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F E B R U A R Y 2 0 14
A multifaceted future:
The jewelry industry in 2020
The trends that have unfolded in the apparel sector over the last three decades
appear to be playing out in the jewelry sector, but at a much faster pace.
Linda Dauriz,
Nathalie Remy, and
Thomas Tochtermann
than ever.
agile competitors.
to prepare.
industry consolidation
global business.
Growth of branded jewelry
We expect jewelry to follow a similar path. Today,
Exhibit 1
Branded
Unbranded
10
13
19
19
20
30
40
90
87
81
81
80
60
70
2003
2005
2007
2009
2011
20201
1 Estimated.
coming designers.
Exhibit 2
The channels that are gaining share in jewelry are also winning
in apparel.
Jewelry trends, 201320
Multibrand
boutiques
Department
stores
Online
shops
Other
wear yellow.
per year.
to logistics providers.
...
year is standard.
The authors wish to thank Ewa Sikora for her contributions to this article.
Linda Dauriz is a principal in McKinseys Munich office, Nathalie Remy is a principal in the Paris office, and
Thomas Tochtermann is a director in the Hamburg office. Copyright 2014 McKinsey & Company. All rights
reserved.