LESSON PLAN

Teacher:
Date:

DNIL IOANA IZABELA

31ST

School:

March 2015
Ion Borcea Technical College, Buhusi

Class:

XI E (2 classes/ week)

Class size:

14y students

Level:

Upper - Intermediate

Time allowed:

50 minutes

Topic:

Advertising (Radio Adverts)

Unit:

5- Material World

Textbook:

FCE Gold plus Longman

Lesson type:

mixed

Approach:

Communicative

LESSON OBJECTIVES:

COGNITIVE OBJECTIVES
-

To
To
To
To

introduce vocabulary related to different methods of advertising;

talk about the power and influence of advertising;
identify and use the language of radio commercials;
practice key language from the unit through a communicative activity.

AFFECTIVE OBJECTIVES
-

To encourage self-confidence;
To create a friendly atmosphere so that the students might feel encouraged to fully participate in class.

Teaching strategy
Skills: Integrating skills (focus on listening, speaking and reading)
Methods: explanation, brainstorming, conversation, various exercises, listening for the gist and for detailed
comprehension
Class management: group work, pair work,
Interaction: T-C (class), C-T, T-Ss, Ss-T, S-Ss, Ss-S
Previous knowledge: students have been acquainted with the topic of marketing and consumer society through a
reading activity.
Anticipated problems:
-

Students might have problems working in groups;

Some students might find difficulty understanding and using language of persuasion.

Teaching materials:
-

Textbook, Teachers Book (FCE Gold Plus Longman), worksheets, CD, computer, video projector, board.

LESSON
STAGE

Activity I
Warm-up

TEACHERs Activity

STUDENTS Activity

INTER
ACTIO
N

TIM
E

Speaking

T-Ss

Ss. try to guess the

missing word

Ss-T

Speaking

Ss listen

T-Ss

Writing

-to introduce the title

of the new lesson

Teacher asks students to read a short

anecdote which is projected on the wall
(Annex 1). Students discuss its message
in pairs:

Ss read

T-Ss
Ss-T
PW

Reading
Speaking

- to practise reading
for the gist;

Teacher asks students to discuss the

questions at ex. 1, page 58 in small
groups, then writes their answers on the

very important for

companies, and without it
business is not possible.

Teacher checks attendance and asks

students how they feel;
Teacher draws a circle in the middle of
the board and writes some words around
it, for example: profit, prime time,
publicity, market research, full page,
revenue, creative department, then asks
students to guess the missing word in the
middle.
Teacher introduces the title of the new
lesson: Advertising and the aims of the
lesson which are projected on the OHP.
Activity II
Lead-in

PURPOSE/AIM

Ss. Answer

Greetings and Conversation;

SKILL

Ss. discuss its message

in pairs: Advertising is

-to create a pleasant

atmosphere

- to raise Ss interest in
the topic

Speaking
GW

Speaking
Writing

- to introduce
vocabulary related to

board.

Activity III

T. asks Ss to listen to three radio adverts

and identify the products which are
advertised. Teacher asks them to pay
attention to the key words used for each
product.
Students check in pairs and then teacher
conducts feedback.

Students are asked to listen again, but

this time they have to tick the boxes at
ex.2, page 57, then they compare their
answers with a partner.

Teacher holds a class vote for the most

effective and the least effective advert.

Teacher explains that in advertising the

use of language of persuasion is
extremely important and asks them to
tick the phrases used to persuade people,

Ss. discuss and write their

answers

Ss write the answers on

their notebooks.

different methods of
advertising.

To practise listening for

the gist and detailed
information;
To identify and use the
language of radio
commercials;
To identify language of
persuasion

which they heard in the listening activity.

If necessary, teacher plays the recording
again.

Students work in pairs to match the

adjectives and adverbs with the nouns at
ex. 1.1, page 58. Teacher checks the
answers with the whole class before
asking students to use the collocations in
order to fill in the gaps at ex. 1.2.

T-Ss

Speaking

GW

10

Speaking
Writing

Students are asked to do ex. 2.1 and 2.2

which focus on verbs followed by
prepositions used to describe objects in
adverts. They are also asked to think of
some other expressions that could be
used for the same products by referring
to the previous activities.
Teacher conducts feedback.
Teacher organises the class in groups of
4 and gives each group a photo with a
product. Each group is allowed 10 to
prepare a short presentation (1) which
will be included in a radio commercial.
They have to consider the following
aspects: the advantages of the product,
the appearance, what it can do, who the

target audience is, etc.

Teacher monitors students to make sure
they are using some of the key language
in the unit, and to help them choose the
appropriate words and expressions.
When the preparation time is over
students present their work to the whole
class.
Homework
setting

T asks Ss to prepare more

developed answers for the previous
questions and finish the
questionnaire as they will base a
future report on its results.

Ss write down their

homework.

T-Ss

Speakin
g
Writing

- to practice the new

vocabulary