Portfolio

Amber
Fisher

Contact

Amber Fisher
430 5th West 2nd East,
Rexburg, Idaho 83440
fisher.amber@icloud.com
408.607.0964

Table
of

Contents

Brochure

Imaging

Business Card

Event Ad

Letterhead

Flier

Logos

Webpage

Montage

Course/Instructor
Comm 130: Visual Media
Section 4
Ben Pingel

Brochure
03/28/15
Description

A two-sided tri-fold brochure for a catering business.

Program(s)/ Tools

Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

Objectives

Design a two-sided folded brochure. Use paragraph styling and learn to text wrap around
an image.

Process

I set up the tri-fold in Adobe InDesign. In Adobe Illustrator, I designed the logo with the
elipse and line tool. On the cover of the brochure I inserted twenty photos into Adobe
Photoshop, squared them, and then placed them on my brochure cover. I looked for
images that had good lighting to enhance a clean feel throughout the design. On the
inside cover I inserted 3 images that aligned next to each other creating a banner effect.
I text wraped the white cupcake by using the quick selection tool to select the image
and then used the refine edge tool to smooth out the edges in Adobe Photoshop. I then
inserted the image into InDesign where I used the alpha channel and along the spine to
text wrap the text around the image. I created icons for the inside flap the ellipse, star,
rectangle, and line tool in Illustrator. I used paragraph syling for the body and titles so it
would all be cohesive. I used the same fonts in the logo for the titles and body copy to
creat repetition and flow throughout the design.

Course/Instructor
Comm 130: Visual Media
Section 4
Ben Pingel

Business
Card
02/28/15
Description

Create a logo and business card for a cupcake company.

Program(s)/ Tools

Adobe Illustrator and Adobe InDesign.

Objectives

Create a new logo for a business and incorporate it with a business card. Use basic tools
in InDesign and Illustrator. Keep designs simple and use typography rules.

Process

I used Adobe Illustrator to create the logo. For the cupcake, I found an image that had a
similar form, I placed circles over the image to help form the frosting and then used the
pathfinder tool to divide and shaped the frosting.
I placed the logo to the front of the business card. I also used Adobe Illustrator to create
the phone, email, and location icons using different shape tools (rectangle, star, ellipse,
and line) for the back of the business card.

Course/Instructor
Comm 130: Visual Media
Section 4
Ben Pingel

Logos
02/21/15
Description

Create three different logos for the same clothing company.

Program(s)/ Tools
Adobe Illustrator

Objectives

Use basic skills to create different logo designs to fit for a company.

Process

For the first logo, I used the curved pen tool to create the mountains and then changed
the stroke style to fade out. I then used basic text to complete the design.
For the second logo, I used the hexagon tool to create two hexagons. One hexagon I used
to border the other hexagon so the snow was visible. I used the curved pen tool to create
the snow peak of the mountain. I used the line tool to create two basic lines to separate
the text from the rest of the logo. I made the trees by using the star tool and making
triangles and the rectangle tool for the trunk.
For the third logo, I used the ellipse tool and created large circles. For the mountain, I
used the pen tool. I used the line tool to make the arrow. I created a circle by using the
ellipse tool. After I make the circle I used the scissors tool to cut the circle in half. I then
used the type on a path tool to type on the curve of the circle. After all my logos were
designed I then applied different color schemes that were earthy, outdoorsy, but trendy
for women.

Course/Instructor
Comm 130: Visual Media
Section 4
Ben Pingel

Letterhead

02/28/15
Description
Create a letterhead using the business card logo for a cupcake company.

Program(s)/ Tools

Adobe Illustrator and Adobe InDesign

Objectives

Use basic tools in Adobe InDesign and Illustrator. Use the same logo from the business
card to create a consistent layout for the letterhead. Use a watermark.

Process

I placed the logo from the business card onto a 8.5X11 blank document in InDesign. I
added orange lines to connect with the contact information. I also wanted to create a
similar connection to the business card because I used a line to bring focus to the clients
name. Then I added the contact information. I created the faint watermark of the cupcake
by lowering the contrast and positioning where I felt best suited it.

Course/Instructor
Comm 130: Visual Media
Section 4
Ben Pingel

Montage
02/14/15
Description

Create an spiritual montage using two or more images and incorporate typography.

Program(s)/ Tools
Adobe Photoshop

Objectives

Learn to blend images together using masks. Apply typography (spiritual quote/saying).
Use a mask to apply a filter to one part of the image.

Process

I found three images that would compliment each other. I uploaded each image in
Photoshop and created a 118.5 document to put my main image on. On separate tabs
I began to select portions of each image that I wanted by using the lasso tool. On each
image, I played with the levels and hue/saturations. Then I dragged each portion after
cropping and lassoing them over to my main image of the girl in the sunset (When I did
this, I made sure that my feather for the lasso tool was at 100% before moving the images
over to my main image).
I created a layer mask for each image so that I could use my brush tool to gradually blend
the images to look like one. I used a gaussian blur filter on on the purple sunset photo to
create a softer look. I brushed about 20% of opacity from the far right of the tree leaves
to create that sun-kissed look at a small portion of the leaves. I then went back to the girl
image and used my brush tool to brush her lower half into the grass. For the font, I used
a screen filter to achieve color of the font. I also used a drop shadow behind the text to
make the text more legible.

Course/Instructor
Comm 130: Visual Media
Section 4
Ben Pingel

Imaging

02/07/15
Description

Take a personal photography and edit it in Photoshop.

Program(s)/ Tools
Adobe Photoshop

Objectives

Learn basic photography skills using a digital camera. Adjust image levels, saturation,
color balance, sharpen tool on separate layers for NDE (non-destructive editing.) Use
layers to design text, and repeating graphic elements in Photoshop. Print in full-bleed.

Process

I used my Canon 6D to capture a photo that had good lighting and composition. I opened
the image in Photoshop and edited the levels, sharpness, color balance, crop tool, and
saturation on the image.
After I was done editing, I opened up blank 8.5X11 to put the image on and create a poster
layout. I incorporated the image, text, color-scheme, and repeating design elements to
help unify them all together.
I used the name of the color-scheme as a logo (This helped to not have anything look out
of the place or crowded). I found a font that was earthy that would flow with the pinecone
image and added a quote.

Course/Instructor
Comm 130: Visual Media
Section 4
Ben Pingel

Event Ad
01/31/15
Description

Create a full-bleed event ad promoting a fundraiser sponsored by Tiffany & CO. using
Microsoft Word and a scanner.

Program(s)/ Tools

Microsoft Word and a Scanner.

Objectives

Create a full-bleed design. Find, scan, and import an image that is high-quality. Edit
images in Word and use text boxes for the layout.

Process

I found the image and then scanned and uploaded it to Microsoft Word. I inserted the
same image over each other but blurred the background layer to create a soft look. On the
second image, I removed the background keeping the diamonds in focus.
I then added a slightly transparent white box and added the title text. I changed the
location where the previous logo was and made the logo white instead of black. I added
blue and white lines to add more contrast to the image. I color-picked the background
color and changed the different hues to achieve the pink and orange colors that
incorporated with the diamonds. I used those colors into the title and then added text.

Course/Instructor
Comm 130: Visual Media
Section 4
Ben Pingel

Flier
01/24/15
Description

Create a black and white promotional flier promoting a graduate leadership conference.

Program(s)/ Tools
Adobe InDesign

Objectives

Apply the design principles and use appropriate typography. Incorporate basic InDesign
skills to improve basic flier layout. Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign document to keep links
in InDesign intact.

Process

In InDesign, I opened up a 8.5X11 document and used the logo colors of grey, white, and
black throughout my design to create a unified look. I incorporated the colors with a black
box at the top of the design, a white text title, and two grey slender rectangles to add
contrast to the page. I continued by repeating the color scheme throughout the design in
varies ways to tie everything together.
I made the body copy small, aligned it with the image, and emphasized the phrase,
competitive edge in business, to bring out more contrast. I left white space to ensure
the flier didnt look crowded. The image, logo, and content for the flier were all provided.

Course/Instructor
Comm 130: Visual Media
Section 4
Ben Pingel

Webpage
03/14/15
Description

A webpage designed to explain the process of a logo design used for the business card
and letterhead projects.

Program(s)/ Tools

Adobe Photosop, TextWrangler, and Jigsaw.

Objectives

Size and optimize an original logo as a .png for a web page so the long side is 300 500
pixels. Write content to describe the process of creating your logo and how it appeals to
a target audience. Acquire a working knowledge of HTML. Acquire a working knowledge of
CSS. Identify hex colors to match logo, using Photoshop color picker.

Process

I previously used Adobe Illustrator to create the logo that I inserted into the webpage. I
used TextWrangler to actually create the webpage. TextWrangler can use HTML and CSS to
work side by side to create the webpage. I used a validator tool from Jigsaw that helped
detect if I made any mistakes.
Using my logo, I pulled exact color and infused them into the webpage layout. I did this
by opening up my logo in Photoshop, clicked on my eye dropper tool, selected a color, and
looking at the hex number. I would then insert the hex code into my webpage layout.
I also changed my fonts and created back up fonts just incase the fonts I had didnt work
on someone elses computer when viewing the webpage.