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FINCHER
EXPERIENCE
Ketchum PR Agency, Atlanta, GA
June 2014 Present
Assistant Account Executive- Corporate Practice
Received superior performance reviews for consistently delivering high-quality work and
results to more than 20 clients and accounts
Managed day-to-day client operations of B2B and consumer accounts with $100,000 monthly
budgets
Provided on-site support for various clients on bi-weekly basis to strengthen client
relationships and work efficiency
Collaborated to prepare 2015 plan that resulted in a $250,000 budget increase and increase
in scope of work
Served as project manager and key point of contact for the planning, development and
implementation of promotional campaigns on local and national scales for Husqvarna, Aarons
Inc. and Georgia Pacific
Acted as liaison between client and team members while managing activity of third party
vendors and agencies for projects and campaigns
Coordinated full range of communication tactics and press materials including bylined
articles, editorials, infographics, matte release and traditional press releases
Created quarterly client merchandisers and measurement reports that analyzed the
effectiveness of campaigns
Managed financial responsibilities including purchase orders, statements of work, budget
forecasts, budget status reports and activity reports on an ongoing basis
Researched and vetted opportunities to leverage brand through real-time social and digital
opportunities through social listening tools
Continually worked to increase client expertise and overall understanding of clients' needs,
challenges and competitors
Ketchum PR Agency, Atlanta, GA
September 2013 May 2014
Account Coordinator- Corporate Practice
Developed strategic objectives, relevant brand messages and compiled innovative media
strategies for ongoing programming
Developed timely corporate messages to address issues and crises
Conducted extensive research such as competitor analysis reports, sponsorship strategies
and cause marketing proposals
Executed planning for international trade shows by conducting media trainings, coordinating
onsite support, developing press materials and drafting creative media strategies
Ketchum PR Agency, Atlanta, GA
June 2013 - August
2013
Brand Fellow
Pitched and leveraged media coverage from local and national outlets for clients
Drafted and distributed press releases
Monitored and compiled media reports on daily basis
Compiled and updated client databases
Formulated relevant media contact lists
Loyola University, New Orleans, LA
2013
Lauren D. Fincher
Page 2
January 2012
Graduation: May
Minor:
Lauren D. Fincher
Page 2
MS Word
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MS Excel
Adobe InDesign
HootSuite
WordPress
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AP Style