KYC-AsianPaints 2013

Introduction
Asian Paints is an Indian chemicals company headquartered in Mumbai, India. It manufactures a
wide range of paints for decorative and industrial use. Asian Paints is India's largest paint company
and Asia's third largest paint company.
The company has rebranded itself as AP (acronym for Asian Paints) to establish itself in the market of
Household Improvement in addition to paints

Company Information
Founded

1942

Headquarters

Mumbai, India

Industry

Chemicals

Leadership

Mr. K B S Anand (MD & CEO)

Products

Paints and specialty products

Employees

4,937 (2012)

It has 9 manufacturing units in India - Bhandup, Ankleshwar, Patancheru, Kasna, Sriperumbudur,

Rohtak, Sarigam, Baddi, Taloja
The company has a dedicated Group R&D Centre at Turbhe on the outskirts of Mumbai in India

Salient Details
In 1954, Asian Paints mascot, Gattu was designed by R.K. Laxman
In 1965, its name was changed from Asian Oil and Paint Company Pvt. Ltd to
Asian Paints (India) Pvt. Ltd.
It was converted into a public limited company in 1973.
Present in 22 countries with 27 manufacturing locations, over 2500 SKU's,
serving consumers in over 65 countries.
Asian Paints operates in five regions across the world viz. South
Asia, Southeast Asia, South Pacific, Middle East and Caribbean region through the five
corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings and
Taubmans. The Group operates as:

Asian Paints in South Asia (India, Bangladesh,

Nepal and Sri Lanka)

SCIB Paints in Egypt

Berger in South East Asia (Singapore), Middle East
(UAE, Bahrain and Oman), Caribbean (Jamaica, Barbados, Trinidad & Tobago)

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Solomon Islands and Vanuatu)

Apco Coatings in South Pacific (Fiji, Tonga,

Taubmans in South Pacific (Fiji and Samoa)

Its subsidiaries are Berger International Limited, Apco Coatings, SCIB Paints
and Taubmans.

Financial Statistics
Revenue

10139 crore(US$1.7 billion)(2012)

Profit

988 crore(US$170 million) (2012)

Turnover

Rs. 109.70 billion (March 2013)

Consolidated Results: Q1-FY'2014: For the quarter ended June 30, 2013,

Net Profit of the Group is Rs. 275.2 crores as compared to Rs. 288.4 crores in the
previous corresponding quarter.
Income from operations has risen by 11.6 % to Rs. 2841.1 crores from Rs. 2546.1
crores. PBDIT for the group has increased by 4% to Rs. 464.7 crores from Rs. 446.6 crores.
Profit before Tax is Rs. 423.9 crores as compared to Rs. 426.2 crores in the previous
corresponding quarter
Standalone Results: Q1-FY'2014: For the quarter ended June 30, 2013,

Net Profit on a standalone basis increased by 3.4 % to Rs. 283.9 crores from Rs.
274.6 crores.
Income from operations increased by 12.9 % to Rs. 2319.7 crores from Rs. 2054.0
crores. PBDIT for the quarter increased by 3.6 % to Rs. 419.2 crores from Rs. 404.8 crores.
Profit before tax has increased by 4.8 % to Rs. 413.6 crores from Rs. 394.8 crores.

Mergers and Acquisitions

Acquired 51% stake in Kitchen solutions provider company, Sleek
International Private Limited (Rs. 240 Crores).
30% stake in Dutch Boy Philippines from Berger International Limited (BIL),
an indirect subsidiary of Asian Paints
entered into a 50:50 new joint venture agreement with PPG Industries, Inc.
(PPG), a US -based provider of paints, coatings and specialty products, to accelerate the
growth of non decorative coatings business in India.
50-50 joint venture named Asian PPG Industries Ltd (APPG) between APL
and PPG
tie-up with Canada-based Protech Chemicals which is one of the top ten
powder coatings companies in the world fortechnological know-how in the area of powder
coatings.

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Products and Brands

Segments

The company's key products and brands include the following:

Products:
Decorative paints:
1.
2.
3.
4.

Interior wall paints

Exterior wall paints
Wood surface paints
Metals surface paints

Industrial coatings:
1. Protective coatings

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2. Floor coatings
3. Road markings
Automotive:
1. Body coatings
2. Plastic coatings.
Effects
1. Royal Play
2. Royal Play Wall Fashion
3. Kids world

Brands:
Ace & Apex, Apcolite Apex, Apex Ultima, Asian Paints, Colour Next, Premium Gloss Enamel, Royale,
Royale Play, Touchwood, Tractor Emulsion, Utsav

Supply Chain Management

Asian paints follows hub and spoke model for its distribution. The company
supplies to more than 22,000 retail outlets or dealers and 65 sales offices in India
through 90 depots as opposed to 12000 to their nearest competitor. Distribution
strength of Asian paints over 30,000 dealers compared to Bergers 9,500 and
Kansais 6,500).

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In News
21 Aug 2013, Asian Paints acquires additional 25.72% stake in Berger
International to 75.82%
8 Aug 2013, Asian Paints acquired a 51% stake in Kitchen solutions provider
company, Sleek International Private Limited (Rs. 240 Crores).

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