Santa Fe Intnl.

Folk Art
Market

Rahul Kodkani 1
UCSD Chapter
http://www.udai.org
 Outline
• Introduction
• About the market
• India’s representation
• Some interesting arts and crafts
• Can we think of any projects?

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 Motivation for Udai:
India’s Handicrafts Industry
• India’s Second largest employer
• No. of Artisans: 23 Million
• Exports: $ 3.6 billion
=> $156 per artisan per year!

•Software services exports: $ 23 billion

•No. of Software professionals: 1.6
million
=> $14.4K per s/w engineer per year!

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 About the Santa Fe Market
Mission: to create sustainability for folk
art and folk artists worldwide
• Santa Fe Market is a non-profit in NM and is applying for a
501(c)(3) federal nonprofit status

• 4th year of the market.

• Last year: 14,000 visitors, $1.3 million sales. This year expected
20,000 visitors. USA’s biggest folk art market.

• Support from NM Museum of Intl. Folk Art and NM Dept of

Cultural Affaris, and W.K. Kellogg Foundation

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 About the Santa Fe Market
• 93 % of the money taken goes directly to the artists and provide
immediate benefit to the home communities

• UNESCO training program for selected artisans

• The training taught artists the information and skills they need to
promote their work in international markets and build sustainable
incomes for themselves in their home countries

• pricing, invoicing, packing, U.S. export/import requirements and the

concept of wholesale marketing

• “Market proves how, in the global economy we, can spend our
dollars to make a palpable difference in the lives of people
who are struggling to maintain long-held traditions”
– Charlene Cerny (executive director of the market)

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 Artisans
• 113 artisans from 41 countries selected by panel of expert
judges
• Bhutan, China,Venezuela, India,Uzbekistan etc…even
Afghanistan!

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 Co-operatives and Orgs
• Afghans for Civil Society
embroidery, Afghanistan
• Jindhag Foundation
pottery, Afghanistan
• Zardozi - Markets for Afghan Artisans
weaving, Afghanistan
• Handeira Linens and Lace
Lace, Brazil
• Exchange Center of Beijing Arts & Crafts Association
China
• Khampa Nomad Arts Cooperative,
China
• Minority People Folk Artists Cooperative of Southwest
China
• Silversmith Minority People Folk Artists Cooperative of Southwest China, China

……so many, I stopped copy pasting here !!!

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 Co-operatives and Orgs from
India
• Rehwa Society
- Handloom weavers of Maheshwar, MP
- More than 1500 years old tradition. (silk + cotton)
- Helped increase the no. of weavers from 300 to 2000.
- Empower women, most of whom are the sole supporters of their
family

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 Co-operatives and Orgs

• Self Help Enterprise, Kantha embroidery, India

(not much info – could not meet with them)
• Crafts Council of India,
- Already working with CCWB, CCI for Varanasi.
- Met with Mrs. Manjari Nirula, VP of CCI and also owner of Nirula’s fast food,
Delhi
- More info in booklet.

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 Co-operatives and Orgs (India)
• Sandur Kushala Kala Kendra
- Textiles made using bright colored threads, mirrors, shells.
- Working with women "Lambanies", elsewhere known as "Banjaras", who
originally came from Marwar
- Aided by Khadi & Village Industries Commission, Mumbai
- Employs over 300 rural women

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Some Photographs (few)

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 How can Udai help ?

• Photo Exhibition at UCSD with description

• Helping Varanasi weavers to have a booth at
2008 Santa Fe Fair.
• Exhibition & Sales with Rehwa Society.
(http://www.rehwasociety.org)

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