SOCIAL MEDIA

IN STUDENT AFFAIRS
Alexa J. Forster
June 11, 2014

Impetus for CPE

Assignment 6: Online education

Personal area for growth

96% of universities have online course

Do not engage in professional social media, but wish I

did

Market we are not utilizing

Impetus for CPE

College Students and Social Networks

How Can Social Media be Used?

Practitioner Centered

Student Centered

Engage with other student affairs

practitioners

Market institution & departments

Learn best practices

Reach out to students

Professional development

Engage students

Structure: Workshop

1
2
3

Various social media tools and how to

use them
Utilizing technology: professional
centered and student centered
approaches
Best practices for using social media in
student affairs

Sponsoring Organization

NASPA or ACPA
Webinar
Conference

session

Facilitation at Individual Institutions

In

person workshop
Institution mini-conference
Webinar

Target Audience

Student Affairs practitioners

Housing, Career Services, Student Services, First Year

Programs, Recreational Sports, Athletics, Student
Leadership, student government, etc.

Those with access to technology device

and social media sites
Those who are willing and committed to
learning how to best use social media
as a tool

Connections to Course

Changing demographics
(Merriam, Caffarella, & Baumgartner, 2007)

International

student population
Commuter students
Non-traditional students

Technology
(Merriam, Caffarella, & Baumgartner, 2007)

Kolbs learning styles

(The Kolb Learning Style Inventory, 2007)

Assignment 6: Online education

Why

is student affairs behind the curve?

Course Feature: Pre-Assessment

Understand baseline knowledge of target

population
Changing demographics & technology
Hard

to gauge familiarity with social media baseline

without assessment

Send out via email to registered participants

Course Feature: Pre-Assessment

Course Feature: Hands on Engagement

Logging in to social media site to create

professional account
Ex:

Twitter

Explore social media site to gain familiarity

Look for profiles of people/organizations/groups
that you would like to follow

Course Feature: Hands on Engagement

Course Feature: Future Plans

Small group dialogue with colleagues in same unit

and/or department
Creating plan for social media engagement with
students
Creation and sustained engagement
Realistic plan that can be implemented and
maintained

Resource: YouTube Videos

Resource: Books

Resource: Institutions Webpages

Resource: Social Media Sites

Conclusion

QUESTIONS?

References

24 Tips and uses for social media in student affairs [Online image]. (2014). Retrieved June 10, 2014 from
https://www.youtube.com/watch?v=SbLm-N9Z_IM.
College Students and Social Networks [Online image]. (2012). Retrieved June 10, 2014 from
http://alivecampus.com/tag/social-media/.
FSU Division of Student Affairs [Online image]. (2014). Retrieved June 10, 2014 from
http://studentaffairs.fsu.edu/students/social-media-listing.
Junco, R. (2014). Engaging students through social media: Evidence based practices for use in student
affairs. San Francisco, CA: Jossey-Bass Publishers.
Merriam, S.B., Caffarella, R.S., & Baumgartner, L.M. (2007). Learning in adulthood: A comprehensive
guide (3rd ed.). San Francisco: Jossey-Bass Publishers.
MHK Marketing. (2013). Facebook expert [Online image]. Retrieved June 7, 2014 from
http://www.flickr.com/photos/mkhmarketing/8686686679/in/photostream/.
MHK Marketing. (2013). Keep calm and tweet on [Online image]. Retrieved June 7, 2014 from
http://www.flickr.com/photos/mkhmarketing/8686686679/in/photostream/.
MHK Marketing. (2013). Twitter expert [Online image]. Retrieved June 7, 2014 from
http://www.flickr.com/photos/mkhmarketing/8686686679/in/photostream/.
MHK Marketing. (2013). Social media class [Online image]. Retrieved June 7, 2014 from
http://www.flickr.com/photos/mkhmarketing/8686686679/in/photostream/.
Singh, S. & Diamond, S. (2012). Social media marketing for dummies. Hoboken, NJ: Wiley.
Student Affairs. (2014). Student Affairs twitter page [Online image]. Retrieved June 10, 2014 from
https://twitter.com/The_SA_Blog.
The Kolb Learning Style Inventory. (2007). Boston, MA: Gay Group, Inc.
http://www.exacttarget.com/blog/social-media-best-practices-for-brand-engagement/.