DAN WALDRON

817-996-3621 Arlington, TX dww817@gmail.com

VICE PRESIDENT - SALES

PROFILE
High-capacity senior leadership as Sales Champion, Change Agent, Customer Advocate and Business Driver for a
Fortune 1000 client base. Career success in new business development, key account management, channel growth,
multiple product rollouts and industry networking initiatives in CPG market spaces. Proficient as a top rev-gen
performer through all aspects of the sales process, including competitive analysis, brand positioning, new product
introduction, win-win negotiations and executive presentations.
Deep development and administration of successful retail relationships, high-impact business plans and product
launches with an entrepreneurial approach; consistent delivery dramatic revenue results.
Expertise in prospecting for, negotiating and executing complex contracts and large-scale deals with top
management, vendors and key decision-makers.
Effective hiring, training, management, deployment and development of top-notch talent at staff and field
levels; fully accountable for P&L, budgeting, visual merchandising and pricing structures.
Self-motivated to achieve maximum sales performance, penetrate competitive territories and meet aggressive
business objectives in commercial and consumer-facing marketplaces.
Extensive exposure to cross-cultural dynamics and global business practices, particularly in China, Taiwan,
Europe and North America.
Most recently working as an Independent Factory Representative in the US Southwest for N.S. Williams,
Inc.; continue to utilize expertise in business prospecting and account acquisition.

CORE COMPETENCIES
Strategic Planning Relationship Building Sales Promotions Account Expansion Performance Metrics
Competitive Analysis Team Leadership Vendor Relations Business Solutions Market Analysis Process
Improvements P&L/Budgeting Cost Controls Market Penetration Staff Development Visual Merchandising
Packaging Strategies New Product Introduction Multiple Verticals International Business

EXPERIENCE
Blackbeam LLC, New York, NY
2011 2014
Vice President Sales
Specially recruited to drive sales and marketing for this start-up manufacturer of patented hand-held lighting
products. Hired, trained, motivated and supervised a top performing team in all sales and marketing efforts. Handled
pricing structures, product rollouts, key account retention, deal negotiations, POP displays and visual merchandising
at store level. Major accounts encompassed: Costco, Wal-Mart, Sams Club, Lowes, Home Depot, Menards,
Academy, Bass Pro Shops, Cabelas, Sports Authority, Gander Mountain and others.
Instituted strategies and processes to dramatically expand revenue from $1 million to $14 million in only 3
years; also surpassed sales quotas year over year.
Added another $3.5 million in sales after enhancing brand awareness and efficient distribution through 16 new
international partners.
Negotiated an exclusive contract with a Canadian retailer to market products, representing in $4.5 million in
incremental sales within first 3 years.
Increased sales channels from 1 to 14 during tenure, encompassing sporting goods, DIY, hardware, grocery,
mass merchants, ecommerce, TV shopping and others.
Traveled to China and Taiwan to ensure regulatory compliance at factory sites, while analyzing performance
and tracking production functions.
Lansky, Buffalo, NY
Director Sales & Marketing

1995 2001, 2007 2010

DAN WALDRON

Page Two

Responsible for managing all business development tasks for new and existing product lines, representing over $12
million in annual revenue, for this manufacturer and importer of specialty tools. Oversaw a 98-person group and
liaised with US design firms and Chinese entities to create new offerings. Fully accountable for P&L, budgeting,
pricing, sales forecasting, training and channel development. Relationships with such leaders as Sears, Wal-Mart,
Kmart, Lowes, AAFES, Cabelas, Bass Pro Shops, LL Bean, Sports Authority, Academy and others.
Played a crucial role in turning around this low-performing company from $1.5 million to over $12 million
through online sales, 3rd party OEMs, diversified categories and new product introduction.
Personally negotiated a key contract with a leading Chinese manufacturer to distribute products in US and
Canadian spaces, representing $3 million in incremental sales within 1st 3 years.
Spearheaded a major revision of product lines and pricing structures across all lines, resulting in higher sales
and profitability.
Headed up the full design, production, go-to-market and sale of a new product line that generated over $4
million in new sales and complemented existing channel activity.
Emissive Energy Corporation, Kingstown, RI
2004 2007
Vice President Sales
In charge of directing sales, marketing and channel development with 112 professionals for this $20 million
manufacturer of high quality hand-held lighting solutions. Guided the design and introduction of packaging, POG,
POS, sales literature, pricing structures and operating procedures.
Realized revenue growth of 120% for 3 straight years through aggressive account expansion in all sales
channels.
Increased the account base from 3 to 22 accounts by penetrating global markets, generating 21% of total
revenue.
Prospected and won a US government contract worth $4 million in annual sales.
Cajun Injector/Bruce Foods Corporation, Cade, LA
2001 2004
National Sales Director Sporting Goods
Managed all aspects of new business development, market penetration, repeat business, customer service and
product support for this multimillion dollar manufacturer and distributor. Established pricing structures, displays,
marketing plans and POS programs. Key clients included: Wal-Mart, Cabelas, Academy, Bass Pro Shops, Gander
Mountain, Sports Authority, Lowes and others.
Retained to head up all sales functions after the merger of Cajun Injector with Bruce Foods in 2002.
Opened up new shelf presence with a wide range of unique food products in all major sporting goods and
hardware retailers.
Smoothly launched numerous new products that improved sales by 249%; instituted a private label brand with
Bass Pro Shops, resulting in 366% growth in their category.

PREVIOUS BACKGROUND

Held senior sales management roles with leading US CPG producers and distributors Brinkmann Corporation
and Doskocil Manufacturing Company.
Established market leadership in the sporting goods sector for Doskocil, expanding revenue from $250,000 to
$35 million during tenure and earning Top Vendor Award from a global buying group.
Guided and motivated a network of 71 independent sales reps in rapidly increasing revenue by 1,000% for a $1
million subsidiary with Brinkmann, while adding 6 new rep firms and growing sales by 40% for the Sporting
Goods unit.
Highly skilled in market penetration, account management, business analysis and consultative sales for regional
market leaders.
Gained a solid reputation for team building, product knowledge, complex deal negotiations, customer
satisfaction, market dynamics and program implementation.

EDUCATION
University of Texas, Arlington, TX
B.A. Degree in Business Administration