Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
GOODS
Characteristics of FMCG industry
a) The industry is characterised by a strong focus on the
four P's of marketing. I
b) It is a high volume,low value driven industry in most
categories.
c) It is brand driven,rather than product driven
d) The capital investment required in plant & machinery is
not high & any reasonably sized industrial house can enter
the industry in manufacturing.
e) Distribution network is extremely vital for the success of
the organisation.
PENETRATION
BRAND
Toilet Soap
91%
Lifebuoy
Washing Cake
88%
Wheel
Tea
77%
Lipton Taaza
Washing Powder
70%
Nirma
Salt
64%
Tata Salt
Biscuits
61%
Parle G