Maruti Suzuki India

Private Limited.

TEAM - I
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Introduction
Maruti Udyog limited established in 1981.
First production commenced in 1983 Gurgaon, India
Competed to Hindustan motors by launching Maruti 800 in
1984.
On 17th September,2001 Maruti Udyog was renamed to
Maruti Suzuki India Limited.
It is subsidiary of Suzuki Motor Corporation of Japan.
Maruti has more than 6 million satisfied customers in India
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Joint venture agreement with Suzuki Motor in

1983 with 26% of equity.
In 1987 Suzuki raises equity to 40%
In1992 Suzuki again raises equity up to 50%
It has service support to its customers at 2740
workshops in 1335 cities and towns of India
It is the first company to introduce CNG vehicles
And Maruti become a non-government organization managed on the lines of
Japanese management practices

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Vision and Core Values

VISION:
To be the leader in the Indian Automobile Industry,
creating customer delight and increasing shareholders
wealth; A pride of India.
CORE VALUES

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BOARD OF DIRCTIOR IN
MARUTHI

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About
Manpower
It contains 9000 employees
4,000 service technicians
730 engineers in R & D

Chairman

: Mr. R. C Bhargava

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BOARD OF DIRECTOR
Mr. R. C. Bargava
Chairmen
Mr. Kenichi A
Yukawa
Managing
Managing Director
Director

Mr. Toshiaki Hasuike

Joint Managing Director

mr. Osamu Suzuki

Director
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Personal Details

Date of Birth : 30th July 1934

Education:
Indian Administrative Services (1st in batch)
Master of Sciences in Mathematics from Allahabad
University

Mr. R. C. Bargava

Master of Arts in Developmental Economics

from Williams College, Williams Town, MA, USA.
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Personal Details
A law graduate form Osaka adversity Japan

Yukawa motor corporate in 1980

Mr. Kenichi Yukawa

Managing Director &
CEO

He born in the year 1955

He severed as director on the board of maruthi
Suzuki India limited
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Personal Details
Date of birth :30th Jan 1930

Educational

: Graduate form
the faculty law cheo university

2000-

chairman&ceo in suzuki motors

private limted

Mr. Osamu Suzuki

Director

1973- senior M.D suzuki motors

corp.

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Personal Details
Graduate in mechanical studies form faculty
of engineering meiji university Japan

Mr. Hasuike started his careers with

Suzuki motors

Before joining maruthi suzuki

Mr. Hasuike worked as managing officer
&D.E Gen manger

Mr. Toshiaki Hasuike

Joint Managing Director

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FINANCIALS
FINANCIALS

NET SALES AND PAT

PROFIT AND LOSS

RATE

SALESVOLUME

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Equity
Joint venture agreement with Suzuki
Motor in 1983 with 26% of equity.
In 1987 Suzuki raises equity to 40%
In1992 Suzuki again raises equity up to
50%
Shareholders
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NET
NET SALES
SALES AND
AND PAT
PAT

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PROFIT AND LOSS RATE

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Parameter

Sales
Turnover

2013-14
( Million)

Change %

4,35,879.00

0.26%

Other Income 8,229.00

Total Income 4,45,235.00
Total Expenses 3,86,047.00
Operating profit 59,188.10
Gross Profit
57,429.60
Interest
1,758.50
PBDT
55,671.10
Depreciation 0.00
PBT
36,585.60
Tax
8,755.10

8,123.70
4,44,003.00
3,93,582.00
50,420.50
48,522.30
1,898.20
46,624.10
0.00
29,910.60
5,989.30

1.30%
0.28%
-1.91%
17.39%
18.36%
-7.36%
19.40%
0.00%
22.32%
46.18%

Net Profit

27,830.50

23,921.30

16.34%

92.13

79.19

16.34%

1,510.40

1,510.40

0.00%

Earnings Per
Share
Equity
Preference
Capital
Reserves

4,37,006.00

2012-13
( Million)

0.00
0.00
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1,84,279.00
1,50,429.00

0.00%
22.50%

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Sales volume of Maruti Suzuki

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BSE

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NSE

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MARKET
STARTEGIES OF
MARUTI UDYOG

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4 PS OF COMPANY

MARKETING MIX

PRODUCT

PRICE

PLACE

PROMOTION

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PRODUCT
The quality of product.
The product variety from different
categories.
The size of the car according to current
future market conditions.
The car features to the customer
like, car looking very good.
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or

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PRICE
The price of the Maruti car is
between
Rs. 210000 to Rs. 1500000.
Maruti 800 is the lowest price
car of this company. Alto, Omni,
Wagonr, are also the low price car
of the company, Zen & Esteem are
the mid price car of the company.
But Grand Vitara is the high price
model of the company . The price
of car are
according to Page
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product Varity, quality, design etc.

Place
Intensive distribution
Transportation facility
Permanent Place to sell the car

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promotion

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Strengths
Distributor network brand loyalty, Japan
technology and Service distribution
After sales service
Cost-effective
Low maintenance
Indian middle-class
Low price,
High fuel efficiency,
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Weaknesses
Low Resale value
Low engine capacity.

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Opportunity
High end car segment
Overseas market
Improve handling
Add extra features to small segment cars
Attracting youth
Export small cars
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MAJOR COMPETITORS

Threats
Fuel price
Foreign brands
Price high of raw material
Small car competition

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OPEN SYSTEM
INPUTS:
Manpower
Raw materials
Finances
Technology
R&D

TRANSFORMATION
PROCESS:
Dimensions
Strategies
Structure
Marketing
Sales network

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OUTPUTS:
Customer
Satisfaction
Accountability
Social
responsibility
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CSR OF MARUTHI SUZUKI

Road safety.
Environment friendly product.
3 R Policy.
Rain water harvesting.
True value.
Finance service.

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MARUTI AND CRM

True Value Outlet

On Road Service

Availability of easy finance

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Latest plan
Fourth assembly plant will be scaled up to produce 3,00,000
cars a year by 2020.
PRESENT SUPERSTAR
Suzuki Cervo'sport
a Suzuki 660cc
engine - as against
Nano's 623cc - and
wear a tag of around
Rs 1.5 lakh on road.And second
car is KIZASHI which is 1700cc
with 18 lakh.

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CONCLUSION
Maruti Suzuki is now very much on the global map,
recently being rated as the fourth most reputed
automobile company in the world. This has
happened because of the Contribution of all the
stakeholders of Maruti.

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THANK YOU

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