WHO WOULD BE THE AUDIENCE

FOR YOUR MEDIA PRODUCT?

From the research that I did for my target
audience of fangirls/chart and pop followers, I
came to the conclusion that my music
magazines audience would be exclusively
targeted towards females in the age bracket of
14 - 20. I feel that this age range is an
appropriate one to target at as this is when my
audience will be the most interested in lots of
different types of music therefore the charts
and pop industry would be suitable to this
crowd of people. Fangirls can be found in all
sorts of genres of music therefore having and
pop/chart magazine would reach a further
audience than just limiting it to an
indie/alternative audience. I have also based
my target audience on the liveliness and
bubbliness of the content and the colour
scheme of which I will use. I have looked at
research and have noticed that when it comes
to gigs and concerts, people who are under 18
sometimes have to attend with an adult
therefore I would need to have artists within my
magazine that would be appropriate for 18+
people who would want to attend but also
families in some ways as those 14 year olds
that read my magazine would have to take
perhaps a parent. Therefore I would have to
have artists appropriate for everyone to read
about and enjoy yet still fall into the social
category of my target market. I have chosen
the age of 20 as the stop point for my target
audience as this is when people will be in
university and may lose interest in magazines
and pop music. On top of this, people may start
to settle down and have less colourful lifestyles
and this could have an impact on their musical
interests.
The sales to the different ages could have
different results each month and this could be
due to the artists that I feature in my magazine.
An example being that; bands like One
Direction could attract the younger ages of my
target market whereas Clean Bandit might be
more towards the older groups. This would
have an effect on the sales. The genre of my

magazine and the music within it is pop/chart

music and this means that my magazine will
focus on groups of fans together and how they
support a particular artist rather than their
differences between each other. I would
presume my audience to have similar fashion
sense to each other also and act towards
music in similar ways rather than having
contradicting opinions like the audience of an
indie/alternation magazine. I feel that there is a
gap in the market for a magazine of my genre
for this age group as BLISS magazine, the
magazine I used for research, has been
disbanded and no longer runs therefore my
magazine would be popular alternative for this
audience. On top of this I feel that a lot of the
magazines that are out there at the minute are
quite alternative/indie. From this I am now
aware that for my own magazine I need to offer
a bigger range of artists that are known and
unknown and also information about these
artists within my magazine but still keep it at a
reasonable price. The price that I have put on
my magazine is 3.99 and I feel this is an
appropriate price for my magazine as it isnt too
expensive for my audience.
When designing and producing my magazine I
had to make sure that I kept all my research in
mind and make sure that my magazine fits the
style and genre that I chose for my target
audience. This would be to ensure that my
audience are interested in my magazine and
also that the artists that I have created
HUMAN is appropriate in clothing styles for my
genre and audience. The hair styles of my
artists are quite glamourous rather than being
messy or unusual and this is a popular style for
this genre of magazine. It is similar to other pop
artists like Selena Gomez who styles her hair
has quite big and wavy. I also styled and
designed my magazine so that it was bold and
full so that there is lots going on for my
audience to see. On top of this it also matches
the genre more appropriately.

Below are TWO audience profiles, which I feel

are the type of girls who would read this style
and genre of magazine. They have similar style
to my artists and they also fit in well with my
target audience research meaning they could
be potential customers of CONFIDE
magazine. On top of this I also asked the two
girls a few questions about my magazine which
could soon go onto the magazine market.
These questions could include questions like;
would you be willing to buy this magazine if it
was to go onto the pop/chart magazine
market?, how much would you pay for this
magazine? and finally what artists would you
like to read about in a music magazine?

Question 2: How much would you pay for

this magazine? I dont know, it depends really,
I think up to 4.50
Question 3: What artists would you like to
read about in a music magazine? Well
Rhianna if Im honest but I quite like the idea of
having new artists to read about.

Name: Amy Fowles

Age: 19
Interests: Love dancing and singing and all
things like that
Name: Olivia Moore
Age: 16
Interests: Dancing, listening to music
Favourite Clothes Shop: H and M
Favourite Artist: Rhianna
Currently Read: There isnt really a music
magazine that Im interested in at the minute so
I just read fashion magazines
Question 1: Would you be willing to buy this
magazine if it was to go onto the pop/chart
magazine market? Yes definitely because like
I said there arent really any pop ones for my
age group at the minute.

Favourite Clothes Shop: Newlook, River

Island etc
Favourite Artist: I like most music thats in the
charts. Like Ed Sheeran though
Currently Read: I read a lot of online articles
on buzzfeed
Question 1: Would you be willing to buy this
magazine if it was to go onto the pop/chart
magazine market? Yeah sure, looks really
cool and interesting to me
Question 2: How much would you pay for
this magazine? Well, I dont have a job at the
minute so only perhaps 3 - 4
Question 3: What artists would you like to
read about in a music magazine? Anyone
who quite well known and in the charts and
stuff.