Portfolio

Jessica Anderson

Jes
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sic
n

rso
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An

792 s 379 w
Tooele UT 84074
435.241.8061

jessdanderson4@gmail.com

ent
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Tab

1. Flier
2. Brochure
3. Stationary
4. Business Cards
5. Web Page
6. Montage
7. Logos
8. Event Ad
9. Photo Design

r
Flie
Description: Black and white flier to promote a Graduate Leadership
Conference.
Process: I began by receiving the information, images, logo, and text
content. I was informed of the desired outcome for the flier and began
by sketching four designs, I chose one of my sketches and began to
create such design on the Adobe InDesign program. I used black boxes
with white text for contrast and used white space by leaving open area
on the opposite side of the majority of the text.
Message: The message is for those college graduates who desire to
have the upper edge in business. The picture used is more of a happy/
laughing photo to portray the message that the conference wont be
just another boring conference, but one to be enjoyed.
Audience: My audience is geared towards 22-30 year old graduating
seniors.
Top Thing Learned: I learned about the importance of white space, and
how white space doesnt necessarily have to be white, rather negative
space. Also, the need for alignment is essential to have a clean project.
Title Font Name & Category: News Gothic MT Bold Sans Serif

Copy Font Name & Category: News Gothic MT- Sans Serif

He
adi

ng

B ro
re

chu
Description: An offset folding brochure.
Process (Programs, Tools, Skills): I set up my folds and margins
in adobe indesign using the dimensions I learned in the previous
activity. I began by creating my logo in illustrator. I wanted it to be
simple, which is why I used the triangles to create a larger triangle. Then I began designing my brochure based on the simplicity
of my logo. I found a font that I felt really represented the fluency
and curvature of what yoga is, and stuck with that for a design
theme. I used adobe photoshop to erase the background from
my yoga poses images turning it into a png. Then I clipped the
acroyoga image added it to my brochure and used the easter
egg text wrap around it. I chose to use images with similar pale
blue colors to go along with my color scheme and I used orange
bars to break things up and create a design element. For the side
bar I chose to use the same font from my logo to create a design
using words that describe yogo, I made them different sizes with
some facing side ways and vertical. I made a point to keep the
images and bars aligned towards the right for easier reading.
Message: To convince the audience that yoga is important for the
health of the common population.
Audience: Anyone and everyone. All skill and body types can participate in yoga.
Top Thing Learned: I learned how important it is to use layers
properly, to add new layers and lock layers in order to make
things easier on my life.
Color scheme and color names: Complementary. Blue and orange
Title Font Name & Category: AR Bonnie, Sans Serif/ (Slightly decorative)
Copy Font Name & Category: Ebrima, Sans Serif

For information and more free poses visit:

www.Yogahealth.org

Yoga

ti
Sta
ary

on
Description: Using a personally designed logo in a matching business
card and letterhead.
Process (Programs, Tools, Skills): I began by creating my logo in adobe illustrator. I used the pen tool to draw out my tree. I used the ellipse
tool to make my leaves and the anchor point to make the points on the
leaves. Then I used the rotate tool to copy the leaves and I duplicated
them to make them consistent. Next, I used the rectangle tool to create
the swing. I chose contrasting fonts to add my company name. I used
this logo to create my business card and letterhead in Adobe Indesign.
I began by using the rulers to create the right size for the business
card, then placed my logo on one side of the card, to create visual
interest keeping it out of the center. On the other side of the card I took
the leaves from my logo to carry over the design principles, added the
text left align and then added bars for separation and to keep the eye
interested.For my letterhead I also used Indesign. I began by placing
my logo. Then I added a bar on the top using colors from the logo at
a lower opacity to maintain contrast. I added the camera and put it at
9% opacity. I aligned the informative text with the tree branch and the
edge of the camera lens. Then I added the two bars on the bottom to
create a fluency between the business card and the letterhead.
Message: The company wants to portray a fun easy going atmosphere
with their photography, through these designs the customer can know
they will have a fun experience when they take photos with this company.
Audience: The audience is geared more towards families, especially
with kids, who would need photos taken.
Top Thing Learned: I learned that indesign and illustrator are very
different and take a lot of practice to master. Also, it is so important to
carry certain design elements with you throughout the project in order
to make things flow.
Color scheme and color names: Scheme: Analogous Colors used:
Green, teal, blue
Title Font Name & Category: Elbrima Bold, Sans Serif
Copy Font Name & Category: Javanese Text, Serif

208.231.9843

TREE

swing

PHOTOGRAPHY

795 w 549 s Boise ID 83701

www.treeswingphotos.com

treeswingphoto@gmail.com

C
ess
sin
Bu
ard

Description: Using a personally designed logo in a matching

business card and letterhead.
Process (Programs, Tools, Skills): I began by creating my logo
in adobe illustrator. I used the pen tool to draw out my tree. I
used the ellipse tool to make my leaves and the anchor point
to make the points on the leaves. Then I used the rotate tool to
copy the leaves and I duplicated them to make them consistent. Next, I used the rectangle tool to create the swing. I chose
contrasting fonts to add my company name. I used this logo
to create my business card and letterhead in Adobe Indesign.
I began by using the rulers to create the right size for the business card, then placed my logo on one side of the card, to
create visual interest keeping it out of the center. On the other
side of the card I took the leaves from my logo to carry over the
design principles, added the text left align and then added bars
for separation and to keep the eye interested.For my letterhead
I also used Indesign. I began by placing my logo. Then I added
a bar on the top using colors from the logo at a lower opacity to
maintain contrast. I added the camera and put it at 9% opacity.
I aligned the informative text with the tree branch and the edge
of the camera lens. Then I added the two bars on the bottom
to create a fluency between the business card and the letterhead.
Message: The company wants to portray a fun easy going
atmosphere with their photography, through these designs the
customer can know they will have a fun experience when they
take photos with this company.
Audience: The audience is geared more towards families, especially with kids, who would need photos taken.
Top Thing Learned: I learned that indesign and illustrator are
very different and take a lot of practice to master. Also, it is so
important to carry certain design elements with you throughout

TREE Swing
PHOTOGRAPHY

208.231.9843

795 w 549 s

Boise ID 83701

TREE

swing

PHOTOGRAPHY

www.treeswingphotos.com
treeswingphoto@gmail.com

bP
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ag
Description: Web page designed to showcase a personally created logo.
Process (Programs, Tools, Skills):I created this web page using only Notepad++. I
have no prior experience writing HTML or CSS. As I learned simple things about
how to write code, I was able to design a simple website to showcase my logo.
I used W3schools for help when I was stuck and didnt know how to do something.I was able to use the website to validate my code.
After I changed the different elements of my HTML to make it right with the
guidelines, I downloaded the css document and began to work on that to make
it more design friendly. I changed the fonts and colors to go well with the color
scheme of my logo, I made sure these colors were exact by using the hex number
in photoshop from my logo. I also changed my fonts to Palatino Linotype and
Verdana. I declared some backup fonts just in case the viewers browser didnt
have these fonts. I also used padding around the logo and text so that they would
not be too close to the edge of the web page.
Programs/Tools Used: Notepad++ & Photoshop
Message: This website is a place you can go to gain further knowledge about
painted pottery studios.
Audience: Anyone interested in crafts and pottery.
Top Thing Learned: The importance of being exact in your code, one little error
will mess up the whole website.
Color scheme and color hex(s): Monochromatic- Brick. #A33622, #EF652E,
Title Font Families & Category:Palatino Linotype, Book Antiqua, Palatino,
serif;
Copy Font Families & Category:Verdana, Geneva, sans-serif;
Changes made to the CSS: I changed the font families, the colors to
match the logo, and the background to an image of a brick feeling.
Word Count: 461

Mo
ge
nta
Description: A montage blending two images together to make an
inspirational poster, with good use of typography.
Process (Programs, Tools, Skills, Steps taken while designing):
I first added the background image. I adjusted the levels.
Then I added a filter to the background image called soft light.
I used the lasso tool with 100% feather weight to grab the person
praying and the ground in which he is praying on, I resized the image
holding down shift to get it to the right proportion.
I added a mask and used the brush tool to blend it into the background image, having the sky come through.
Next I dropped the color wheel on my image and decided on two colors opposite each other, I used those for my text. I tried different fonts
and weights and decided to make the word height vertical for a bit of a
play on words.
I used the rectangle tool to add bars under my two focus words.
Using the brush tool I lightened part of the sky for contrast with the
words.
Program used: Adobe Photoshop
Message: The message is to show that the highest you can ever be is
when you are on your knees praying, because its when youre closest
to God. Using the rock climber as contrast to that message, he is up
high yet the man praying is still higher.
Audience: The audience is for all who need a bit of inspiration and a
reminder to talk to God regularly to receive strength and a boost.
Top Thing Learned: I learned how important in a montage it is to ensure that the image is blended well enough so you cant tell where one
image begins or ends.
Filter / Colorization used and where it was applied: The Filter I used
was the soft light filter on the background image only.
Color scheme and color names: Complementary color scheme, Brick
and Teal
Title Font Name & Category: News Gothic MT regular, Sans Serif
Copy Font Name & Category: News Gothic MT Bold, Sans Serif

os
Log
Description: Three logo variations for the same company.
Process (Programs, Tools, Skills): In adobe illustrator I created all
three of my logos. For my first logo I began by creating a rectangle
and a circle and making them one shape by using the shape builder tool, then I used the pen tool and selected a few anchor points
and manipulated the chard edges to make it more look like a pot
that has just came off the wheel. I also used the pen tool to bring a
curve on the top of the pot to create the illusion that it is 3d. I then
made three text boxes and added my words. For the second logo I
used the ellipse tool to create the handle and the brush, I used the
eraser tool to create the fun tip at the end of my brush, I merged the
shapes together with the shape builder tool, then I created the paint
drop using the pen tool. I added the words to the bottom using separate text boxes. For the third logo I created a rectangle and added
the text to the box. I added three horizontal stripes at the top of my
box to create a nice color scheme and then I used the pen tool,
making multiple anchor points to create one half of the pot, then I
used the reflect tool to mirror the half of the pot i had created so it
would be identical on both sides. I used the pot I created to make
up the Os in the text.
Message: Painted Pottery Studio is a studio where you can make or
buy the greatest, artistic pottery.
Audience: The audience ranges from 16+, it is for anyone who enjoys art and has a desire to make some themselves.
Top Thing Learned: I learned how valuable the pen tool is, and
knowing how to use it makes a significant difference in my designs.
Three Color Scheme and Color Names: Top logo- Split complementary, Middle logo- Monochromatic, Bottom logo- Analogous. Top:
Gold, Blue, Purple. Middle: Brick. Bottom: Green, Teal, Blue
Three sets of Title / Body Font Names & Categories:
Top: Bookman Old Style Regular (Serif)
Middle: Gabriola (Serif), Myriad Pro (Sans Serif)
Bottom: Perpetua Titling MT (Serif), Myanmer (Sans Serif)

Painted Pottery Studio

Painted
O Studio
T
T
E
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Y

PAINTED
pottery studio

Pa i n t e d P t t e ry

STUDI

d
nt A
Eve
Description: This is an event ad for a cake company putting on a
Bake Sale to support the local boys and girls club. The company is
donating all the baked goods and all the proceeds go to this charity.
Process (Programs, Tools, Skills, FOCUS principles): I used Microsoft word, I began by creating a custom canvas using the shape
tool. I added my picture and removed a good part of the background of the background to make a nice long rectangle shape
with the picture. I used multiple text boxes to add the text and
heading. And added three rectangle shapes, one for the fill on the
right side, I added the color blue as the fill. The other two rectangles
were added to frame the name of the company and the charity. I
made sure to align the text and bars with the title in order to ensure
a good clean alignment.
Message: The message is to get people craving those delicious
cookies so that they will come out to the bake sale and support the
boys and girls club. The prices vary substantially so that all types of
people can come enjoy.
Audience: Any one who likes baked goods, which is why there is a
great difference in price, anyone can afford it!
Color scheme and color names: Monochramatic. Blue
Top Thing Learned: I learned that there are many more friendly programs that would be a lot easier to design on. Its definitely important to print and fix! I had to try a few different times to get the colors
I wanted.
Title Font Name & Category: Rockwell Extra, Slab Serif
Copy Font Name & Category: Candara, Sans Serif

BAKE
SALE
Cookies * Cakes * Brownies
Cinnamon Twists * and more!!!
Baked Goods ranging from 50 cents 5 dollars

Jackson Hole Cake Company

is holding a Bake Sale!

All Proceeds go towards the Jackson Hole Boys and Girls Club.

February 21st
10 am 4 pm
Jackson Hole
Event Center

oto
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escription: Demonstrate photography skills and photoshop

image and design editing. Create a full bleed, color poster
layout with said photo.
Process (Programs, Tools, Skills, FOCUS principles): Began by
using a digital camera to take a photo using the rule of thirds
and indoor lighting, I took a photo of my roommate wearing
all shades of Red in her clothing and makeup, in order to
have a Red monochromatic color scheme. Uploaded photo
onto photoshop and edited the photo, adjusting colors, hues,
sharpness, etc. I used the eye dropper tool to take the color
from the dress for the background, then I used the gradient tool to fade the background out at the edge. I used the
eyedropper tool for all the colors used in the design, taking
swatches from her lipstick to the shadows on her dress. I used
repetition with the design in the circles framing the image on
either side, also using repetition in the colors of the circles.
Message: The message is that Andrea is confident in her
bright red lipstick and red dress. Anyone can be confident,
they just have to choose how confident they will be. Just like
Andrea, she chose how much lipstick she would wear, and
she was confident in wearing it.
Audience: My audience is to college and high school age
women. The pinks and reds in the design will attract their
attention, and the message is mainly for them, because they
generally deal with confidence issues and they wear makeup!
Top thing learned: I learned to prepare ahead for the photo I
want to take and to allow ample time for any unanticipated
occurrences. I also learned the importance of using a color
scheme in a design to create a pleasant visual experience.