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deeper into the meaning of the joke you realize that it might be a pretty good
representation regarding the reliability of statistics that you hear through out your daily
life. One could say that statistics cannot be used as pure facts or evidence for something,
but rather give a probable answer to the question asked, only until examining the raw data
and how it was gathered can the viewer tell if the statistic is reliable or not. This is where
society, some might claim, has abused such powers of showing viewers, for example,
television advertisements which claim some sort of statistic to provide a good reason to
buy that particular product. Whilst people selling the product do not show any sort of raw
data or how they might have collected the information they represent. It is safe to assume
that this type of statistics could and should be ignored. As stated already, knowing how
and what kind of results one gets can help the validity of the statistics shown, of course
considering the raw data was not made up. Statistics are often used instead of words such
as some, lots and many, for they provide a more accurate answer and does not allow
multiple. This essay shall focus on whether statistics are misleading interpretations of the
If one looks at statistics then it is important to note in which sector the statistic
belongs, such as: social sciences, natural sciences, history. If the statistic is based on
social science then it is more likely to be more open to interpretation than if it were based
on a natural science. The reason for this is that social sciences deal with, amongst others,
human emotions, reason and perception. Whereas natural science deals with physical
research question.
statistical data. It also allows one to represent a statistical data as a fraction or percentage.
If the statistical data is represented in a fraction it is less likely that one will fully
for one to understand the meaning of it. For example, ‘thirteen out of twenty-three people
in the USA dislike Mr. Bush’ one is less likely to understand the amount of people that
dislike him. Whilst if it were ‘57% of US citizens dislike Mr. Bush’ people are more
Paradigms play a great role in ones society and therefore can play a great role in
the validity of the statistic to the person. Paradigms have been drilled into the viewers
head since birth. If a certain statistic suits the paradigm then you are more likely to
believe it then if it does not. For example, ‘one in four women has been raped’ 1 if this
statistic fits the paradigm you has been brought up with and lived your whole life with
then it is more likely that you will believe such a claim and support it without any doubt
or question of its validity. But if the claim does not fit the paradigm and you have a
different opinion on it, then it is less likely that that person will want to believe it and
therefore will want to challenge such a claim and may require more evidence, such as the
way the statistic was gathered and/or the validity of the statistic.
There are different ways in which a statistic can be formulated, such as: response
bias, the syntax of the question and/or the diction of the question. Using one or all of the
1
http://www.spiked-online.com/Articles/0000000054A4.htm 05 Feb. 2006
questioner wants him/her to reply. A response biased2 question involves getting the
person that answers to answer in a certain way which the questioner already knows the
answer for. For example, if the European public was shown short video extracts of the
war in Iraq where people are screaming in the streets for help and civilians being shot and
they were asked if the involvement there should be continued then most likely the
majority would answer that they should not continue the involvement there. But if the
same question is asked but short video extracts are shown of people’s freedom and right
to go to school then the majority would answer that it is vital for them to stay there and
protect their freedom. The syntax of the question can also lead one to answer in a certain
way the questioner wants. For example, if a flight attendant asked the business section of
the plane a simple question like ‘For your main course would you like beef or chicken?’ 3
if it is a person with no real preference or need for a specific meat, then most would
answer that they would like ‘chicken’ as that is the last word they remember from the
question. But if the syntax was changed to ‘For your main course would you like chicken
or beef?’ and there is no preference then most would answer ‘beef’ for the same reason.
The diction of a question is also very important whether a serious answer is required or
not. If the diction is very informal and colloquial then one will most probably not take the
question too seriously and therefore answer in an informal manner. But on the other hand,
if the question contains a lot of formal and complex words then the person that is
answering might forget/lose the meaning of the question and therefore answer in the
manner that ones brain remembers the question, which might be completely different to
2
http://en.wikipedia.org/wiki/Response_bias 06 Mar. 2006
3
TOK class discussion
The people the questioner chooses to ask can also make the statistic more reliable
or not. There are several ways in which the questioner can choose people such as:
stratified sampling, random sampling, quota sampling and cluster sampling.4 Stratified
sampling is when the questioner chooses to ask ten women and ten men but the people
that are chosen are random (rich/poor/athletic). This could be a good way of gathering
raw data as there is an equal amount of people represented but random people are chosen.
Random sampling is when the questioner asks any random person they meet. If the
equality of representatives, such as male and female, is irrelevant then this would be the
best way. Quota sampling is when an equal amount of representatives are asked and the
people asked are also chosen. This is where the validity of the statistic could be
questioned as the people could have been chosen specifically to support a certain view
point. Cluster sampling is when the people asked are chosen by geographical location.
different forms like: a friend telling you a statistical fact; a webpage; professor telling a
statistical fact and television advertisements. For example, if a friend tells you a certain
statistic such as ‘there are 5 *10 23 stars in the universe’ and this does not fit your
paradigm then you are unlikely to believe your friend. But if you see a professor on
television in a lab coat with three pens, black, blue and red, in his left pocket says that
there are 5 *10 21 5 stars in the universe then you are more likely to believe the stranger on
4
http://www.bized.ac.uk/learn/business/marketing/research/index.htm 05 Feb. 2006
5
http://www.everything2.com/index.pl?node_id=681430 05 Feb. 2006
you read that there are 5 * 10 21 stars in the universe and later on reads in a newspaper that
there are 5 *10 23 stars in the universe then he is more likely to believe the newspaper’s
claim then the webpage’s claim. Television advertisements can be very influential for
naive viewers as they will most likely believe the claims they hear on television. For
example, if a person on television asks random people on the streets what they think of
the new product then they could edit out the negative remarks made by people and
Therefore statistics can be very powerful tools for politicians and within the social
sciences as they influence the way the person asked interprets the question and therefore
the answer. The paradigms of ones generation also influence the validity, as they can
affect to what degree one needs to see the raw data or the question asked. It can also
influence ones interpretation on what to do about it, whether it is to vote for a certain
party or to take action against the claim. This is a reason one might be pessimistic on
whether the statistics shown are to be trusted. This is less likely the case with natural
sciences as they do not deal with the human emotions but rather deal with nature’s
reaction to a certain situation. Although both social and natural sciences deal with the
viewer’s interpretation of the statistic, I believe a statistic from a natural science more
• Iain. There are more stars in the universe than grains of sand on
earth@Everything2.com. 02 Aug. 2000
<http://www.everything2.com/index.pl?node_id=681430> 05 Feb. 2006