Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
in Australia
global marketing
Executive summary
Company profile
Shan Foods journey of remarkable success started from 1981 when a
visionary entrepreneur Sikandar Sultan started this company from a single
cottage and within two decades Shan Foods become one of the leading
spices brand in the world market. Currently Shan foods has presence in more
than 60 countries having manufacturing facilities in Pakistan, UAE, Saudi
Arabia and United Kingdom the company now also harbors offices in SharjahUAE, Makka- KSA and Manchester- United Kingdom.
MAIN BUSINESS
EMPLOYEES
LABOUR
Approximately 1000
DISTRIBUTION
NETWORK
HEAD OFFICE
Mission
Shan, a responsible corporate citizen, adhering to its core
values, trusted globally for providing great tasting
consistent quality food products.
We are determined to reach every kitchen by diversifying
into growing food categories through innovative, healthy
& safe products for the ultimate delight of our
consumers.
We will enhance shareholders value through sustainable
growth, develop strategic relationship with our business
partners and ensure safe work environment for our
employees.
Core Values
IMPECCABLE INTEGRITY:
Honest, fair and ethical with all stakeholders.
CARING FOR COMMUNITY:
We care and actively contribute to the community in
which we operate.
WORKING WITH PASSION:
We believe in truth, trust and team work. Promote a
creative environment, where people have the opportunity
to grow, dare to take risks and work with passion.
COMMITMENT AND THE DRIVE TO GO EXTRA MILE:
Honoring our commitment. We set new benchmarks for
the industry by going the extra mile and delivering
superior value to our consumers and stakeholders.
DELIGHTING CONSUMERS:
We delight our consumers by offering innovative and
exciting food solutions by reaching out to them wherever
they are, to meet their current and emerging needs.
CELEBRATING SUCCESS:
Actively seeking opportunities to reward & recognize our
winning teams and celebrate our success.
SHARIAH COMPLIANCE:
We strictly comply with all Shariah laws and remain
conscious of it in every sphere of business
Marketing orientation
Shan Foods uses polycentric orientation as it gives importance to countrys
domestic market, as they believe that each market is unique and need to be
addressed in individual way The plans are devised to operate through
individually established businesses, either by wholly owned subsidiaries or
through marketing subsidiaries, separately in each country, allowing
complete
autonomy to units
and freedom from corruption, have enabled Australia to achieve and sustain its economically
free status in the Index. With an economy that benefits from sound fundamentals including
monetary stability, low public debt, and a vibrant employment market, Australia has weathered
the global economic uncertainty well. Openness to global trade and investment is firmly
institutionalized, supported by a relatively efficient entrepreneurial framework and a wellfunctioning independent judiciary. Australia has a strong tradition of reliable property rights
protection, and the legal system is transparent and evenly applied. Effective anti-corruption
measures are in force.
Australias top individual tax rate is 45 percent, and the top corporate tax
rate is 30 percent. Other taxes include a value-added-tax (VAT) and a capital
gains tax. The carbon tax has been abandoned for a cap-and-trade system.
The overall tax burden has fallen to 25.6 percent of GDP. Government
spending amounts to 35.3 percent of total domestic output, and public debt
remains at 27.6 percent of GDP Australia has a 1.8 percent average tariff
rate. The government has reduced tariff and non-tariff barriers both
unilaterally and through negotiated trade agreements. Foreign investment in
a few sensitive sectors is limited. The open financial sector is highly
competitive and well-developed. All banks are privately owned, and prudent
regulations have allowed them to withstand the global financial turmoil with
little disruption
two-way trade in 2012 was $879 million, compared with $703 million in 2010
and $600 million in 2008. Currently, Australian exports to Pakistan consist
primarily of food products, coal and cotton. Australia's major imports from
Pakistan are textiles and rice. An Australia-Pakistan bilateral trade agreement
has been in force since 12 July 1990. The agreement commits both parties to
"facilitate, strengthen and diversify" trade. The Australia and Pakistan Joint
Trade Committee, which met most recently in Pakistan in June 2013, is the
primary forum for discussion of bilateral trade and investment cooperation
issues.
and
therapeutic
drugs;
certain
chemicals
and
primary
Economic System
The case study states that there may be a number of economic factors which
would influence consumer confidence and consumer spending over the next
few years. These factors include, Low national rate of saving, low household
rate of saving, high oil prices and it continues to rise, declining of GDP from
2003 onwards high levels of household debt. These are likely to have a
negative impact on consumer spending patterns.
However, there are few positive economical factors which would beneficial
for businesses and have a positive influence on customer spending patterns.
There is a continuous decrease in the unemployment percentage during the
past 10 years, declining of the inflation rate during the past 2 years.
Socio-Cultural Environment
The population is continuing to grow within Australia and currently it is
around 20 million. As per the projections of the Australian Bureau of
Statistics by 2031 it is expected to grow up to around 25million. The number
of people living alone is projected to increase from 1.8million in 2001 to
between 2.8million and 3.7million in 2026 due to ageing population, delayed
marriage and increases in divorce and separation. (Australian Bureau of
Statistics, 2005) This would create a demand for more household items such
as furniture, kitchenware, Food Items (Spices and Ready to Cook Food) etc.
English is the primary language. Yet their colorful vocabulary, accent,
phonetics system and slang can take some time to get used to. Australia is a
multicultural society. After World War II there was heavy migration from
Europe, especially from Greece, Italy, Germany, the Netherlands, Yugoslavia,
Lebanon, and Turkey. Currently there is a heavy migration from the South
Asian and South East Asian Countries as well which is the Major opportunity
for Shan Foods as its major portion of target market is Asian and other
foreigners in Australia.
Australians are very down to earth and value authenticity, sincerity and
relationships.
Ecological System
Australia is the driest inhabited continent on earth, with the least amount of
water in rivers, the lowest run-off and the smallest area of permanent
wetlands of all the continents. Australian soils are highly dependent upon
vegetation cover to generate nutrients and for stability. Australia is one of
the most urbanized and coast-dwelling populations in the world. More than
80 per cent of Australians live within 100 kilometers of the coast. Human
activity continues to exert pressure on marine environments. Pollution is the
most serious problem and the vast majority of marine pollution is caused by
land based activitiessoil erosion, fertilizer use, intensive animal production,
sewage and other urban industrial discharges.