For more information, contact:

Kate MacKinnon
(508) 271-8442
kate.mackinnon@att.com

AT&T WILL KEEP RUNNERS AND FANS CONNECTED

AT 119TH ANNUAL BOSTON MARATHON
New this year: Additional AT&T Athlete Alerts;
Official Boston Marathon Phone Case Sold to Benefit Local Organizations
BOSTON, MASS., APRIL 10, 2015 AT&T*, a proud Boston Marathon sponsor since 2008, will once
again keep runners and fans connected for this years event with everything from the popular AT&T
Athlete Alerts to finish line commemorative photos. Plus, AT&T is adding a new feature this year to give
competitors and supporters a unique way to show their passion for one of the nations most beloved
marathons and to provide support for local causes.
AT&T, in collaboration with the Boston Athletic Association, has created the first-ever official Boston
Marathon phone case. All proceeds will support Boston Athletic Association youth running initiatives
and the Red Sox Foundation and Massachusetts General Hospital Home Base Program**. Beginning
April 17, a limited supply of phone cases will be available exclusively at AT&Ts new premier store at
699 Boylston St., near the finish line.
Like Boston Marathon fans everywhere, we remain in awe of last years triumphant display of resolve
and spirit, and were eagerly awaiting what will be another outstanding Marathon Monday, said Patricia
Jacobs, President, AT&T New England. A true sense of community brings us all together as we
approach the Marathon, and were proud to help keep runners and fans connected again this year. Our
new official Boston Marathon phone case is a great new way for runners, Bostonians and fans from
around the globe to show their pride and support for this amazing event.

As the official wireless provider of the 119th Boston Marathon, AT&T will again offer a host of mobile
features to help keep runners and spectators connected on Marathon Monday. This will include:

AT&T Athlete Alerts: Marathon fans who want to track the progress of their friends and family,
or their favorite elite runner, can sign up to receive email or text alerts, in real time. AT&T is once
again the Exclusive Sponsor of the popular AT&T Athlete Alerts. Signing up is easy. Simply text
RUNNER to 234567 and get signed up to receive up to eight text alerts per bib number for
course updates on your runner. AT&T will also provide tablets at the AT&T Athlete Alert
registration area at the John Hancock Sports & Fitness Expo during race weekend for those
who want to sign up to receive the alerts. You can also sign up for text or email alerts online at
www.baa.org. Program sign-up is available now. Online registration closes on Sunday, April 19
at 6 p.m., but AT&T also allows registrations by mobile phone during the Marathon. If you sign
up, you will receive text alerts when your runner reaches the 10K, half marathon, 30K, and
new this year! 35K and 40K marks and finally, from the finish line. (AT&T Athlete Alert
participants will receive up to eight texts per bib number. Data and message rates apply.)

Free Communication Centers: AT&T will offer three Communication Centers for finishers in
the family meeting area to help runners contact their loved ones after the race by phone or text.
The calling centers will be located on Clarendon, St. James and Stuart streets.

Increased Network Capacity and Free Wi-Fi: AT&T will provide free Wi-Fi to its customers at
the Marathon start line in Hopkinton and at the finish line on Boylston Street. AT&T also boosted
4G LTE network capacity at cell sites along the marathon route, and will bring a Cell on Wheels
(COW) to Copley Square to accommodate expected increased network demands.

Boston Marathon App Runners and fans can use the B.A.A.s mobile app the Official
Boston Marathon App, powered by AT&T to learn about the race and competitors.

AT&T is also sponsoring free finish line photos for runners and fans. AT&T staff will take photos at the
finish line on Saturday, April 18 between 9 a.m. and 8 p.m., and on Sunday, April 19 between 11 a.m.
and 5 p.m., and the keepsake photos will be placed in commemorative frames and available at AT&T at
699 Boylston St.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Cases for iPhone 5S, iPhone 6, iPhone 6 Plus and Samsung GalaxyS5. From each case sold, $9 will benefit the Boston Athletic Association
youth running initiatives and $8.50 will benefit The Red Sox Foundation and Massachusetts General Hospitals Home Base Program. Offer
valid April 17, 2015, while supplies last.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this news release contains financial estimates and other forward- looking statements that are subject to risks and
uncertainties, and actual results may differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with
the Securities and Exchange Commission. AT&T disclaims any obligation to update or revise statements contained in this news release based
on new information or otherwise.

About AT&T

AT&T Inc. (NYSE:T) helps millions of people and businesses around the globe stay connected through leading
wireless, high-speed Internet, voice and cloud-based services. Were helping people mobilize their worlds with
state-of-the-art communications, entertainment services and amazing innovations like connected cars and
devices for homes, offices and points in between. Our U.S. wireless network offers customers the nations
strongest LTE signal and the nations most reliable 4G LTE network. We offer the best global wireless coverage*.
Were improving how our customers stay entertained and informed with AT&T U-verse TV and High Speed
Internet services. And businesses worldwide are serving their customers better with AT&Ts mobility and highly
secure cloud solutions.
Additional information about AT&T products and services is available at http://about.att.com. Follow our news on
Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and
service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.
*Global coverage claim based on offering voice and LTE data roaming in more countries than any other U.S.
based carrier, and offering the most wireless smartphones and tablets that work in the most countries.
About the Boston Athletic Association (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a
healthy lifestyle through sports, especially running. The B.A.A.s Boston Marathon is the world's oldest annual
marathon, and the organization manages other local events and supports comprehensive charity, youth, and yearround running programs. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock
Financial. The Boston Marathon is part of the World Marathon Majors, along with the international marathons in
Tokyo, London, Berlin, Chicago, and New York City. Nearly 60,000 runners will participate in B.A.A. events in
2015. The 119th Boston Marathon will be held on Monday, April 20, 2015. For more information on the B.A.A.,
please visit www.baa.org.
About Home Base Program

The Red Sox Foundation and Massachusetts General Hospital Home Base Program is dedicated to healing the
Invisible Wounds of War for Post-9/11 Veterans and their Families through clinical care, wellness-based
programs, community outreach, education and research. Home Base operates the largest private-sector program
in the nation devoted to healing Invisible Wounds such as post-traumatic stress disorder, traumatic brain injury,
anxiety, depression, military sexual trauma and family relationship challenges. Since its inception, Home Base has
served more than 7,500 Veterans and Family Members with care and support, trained more than 10,000 clinicians
nationally, and remains at the forefront of discovering new treatments-- ensuring a brighter future for the 21 st
century Warrior. For more information please visit www.homebaseprogram.org.

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