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lessons in
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LBF International
Excellence Awards
2015 winners
Peter Usborne, founder and
MD of Usborne Books, was
last night presented with the
London Book Fair/Publishers
Association Lifetime
Achievement Award.
The veteran childrens
publisher was among a
number of distinguished
international figures honoured
at the second London Book
Fair International
Excellence Awards, which
shone a spotlight on some
of the 67 countries
represented at the Fair while
also acknowledging the
contribution of such trade
stalwarts as CUP and SAGE.
Nigeria took the laurels
for Copyright Protection,
YPSA (Young Power in
Social Action) of Bangladesh
the Accessible Books
Consortium Award for
Accessible Publishing, and
Croatias Fraktura the
Booksellers International
Trade Publisher Award.
inside:
LIZ THOMSON
TO LEAVE
BOOKBRUNCH
HARPERCOLLINS
PARTY
PHOtos
Rights
round-up
LBF Deals
3
6
8
Stand 2C80
EU Prizes winners
announced
Liz Thomsonfounding
editor of BookBrunch and
a familiar figure in the
British and American book
trade following a career
spanning more than 30
years is to step down from
her role after the London
Book Fair in order to
devote more time to her
musical interests.
I remain fascinated by
the book trade but want to
liberate myself from dayLiz Thomson
to-day news deadlines,
Thomson said. Ive always been more interested in
long-form commentary and, in particular, interviews
with book trade figures, and my work in that regard
made Publishing News distinctive back in the day. The
hundreds of interviews I wrote between 1984 and 2008
were a living history of the book trade. She said that
she was also interested in taking on appropriate
editing projects.
Thomson added: My musical passions have for
too long been subjugated to the demands of my
publishing career and Ive reached a point in my life
where I feel that must change. She is planning a music
festival, to take place in Greenwich Village and backed by
the Mayor of New York, called Bringing It All Back
Home, a celebration of the 1960s folk revival .
Eric Green, CEO of BookBrunch and Business
Development Director of BDS, said: Liz Thomsons
contribution to BookBrunch has been immense and her
skills and knowledge of the publishing industry are
second to none. We wish her well in her new endeavours
and BookBrunch will continue to commission Liz for
appropriate in-depth articles in the future.
Pattersonmore grants
James Patterson has announced the second round of
independent bookshops in the UK and Ireland to receive
grants following his pledge last year to donate 250,000.
Grants totalling 120,000 have gone to 68 bookshops in
the UK and Ireland, funding ventures ranging from
refurbishment and expansion of childrens sections, to
organising a bedtime reading project and pyjama day, to
creating a mobile book bus, as well as more mundane
task such as carpet replacement.
Scout Jane Southern (centre) with agents Clare Alexander (left) and
Sophie Hicks
Ed Victor (centre) with Michael Morrison (left) and Colin Hughes of HarperCollins
GLOBAL
PUBLISHING
SUMMIT
FRANKFURT
TUESDAY,
13.10.2015
THE 7 MARKETS
FOR YOUR
INTERNATIONAL
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Rights round up
In a deal closed on the eve of the London Book Fair, Oberlin College
professor DeSales Harrison has sold his debut novel, THE WATERS
AND THE WILD, to Kate Medina at Penguin Random House (PRH) for
seven figures. PRH signed the novel in a two-book deal from Bill Clegg
English language rights from Sophie Lambert at Conville & Walsh, and
at the Clegg Agency. The Water and the Wild is about a psychiatrist who
will publish in summer 2016. Baggaley said: I first met Megan at UEA
starts to believe that his clients death may not have been suicide. In a
on a publisher visit last year and was aware from an early draft that she
has a unique voice, and one which I found irresistible. I cant wait to
tells the story of New York through the geniuses that have inhabited it
among them, Walt Whitman, Robert Moses, Robert Mapplethorpe, and
Edmund White.
has signed world rights in ALIVE, ALIVE OH! AND OTHER THINGS
reminder that we are all linked by the fact that we are female and that
Andre Deutsch, will reflect on the things that really matter and sustain
we need to stick together and stand up for each other and not compete
against each other. Jerome said that Thorsons had hugely ambitious
plans for the book, and added: We is one of those rare books that
Rachel Cusk, shortlisted for the Folio and Goldsmiths and now the
comes along and just absolutely knocks your socks off and reminds you
why publishing matters. Judith Curr at Atria will publish in the US.
Harvill Secker list. Rachel is without a doubt one of the most daring
and talented writers at work today.
On the eve of the London Book Fair, Philip Gwyn Jones of Scribe UK
bought THE SACRED COMBE by debut novelist Thomas Maloney, an
www.klopotek.com
Savvy customers
Millennials are often seen as savvy and shrewd in their
purchasing decisions. With a shared awareness, or even distrust,
of overt marketing techniques, they instantly detect when a
brand message is inauthentic or when brands are simply trying to
be down with the kids. In this market, you have to be genuine,
because when youre not you are punished by a lack of sales, or
worse yet public crucifixion. On the surface of it, making your
offering appealing to millennials can be a long, hard slog.
As with any other brand in any other industry, publishers
know that to attract the custom, engagement, andespecially
lucrativeloyalty of millennials is incredibly valuable now
and for the future. However attempting to woo them can be
far easier to get wrong than right.
The first problem lies in the fact that much of what we know
about this audience is based on speculation. We are quick to
assume that as early adopters of technology their world is
exclusively online, that they are too immersed in cyberspace
and the latest shiny new toys to care much for print books,
or to put their tablets down to venture over to their local
public library or bookstore. But they do.
At the end of March, we conducted research on millennial
reading habits, which we presented at the Designing Books for
Tomorrows Readers conference in New York. It concluded that
across the US almost twice as many millennials read a book in
print, as read an ebook on any given device in the last year. The
study revealed that millennials would prefer to acquire their printed
books from public libraries and physical bookstores, as opposed
to online retailers. And when it came to how they discover new
books, it found that finding and sharing was all about word-ofmouth, and not social media as one might have presumed.
Omni-channel
Some publishers understand what it takes to reach these
sophisticated readers using the wealth of channels now
available, and they get it right. Pan Macmillans sci-fi imprint
Tor is an example of a publisher that is very much in tune
with its millennial readership, so much so that it has
successfully established itself at the centre of worldwide
millennial sci-fi and fantasy communities with Tor.com. Far
beyond its own publishing output, it engages with its
readership in a refreshing way, offering taster extracts,
interviews and unique access to authors. At the same time, it
acts as an ambassador of the genre and connects the world of
books with movies and gaming spheres. But many struggle to
connect with young consumers in such a meaningful way.
Do we need a strategy for millennials? Yes, without a doubt.
The first step is to develop a better understanding of this
demographic and learn about how they want to consume
content. Then to look at the content being produced, how it is
being delivered and whether it matches the expectations and
desires of this audience. It is vital to focus on remaining
authentic while delivering quality product throughout, but
dont let the pursuit of millennial appeal lead you astray
and stay true to your core brand values.
By all means innovate and push boundaries to capture
imaginations and chase that discerning dollar. And if that
means organising the worlds first Snapchat book launch
go ahead. But it is imperative to avoid neglecting one medium
or avenue in favour of anotherthat is a dangerous game. The
phrase publish or perish is particularly appropriate when
it comes to millennials. Being omni-channel, and making
sure your content is available and discoverable in every
format, on and offline, should always be the priority.
When IT cOMeS TO
COLOuR
QuaLITY
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Print is preferred
when the price
points are similar
or when buying a
favoured author.
Many
consumers,
particularly heavy
book buyers...
tend to favour
ebooks when
cheaper; when
they contain
extra features;
and for riskier
reads.
13
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wa rd
ounding fan fiction
and largely undefined, defence permitting caricature, parody or
pastichealthough parody is not always the point of fan fiction.
Still, even before those and other recent changes, the owners
of underlying source material, who had the ability to take
infringement action, in most cases did not. And that may be
unsurprising given the technical and jurisdictional complications
that online enforcement action often unavoidably involves
(think: badly translated game of legal whac-a-mole). Just as
relevant, though, has been the attitude of rights owners to fan
fiction. Censuring fans is never a comfortable step for any
rights owner, but while there are high-profile authors who
have been outspoken in expressing their discomfort, even
hostility, there are many others who are openly supportive
or who at least express a relaxed tolerance.
The more cautious attitudes often reflected a concern
that future output might be influenced or even subject to
infringement claims from fan fiction creators. As the late Sir
Terry Pratchett once put it: I dont actually object to fan
fiction provided that its put somewhere where I dont trip
over it. The film and television sector has been particularly
sensitive to this, although even there stances are changing.
That said, any greater acceptance is unlikely to extend to
derogatory or damaging material. Aside from moral rights,
note that works damaging a rights owner may also lose any
copyright defence, and childrens authors and publishers have
often acted over concerns with adult-orientated content.
15
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On having a spine
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Chronicling Taylor Swifts rise to international
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