BRENDAN RINEER

Hoboken, NJ 07030 (212) 729-3197 brendan.rineer@att.net http://www.linkedin.com/in/BrendanRineer

Director of Sales
Dynamic, Award-winning Director of Sales Professional with over 15 years of experience in managing
sales, marketing, and operations at regional and national levels. Proven expertise in building client
relationships, analyzing competitive markets, and implementing innovative sales and marketing
strategies. High-energy leader, with unmatched talent in meeting and exceeding sales goals and ensuring
overall success of business. Exceptional communicator, adept in negotiation skills, business analysis and
improvement processes, performance driven data analysis and systems implementations. Passion for
meeting bottom-line objectives and launching businesses to new heights. Fluent in Spanish and
functional knowledge of Portuguese.
AREAS OF EXPERTISE
Strategic Sales Tactics Business Development Executive Negotiations Sales Support
Sales Team Leadership Market Growth & Expansion Key Account Relationship Management
Product Development Sales Management New Product Launch & Positioning Sales Force
Budgeting & Forecasting Talent Management Market Trends Competitive Analysis
PROFESSIONAL EXPERIENCE
AT&T, New York/New Jersey
Director of Sales, 2012 Present
Led, planned and executed innovative strategy focused on driving adoption of strategic products and
services for entire regional team.
Oversaw operations for 30+ retail locations and over 550 employees, narrowing in on specific sales
objectives, which resulted in increased sales.
Collaborated in creation of new sales training program in addition to structuring various newly
created positions within organization both regionally and nationally.
Key Accomplishments:
Boosted company sales by 147% to quota, maintaining role as being significant voice for Retail Sales
Force.
Exceeded profit goals, earning top 1% of sales and highest company recognition for top sales and
service five times in 2007, 2008, 2012, 2013, and 2014.
Grew top line revenue by 22% year over year, driving industry leading levels and long term success.
AT&T, New York/New Jersey
Area Retail Sales Manager, 2007 - 2012
Maximized company sales by implementing strategic and proactive selling of products and services
to customers.
Met and exceeded objectives in areas of customer experience, sales goals, product knowledge,
reputation, and productivity.
Managed day-to-day operations of store including hiring, development, and scheduling of employees,
to ensure delivery of exceptional customer experience.
Key Accomplishments:
Delivered volume per location over 48% greater than national average as well as activations per
location over 94% greater than national average.
Executed sales objectives as consistent market leader in both small business sales and new account
creation.
Achieved best in class standard of customer service by implementing companys overall mission and
values.

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CINGULAR WIRELESS/AT&T MOBILITY, New York, NY
Retail Sales Manager 2005 - 2007
Led daily business operations, supporting delivery of customer service experience by managing
performance of sales team.
Key Accomplishments:
Exceeded quarterly and annual sales goals by increasing sales over 50% and increasing features
sales by 240%
Designated as individual to ensure area and market retail stores were in operational compliance,
including personally creating and implementing improved processes and procedures.
Reduced monthly inventory loss by 99% through the creation of process improvements.
CINGULAR WIRELESS, Elizabeth, NJ
Assistant Sales Manager, 2005
Assisted manager in daily operation of store in development, training, and management of sales
team.
Key Accomplishments:
Successfully trained sales force on basic aspects of sales, service, and operations.
Managed multiple sales, service and operations projects while continuing to improve sales
experience for customers.
CINGULAR WIRELESS, Hoboken, NJ
Retail Sales Consultant, 2004 - 2005
Attained customer experience and sales objectives for store by handling all administrative aspects of
selling products and services.
Key Accomplishments:
Achieved highest sales per day among all sales consultants within third month in position.
Generated additional sales by capturing outside business contacts.
EDUCATION & CERTIFICATIONS

University of Phoenix, Boston, Massachusetts,

o Masters Certificate, Healthcare Informatics/Data Management and Design (Anticipated 2015/2016)
o Master of Business Administration
University of California, Irvine, California,
o Masters Certificate in Predictive Analytics (Anticipated 2015/2016)
University of Kansas, Lawrence, Kansas, Bachelor of Arts in Spanish, Economics, and Latin American Studies
o University of Kansas Division I Football

LEADERSHIP EXPERIENCE

Big XII Academic Honors (during Varsity Football Season).

Board of Directors for charitable organization "Back on My Feet"
Career Mentor for The Boys and Girls Club Youth Coach for Junior Achievement for NY/NJ

INTERNATIONAL EXPERIENCE

International Study Institute of Spanish Studies, Valencia, Spain

Sister Cities Exchange Program; Extensive travel throughout 22 states in Mexico 11 years
Official Spanish Translator: Tulsa Municipal Court 1998, Tulsa Global Alliance 1997