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CASE: BOEING
GROUP: XY SYNERGY
AMIR QAYYUM BIN CHE NORDDIN G1337179
NORULAIZA MOHAMED DAUD G1338270
SITUTI CHE AZIZ G1231074
NUR AWANIS BT MD ARIFPIN - G1336594
SARI YULIS TERFIADI G1338507
1. Select one or more diagnostic models that you believe provide a framework that
succinctly identifies the key factors at the centre of the Boeing situation. Explain
your choice of model.
In order to analyse and find the key factors of the Boeing case, I choose Burke Litwin
model. In this model, 12 elements in the model can be classified into 2 source of major
change; transformational or transactional. Transformational change includes external
environment, mission and strategy, leadership and organisational culture. The
transactional change are structure, management practice, system, work unit climate, task
requirement and individual skills, motivation, individual needs, and individual
organisational performance. This diagnostic model would provide framework for us in
order to understand this case. It is because the issue that being raise in the case such as
unnecessary procedures, increase in market demand, and lack of communication must be
integrate and explain comprehensively, and Burke Litwin model able to provide this
comprehensive diagnostic. Plus, the fundamental idea in the Burke Litwin model, which
is planned change should flow from the top (environment) to the bottom (performance)
are best to analyse the impact that new CEO , Stonecipher impose.