JOB DESCRIPTION

Marketing Manager
Reports to (Supervisor
Job Title):
Classificatio
n:

Blair Owens (VP Marketing)

Hourly/Non-Exempt
Salary/Exempt

Departm
ent:

Warehouse Div. - Marketing

Supervis
es:

Yes

Position Summary:
The Marketing Manager oversees the national brand ambassador field marketing program for the Huberts
Lemonade brand. Key responsibilities include strategic planning, budget ownership, managing local brand and
college ambassadors in assigned markets, providing direction and support necessary to maintain program
standards and achieve goals. This position is responsible for ensuring national and local brand objectives are
being met by brand ambassadors in accordance with deadlines and direction. The ideal candidate is a goaloriented, hands-on individual who can quickly establish relationships and manage a growing field team while
focused on creating a highly effective and own able Huberts brand experience in the marketplace.

Essential Job Functions:

Strategic plan and develop field marketing program to support Brand and Sales leaders needs and
objectives
Manage and motivate a group of brand and college ambassadors
Actively generate trial & brand awareness of Huberts brand through guerilla sampling, events, account
seeding and influencer seeding
Maintain reporting inclusive of the following: scheduling, timesheets, execution insights, key learnings
and best practices, ambassador performance, coaching and follow up
Create, build and maintain strategic relationships with brand partners, key retailers and sales team in
order to grow the brand at retail
Achieve established success metrics as outlined by the program and deliver execution with excellence
Study market conditions and develops strategies with field team necessary to execute activations on a
local level, must stay current with market developments and opportunities as they happen
Manage product inventory and field marketing program expenses to budget
Partner with sales on developing local initiatives and product launches with distributors
Recruit, hire, train and continuously develop the field marketing managers, evaluate employee
performance, and create directives that enhance team performance
Develop strong rapport with field staff and management through consistent, professional communication
Schedule field market visits to monitor and evaluate teams performance when out in the field engaging
with consumers; regularly meet with local field marketing specialists
Identify opportunities to uniquely improve consumer experience both in store and in market
Lead conceptualizing field marketing programs and apply a sales strategy to establish a dominant brand
presence
Other related duties as assigned

Position Requirements:

3-5 years experience in the beverage or CPG industry

3-5 years of management experience
Bachelors Degree or equivalent experience, preferably in Business, Marketing or Finance
Experience in promotional marketing or event execution
Typical work week varies from week to week and includes nights and weekends
Proven knowledge of broker, distributor and retail customers
Excellent verbal and written communication skills
Ability to establish good relationships and credibility with managers, customers and brokers; ability to
collaborate at all levels
Excellent at managing time, priorities and expenses
Able to work independently while being a team player
Proficiency using Excel, Word, and PowerPoint
Flexibility to travel as needed

Physical Activity/Work Environment:

Travel:

N/A
Occasionally
Continuously

Frequently

Driving:

N/A
Occasionally
Continuously

Frequently

Prolonged Sitting:

N/A
Occasionally
Continuously

Frequently

Prolonged Standing/Walking:

N/A
Occasionally
Continuously

Frequently

Climbing, Crawling, Pushing, Pulling, Lifting

(If applicable, indicate maximum lifting
pounds: 65 lbs):

N/A
Occasionally
Continuously

Frequently

Finger/Hand Manipulation (e.g. 10 key,

typing):

N/A
Occasionally
Continuously

Frequently

Prolonged PC Monitor Use:

N/A
Occasionally
Continuously

Frequently

Acknowledgment
I acknowledge that I have read the above job description and requirements for the
position and I certify that I can perform these functions.
_______________________________
Signature

___________
Date
Page 2 of 3

_____________________________
Print Name

JOB DESCRIPTION