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Electronic Dance Music is one of the largest and fastest growing music
genres on YouTube. In Europe, Middle East and Africa, 5 out of the top 10
music channels are Electronic Music focused and include a range of labels,
events and DJs. Electronic Music fans are also some of the most engaged
music fans on and off YouTube -- they attend events regularly and share their
experiences online. What Electronic Music channels have in common are very
loyal audiences that want to engage directly with their music.
Whether you are a label, a DJ or an event producer, YouTube is the place for
you to release original content and engage with your audience.
This guide is designed specifically with Electronic Music labels, DJs and event
producers in mind. It will help you understand and apply Electronic Music
specific strategies so you can find success on the platform.
In addition to highlighting some popular channels in the space, and
explaining top strategies, we have also provided accompanying ways to do it
to help you get started in building a large and sustainable YouTube presence.
Channel Icon
Channel Banner
InVideo Programming
Welcome Video
Channel Section
Thumbnails
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Regularly uploading at least 1 video per month
1-Nov-13
Deniz Koyu shows the making of his track Ruby on /Axtone TV.
Album Announced
Single(s) Released
Content Strategies
Content Strategies
Album teaser/sampler
Live-stream
announcement
Countdown to release
videos
Album Released
Content Strategies
Official audio streams
for all songs
Google+ Hangouts
Livestream launch party
Release studio sessions /
album making-ofs
YouTube is a key platform to get new tracks and videos out to our fans, via our /Armada Music, A State of Trance
and Armin van Buuren channels. Combined with my radio shows and the live streaming of our events, it offers a
valuable promotional platform for our labels and the artists on those labels. - Armin van Buuren
Music Cards
Optimize Off Platform: Match YouTube metadata with the terms used on the following sites:
Musicbrainz, Freebase, AllMusic, Songkick, Wikipedia.
Create Themed Playlists: Playlists drive huge amounts of views and watchtime in Electronic Music.
Create specific playlists around DJs, artist picks, albums and events to extend viewers watch sessions.
Think editorially by keeping these up to date and creating new playlists for specific events.
Curate Playlists: Create curated playlists that include videos from other channels.
Push Engagement: Use annotations, calls to action and descriptions that link to the playlist in order
to drive viewers into the playlist viewing mode.
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/Tisto promotes Season 2 of his YouTube series In The Booth across G+, Facebook, and Twitter
with tracking links to monitor engagement which were embedded across the web.
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iTunes Store
Purchase Links
Google Confidential and Proprietary
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Credits
Thanks!