FRED MERCADO, MBA, PMP

fred@fredmercado.com
Coral Springs, Fl. 33071
Cell: (954) 295-6627

www.linkedin.com/in/fredmercado/en

EXPERIENCED BUSINESS PROFESSIONAL

Vice President / Business Development / Operations / COO / CTO / VP/ General Manager
Results oriented Business & Technology leader with a track record in the areas of Business Development & Sales,
Operations, and Program Management. Transportable business skills and experience in Solution & Consultative
Sales, account management, Business Plans, and Negotiations. Passionate in driving revenues, process
improvements, customer service, and cross-functional team building. Extensive experience in the U.S. and
International technology oriented services business; Fluent in English, Spanish, and conversational Italian.

PROFESSIONAL EXPERIENCE
FastFibr LLC; Miami, FL

2014 - Present

Vice President - VP & General Manager | Business Development | Sales

Provider of on-premise, Carrier Neutral, telecommunications Fiber Optic & Wireless Networks, and all IP content delivery
services to Condominiums, Multiple Dwelling Units, and Campus Environments.
Challenge: Start-up business with private equity investment to provide telecommunications services to the high-end real
estate market.
Action/Results:

Responsible for the business development, technical sales, and day-to-day operations of the business.

Raised $3MM in seed capital via industry connections, for the launch of the business.

Responsible for Capital & Operating Expenditures, Sales forecasts and budgets.

Kineticom Inc.; San Diego, CA

2013 - 2014

Vice President - VP Professional Services & Solutions |Business Development | Sales

Staffing and Services Company with over $50MM in annual sales, with a focus on the Wireless, Telecommunications,
and IT services industry.
Challenge: Development of a Professional Services & Solutions business unit with focus on sales in the telecommunications
and enterprise industries.
Action/Results:

Established and negotiated Master Service Agreements, Services Contracts, and General construction
agreements with major telecommunications Carriers, OEMs and Turf vendors.

Negotiated a $1MM contract with Alcatel-Lucent to provide development and construction management
services for the LTE upgrade of the Verizon telecommunications network throughout the Southwest USA.

Increased Enterprise Services revenues by 20% by establishing a partnership with NCR Corporation.

Generated over $3MM in additional sales revenues through cross-functional collaboration, identification and
development of additional business sales opportunities inside the existing customer base.

eSales Media Inc./Mercado Consulting; Coral Springs, FL

President | Business Development | Sales

2006 - 2013

Consulting company with focus on technology implementation, program management, and commercial business development.
Challenge: Development of a successful sales & business consulting practice with a focus on business enhancements in the
fields of Wireless, Information Technology, Telecommunications, and Program Management.
Actions/Results:

Due diligence in a $200MM acquisition of an established wireless telecommunications carrier in the Caribbean.
Established business practices and development of an effective Dealer-Based sales, distribution, and
fulfillment network throughout the island.
Development of comprehensive and realistic $30MM Capital and Operating telecommunications budgets
Negotiated contracts with local vendors to ensure Service Level Agreements were met.
Operated as CTO and responsible for operations, under contract for the newly formed company.
Established and managed the PMO organization for the Carrier and OEM vendor for the Rip & Replace and
operations of the network telecommunications infrastructure.
Responsible for the $250MM Change-Out, Upgrade, and Rollout of wireless and enterprise infrastructure in
13 different countries for a major wireless operator and an international telecom OEM in the Caribbean.
Interface between wireless carriers and Nortel, Alcatel-Lucent, and Ericsson in the Caribbean & Latin America.

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Metro PCS; Sunrise, FL

Regional Vice President - VP of Operations

2001 - 2005

Wireless Start-up company that is recognized among the first wireless operators to deploy all-digital technology and fixed
priced service for wireless telecommunications services.
Challenge: Organize and manage the entire deployment and operations of the business in Florida from a Start-up phase.
Actions/Results:

Development and launching the digital telecommunications network from the ground up in less than 9 months.
Grew the south Florida market to represent 70% of the company wide EBITDA
Implemented measureable operational metrics that provided guidelines for budgeting and efficiency ratings.
Responsible for $75MM in Capital Budgets (Capex) and $15MM Operations Budgets (Opex)
Training and development of staff in Total Quality management (TQM) principles & processes.

Wireless Facilities Inc. (WFI); San Diego, CA

Vice President - VP of Operations Caribbean & Latin America

1999 - 2001

Provider of Systems Engineering, Network services, and Technical Outsourcing for the largest wireless telecommunications
carriers, enterprise customers, and for government agencies.
Challenge: Hired to oversee the Caribbean & Latin America operations for the company and subsequently moved to a multimillion dollar project involving the start-up Wireless Internet Provider company Metricom in San Jose California.
Actions/Results:

Represented WFI at Metricoms headquarters and interfaced daily with Metricoms executive management.
Responsible for the $200MM development of the telecommunications Wireless ISP network in the top nine
markets which included; New York, Washington DC, Baltimore, Philadelphia, Pittsburgh, Chicago,
Phoenix, Los Angeles, and San Diego.
Managed over 250 employees and contractors across all nine markets.
Coordinated and executed all activities for the deployment of over 10,000 sites across the nine markets.

PREVIOUS EXPERIENCE:

Crown-Castle International; San Juan, Puerto Rico

1997 - 1999

McCaw Cellular Communications/AT&T Wireless; West Palm Beach, Florida

1986 1996

Vice President - VP & General Manager Caribbean

Infrastructure Construction, Sales & Business Development and operations for telecommunications sites in the US and
internationally.

Regional Vice President - VP of Operations & Engineering

Pioneering cellular service company that grew and evolved into the largest private cellular telecommunications provider
(company was purchased by AT&T in 1994). Also built the first cellular system in Colombia, South America as Vice
President Operations of McCaw de Colombia, a joint venture with Celumovil Colombia.

EDUCATION / CERTIFICATIONS / PROFESSIONAL ORGANIZATIONS

MBA, International Business American Intercontinental University, Chicago, IL

BS, Business Excelsior College, Albany, NY
AS, Avionics Embry-Riddle Aeronautical University, Daytona Beach, FL

Certified Project Management Professional (PMP) Project Management Institute, Newtown Square, PA.
Certificate in Corporate Governance (Sarbanes Oxley - SOX) Tulane University, New Orleans, LA.
Certificate in Negotiations Heriot-Watt University, Edinburgh, Scotland, UK.
Certificate in Organisational Behaviour Heriot-Watt University, Edinburgh, Scotland, UK.
Certified Total Quality Management (TQM) Instructor - Organizational Dynamics Inc. Boston, MA.

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SKILLS AND QUALIFICATIONS

Presenting & Selling to C-Level executives

Business Development & Corporate Sales

B2B Sales and account management

Technical and Business Operations
Team Building, Leadership, and Total Quality Management
Tri-Lingual. English, Spanish, and Intermediate Italian
Certified Project Management Professional, PMP
Start-up, Growth, and Expansion Phase Experience
Negotiations - Vendors and Service Providers
Building and leading cross functional teams

Excellent Written & Verbal communication skills

Process, Efficiency, & Performance Improvement

Global mindset while embracing local cultures, industries, and challenging scenarios
Experience in Operations, Product Management, Business Development, Sales, P&L