

EU: Mowers Market Report.
Analysis and Forecast to 2020

2015 Edition | Sample Report
Copyright IndexBox Marketing, 2015
e-mail: info@indexbox.co.uk
www.indexbox.co.uk
Sample Of Market Report
EU: Mowers Market Report. Analysis and Forecast to 2020
TABLE OF CONTENTS
1. INTRODUCTION
1.1 REPORT DESCRIPTION
1.2 RESEARCH METHODOLOGY
2. EXECUTIVE SUMMARY
2.1 KEY FINDINGS
2.2 MARKET TRENDS
3. MARKET OVERVIEW
3.1
3.2
3.3
3.4
3.5
MARKET VOLUME AND VALUE

TRADE BALANCE
MARKET STRUCTURE BY COUNTRIES
MARKET OPPORTUNITIES BY COUNTRIES
MARKET FORECAST TO 2020
4. DOMESTIC PRODUCTION
4.1 PRODUCTION IN 2007-2013
4.2 PRODUCTION BY TYPES
4.3 PRODUCTION BY COUNTRIES
5. IMPORTS
5.1
5.2
5.3
5.4
IMPORTS IN 2007-2013
IMPORTS BY TYPES
IMPORTS BY COUNTRIES
IMPORT PRICES BY TYPES AND COUNTRIES
6. EXPORTS
6.1
6.2
6.3
6.4
EXPORTS IN 2007-2013
EXPORTS BY TYPES
EXPORTS BY COUNTRIES
EXPORT PRICES
7. PRICES AND PRICE DEVELOPMENT

7.1 PRODUCER PRICES ON THE DOMESTIC MARKET
7.2 PRODUCER PRICES ON THE NON DOMESTIC MARKET
8. RETAIL TRADE AND TURNOVER
8.1 MAJOR TRADE CHANNELS
8.2 PRICE STRUCTURE
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9. BUSINESS ENVIRONMENT OVERVIEW

9.1 STRUCTURAL PROFILE
9.2 COUNTRY ANALYSIS
9.3 SIZE CLASS ANALYSIS
10. COMPANY PROFILES
1. Andreas Stihl AG & Co. KG
2. Bosch Lawn & Garden
3. Deere & Company
4. Global Garden Products ITALY SPA
5. MTD Europe
6. ETESIA S.A.S.
7. Viking GmbH
8. Makita UK
9. Countax
10. Stiga AB
LIST OF TABLES
Table 1: Key Findings
Table 2: Dynamics Of Market Volume, In Physical Terms, 2007-2013
Table 3: Dynamics Of Market Value, In Euro, 2007-2013
Table 4: Per-Capita Consumption, By Country
Table 5: Market Structure By Types In Volume Terms, 2013
Table 6: Comparison Of Consumption, Production And Imports, By Country, In Volume
Terms
Table 7: Production Of Mowers, In Physical And Value Terms, By Type, 2007-2013
Table 8: Production Of Mowers, In Physical And Value Terms, By Country, 2007-2013
Table 9: Imports Of Mowers, In Physical And Value Terms, By Type, 2007-2013
Table 10: Imports Of Mowers, In Value And Physical Terms, By Country Of Origin, 20072013
Table 11: Import Prices Of Mowers, By Type and Country Of Origin, 2013
Table 12: Exports Of Mowers, In Physical And Value Terms, 2007-2013
Table 13: Exports Of Mowers, In Physical And Value Terms, By Country Of Destination,
2007-2013
Table 14: Export Prices Of Mowers, By Type and Country Of Destination, 2007-2013
Table 15: Producer Prices For Mowers, 2013, By Country
Table 16: Producer Prices In Industry, Domestic Market - Monthly Data (2010 = 100), By
Country
Table 17: Producer Prices In Industry, Domestic Market - Annual Data (2010 = 100), By
Country
Table 18: Producer Prices In Industry, Non Domestic Market - Monthly Data (2010 =
100), By Country
Table 19: Producer Prices In Industry, Non Domestic Market - Annual Data (2010 = 100),
By Country
Table 20: Key Indicators, Type Of Manufacture Of Machinery And Equipment, 2011
Table 21: Largest And Most Specialised Countries In Manufacture Of Machinery And
Equipment
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Table 22: Number Of Persons Employed By Enterprise Size Class, Manufacture Of

Machinery And Equipment, 2011
Table 23: Value Added By Enterprise Size Class, Manufacture Of Machinery And
Equipment, 2011
LIST OF FIGURES
Figure 1: Mowers Market Volume, In Physical Terms, 2007-2013
Figure 2: Mowers Market Value, In Euro, 2007-2013
Figure 3: Mowers Market Structure Domestic Supply Vs. Imports, In Physical Terms,
2007-2013
Figure 4: Mowers Market Structure Domestic Supply Vs. Imports, In Value Terms,
2007-2013
Figure 5: Trade Balance, Mowers, In Physical Terms, 2007-2013
Figure 6: Trade Balance, Mowers, In Value Terms, 2007-2013
Figure 7: Consumption, By Country, 2013
Figure 8: EU Imports In Terms Of Value, Growth And Share
Figure 9: Market Forecast To 2020
Figure 10: Production Of Mowers, In Physical Terms, EU-28, 20072013
Figure 11: Production Of Mowers, In Value Terms, EU-28, 20072013
Figure 12: Production Of Mowers, By Type, 2013
Figure 13: Production Of Mowers, By Country, 2013
Figure 14: Production Of Mowers, In Value Terms, By Countries, 20072013
Figure 15: Imports Of Mowers, In Physical Terms, EU-28, 20072013
Figure 16: Imports Of Mowers, In Value Terms, EU-28, 20072013
Figure 17: Imports Of Mowers, By Type, 2013
Figure 18: Imports Of Mowers, In Physical Terms, By Type, 2007-2013
Figure 19: Imports Of Mowers, In Value Terms, By Type, 2007-2013
Figure 20: Imports Of Mowers, In Physical Terms, By Country Of Origin, 2013
Figure 21: Imports Of Mowers, In Physical Terms, By Country Of Origin, 20072013
Figure 22: Imports Of Mowers, In Value Terms, By Country Of Origin, 20072013
Figure 23: Import Prices Of Mowers, By County of Origin, 2007-2013
Figure 24: Import Prices Of Mowers, By Type, 2007-2013
Figure 25: Exports Of Mowers, In Physical Terms, EU-28, 20072013
Figure 26: Exports Of Mowers, In Value Terms, EU-28, 20072013
Figure 27: Exports Of Mowers, By Type, 2013
Figure 28: Exports Of Mowers, In Physical Terms, By Type, 2007-2013
Figure 29: Exports Of Mowers, In Value Terms, By Type, 2007-2013
Figure 30: Exports Of Mowers, In Value Terms, By Country Of Destinations, 2013
Figure 31: Exports Of Mowers, In Physical Terms, By Country Of Destinations, 2007
2013
Figure 32: Exports Of Mowers, In Value Terms, By Country Of Destinations, 20072013
Figure 33: Export Prices Of Mowers, By County of Destination, 2007-2013
Figure 34: Export Prices Of Mowers, By Type, 2007-2013
Figure 35: Producer Prices In Industry - Domestic Output Price Index - In National
Currency
Figure 36: Producer Prices In Industry Non-Domestic Output Price Index - In National
Currency
Figure 37: Price Structure
Figure 38: Relative Importance Of Enterprise Size Classes, Manufacture Of Machinery
And Equipment, 2011
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1. REPORT DESCRIPTION
The report provides an in-depth analysis of the EU mowers market. It presents the latest
data of the market size and volume, domestic production, exports and imports, price
dynamics and turnover in the industry. The report shows sales data, allowing you to
identify the key drivers and restraints. You can also find a strategic analysis of key
factors influencing the market. Forecasts are included to illustrate how the market will be
transformed in the medium term. Profiles of the leading companies and brands are also
provided.
Countries coverage:
EU (28) - Austria, Belgium, Bulgaria, Czech Republic, Denmark, Germany, Estonia,
Ireland, Greece, Spain, France, Croatia, Italy, Cyprus, Latvia, Lithuania, Luxembourg,
Hungary, Malta, Netherlands, Poland, Portugal, Romania, Slovenia, Slovakia, Finland,
Sweden, United Kingdom.
Product coverage:
Mowers, incl. cutter bars, designed to be carried on or hauled by a tractor
Mowers for lawns, parks or sports grounds, powered non-electrically, with the
cutting device rotating in a horizontal plane
Motor mowers for lawns, parks or sports grounds, powered non-electrically, with
the cutting device rotating in a vertical plane or with cutter bars
Motor mowers (excluding for lawns, parks, golf courses or sports grounds)
Electric mowers for lawns, parks, golf courses or sports grounds
Non-motorized mowers for lawns, parks, golf courses or sports grounds (such as
push cylinder mowers) (excluding with the cutting device rotating in a horizontal.
Data coverage:
Market volume and value
Volume and dynamics of domestic production
Structure of production by commodity groups
Structure of production by regions
Key market players and their profiles
Volume and dynamics of exports/imports
Producer prices, import/export prices
Turnover of retail sales in the industry
Factors influencing the market
Forecast of the market dynamics in the medium term .
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2. EU TRADE KEY FINDINGS

The European Union is a net importer of mowers. In physical terms, imports consistently
exceeded exports from 2007 to 2013. However, the difference in the trade balance was
less significant in value terms due to high export prices.
China, the USA and Japan were the main suppliers of mowers into the EU, with a
combined share of 94.3% of total imports in 2013. The fastest growing suppliers from
2007-2013 were Mexico (+24.4% per year) and China (+7.3% per year). The balance of
the countries showed negative dynamics, namely Turkey (-45.6%), Canada (-19.1%)
and Switzerland (-18.2%).
In 2013, the Russian Federation (21.5%), Norway (15.4%), Switzerland (10.0%),
Australia (6.0%) and Turkey (5.4%) were the main destinations of the EU exports, and
together made up 58.3% of total exports in physical terms. While the share of the
Russian Federation increased, the share of the USA illustrated negative dynamics. The
shares of the other countries demonstrated positive dynamics throughout the analyzed
period.
Germany dominates in the EU mowers trade, while Italy dominates in EU production. In
2013, Germany re-exported 48.4% of its mowers imports. Production in Italy was mainly
focused on meeting domestic demand of the product.
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3. EU-28 IMPORTS
Figure 1: Imports Of Mowers, In Value Terms, EU-28, 20072013
(million EUR)
Imports (million EUR)
% to previous year
800
700
618;7
656;7
574;6
600
618;2
669;2
698;5
220%
719;4
170%
500
120%
400
108%
106%
108%
104%
87%
300
103%
70%
200
20%
100
0
-30%
2007
2008
2009
2010
2011
2012
2013
Source: UN Data
Figure 2: Imports Of Mowers, By Type, 2013

(%, based on units)
Mowers powered, with the cutting

device rotating in a horizontal plane
1;3%
17;2%
Mowers for lawns/parks/sportsgrounds
Mowers, including cutter bars for

tractor mounting
81;5%
Source: UN Data
SOURCE: http://www.indexbox.co.uk/store/eu-mowers-market-reportanalysis-and-forecast-to-2020/
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4. EU-28 EXPORTS
Figure 3: Exports Of Mowers, In Value Terms, EU-28, 20072013
(million EUR)
Exports (million EUR)
% to previous year
450
400
350
220%
423;5
394;5
344;4
170%
332;3
312;0
276;6
300
120%
243;6
250
114%
110%
200
120%
119%
107%
70%
150
71%
100
20%
50
0
-30%
2007
2008
2009
2010
2011
2012
2013
Source: UN Data
Figure 4: Exports Of Mowers, By Type, 2013
(%, based on units)
Mowers powered, with the cutting

device rotating in a horizontal plane
11;7%
6;8%
Mowers for lawns/parks/sportsgrounds
Mowers, including cutter bars for

tractor mounting
81;5%
Source: UN Data
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