Bruce A. Hunt. . .

A l i g n i n g P e o p l e , P r o c e s s & S y s t e m s t o D r i v e

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| Pleasanton, CA 94566 | 925.209-6885 | bhunt01_2000@yahoo.com | Bruce_Hunt_LinkedIn_Profile

Vice President: Business Operations |Technology | Client Management

Executive leader with unique talent as bridge between business, clients and technology operations. Demonstrated success
developing and executing strategies, driving sustainable growth, building operational synergies, expanding customer loyalty, and
delivering consistent double-digit return on investment. Travel 40-60% throughout United States and Canada.
Deploys state-of-the-art technology and operations best practices to drive mission critical projects, while developing and
deploying value-added solutions that exceed business objectives. Recognized for business innovation, resource optimization,
diplomatic and collaborative communications across matrix organizations.
Passion for building internal and external relationships to deliver practical, innovative, and value-added solutions to meet
business goals. Served as Client Partner/liaison between Vendors, Corporate and division management to collaborate on retail
execution. Resourceful problem solver who excels in developing and implementing business and operational strategies. Excellent
ability in business judgment and rapid decision-making in a fast-pace environment.
Consulting Project Management Strategic Planning Business Development Client Relations Negotiations
Account / Territory Management Presentations Sales Forecasting Vendor Relations Retail Operations
Project Management Professional Services Leadership Development
Career Progression in Driving Business Growth & Operations Excellence
SAFEWAY, INC., Pleasanton, CA | $43.6B supermarket chain in North America |
VICE PRESIDENT of OPERATIONS - Fuel (2/2006 Present)
- Selected to drive North America growth initiatives for operations in US and Canada with focus on increased sales, improved
technology functions, build and manage vendor relationships, improve customer shopping experience, and reduced operating
costs. Develop and implement operation plans, sales strategies, marketing promotions, and policies and best practices.
- Led 10 national retail divisions with 12 direct reports overseeing 410 sites with an operating budget of $5.8 million. Provided
strategic and tactical leadership with a focus on increased sales. Improved technology functions, built and managed vendor
relationships, improved customer shopping experience, and reduced operating costs.
- Served as Client Partner visiting vendors and division management teams (Division Presidents, CFO, VP Marketing and
Sales, VP Real Estate) collaborated on retail execution.
- Guided IT collaboration on development strategies for integration, system enhancements and technical support. Lead efforts
to add Payment Card Industry and Euro Master Visa (EMV known as Chip-n-pin) payment compliance to fuels
infrastructure adding additional payment security for 2015, 2016 and 2017.
Notable Contributions:
Improve fuel sales year over year. Increased annual fuel sales from $841 million to team record sales of $4.5 billion over a
course of eight years; opened 300 fuel stations, improved image with newer equipment and branding, collaborated with
Marketing to develop customer-focus cross-marketing promotions (store-to-station); had LED lighting installed for safer
appearance at night; converted several stations to 24-hours; improved competitive survey program to ensure alignment with
competitors prices; developed best-practices for merchandising, and cleaning; created an IT Escalation program to provide
better support for stations taking high-availability from 76.1% - to 93%.
Increased non-fuel sales by 10% year over year (8 yrs.), from $61 million to over $100 million; implemented weekly marketing
plan; collaborated with vendors, marketing, category managers and field merchandisers to improved customer selection
Raised customer loyalty from 23% to 46.8%. Served as Client Partner in collaboration with Marketing, Loyalty, Legal, IT and
Vendor Partners to develop and execute marketing initiatives.
Reduced maintenance costs by $2.2 million with projected annual estimates of $650,000 year over year; developed Maintenance
Bundle Program to bundle maintenance calls and repairs to help reduce unnecessary trip charges. Worked with Risk
Management and Media Communications to create a $30,000 self-training video used to teach station employees how to
replace/repair breakaway nozzles and performed state required testing. Led efforts with EPA, Air and Water, and Weights and
Measures regulatory/legal agencies nation-wide to accept and approve this training. With the creation of a certification program
approval was received. Over 1100 employees completed the training program. Developed a Preventative Maintenance Program
where higher performance stations received a service visit every 30 days. This helps catch issues before they occur and
improved high availability to customers resulting in greater throughput/sales.

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925.209-6885 | bhunt01_2000@yahoo.com

Reduced rising costs of credit card interchange fees; results yielded $9 million in transaction fees savings; and increased
revenue of $18 million. While serving as a Client Partner, worked cross-functionally with Marketing, Loyalty, Construction,
Legal and IT to design and develop a fuel marketing initiative (a 2-Tier Pricing program). Led national training, rollout and
support activities for this program.

SAFEWAY, INC., Pleasanton, CA

DIRECTOR of OPERATIONS Fuel (1/2004 2/2006)
- Promoted to drive expansion of fuel operations and to maximize Technology enhancements. Led strategic planning for
operations, technology optimization, and for safety and maintenance repairs. Directed 10 Division Operations Managers
and support employees with operating budget of $1.9 million.
Notable Contributions:
Pump activation took too long before customers could start pumping causing customer frustration and loss sales; reduced
average activation time from three minutes to an average of 35 seconds. This change also improved customer loyalty by 12%
and our customer count per hour. Implemented a nation-wide poll to assess the damages and to establish a baseline for timing
averages, since they appeared to vary by card type. Held a three day brainstorming session with IT, Fuel POS vendor and
dispenser vendor to identify opportunities to improve processing speed (coding enhancements, prompting/process flow changes,
and hardware patches to new equipment. After developing and lab testing several variation a version was pilot tested and
eventually rollout out nationally.
Needed to increase/improve fuel brand imagine and reduce labor related to manual price changes; reduced labor by 4.6 hours
per week culminating in Internal Rate of Return of 99.38% with a cash flow payback of less than one year. Met with Marketing,
Loyalty, Retail Store Management, Legal, Labor Management, IT and several Price Sign vendors to collaborate on solution that
would be acceptable to all parties. Championed an idea for an Electron Message Board placed inside store at each entrance.
Highlighted brand image and promoted fuel station. Developed the cost benefit analysis for funding and presented and received
funding approval. Prior to rollout had six units built for a three store pilot test. Units were well received by store personnel, state
weights and measures and by customers.
Fuel Station employee injuries and open claims were running rampant in 2006; approximately $120,000 annually; reduced
employee injuries by 80% and saved $100,000 annually on workers compensation costs. Had safety vest purchased for all
station employees and made it a mandatory part of their uniforms. Worked with Risk Management to identify, draft implement
best practices for fuel deliveries, fuel station inspections, and outside cleaning procedures. Sponsored a Safety Champion
Calendar sent each month to all stations with an employee questionnaire administered by the station manager. Each year identity
topics to be covered. Worked with Labor Relations and Risk Management to improve safety-training course from two to four
hours for new hires.
SAFEWAY, INC., Pleasanton, CA
SENIOR PROJECT MANAGER Fuel (9/1998 1/2004)
- Recruited to design and implement multiple critical initiatives. Led end-to-end program/project management, including
project plans and estimates, scoping and requirements through implementation and deployment. Managed work across
different workforces as needed, monitored and reported on execution of deliverables through all program/project phases.
Ensured overall quality of projects, served as escalation point of contact. Directed cross-functional teams of up to 50
employees and project budgets up to $7 million.
Notable Contributions:
Took over Fuel Integrated project that was $1.8 million over budget and running four months behind; successfully delivered
project four months later; while meeting criteria for success for each stakeholder. Met with senior management business
sponsors to identify an acceptable new budget and delivery dates, aligned stakeholder, Loss Prevention, Risk Management,
Cash Management, Payment Group, IT, Fuel POS vendors, Dispenser Vendor. Levied penalty against vendors for late delivery.
Established bi-weekly meetings to identify issues and ownership. Had two additional labs built for simultaneous development
and Quality Assurance testing. Invited selected business users to sit in on some development meeting and had User Acceptance
Testing started earlier in the process. Ran iterated pilot tests to identify issues and problems faster in live production.

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925.209-6885 | bhunt01_2000@yahoo.com

With centralization needed a solution to improve purchasing for the Perishable team; after multiple attempts to get a 3rd parties
product to work; designed/developed an internal Safeway Procurement System. Annually defined benefits equaled over $22
million. Managed three separate development teams, Initial efforts involved integrating and modifying the 3rd party vendors
B2B procurement system. Partnered with the business to gather and document web-site requirements for the business-tobusiness integration between the vendors product and legacy mainframe.

KRONOS DATA SYSTEMS, Long Beach, CA

PROJECT MANAGER/PROFESSONAL SERVICES (11//1996 9/1998)
Provides deep functionality for time and attendance, labor tracking, advanced scheduling, analytics, payroll administration, HR
Services and complex absence management.
- Provided Professional Services and Account/Project Management for Kronos customers including implementation and
delivery of their Time and Attendance system. Acted as a liaison between customers project management team and field
service organization. Defined, scheduled and managed customers Time and Attendance system implementations. Ensured
all contractual requirements were met, and sold add-on services to enhance customer operations. Managed over 35
customers in multiple industries, including Toyota, Kaiser, Black & Decker, and Kwikset.
Notable Contributions:
In additional to implementations and training, also required to generate additional add-on sales; generated over $750,000 in
Professional Services revenue. Sold education/training services, support services, additional modules including labor tracking,
HR services, payroll and administration, integration and conversion services; sold hardware/equipment electronic time keepers,
proximity readers, key fobs units.
Education, Certifications, Affiliations & Military Service
Bachelor of Science - Business Management | Pacific Western University (California Miramar)
Novation Project Management University Series: Facilitating and Elicitation Requirements
Novation Project Management University Series: Managing Scope, Schedule and Cost
California Department of Transportation: Real Estate License
Co-Chair Diversity Board, Safeway, Inc. | Merchant Advisory Group (MAG) | EMV Migration Forum
United States Veteran: US Marine Corps, Sergeant, Camp Pendleton, San Diego, CA
California Board of Realtors
Computer Skills
Microsoft Office Suite, Business Technology: Java, Websphere, XML, EDI, GCI, Extricity, Web Security (PKI, CA, and VPN)
Internet Browser, URLs, ISP, Proxy Services, and MQ Series Message Queues

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