PROJECT ON

INDUSTRIAL
MARKETING
RESEARCH

Submitted By:
Aastha Grover 4728
Aayushi Garg
4732
Modak Sarda
4719

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ACKNOWLEDGEMENT
In pursuit of

BBS degree, projects our a critical component of the entire process.

BURMAN IMPEX PVT LTD has given us the opportunity to gain invaluable
experience under the guidance of Mrs. Jyoti Sikka. Her continuous support and valuable
in hand experience provided us with the conceptual understanding and practical approach
needed to work efficiently for this project.
The present work is an effort to throw some light on Industrial Marketing Research
Report in India With Particular Reference To Burman Impex Pvt. Ltd. The work
would not have been possible to come to the present shape without the able guidance,
supervision and help to us by Mr. Sugandh Raj Burman MD Burman Impex Pvt Ltd.
With deep sense of gratitude we acknowledged the encouragement and guidance received
by our organizational guide Mr. Sugandh Raj Burman. The entire Burmans staff is
praiseworthy.
We convey our heartfelt affection to all those people who helped and supported us during
the course, for completion of our Research Report. We hope this report, reflecting our
learning in the past fourteen weeks, is as beneficial to the organization as it had been to
us.
Again, we sincerely thank all of them.

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TABLE OF CONTENTS
1. Abstract...4
2. Objective, Scope, Methodology, Research Design, Limitations.....5
3. Introduction to Marketing Research...7
4. Different Forms of Marketing Research12
5. Types of Marketing Research.13
6. Importance of Marketing Research...16
7. Commonly Used MR Terms...18
8. Limitations of Marketing Research...19
9. Industry Profile20
10. About Burman Impex..23
11. Service Portfolio...25
12. Marketing Research Undertaken...26
13. Credit Reports..28
14. Market Overview.42
15. Pre-Employment Screening44
16. Learnings during the Project.52
17. References.53

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ABSTRACT

Marketing research in India is clearly at a point where it is set to become

indispensable if the liberalization of the economy and expansion of consumer choice,
which has become palpable in the recent years, is going to continue. With the
opening of the Indian economy, the markets have gradually become buyers'
markets. In India, market research is essentially used as a reactive tool, it is in the
static stage; whereas, I feel that MR should serve as a proactive tool, helping
corporations optimize their functioning by bringing research into all marketing
efforts, by integrating it into the long and short term marketing strategies and by
involving the operational staff who actually carry out the work that can use informed
research results. Market research often ends up being used as an isolated tool that
gives a narrow picture of the past without giving a holistic view and an insight into
the future.

The need of the hour are MR professionals who are true managers - managers who
have to facilitate a radical change in the way market research is looked upon today;
very often as an activity done by a separate cell and an end in itself. I see myself, as
an MR professional, using research as an actionable tool, incorporating cutting edge
methodologies, and getting the needed results while saving time and money. I want
to turn it into a dynamic instrument, use it to feel the pulse of the market, make
probabilistic predictions abut the market through sophisticated tools and ultimately
get involved in product innovation and strategic planning.

To achieve this, we thought of gaining exposure to the latest practices adopted by

the trend makers in the field of market research and information systems. We see
market research as a sensitive and flexible instrument to be applied with insight,
imagination and creativity. Apart from this the report also includes the details of the
work that we have learnt during the project, which according to us is the best part of
the project as it provided us a practical exposure to the process of Marketing
Research.

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OBJECTIVE:
To know the awareness of marketing research techniques among corporates.

To ascertain the various costs involved in the process

To see the interest of companies in undertaking Marketing Research.

To know the reaction of individuals exposed to the marketing research

process.

To know the different attitudes of people regarding risk, return, cost

and period of research.

To know the various tools used for Marketing Research.

SCOPE:
There are different sectors in which Marketing Research is carried. To name a few
Agriculture and Agro-products, Alcohol, Automotive, Building and Construction,
Consumer Durable, Household Care, IT/Internet , Industry and Business, Media and
Entertainment, Social and Rural & Government , Tobacco, Engineering Sector,
Education Sector, Energy and Environment Telecom , Cosmetics & Personal Care ,
Services.
Also there are different kinds of Marketing Research that are undertaken like
Advertising, promotion and media research, B2B and Industrial Research, Brand
Research, Customer Satisfaction Research, Corporate and Employee Research,
Channel and Retail Research, Product and Packaging Research, Pricing Research,
Strategic Market Research, Mystery Shopper Insights (MSI).
Our Project is restricted to the Credit Reports Credit Reports/ Trade Reference
Reports/ Opinion Reports & Market Research on Companies & Individual.

METHODOLOGY FOLLOWED:
Methodology basically means the selection of the various methods and techniques in
the research-conducted. The various steps includes: 1.
2.
to
3.
4.
5.

Selection of a company to serve as a mentor for our project.

Application of various tools and techniques to obtain relevant information related
a case.
Collection of relevant data.
Analysis and interpretation of the data.
Generation of a final report.

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RESEARCH DESIGN
There are innumerable marketing research and credit information providing
companies in India.
For the purpose of our research and understanding we chose MIRA INFORM PVT LTD
and BURMAN IMPEX PVT LTD to help us carry on with this project.
The following methodology is adopted for Learning:
Step1: Gathering information about the company under which we are working.
Step2: Collection of data (against various parameters) for understanding of various
aspects of Marketing Research.
Step3: Going to the field/target population to have practical exposure of the MR
Process
Step4: Getting information from them to ascertain their credit rating and to give
them Trust Seal.
Step5: Generation of a project report.

DATA COLLECTION
The primary data collection was the most important part of the project. This includes
collecting the information through field research. For collecting information, we had
personal interviews and learning session with the founders and employees of our
mentor.

DATA ANALYSIS
After collecting the data, data is to be analyzed to provide ratings. The findings and
the analysis have been mentioned further in the sample report, including the scale
for rating.

LIMITATIONS OF THE PROJECT

As our project involves interaction with both prospective as well as existing clients,
lack of any identity proof hinders the assignment as people often suspect the
authenticity of the concerned person.

Being trainees, we were not given the authority to handle any transaction ourselves
but under the guidance of some superior.

The company restricts us to deal with its key clients.

Due to time constraints we could not undertake a report on any individual, our report
and learning process revolved around companies only.

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INTRODUCTION TO MARKETING RESEARCH

WHAT IS MARKETIGN RESEARCH?
"Marketing research is the function that links the consumer, customer, and public
to the marketer through information - information used to identify and define
marketing opportunities and problems; generate, refine, and evaluate marketing
actions; monitor marketing performance; and improve understanding of
marketing as a process. Marketing research specifies the information required to
address these issues, designs the methods for collecting information, manages
and implements the data collection process, analyzes, and communicates the
findings and their implications."
American Marketing association - Official Definition of Marketing Research
"Marketing research is about researching the whole of a company's marketing
process."
Palmer (2000).
This explanation is far more straightforward i.e. marketing research into the
elements of the marketing mix, competitors, markets, and everything to do with
the customers.

THE MARKETING RESEARCH PROCESS

1. Identifying and defining the Problem
If you are considering conducting marketing research, chances are you have already
identified a problem and an information need.
This step is always the first of the marketing research steps. At this point, the
problem will have been recognized by at least one level of management, and internal
discussions will have taken place. Sometimes, further definition of the issue or
problem is needed, and for that there are several tools you can use.
Here at the outset of the marketing research steps, the most common tools are
internal and external secondary research. Secondary research intelligence consists of
information that was collected for another purpose, but can be useful for other
purposes.

2. Developing your Approach

Once your problem is better defined, you can move onto developing marketing
research approach, which will generally be around a defined set of objectives.

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Clear objectives developed in Step 1 will lend themselves to better marketing

research approach development. Developing your approach should consist of
honestly assessing you and your teams market research skills, establishing a
budget, understanding your environment and its influencing factors, developing an
analysis model, and formulating hypotheses.
Project Analysis
o How difficult is the project to execute?
o Is it a large sample (500+) or small sample (<200)?
o Will the project need advanced analysis?
o What are the likely methodological approaches?
o Is in-depth and detailed reporting or executive summary
reporting needed?
Skills Analysis
o Is there in-house market research available to meet project
needs?
o Is the in-house market research expertise available during the
given timeframe?
o What parts of the market research process can be handled
internally?
Budget Analysis
o Is this a strategic problem/issue or a tactical one?
o Is it a $20,000 project or $200,000 project what is the
information worth?
o Where will the budget come from, and can it be shared
between departments?
o Who are those most likely to benefit from the research, and
likely those most willing to fund the project?
o In what timeframe will budget be available?
Environment
o What is the overall economic environment?
o What is the economic environment relative to your
products/services?
o What is the governmental environment (regulatory, etc.)?
Overall Theory of the Marketing Research Approach
o What is your overall theory and hypothesis?

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o What do you intend to prove or disprove?

o What actions are your company willing to take based upon
survey results?

3. Research Design
Based upon a well-defined approach from Step 2, a framework for the designing your
marketing research design should be apparent.
Marketing research design is the most encompassing of all steps in the marketing
research process, requiring the greatest amount of thought, time and expertise
and is the point at which those less experienced with market research will obtain
assistance from an internal market research expert or perhaps partner with an
external marketing research provider.
Marketing research design includes secondary information analysis, qualitative
research, methodology selection, question measurement & scale selection,
questionnaire design, sample design & size and determining data analysis to be
used.

Data Collection
Marketing research data collection (often called survey fielding) is the point at which
the finalized questionnaire (survey instrument) is used in gathering information
among the chosen sample segments. There are a variety of data collection
methodologies to consider.
Selecting which is the most appropriate marketing research data collection
methodology for a particular research project takes place during Steps 2 & 3 of the
marketing research process.
Marketing research data collection typically begins with field testing the final
questionnaire with a small portion of the respondent sample to make sure it is
gathering information correctly. Then data collection can be fairly automatic
throughout the remainder of the marketing research data collection process. When
quota groups and/or sample subgroups are being screened for, data collection will
require more oversight, maintenance time and cost. Regardless of the data collection
methodology chosen, the data collection process often takes from 25 percent to 50
percent of the total time needed to complete a research project.

Performing Survey Data Analysis

Any survey data analysis will depend on how the survey questionnaire was
constructed. Less complex survey data analysis can be handled with any of a number
of office suite tools, while more complex questionnaire data analysis requires
requires dedicated market research analysis programs.
Types of statistical survey data analysis that might be performed are simple
frequency distributions, crosstab analysis, multiple regression (driver analysis),

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cluster analysis, factor analysis, perceptual mapping (multidimensional scaling),

structural equation modeling and data mining. The more complex the needed level of
statistical data analysis is, the more time and cost it will take to execute.

Advanced Statistical Analyses

ANALYSIS

DESCRIPTION

EXAMPLE APPLICATION

Multiple
Regression
(Driver Analysis)

Describes the relationship Determine key "drivers" of overall

of each variable in a set
customer satisfaction with your
(and the set of variables
service.
as a whole) to a single
variable.

Cluster Analysis

Identifies homogeneous
sub-groups within a
much larger group of
respondents.

Identify customer profiles or

market segments, groups of
customers or potential customers
who make similar decisions and
perceive products and services
similarly.

Factor Analysis

Reduces a complicated
data matrix into its more
basic structural
essentials.

Uncover basic dimensions

employees use to evaluate how
satisfied they are working for
your organization.

Perceptual
Mapping
(Multidimensional
Scaling)

Extracts multiple
dimensions from a
variable set and positions
concepts within that
space.

Visualize how customers mentally

organize competitors in your
product or service category and
your brand's position relative to
your competitors.

Structural
Equation
Modeling

Tests how well observed

data confirm an entire
theoretical model.

Describe the process by which

customer loyalty is built for your
particular product or service
category.

Data Mining

Detects useful and

sometimes unexpected
patterns among variables
in a data set.

Increase revenues by crossselling your products.

4. Reporting and Presentation

Market research reports and presentations are easily the second most important
step, if not the first.
Any critical information and knowledge that comes from your market research
investment will be limited by how your market research reports are presented to
decision makers. This will contain charts, tables, and diagrams that will communicate
the results of the research, and hopefully lead to a solution to your problem. Watch
out for errors in interpretation.

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SUPPORTING DIAGRAMS

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DIFFERENT FORMS OF MARKETING RESEARCH

Marketing research, or market research, is a form of business research and is
generally divided into two categories: consumer market research and business-tobusiness (B2B) market research, which was previously known as industrial marketing
research. Consumer marketing research studies the buying habits of individual
people while business-to-business marketing research investigates the markets for
products sold by one business to another.
Consumer market research is a form of applied sociology that concentrates on
understanding the behaviors, whims and preferences, of consumers in a marketbased economy, and aims to understand the effects and comparative success of
marketing campaigns.
Business to business (B2B) research is inevitably more complicated than consumer
research. The researchers need to know what type of multi-faceted approach will
answer the objectives, since seldom is it possible to find the answers using just one
method. Finding the right respondents is crucial in B2B research since they are often
busy, and may not want to participate. Encouraging them to open up is yet another
skill required of the B2B researcher. Last, but not least, most business research
leads to strategic decisions and this means that the business researcher must have
expertise in developing strategies that are strongly rooted in the research findings
and acceptable to the client.
There are four key factors that make B2B market research special and different to
consumer markets:
1. The decision making unit is far more complex in B2B markets than in
consumer markets.
2. B2B products and their applications are more complex than consumer
products.
3. B2B marketers address a much smaller number of customers who are very
much larger in their consumption of products than is the case in consumer
markets.
4. Personal relationships are of critical importance in B2B markets.

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TYPES OF MARKETING RESEARCH

Marketing research techniques come in many forms, including:
1. Ad Tracking periodic or continuous in-market research to monitor a
brands performance using measures such as brand awareness, brand
preference, and product usage.

2. Advertising Research used to predict copy testing or track the efficacy of

advertisements for any medium, measured by the ads ability to get
attention, communicate the message, build the brands image, and motivate
the consumer to purchase the product or service.

3. Brand equity research - how favorably do consumers view the brand?

4. Brand name testing - what do consumers feel about the names of the
products?

5. Commercial eye tracking research - examine advertisements, package

designs, websites, etc by analyzing visual behavior of the consumer

6. Concept testing - to test the acceptance of a concept by target consumers

7. Coolhunting - to make observations and predictions in changes of new or

existing cultural trends in areas such as fashion, music, films, television,

youth culture and lifestyle

8. Buyer decision processes research - to determine what motivates people

to buy and what decision-making process they use

9. Copy testing predicts in-market performance of an ad before it airs by

analyzing audience levels of attention, brand linkage, motivation,
entertainment, and communication, as well as breaking down the ads flow of
attention and flow of emotion.

10. Customer satisfaction research - quantitative or qualitative studies that

yields an understanding of a customer's of satisfaction with a transaction

11. Demand estimation - to determine the approximate level of demand for the
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12. Distribution channel audits - to assess distributors and retailers attitudes

toward a product, brand, or company.

13. Internet strategic intelligence - searching for customer opinions in the

Internet: chats, forums, web pages, blogs... where people express freely
about their experiences with products, becoming strong "opinion formers".

14. Marketing effectiveness and analytics - Building models and measuring

results to determine the effectiveness of individual marketing activities.

15. Mystery Consumer or Mystery shopping - An employee or representative

of the market research firm anonymously contacts a salesperson and
indicates he or she is shopping for a product. The shopper then records the
entire experience. This method is often used for quality control or for
researching competitors' products.

16. Positioning research - how does the target market see the brand relative to
competitors? - what does the brand stand for?

17. Price elasticity testing - to determine how sensitive customers are to price
changes.

18. Sales forecasting - to determine the expected level of sales given the level
of demand. With respect to other factors like Advertising expenditure, sales
promotion etc.

19. Segmentation research - to determine the demographic, psychographic,

and behavioural characteristics of potential buyers.

20. Online panel - a group of individual who accepted to respond to marketing

research online.

21. Store audit - to measure the sales of a product or product line at a

statistically selected store sample in order to determine market share, or to
determine whether a retail store provides adequate service.

22. Test marketing - a small-scale product launch used to determine the likely
acceptance of the product when it is introduced into a wider market.

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23. Viral Marketing Research - refers to marketing research designed to

estimate the probability that specific communications will be transmitted
throughout an individuals Social Network.
All of these forms of marketing research can be classified as either problemidentification research or as problem-solving research.

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EXPLORATORY VS CONCLUSIVE RESEARCH

A company collects primary research by gathering original data. Secondary
research is conducted on data published previously and usually by someone else.
Secondary research costs far less than primary research, but seldom comes in a
form that exactly meets the needs of the researcher.
A similar distinction exists between exploratory research and conclusive
research. Exploratory research provides insights into and comprehension of an
issue or situation. It should draw definitive conclusions only with extreme caution.
Conclusive research draws conclusions: the results of the study can be generalized
to the whole population.
Exploratory research is conducted to explore a problem to get some basic idea about
the solution at the preliminary stages of research. It may serve as the input to
conclusive research. Exploratory research information is collected by focus group
interviews, reviewing literature or books, discussing with experts, etc. This is
unstructured and qualitative in nature. If a secondary source of data is unable to
serve the purpose, a convenience sample of small size can be collected. Conclusive
research is conducted to draw some conclusion about the problem. It is essentially,
structured and quantitative research, and the output of this research is the input to
management information systems (MIS).
Exploratory research is also conducted to simplify the findings of the conclusive or
descriptive research, if the findings are very hard to interpret for the marketing
manager.

Objective
Characteristics

Findings/Results
Outcome

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EXPLORATORY

CONCLUSIVE

To provide insights and

understanding.
Information needed is defined
only loosely.
Research process is flexible &
unstructured.
Sample is small &
nonrepresentative.
Analysis of primary data is
qualitative.
Tentative
Generally followed by further
exploratory or conclusive
research.

To test specific hypothesis and

examine relationships.
Information needed is clearly
defined.
Research process is formal &
structured.
Sample is large &
representative.
Data analysis is quantitative.
Conclusive
Findings used as input into
decision making.

IMPORTANCE OF MARKETING RESEARCH

For marketers, research is not only used for the purpose of learning, it is also a
critical component needed to make good decisions. Market research does this by
giving marketers a picture of what is occurring (or likely to occur) and, when done
well, offers alternative choices that can be made. For instance, good research may
suggest multiple options for introducing new products or entering new markets. In
most cases marketing decisions prove less risky (though they are never risk free)
when the marketer can select from more than one option.

Using an analogy of a house foundation, marketing research can be viewed as the

foundation of marketing. Just as a well-built house requires a strong foundation to
remain sturdy, marketing decisions need the support of research in order to be
viewed favorably by customers and to stand up to competition and other external
pressures. Consequently, all areas of marketing and all marketing decisions should
be supported with some level of research.

While research is key to marketing decision making, it does not always need to be
elaborate to be effective. Sometimes small efforts, such as doing a quick search on
the Internet, will provide the needed information. However, for most marketers
there are times when more elaborate research work is needed and understanding the
right way to conduct research, whether performing the work themselves or hiring
someone else to handle it, can increase the effectiveness of these projects

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METHODS OF MARKETING RESEARCH

Methodologically, marketing research uses the following types of research designs:
Based on questioning:

Qualitative marketing research

generally used for exploratory purposes - small number of respondents - not
generalizable to the whole population - statistical significance and confidence
not calculated - examples include focus groups, in-depth interviews, and
projective techniques.

Quantitative marketing research

generally used to draw conclusions - tests a specific hypothesis - uses
random sampling techniques so as to infer from the sample to the population
- involves a large number of respondents - examples include surveys and
questionnaires. Techniques include choice modelling, maximum difference
preference scaling, and covariance analysis.

Based on observation:

Ethnographic studies
By nature qualitative, the researcher observes social phenomena in their
natural setting - observations can occur cross-sectionally (observations
made at one time) or longitudinally (observations occur over several timeperiods) - examples include product-use analysis and computer cookie traces.

Experimental techniques
By nature quantitative, the researcher creates a quasi-artificial environment
to try to control spurious factors, then manipulates at least one of the
variables - examples include purchase laboratories and test markets.

Researchers often use more than one research design. They may start with
secondary research to get background information, then conduct a focus group
(qualitative research design) to explore the issues. Finally they might do a full
nation-wide survey (quantitative research design) in order to devise specific
recommendations for the client.

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COMMONLY USED MR TERMS

Market research techniques resemble those used in political polling and social science
research.
Meta-analysis (also called the Schmidt-Hunter technique) refers to a statistical
method of combining data from multiple studies or from several types of studies.
Conceptualization means the process of converting vague mental images into
definable concepts.
Operationalization is the process of converting concepts into specific observable
behaviors that a researcher can measure.
Precision refers to the exactness of any given measure.
Reliability refers to the likelihood that a given operationalized construct will yield
the same results if re-measured.
Validity refers to the extent to which a measure provides data that captures the
meaning of the operationalized construct as defined in the study. It asks, Are we
measuring what we intended to measure?
Applied research sets out to prove a specific hypothesis of value to the clients
paying for the research. For example, a cigarette company might commission
research that attempts to show that cigarettes are good for one's health. Many
researchers have ethical misgivings about doing applied research.
Sugging (or selling under the guise of market research) forms a sales technique in
which sales people pretend to conduct marketing research, but with the real purpose
of obtaining buyer motivation and buyer decision-making information to be used in a
subsequent sales call.
Frugging comprises the practice of soliciting funds under the pretense of being a
research organization.

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LIMITATIONS OF MARKETING RESEARCH

"Marketing research does not make decisions and it does not guarantee success".
Marketing managers may seek advice from marketing research specialists, and
indeed it is important that research reports should specify alternative courses of
action and the probability of success, where possible, of these alternatives. However,
it is marketing managers who make the final marketing decision and not the
researcher. The second observation, that marketing research does not guarantee
success, is simply a recognition of the environment within which marketing takes
place. In the fields of science and engineering researchers are often working with
deterministic models of the world where y = f(x). That is, x is a necessary and
sufficient condition for y to occur.

For instance, an increase in pressure is usually necessary and sufficient to bring

about a rise in air temperature. In the social sciences, and this includes marketing
and marketing research, the phenomenon under investigation rarely, if ever, lends
itself to deterministic modelling. Consider the marketing problem of determining how
much to spend on promotion in order to achieve a given market share. The link
between promotional expenditure and sales is not so direct as that between pressure
and temperature. There are a great many more intervening variables, including: the
media used, the effectiveness of the promotional message, the length and frequency
of the campaign, not to mention the many dimensions of the product, price and
distribution. Marketing researchers work with probabilistic models of the form:
y = f(x1)..(fx2)...f(xn)...

This reflects the fact that in order for a target market share to be reached some
promotion (amount unknown) is necessary but will not be sufficient, on its own, to
achieve the target. Y is a function of a number of variables and the interactions
between them. The model is further complicated by the fact that these interactions
are themselves often not understood. It is for these reasons that marketing
researchers cannot guarantee that decisions based on their information will always
prove 'successful'. Rather the best that a competent researcher and a well designed
study will be able to offer is a reduction in the amount of uncertainty surrounding the
decision.

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INDUSTRY PROFILE
Some of the top and best companies for marketing research include:

1.

ACNIELSEN

ACNielsen is a global marketing research firm, with worldwide headquarters in

New York City. One of ACNielsen's best known creations is the Nielsen Ratings, which
measure television, radio and newspaper audiences in their respective media
markets. In 1950 they began attaching recording devices to a statistical sample of
about 1200 consumer television sets in the U.S . These devices used photographic
film in mail-in cartridges to record the channels viewed by the consumer and thus
determine audience size. Later they developed electronic methods of data collection
and transmission. Another market research tool is the Homescan program where
sample members track and report all grocery and retail purchases, allowing
purchasing patterns to be related to household demographics. Homescan covers
several countries including Australia, Canada, and the United States.

2.

IMRB

IMRB International (formerly known as 'Indian Market Research Bureau' or

'IMRB') is a leading marketing research company in South Asia. It was established in

1971 and is a pioneer in market research in India & rest of South Asia. IMRB
International's specialised areas are consumer markets, industrial marketing,
business to business marketing, social marketing and rural marketing. IMRB
International has eight specialist units - Probe Qualitative Research (PQR), Social and
Rural Research Institute (SRI), Media & Panel Group, CSMM : Partners in Managing
Stakeholder Relationships, BIRD : Research-based Consultancy for B2B and
Technology Markets, eTechnology Group@IMRB, IMRB MindTech Systems: Software
development house, Abacus Research: Data Processing House.

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MARKETING
RESEARCH
WITH BURMAN
IMPEX PVT LTD

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ABOUT THE ORGANIZATION:

Backed by an experience of over 15 years with proven and successful track record,
they have restructured their firm Burman Inform into Burman Impex Pvt. Ltd on
May 2007. When it started its journey as a Business Information Provider it was with
a clear vision in mind, to achieve maximum growth by providing quality reports. With
encouragements from the clients and their own zeal to grow they are diversifying
into Exporting Garments, Handicrafts, Jewelry, Hardware, Electrical, Electronic, and
Computer & Consumer Goods & Importing Raw Material for Manufacturer or finished
goods for Distributors or Dealers or act as an indenting agent. Though they have
already achieved a lot, with hundreds of satisfied customers, they know their goal
which is keeping it alert to continue its search for "THE BEST". The Firm has grown
four folds, and now specialize in handling small and medium size of Importer &
Exporter
MIRA INFORM, the 2nd largest credit reporting agency of India, gets it work
done through Burman Impex Pvt. Ltd. is information solutions equip business
decision makers with most extensive corporate data base available in India. Their
information searches are designed to help their clients from the most basic search
needs ranging from identity, verification, litigation, background checks through its
advanced ratings and experience of over 2 decades.
Their main objective is to work with you to help solve your most complex business
challenges.
Established in 1983 with a modest beginning, MIRA INFORM caters to the needs of
several National and International Banks, Credit Insurers, Factoring Companies.
Accounting & Legal Firms, Embassies, Trade Missions, Consulates, Financial
Institutions and a wide range of multi-national organizations. It is not a coincidence
that they are partners to some of the largest credit management service providers,
globally.
Burman Impex & Mira Inform work under a mutual relationship and provide each
other the necessary support and help.

Their Philosophy:
"Knowledge of the self is the mother of all knowledge. So it is incumbent on me to
know my self, to know it completely, to know its minutiae, its characteristics, its
subtleties, and its very atoms."

The importance of credit reporting agencies:

The Principal purpose of credit reporting agency is the protection of industry and
commerce against unnecessary losses. On the other hand positive commercial
information induces the inquirer either to continue an existing business relationship
or to initiate new business. Viewed in this way, credit reporting agencies play a vital
role in the development of trade and commerce. The need to obtain information on

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the reliability and financial status of a business partner to a transaction being

finalized or the investigation of an existing business relationship is almost as old as
trade itself.

Limiting risks through proper information:

Times have changed but the need to verify the credit standing of a business partner
is as important as never before. The number of business has increased
tremendously. Furthermore, the growing mobility of the business community as well
as the rapid expansion of trade beyond regional boundaries render todays business
less transparent. Also, traditional methods of payment are undergoing rapid change.
This climate of increased uncertainty obliges todays decision maker to obtain timely
quantitative and qualitative data on his business partner.

The functions of credit reporting agencies:

By the middle of the past century, up-dated lists of insolvent firms or owners of
bounced checks were published regularly in trade journals. Responding to rapidly
increasing demand, research and commercial credit had to intensity. This
development leads to the formation of credit reporting agencies. Such companies
have been serving industry and trade ever since by providing early warning signals
on trouble ahead. In the course of their customary investigations credit reporting
agencies pay particular attention to the financial aspects and to the payment record
of a subject under review. Moreover, regular personal interviews are conducted to
obtain in-depth qualitative information. The resulting report becomes an important
instrument to judge the credit worthiness of a company.

Commercial credit reports promote economic growth:

Very often this vital function unnoticed. Credit reports enhance new business on
national and international levels. Experience shows that credit reports can be
instrumental in building long term business relationships. For this very reason
questioning by a credit reporting agency should not be regarded as painful intrusion
in a companys affairs. Rather, it should be viewed as an opportunity for positive
public relations. Moreover an experience entrepreneur knows too well that refusing
to cooperate may be judged negatively by the user of a credit report.

Summary:
Credit reporting agencies have become a vital element in today's landscape of
industry and trade. Our product has become an indispensable tool in corporate
decision making we are proud of this role and contribution which is the result of
mutual effort and goodwill of the parties involved.

24 | P a g e

SERVICE PORTFOLIO:

25 | P a g e

MARKETING
RESEARCH
UNDERTAKEN

26 | P a g e

INTRODUCTION
The marketing research undertaken and understood by us was based on three
different services:
1. CREDIT REPORTS
2. MARKET OVERVIEW
3. PRE-EMPLOYMENT SCREENING

PROCESS OF MARKETING RESEARCH UNDERTAKEN

For each enquiry exclusive the local sources carry out the
following investigations

interview the subject company to obtain a statement thus

ensuring that the clients identity is not revealed

check with local banking and financial sources regarding the

companys reputation and financial integrity

search at companies registries, chamber of commerce and

other available public record offices for any filed information regarding
the subject company

cross check the validity of the information provided by the

subject with data obtained by outside sources

Analysis by an experienced team:

translate, collate and check all information received from our

local sources

compare the data against any existing information MIRA

INFORM has on file

send a questionnaire requesting a balance sheet and other

background information as subject companies may not be willing to

share this information with perceived local competition
MIRA INFORM includes all information received on the subject, adding additional field
as and when required to the standard report. This additional information adds to the
overall picture of the company and answers additional requests from clients.

27 | P a g e

1. CREDIT REPORTS
Credit history or credit report is, in many countries, a record of an individual's or
company's past borrowing and repaying, including information about late payments
and bankruptcy. The term "credit reputation" can either be used synonymous to
credit history or to credit score.

Offering attractive credit terms may increase your competitiveness but it will also
expose you to higher credit risks. To minimize the risk and turn it in to a positive
business advantage, offer credit only to the worthy. Assessing and monitoring the
credibility is not easy but necessary.

MIRA INFORM understands the need for accurate and reliable information by
providing Business Information Reports (or Credit Reports as they are popularly
known). Their reports are designed to meet the needs of businesses that need quick
and reliable information.

An unparalleled network and the best knowledge management systems in use allow
us to collate information from a myriad of sources and compile the most
comprehensive business information reports which are sure to be your trustworthy
tools in mitigating trade risks.

28 | P a g e

ADVANTAGES OF USING CREDIT REPORT

Limiting Risks
Times have changed but the need to verify the credit standing of a business partner is
as important as never before
The number of business has increased tremendously. Furthermore, the growing
mobility of the business community as well as the rapid expansion of trade beyond
regional boundaries render todays business less transparent.
Traditional methods of payments are undergoing rapid change
This climate of increased uncertainty obliges todays decision maker to obtain timely
quantitative and qualitative data on his business partner.
Promoting Economic Growth
Credit reports enhance new business on national and international levels.
Experience shows that credit reports can be instrumental in building long term
business relationships.
For this very reason questioning by credit report agency should not be regarded as
painful intrusion in a companys affair. Rather, it should be viewed as an opportunity
for positive public relations.
Moreover an experience entrepreneur knows too well that refusing to cooperate may
be judged negatively by the user of a credit report.
Accurate and up-to-date Information
Access the most difficult to reach regions
Fresh, up-to-date investigations are conducted for all enquiries
All information carefully researched both by local sources and the experienced team so
that any anomalies can be spotted
A more comprehensive picture
Unlike most credit reporting agencies, all information received on the subject company
is included in the reports providing the answers to any special questions and giving
you more inclusive background information.
Checking with local financial records as well as the company themselves, to ensure a
full, accurate picture of their financial history
Provides an informed maximum overall credit assessment from the information
obtained and experience in this sector

29 | P a g e

REPORT CONTENT
The amount information may vary relative to the commercial practices of the
country. But the following details are usually included:
OWNERSHIP AND MANAGEMENT

Names of Directors, shareholders or proprietors

Capital structure and shareholdings

Names and job titles of senior company personnel

LEGAL STATUS AND HISTORY

Date of Establishment or incorporation

Legal status, registration number and trading style

Registered Address

Affiliated companies

Historical information, changes of ownership

OPERATIONS

Full details of business activities

Description of premises

Number of employees

FINANCIAL INFORMATION

Extracts from or full balance sheets (if available) obtained from official
registries or directly from the company

Registered mortgages and charges

Bankers

CREDIT APPRAISAL AND CONCLUSION

An opinion based on the payment experience of trade suppliers, bank,

known public record details of any court action and protested bills

Up-to-date investigations are made for every offline and updated service
enquiry.

30 | P a g e

EXAMPLE OF A CREDIT REPORT PREPARED

REPORT ON DLF OROURKE(INDIA) LTD.
REGISTERED NAME:

DLF LAING O'ROURKE (INDIA) LIMITED

SUMMARY: -

Engaged in infrastructure and Constructions

Subject was incorporated on 31-01-2006 and has been
under present ownership since Incorporation.
Paid Capital is Rs. 400,000,000
The subject is a member of a larger group operation.
See below

BIPL RATING ASSESSMENT:

AA

CREDIT LINE OPINION:

Subject is having adequate resources to

Meet normal commitments
Recommended for any kind of trade relations

REGISTERED NAME:

DLF LAING O'ROURKE (INDIA) LIMITED

COMPANY BUSINESS NUMBER:

U45201HR2006PLC036025

REGISTERED ADDRESS:

3RD FLOOR SHOPPING MALLARJUN MARG, DLF CITY

PHASE I, GURGAON HARYANA, INDIA

HEAD OFFICE ADDRESS:

2nd Floor, Tower B,

Unitech World Cyber Park, Sector 39,
Gurgaon - 122002, India
Tel: +91-124-461 5555
Fax: +91-124-461 5556
Email: info@dlflaingorourke.com
DLF Centre
Sansad Marg,
New Delhi- 110001
Tel: +91-11-42102030
Fax: +91-11-41503421
Email: vancheswar-vijay@dlfgroup.in
Website: www.dlf.in

DATE OF INCORPORATION or
ESTABLISHMENT OF BUSINESS:

31 | P a g e

31-01-2006

REGISTERED NAME:

DLF LAING O'ROURKE (INDIA) LIMITED

DIRECTORS:
See below
SECRETARY:
Mr. Jatinder Chopra
Date of Birth : 19-05-1957
Date of Appointment : 08-06-2006
B 59, First Floor, Anand Vihar, Delhi 110092
e-mail : jchopra@dlflaingorourke.com
ULTIMATE PARENT COMPANY:

D L F LIMITED, DELHI
&
LAING O ROURKE HOLDING LIMITED, U K

PAID CAPITAL:

Rs. 400,000,000

SHAREHOLDERS:

See below

TELEPHONE NUMBER:

+91-11-42102030

FAX NUMBER:

+91-11-41503421

WEB SITE:

www.dlflaingorourke.com

EMAIL:

mpanda@dlflaingorourke.com

CHANGE OF NAME:
THE COMPANY REGISTERD ON 31-01-2006 AS
DLF LAING O'ROURKE (INDIA) PVT. LIMITED
AND CHANGE HIS NAME ON 31-08-2006 AS
DLF LAING O'ROURKE (INDIA) LIMITED
FINANCIAL YEAR END:

2007

FINANCIALS:

See below

AUDITORS:
Price Water House
Y-14, Block EP Sector V,salt Lake Electric Complex
Bidhan Nagar, Kolkata
West Bengal-WB - 700091
TYPE OF BUSINESS:

Infrastructure and construction

SALES: 2007

Rs. 988834.00

PAYMENTS:

Satisfactory

32 | P a g e

LEGAL ACTIONS / DEFAULTS:

Nil recorded ( Not found )

EMPLOYEES:

300

BANK:

ING VYSYA BANK LIMITED

22, M G ROAD,BANGALORE,
BANGALORE - 560001,
Karnataka,
INDIA

DIRECT PARENT COMPANY:

D L F LIMITED, DELHI
&
LAING O ROURKE HOLDING LIMITED, U K
SUBSIDIARIES: NIL
SISTER COMPANIES:
DLF LIMITED.
DLF Shopping Mall, 3rd Floor
Arjun Marg, DLF City Phase-I
Gurgaon-122002
Ph: 91-124-4334200
SALES TURNOVER: 1,42,950.44 LACS (2007-06)
SALES TURNOVER: 1,14,503.34 LACS (2006-05)
PROFIT BEFORE TAX: 62,033.12 (2007-06)
PROFIT BEFORE TAX: 34,790.47 (2007-05)
The DLF group is a leading real estate developer based in New Delhi, India. The group has over
289 million sq. ft. of existing development and 615 million sq. ft. of planned projects. DLF is
committed to quality, trust and customer sensitivity, and deliver on promises with agility and
financial prudence. In September 2006 DLF was the only real estate firm amongst the 60
businesses named Superbrands of India under the real estate category.
The core business traditionally has been made up of 3 prime divisions; residential, commercial
and retail. To these DLF has added 3 further divisions; hotels, infrastructure and SEZs
Subsidiaries Companies of DLF LIMITED
1 Adelie Builders & Developers Private Limited
2 Amishi Builders & Developers Private Limited
3 Anjuli Builders & Developers Private Limited
4 Annabel Builders & Developers Private Limited
5 Ayushi Builders & Developers Private Limited

33 | P a g e

6 Bedelia Builders & Constructions. Private Limited

7 Beverly Park Maintenance Services Limited
8 Bhamini Real Estate Developers Private Limited
9 Bhoruka Financial Services Limited
10 Breeze Constructions Private Limited
11 Bhubaneswar I.T. Park Developers Private Limited (Formerly
Camila Builders & Constructions Private Limited)
12 Caressa Builders & Constructions Private Limited
13 Carmen Builders & Constructions Private Limited
14 Catherine Builders & Developers Private Limited
15 Catriona Builders & Constructions Private Limited
16 Cee Pee Maintenance Services Limited
17 Chandrajyoti Estate Developers Private Limited
18 Comfort Buildcon Private Limited
19 Dalmia Promoters and Developers Private Limited
20 Dankuni World City Private Limited (Formerly Brisa Builders
& Developers Private Limited)
21 Delanco Home & Resorts Private Limited
22 DLF Akruti Info Parks (Pune ) Limited
23 DLF Commercial Developers Limited
24 DLF Cyber City Developers Limited
25 DLF Estate Developers Limited
26 DLF Financial Services Limited
27 DLF Golf Resorts Limited
28 DLF Home Developers Limited
29 DLF Hotels & Resorts Limited
30 DLF Hotels Holdings Limited (DHHL)
31 DLF Housing & Constructions Limited
32 DLF Info City Developers (Bangalore) Limited
33 DLF Info City Developers (Chennai) Limited
34 DLF Info City Developers (Hyderabad) Limited
35 DLF Info City Developers (Noida) Limited
36 DLF Land Limited
37 DLF New Gurgaon Retail Developers Private Limited
(Formerly Lacey Builders & Constructions Private Limited)
38 DLF Phase IV Commercial Developers Limited
39 DLF Power Limited
40 DLF Real Estates Limited
41 DLF Retail Developers Limited
42 DLF Services Limited
43 DLF Universal Limited (Formerly Dominga Builders &
Constructions Private Limited)
44 Edward Keventor (Successors) Private Limited
45 Eila Builders & Developers Private Limited
46 G K S Housing Limited
47 Galaxy Mercantiles Limited
48 Galleria Property Management Services Private Limited
49 Ganesar Ginning Company Private Limited
50 Gyan Real Estate Developers Private Limited
51 Highvalue Builders Private Limited
52 Isabel Builders & Developers Private Limited
53 Jai Luxmi Real Estate Private Limited
54 Jawala Real Estate Private Limited
55 Kairav Real Estate Private Limited
56 Kanan Real Estates Private Limited
57 Lennox Builders & Developers Private Limited

34 | P a g e

58 Marala Real Estates Private Limited

59 Muafa Real Estates Private Limited
60 Necia Builders & Developers Private Limited
61 NewGen MedWorld Hospitals Limited
62 Nilayam Builders & Developers Limited
63 Nilgiri Cultivations Private Limited
64 Paliwal Developers Limited
65 Paliwal Real Estate Private Limited
66 Pat Infrastructure Private Limited
67 Pee Tee Property Management Services Limited
68 Prateep Estates Private Limited
69 Prompt Real Estate Private Limited
70 Regency Park Property Management Services Private Limited
71 Richmond Park Property Management Services Limited
(Formerly Richmond Park Property Management ServicesPrivate Limited)
72 Roadtech Construction Private Limited
73 Samali Builders & Developers Private Limited
74 Shivajimarg Properties Limited
75 Silver Oaks Property Management Services Limited
76 Solid Buildcon Private Limited
77 Sunlight Promoters Private Limited
78 Udipti Estate Developers Private Limited
79 VSK Investment & Finance Limited
Partnership Firms
1 DLF Commercial Projects Corporation
2 DLF Office Developers
3 DLF Property Developers
4 DLF Residential Partners
5 DLF Recreational Foundation
6 DLF Residential Builders
7 DLF City Centre
8 DLF South Point
9 DLF Residential Developers
10 Kavicon Partners
11 Rational Builders and Developers
12 Real Estate Builders
ii) Joint Venture
1 Niharika Shopping Mall
2 Delanco Real Estates Private Limited
3 Kujjal Builders Private Limited
4 Kenneth Builders and Developers Private Limited
5 WSP Engineering Services Private Limited
6 Mount Mary Residential Project
iii) Associates
1 DLF New Gurgaon Homes Developers Private Limited
(Formerly Caitlin Builders & Developers Private Limited)
2 Mangal Shrusti Gruh Nirmiti Private Limited

35 | P a g e

OPERATIONS:
General:
DLF and Laing ORourke enter into strategic alliance New Joint Venture: DLF Laing
ORourke
DLF has a 60-year history of service excellence. Since it was founded in 1946, it has been
responsible for the development of 21 urban colonies aggregating 5,816 acres, as well as an
entire integrated 3,000-acre township - DLF City.
The group is capitalising on emerging market opportunities to deliver high-end facilities and
projects to its wide base of customers by constantly upgrading its internal skills and resource
capabilities. In line with its current expansion plans, the DLF Group has over 130 million sq. ft. of
development across its businesses, including developed and on-going projects. This comprises
over 28 million sq. ft. of projects that the group has executed under its home, offices and
shopping mall segments.
Laing O'Rourke plc is the largest privately owned construction firm in the UK having offices in the
UK, Germany, India, Australia and United Arab Emirates, with over 23,000 employees worldwide.
Laing O'Rourke specialises in delivering ambitious yet achievable construction projects that
delight both clients and the communities who use them every day, and the company is
responsible for some of the most innovative construction solutions anywhere in the world.
Key Highlights :

First international contracting agency committed to tapping India's long term potential
across the infrastructure sector covering express highways, airports and hi-tech
construction involving power plants and mega projects
World class competencies in design, construction, safety, speed and post completion
services
Multiple projects, significant investments and employment generation opportunities

DLF Universal Limited (DLF), Indias foremost real estate developer and Laing ORourke
(LOR), the leading UK based $ 5 billion infrastructure major have entered into a Joint Venture
(JV) to form DLF Laing ORourke.
DLF Laing ORourke, a 50:50 partnership between DLF and LOR will be staffed by the worlds
leading construction team comprising of the best of professionals from India and overseas. The
JV will undertake execution of a large number of DLFs mega projects across the country as well
as others. The JV will be significantly capitalised with an initial investment of close to Rs.500
crore, to be aggressively enhanced over several months. Additionally, a large infrastructure fund
will be floated with a corpus of about $1.5 billion. This will help the JV to be the countrys leading
construction company with project volumes in the range of Rs.5000 crore over the next few years.
This JV will deliver world class projects and help DLF become a major player in Indias
construction and infrastructure development programmes. It will also reinforce DLFs national
leadership position in the real estate industry and help generate large scale employment for about
50,000 people, directly and through sub-contractors in the medium term.
LORs experience in international construction spans several decades and includes noteworthy
projects such as the Millennium Dome in the UK, The Dubai International Airport and the

36 | P a g e

Convention Centre in Hong Kong and the on-going Terminal 5 project at Heathrow Airport,
London.
DLF Laing ORourke will function as an independent entity executing large scale projects
providing end-to-end solutions and setting up new benchmarks of quality, aesthetics and design
in Indias growing construction and infrastructure industry (END).
About DLF:
DLF Universal Limited, a pioneer and leader in Indias real estate industry has completed projects
of over 35 million sq. ft. across its residential, commercial and retail businesses. With over 250
million sq. ft. of identified/secured projects across the country and 100 million sq.ft. of on-going
projects, DLF will also develop around 100,000 acres of land over the next couple of years,
nationally. With a track record spanning six decades in developing most of modern Delhi and DLF
City in Gurgaon, the company is now well poised to reinforce its strong national position with
significant projects across major cities and urban centres of the country.
About Laing O Rourke:
Laing O'Rourke, an international construction group is a world leader in construction solutions,
providing total capability in design, procurement and delivery of major global projects with a focus
on innovation and technological excellence. Laing ORourke has todate executed a number of
global scale construction projects. Besides, the group is also executing several mega projects of
international scale. Laing ORourke now seeks to replicate its significant global expertise by
participating in the exciting and fast growing Indian Construction Industry in times to come.
BACKGROUND:
The subject was incorporated in 31-01-2006 being a Limited Company, limited by shares
Paid Capital Rs. 400,000,000
Shares are held as follows:
NAME
SHARE
SOLID BUILDCON PRIVATE LIMNITED

NO OF SHARE

2474925

RS. 10

2524925

RS. 10

EQUITY PER

DLF CENTER, SANSAD MARG,

NEW DELHI - 110001
LAING O ROURKE HOLDING LIMITED
BRIDGE PLACE, ANCHOR BOULEVERD
ADMIRAL PARK, DARTFORD KENT
UNITED KINGDOM
DA 26 SN
TOTAL:
Directors information in detail is as follows:

37 | P a g e

4999850

RS. 10

DIRECTORS
Name :
Designation :
Address :

Mr. Brian Antony Emerton

Managing Director
Permanent 2, Cotsford Avenue, New Halden, Surrey, KT35EU,GB
Present Y 201, Regency Park II, DLF Phase IV, Gurgaon,
Haryana 122002

Date of Birth/Age :
Date of Appointment :

09-10-1956
24-03-2006

Name :
Designation :
Address :
Date of Birth/Age :
Date of Appointment :

Mr. Jagjit Kumar Chandra

Director
B 11 / 12, DLF City, Phase I, Gurgaon, 122002
NA
31-01-2006

Name :
Designation :
Address :
Date of Birth/Age :
Date of Appointment :

Mr. Rajiv Shankar Kachru

Director
D 48, Pamposh Enclave, Greater Kailash I, New Delhi 110048
NA
31-01-2006

Name :
Designation :
Address :
Date of Birth/Age :
Date of Appointment :

Mr. Rajiv Malhotra

Director
A 290, New Friends Colony, New Delhi 110065
NA
31-01-2006

Name :
Designation :
Address :
Date of Birth/Age :
Date of Appointment :

Mr. Ramesh Sanka

Director
H 25 / 1,DLF City, Phase I, Gurgaon, Haryana 122002
NA
31-01-2006

Name :
Designation :
Address :
Date of Birth/Age :
Date of Appointment :

Mr. Bernard Authony Dempsey

Director
5 Berry Field Close, Bickley Brornley, Kent, BR12WF
05-02-1949
14-09-2006

Name :
Designation :
Address :
Date of Birth/Age :
Date of Appointment :

Mr. Raymond Gabriel O Rourke

Director
Fairwinds Mill Green Road, Mill Green Ingatestone, Essex, GB
NA
14-09-2006

Name :
Designation :
Address :
Date of Birth/Age :
Date of Appointment :

Mr. Norman David Haste

Director
59 Providence Park, southamption SO 16 TQW, southamption, GB
04-11-1944
15-09-2006

Name :

Mr. Dhiraj Singh

38 | P a g e

Designation :
Address :
Date of Birth/Age :
Date of Appointment :

Director
304, beverly Park I, Mehrauli GurgaonRoad, Gurgaon, Haryana
122002
02-10-1969
23-03-2006

FINANCIALS:
Capital
Authorised Capital :
Paid up capital :

No of Shares
40,000,000
40,000,000

Value Per Share

Rs. 10
Rs. 10

Total Amount
Rs. 400,000,000
Rs. 400,000,000

BALANCE SHEET AS ON 31-01-2006 TO 31-03-2007

Particulars
Sources of funds
Paid-up capital
Share application money (pending
allotment)
Reserves and surplus
Secured loans
Unsecured loans
Deferred tax liabilities (Net)
Others (Please specify)
TOTAL
Application of funds
Gross fixed assets
Less: depreciation and amortization
Net fixed assets
Capital work-in-progress
Investments
Deferred tax assets (Net)
Current assets, loans and advances
(a) Inventories
(b) Sundry debtors
(c) Cash and bank balances
(d) Other current assets
(e) Loans and advances
TOTAL
Less: Current liabilities and provisions
(a) Liabilities
(b) Provisions
TOTAL
Net current assets
Total

39 | P a g e

(Amount in rupees
thousands)
31-01-06 to 31-03-07
400,000.00
510.00
32,920.00
453,882.00
6,523.00
893,835.00
889,099.00
60,647.00
828,452.00
40,451.00
--------------------45,548.00
349,773.00
584,527.00
305,111.00
189,920.00
1,474,879.00
1,447,033.00
2,914.00
1,449,947.00
24,932.00
893,835.00

Profit & Loss A/c for the year ended 31-01-2006 TO 31-03-2007
Particulars
Domestic turnover
(i) Sale of goods manufactured
(ii) Sale of goods traded
(iii) Sale or supply of services
Export turnover
(i) Sale of goods manufactured
(ii) Sale of goods traded
(iii) Sale or supply of services
Other income
Total income

31-01-06 to 31-03-07

Raw material consumed (see note 1)

Purchases made for re-sale(see note 2)
Consumption of stores and spare parts
(see note 3)
Increase or decrease in finished goods,
work-in-progress
Salaries, wages and bonus
Managerial remuneration
Payment of auditors
Interest
Insurance expenses
Power and fuel
Depreciation and amortization
Other expenditure
Total expenditure
Net Profit or Net Loss (before tax and
appropriation)
Income tax including deferred tax

NIL
988,834.00
NIL
9,236.00
998,070.00
297,403.00
35,350.00

156,648.00
11,909.00
3,288.00
13,977.00
5,644.00
15,322.00
60,647.00
346,468.00
946,656.00
51,414.00
18,494.00

Mortgage to
TML FINANCIAL SERVICES LIMITED
C/O. TATA MOTORS LIMITED, 3RD FLOOR,
NANAVATI MAHALAYA, 18, HOMI MODY STREET, MUMBAI - 400001,
Maharashtra, INDIA
Mortgage Amount: Rs. 80,000,000 Dated : 19-07-2007
Mortgage to
ING VYSYA BANK LIMITED
22, M G ROAD, BANGALORE,
BANGALORE - 560001,
Karnataka,
INDIA
Mortgage Amount: 700,000,000 Dated: 20-07-2007
INVESTIGATION:

40 | P a g e

An interview was conducted with Mr. Jatinder Chopra ( Secretary )

CONCLUDING COMMENTS: Subject is having sound financial base,
Having capability to meet trading commitments
Recommended for any kind of trade relations
RATING EXPLANATION

Explanation
Subject is having sound financial base,
Having capability to meet trading
Commitments
Subject is having adequate resources to
Meet normal commitments
Subject is having average ability to meet
Business commitments
Subject is having limited ability to meet
Business commitment
Subject is poor operation credit risk
exists. Not recommended for credit.
Lack of Information on Company

By %
ABOVE 80

Rating

LOW RISK
MODERATE
RISK

AAA

BBB

20-40

MEDIUM RISK
MEDIUM HIGH
RISK

00-20
00-00

HIGH RISK
NO RATING

C
OOO

60-80
40-60

REPORT END

41 | P a g e

Risk of Credit

AA

BB

2. MARKET OVERVIEW

A market overview is a brief synopsis of a commercial or industrial market. Its aim is

to provide a current snapshot of a market in order to better understand its'key
features. These summary reports profile the important criteria of a market so as to
inform further marketing activity

Market data for an overview is collected from many sources including Government
(Department of Commerce/Census/International Trade, etc.), Trade & Industry
Association, Market Publications, Industry Analysis, Individual Companies, State
Economic Development Agencies, Port Authorities, Information Brokers and other
Organizations.

Market overviews are organized by standard topics, highlighted or adapted with

custom information. On the basis of an overview decisions could be made on
whether and how to approach companies in that market, as well as understand the
context of that market/industry within the economy as a whole.

42 | P a g e

INFORMATION PROVIDED THROUGH MATKETING

RESEARCH
Size of Market
Domestic production and overall volume and value, number of companies in the
market, geographical market, concentrations, percentage of worldwide market and
any other data to help define market size.
Profile Market
Profile size of companies in the market, which segment dominates the market and
why, how Indian market is, leading customer market served and other market
distinguishing features.
Market Trends
What trends are most dominant in the market (Consolidation, Growth, New
Technology, Foreign Entry, International Expansion, New Regulations, Government
Spending, Research and Development Growth, New Applications, etc.). How will
these trends influence new business development and investment overseas.
Leading Suppliers
Identifies leading suppliers, their market share, why they are dominant, their
strategic approach to the market, their position in overseas markets and other key
features of these leaders.
Distribution Channels
How does the market function to distribute products from manufacturers to
customers? Are the same channels used for overseas markets and how does this
system contribute to market growth.
Trade Statistics
Indian import and export volume, value and historical trends, trade issues and
duties.
Industry Organisations
Key Industry/Market Associations, Trade Publication, Trade Shows and Exhibitions
and Export Promotion Groups.
Custom Topics
Addresses additional market information requested by client. Can include greater
details on above topics or other issues.

43 | P a g e

3. PRE-EMPLOYMENT SCREENING
MIRA INFORM helps clients to make decisions about new employees and vendors
with greater confidence and leaves less to chance. In a world of constantly changing
threats, background screening is a first line of defense. Successfully implemented,
and as a part of a comprehensive approach to corporate security, screening reduces
the risk to a company from potentially fraudulent employees or vendors.

Our specialist skills and infrastructure enable us to deliver a more comprehensive

and reliable product than even the largest in-house human resources or security
functions. Our dedicated teams of researchers perform various levels of screening
and we offer a number of tailored, flexible and thorough screening levels to suit all
organizations.

STANDARD PRE-EMPLOYMENT SCREENING

It includes verification of education credentials, professional licenses and work
history.
Conducting in-house standard pre-employment screening

obtaining candidate consent and authorization

verifying academic/education credentials

viewing job performance records

verifying professional licenses and certifications

addressing self disclosure of criminal convictions

conducting reference checks

EXAMPLE OF AN EMPLOYMENT REPORT PREPARED

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Employment report
Report Made for
Your Reference No
Request Received on
Our Reference No
Report Sent on

xxxxxxxxxxxxx
Xxxxxxxxxxxxx
03-10-2008
BIPL / GC / 01 / 08
06-10-2008

INQUIRY DETAILS

Given Name:

MR. SWAPANDEEP MANN

Given Address:

1269 SECTOR-14, FARIDABAD 121002

HARYANA INDIA

Telephone:
Mobile No:
Mobile No:

+91-129-4002669
+91-9212075469
+91-9810343767

E-mail

swapandeep.mann@gmail.com
swapandeep.mann@oba.co.uk

Comment:

Recommended for job & business relations with

Mr. Swapandeep Mann.

VERIFICATION OF ADDRESSES

Owned By
Address
Area

MR. S. S. MANN
(FATHER OF MR. SWAPANDEEP MANN)
1269 SECTOR-14, FARIDABAD 121002
HARYANA INDIA
Plot:1000 sq. mt
IDENTITY

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Pass Port No.

Z 1401909 Issued by Delhi Passport Office, Delhi

Date of Birth

25-10-1981

Marital Status

Married
(He did registered Marriage on 2nd January 2008)
Plan to do civil marriage later on.

DETAILS OF FAMILY MEMBERS

Wife
Age
Qualification
Occupation

Mrs. RUCHIKA MANN

23 Years
Graduate
House wife

Father
Age
Qualification
Occupation
Company
Company

Mr. SUKUBIR SINGH MANN

58 Years
Graduate
Managing Director
PARSONS NUTRITIONALS PRIVATE LIMITED
LEGACY FOODS PRIVATE LIMITED

Mother
Age
Qualification
Occupation

Mrs. PERMINDER MANN

54 Years
Graduate
House wife

Brother
Age
Qualification
Occupation
Company
Company

Sister in Law
Age
Qualification
Occupation

Nice
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Mr. RAJDEEP MANN

30 Years
Graduate (B. Com)
Director
PARSONS NUTRITIONALS PRIVATE LIMITED
LEGACY FOODS PRIVATE LIMITED
Mrs. SAVITA MANN (Wife of Mr. RAJDEEP MANN)
27 Years
Graduate
House Wife
MS. JHANVI MAN (Daughter of Mr. RAJDEEP MANN)

Age

2 Years
DETAILS OF FAMILY BUSINESS

NAME OF COMPANY

PARSONS NUTRITIONALS PRIVATE LIMITED

TYPE OF COMPANY

PRIVATE LIMITED

CIN

U65311DL2002PTC115025

Company Identification No

REGISTERED ON

18-04-2002

REGISTERED OFFICE C-48, KAILASH APPARTMENT, KAILASH COLONY

NEW DELHI 110065
ACTIVITIES

Business Partner of
GlaxoSmithKline Consumer Healthcare Ltd
(ISO 9001:2000 certified company)
Manufacturing of Biscuits & Health Products on the
behalf of GlaxoSmithKline Consumer Healthcare Ltd

AUTHORISED
CAPITAL

RS. 37,000,000

PAID-UP CAPITAL

RS, 36,808,000

FACTORY

PLOT NO. 5, SITE-IV, SAHIBABAD, U.P.

PHONE

+91-120-2775705

FACTORY AREA

OWNED, 4 ACRE

TURNOVER

RS. 140,000,000 (140.000 MILLIONS)

NO OF EMPLOYEES

250

1 UK Pound

RS. 80

NAME OF COMPANY

LEGACY FOODS PRIVATE LIMITED

TYPE OF COMPANY

PRIVATE LIMITED

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CIN

U15209DL2004PTC126535

Company Identification No

REGISTERED ON

21-05-2004

REGISTERED
OFFICE

C-48, KAILASH APPARTMENT, KAILASH COLONY

NEW DELHI 110065

ACTIVITIES

Business Partner of
GlaxoSmithKline Consumer Healthcare Ltd
(ISO 9001:2000 certified company)
Packaging on the behalf of GlaxoSmithKline Consumer
Healthcare Ltd

AUTHORISED
CAPITAL

RS. 10,000,000

PAID-UP CAPITAL

RS. 8,111,900

FACTORY

SURAJ MAJRA LABANA

P.O. BADDI, TAHSIL- NALAGARH
DISTRICT SOLAN, HIMACHAL PRADESH

FACTORY AREA

8 ACRE

TURNOVER

RS. 220,000,000 (220.000 MILLIONS)

NO OF EMPLOYEES

600

1 UK Pound

RS. 80

Present Address of
the Family is

1269 SECTOR-14, FARIDABAD 121002

HARYANA INDIA

Family Status

Reputed & Respectable Business Family in

Faridabad, Haryana, India.

LEGAL RECORD
We have checked all available records in the local public court and litigation records.
Based on the information corresponding to the name requested, subjects record is found
to be clear in India.

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BANKRUPTCY RECORD
Based on the information corresponding to the name requested, we have not
traced any past of pending bankruptcy petition against MR. SWAPANDEEP
MANN in India.
EDUCATIONAL QUALIFICATION
1991-1999

DAV Public School, Sector 14 Faridabad

1999-2003

Bachelor of Engineering (Computer Sc.)

Thapar Institute of Engineering and Technology, India

2006-2007

Masters in Business Administration (MBA)

University of Oxford,Said Business School

EXPERIENCE
2003-2005

Tata Consutancy Services Ltd. India

Assistant System Engineer

2005-2006

DIRECTOR

NAME OF COMPANY

PARSONS NUTRITIONALS PRIVATE LIMITED

2007

Consultant
Diamond Trading Company, London, UK
(part of the De Beers Group)

LAST SALARY

47,000 UK Pound per annum

BANK ACCOUNT CHECK

Banker

ICICI BANK LTD.

Bank Address

Sector 16, Faridabad, Haryana

PAYMENT AND LITIGATION

There is no file registered in the name of MR. SWAPANDEEP MANN in the
Payment and Litigation register concerned.

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CONCLUSION
There is no apparent reason to hesitate to enter into business relations with
MR. SWAPANDEEP MANN

PRESENTLY IN U K
Residence
Tel.

52, DELAMARE ROAD, READING,

RG 6 1 AP, UNITED KINGDOM
NA

Mobile

+44(0)7878666975

E-mail

swapandeep.mann@gmail.com
swapandeep.mann@oba.co.uk

ADDITIONAL INFORMATION
Residential status

Indian

Nationality

Indian, Approved work visa for UK

Religion

Hindu

Marital status

Married

Family Comments

Very Good

Address Confirmation

Yes

Credit History

Clear

Court Judgement

Nil

Bankruptcy research

Nil

Public Records

Nil

Telephone subscriber
status

+44(0)7878666975 (UK)
+91-129-4002669 (INDIA)
+91-9212075469 (INDIA)
+91-9810343767 (INDIA)

Real Estate Info.

Yes

Company and Director

involvement

Yes

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Personal standing
within the community

Very Good

Educational history

Clear

Employment history

Yes

Additional Skills

Six-Sigma Green Belt; Working knowledge of project

management, costing/estimation, and quality controls
methodologies, Advanced Microsoft Excel and PowerPoint
Skills.

Personal Interests

Amateur Theatre Actor, Music (Indian Classical), Cricket

(playing and collecting memorabilia); Active member of
NGO involved in providing education to underprivileged
children

Languages

English (Fluent), Hindi (Fluent), Japanese (Business

Conversation)

Media trawl

Nil

CONCLUSION
There is no apparent reason to hesitate to enter into business relations with
MR. SWAPANDEEP MANN

REPORT END

LEARNINGS DURING THE PROJECT:

During this project of three months, apart from project we have learnt several
important skills and gained knowledge which is very important, and according to me
is the best learning during the Project, some of them are covered below:

1) INTERPERSONAL SKILLS: While visiting the corporates we have learnt the

way of pitching a customer, how to represent the funds, how to handle various
queries from them and several others and how to get their maximum time.

2) COMMUNICATION SKILLS: During this tenure of the project the company has
provided our various opportunities to improve our communications skills.
Communication skills get enhanced not only by interacting with different people
but with people at different levels of the hierarchy.

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3) KNOWLEDGE ENHANCEMENT: Practices like submission of updates on regular

basis and daily learning sessions helped us to improve our knowledge regarding
various aspects of marketing research.

4) TEAM BUILDING: While working with our team in project we all learnt the art
of team building and working in a group, the way they work and move ahead as
a team helps them in increasing the productivity and achieving targets faster.

5) APPLICATION OF KNOWLEDGE: Another important skill that we have learnt

during the project is application of knowledge to real life situations such as
handling the people who have knowledge about the industry, making credit
reports and getting sensitive information.

REFERENCES

1. Websites:

www.burmanimpex.com
www.mirainform.com
www.google.com

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2. Books

JS Madams Class Notes, Handouts & PPTs

Green PA & TULL Ds Research for Marketing De
Marketing Research

3. Reports

Made by the group with support and guidance from Burman Impex
Pvt. Ltd.

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