Corporate Profile

Overview
Sheth Developers (SDPL) started in 1986, it 28 yrs old company started by
3 brothers Mr. Ashwin Sheth , Mr. Jitendra Sheth & Mr. Vallabh Sheth
In year 2011 the SCPL Sheth creators lead by Mr. Jitendra Sheth & Mr.
Vallabh Sheth has started.
Established as a leading real estate development company since 1986.
International presence in Dubai, through the brand IRIS, of Sheth Estate
International Ltd.
We have delivered real estate landmarks that have become icons of
quality & perfection.
We have diversified into residential and commercial projects

Milestones Achieved
Sheth Creators derives inspiration and motivation from the astounding
legacy and proud lineage of Sheth Developers Private Limited (SDPL), whose
amazing achievements in a record short span of 28 years, are unrivalled.
60 mixed use developments (completed and ongoing)
18,000 homes built
Developed a record 15 million square feet residential,
retail and township projects in India and abroad
Winner of 33 international Awards
ISO 9001: 2008 and ISO 1401: 2004 Certified
American Concrete Institute (ACI) and LEED certifications

commercial,

SCPLs Vision & Mission

Companys Vision
To envision landmarks
To develop a high performing organization
To create value for all stakeholders.
Companys Mission
To achieve excellence in project execution by quality, reliability, safety &
operational efficiency.
To continuously improve the competence level of employees
To continuously innovate, develop and implement state-of-the-art
technology & modern management practices to enhance productivity.

Managing Directors

Mr. Jitendra N. Sheth

Managing Director

Mr. Vallabh N. Sheth

Managing Director

Sales Team

Shrish Jha
Sr. GM Sales
Vasant Oasis

Harshad Deshpande
GM Sales
Beau Pride

Amit Srivastava
AVP NRI Sales
Corporate Office

Chhavi Arora
DGM Sales
Auris Serenity

Landmarks Created

BEAUMONDE was designed to

create a new level of residential luxury
in the prime location of South Mumbai
in Prabhadevi. The first floor has been
conceived at a height of 70 feet above
ground level with panoramic Arabian
sea view.

LocationArchitectStart Date-

Prabhadevi, Mumbai
P & T Cons, Singapore
June 2005

Completion Date- June 2008

Total sq. ft.8.67 lacs

Key Features
2 Level Club House & 2 lac sq.ft. of lush greenery & various lifestyle amenities
5500 sq.ft. per floor per flat giving all four side views from each flat.
Awarded the Best development & Best High Rise Development by CNBC at Asia Pacific Property
Awards 2008.
Height of tower A - 137.00 m (33 floors), tower B - 144.42 m (33 floors)
tower C - 135.65 m (31 floors)

Cnergy Exclusive 8-storey Commercial

and IT Park coming up at Prabhadevi in
Mumbai, is set to be a corporate cult; with
its highly premium location, impressive
architecture, wide frontage sprawling
space, new generation features & cuttingedge facilities.

Location ArchitectStart Date -

Prabhadevi, Mumbai
DP Architects, Singapore
2008

Completion Date- 2009

Total sq. ft.
- 3.90 lacs

Key Features
Imposing double height 10 meters entrance lobby of granite, glass &
steel
Energy efficient tower & Sound safety features
Applied for LEED certification of IGBC (Silver Certification)
Floor to floor height of 6 meters on the ground floor

Commercial

Retail
Entertainment

Viviana a complete shopping mall, is located strategically on the Eastern Express Highway
at a pivotal junction in Thane with 1 million square feet retail space. It also has family
entertainment center spread across 40,000 square feet
Location
Start Date
Total sq. ft.

Thane, Maharashtra
2008
16.84 lacs

Architect DDG,USA
Completion Date -2011

Key Features
9 screen multiplex, specialty restaurants, food courts & family
entertainment center.
1,25,000 square feet Hypercity
Applied for LEED certification of IGBC (Gold Certification)
Awarded the The Real Estate Awards Winner of the best Retail
project (Future) by Cityscape India.

Iris Blue is a luxury tower and is perhaps situated at

one of the best locations in Dubai Marina. This Dubai
property is closely located to the knowledge village,
Media and Internet cities. This residential community
is located right next to Grosvenor House a 5 star
hotel.

Location
Architect
Start Date

Dubai Marina
Atkins, UK
2005

Completion DateTotal sq. ft.

-

2008
2.34 lacs

Key Features
An impressive 33-storey residential tower coming up at the most prime location in
Dubai Marina.
Modern, luxurious amenities within each of its exclusive 2, 3 and 4 bedroom
apartments.
Planned as column-free, rectangular shaped apartments.
Awarded as Best Architecture (Middle East) & Best International Architecture
(Multiple Units) in the year 2007

Iris Bay is set to be a destination of pride, status

& exclusivity that the world will vie to be in. It is a
35 storey commercial tower positioned in the
gateway of Business Bay, representing elegant
architecture with a magnitude of iconic potency
and distinction.
Location Architect Start Date -

Business Bay, Dubai

Atkins, UK
2007

Completion Date - 2010

Total sq. ft.
- 3.86 lacs

Key Features
A 32-storey distinctive tower taking shape in the prime of corporate Dubai
at Business Bay.
3 level podium for parking.
Never-seen-before half-moon shape.
Distinctive faade which allows light into the building without solar glare & heat.

Residential

Iris Amber will be strategically positioned with

a frontage on the wide open spaces,
cobblestone walkways and abundant aesthetic
advantages of Culture Village. Meanwhile, its
west facing exterior will offer sweeping
prospects of the area due to be set behind it.
LocationArchitectStart Date -

Cultural Village,Dubai
Atkins, UK
2007

Completion Date- 2010

Total sq. ft.0.92 lacs

Key Features
Traditional Arabesque details including wind towers & domes
Spacious studio, one and two bedroom apartment layouts.
Fragrant Arabian style gardens.
Rooftop swimming pools

VASANT OASIS, ANDHERI

Vasant Oasis is an integrated residential township in the heart of Mumbai, at Andheri East.
It is truly an oasis of convenience, space and luxury. Comprising of 19 towers of 22 storeys,
situated on 14 acres of land, 5 acres of recreation ground, 15000 sq. ft. clubhouse, Vasant
Oasis is a space not constrained by the limits of boundaries and walls. With a choice of 1,
2, 2, 3 and 4 BHK apartments the complex provides luxury that is not predictable but
luxury which is priceless and private.

BEAU PRIDE, BANDRA WEST

Live In The Limelight

Sheth Creators magnificent 22 storeys iconic creation BEAUPRIDE, situated on Bandras
glamorous location of Hill Road offers luxuriously colossal 2-3 BHK and Duplex Apartments
with ground plus four levels of podium parking. A host of lifestyle features greet you on
the topmost floor. A project by M/s ABIL SHETH REALTORS AND PRIDE HILL DEVELOPERS
PVT LTD, BEAUPRIDEs sky decks offer a scintillating view of Bandras alluring coastline and
the shimmering sea beyond

AURIS SERENITY, MALAD

Live In The Limelight

Sheth Creators magnificent 22 storeys iconic creation BEAUPRIDE, situated on Bandras
glamorous location of Hill Road offers luxuriously colossal 2-3 BHK and Duplex Apartments
with ground plus four levels of podium parking. A host of lifestyle features greet you on
the topmost floor. A project by M/s ABIL SHETH REALTORS AND PRIDE HILL DEVELOPERS
PVT LTD, BEAUPRIDEs sky decks offer a scintillating view of Bandras alluring coastline and
the shimmering sea beyond

Learning Opportunities
Few Trainings Conducted
Advanced Excel
Advanced Sales Training
Management development program
Green Building & Green Interiors
Project Management
Team Building
Outstanding Structures Around You
Sales Closing Techniques

Performance Management
Sheth follows a Balanced Scorecard approach to
performance.
Balanced Scorecard is a proven effective management tool
created by Management Gurus Robert Kaplan & David
Nortan.
The tool is used to translate planning and strategy into action.

Performance Management
Each individual are issued Key Performance Indicators which
are extracted from their Dept./HOD KPIs
Performance Rating is done every Quarter
Quarter Months

Quarter No.

Weight age

April June

Q1

25%

July Sep

Q2

25%

Oct- Dec

Q3

25%

Jan- Mar

Q4

25%

Total 4 Qtrs

Appraisal of 100%

Performance Management
1st week of the quarter
Each individual fills in their KPIs in the ERP.
Last week of quarter
The individual completes the KPIs , and gives self rating.
The R1 gives one 2 one feedback and closes the ratings for
the individual(s).
The R1 talks about next quarters KPIs and expectations.

Sales Incentive Scheme

Sales Incentive Scheme

Sales Incentive Scheme

No. of Years

Rewards

6 Months

Confirmation Letter & Chocolate Box

Half Day Recognition leave to be taken within a month time
Movie Ticket & popcorn voucher

12 Months

Certificate & a Cake

One Day Recognition Leave
Movie Ticket & popcorn voucher

3 Years

Certificate
50% of Gross Salary (Min. Rs. 7500/- & Maximum Rs. 25000/-)

5 Years

Certificate
75% of Gross Salary (Min. Rs. 12000/- & Maximum Rs. 50000/-) OR GOLD
COIN

7 Years

Certificate
100% of Gross Salary (Min. Rs. 15000/- & Maximum Rs. 75000/-) OR GOLD
COIN

10 Years

Certificate
100% of Gross Salary (Min. Rs. 22000/- Maximum Rs. 100000/-) OR GRAM
GOLD COIN

1
2
3
4
5
6
7
8

Individual Award
Suggestion/Idea Award/Out of box thinking
Special Achievement Award/Merit Award
Fight Against Limitation
Best New Comer Award
Absolute Integrity
Attendance & Punctuality Award
Team Player
Sheth Employee of the Year

Sales Excellence Individual Awards - Only For Sales

Teams
Highest Deal Award
8
9
Max. Units Award
Max. configuration
10

Team Awards
Best Team/Dept Award

Statutory
PF : Under Act 1952 and Employees Family Pension Scheme, 1971 and the rules
framed there under. Employees contribution i.e. 12% of the basic salary subject to
maximum Rs. 1800/- pm , which will be deducted from employees salary as well as
the employers contribution matching the same max amount of Rs. 1800/- pm shall
be deposited in the individuals P.F. account as per the above said Act

ESIC is Employee State Insurance and it is used for the benefit of the employee and
if the gross salary of the employee is less than or equal to 10K, than it is applicable
on the employee and 1.75% amount will be deducted from the Gross salary. one can
get the medical benefit from the ESIC.
Gratuity : After completion of five years without any break, employee will be entitled
for Gratuity as per Gratuity Act 1972. Gratuity is payable on retirement, resignation,
death or physical disablement.
Annual Bonus : is given to employees on payroll , it is one month basic on completion
of financial year

NON-STATUTORY
LEAVE ENCASHMENT for employees on payroll , each employee can encash 24 leaves
in a year
MEDICAL CLAIMS: Medical Claim is provided to all employees as per grades for
entire family
PERSONAL ACCIDENTS SCHEME: Get protection against hospital expenses, injuries,
disability and death. Get accident cover for yourself and your family under one
insurance policy.

Address
Sheth Creators Private Limited
Corporate Office: Hallmark Business Plaza, 1201, 1203 & 1204,
12th Floor, Sant Dyaneshwar Marg, Near Guru Nanak Hospital,
Kalanagar, Bandra (E), Mumbai 400 051.
Phone: +91-22 4200 5300 / 73 Mob: +91-22 4200 5301
Email: info@shethcreators.com / sales@shethcreators.com