CHAPTER 10

10.0 MISCELLANEOUS PUBLICATION

Miscellaneous publication can take regular magazine and newspaper
formats in addition to any of these:
1. Leaflets (single sheets) or cards, loose or stapled
2. Folders (sheet folded one or more time) also known as
brochure
3. Broadsides (extra large sheets such as maps that are folded
down for easy reading or handling)
4. Booklets (similar to saddle-stapled magazine, but usually
smaller- small enough to fit no. 10 business envelope)
5. Brochures (extra fancy booklets with oversize covers, die-cuts,
pockets, etc.)
6. Yearbooks, catalogs, directories, calendars and manuals)
10.1 One shots
Sometimes a magazine of rather broad appeals gathers
enough material on one of its areas of interest to put a special
issue apart from the regular issues. This special publication
may gather together material that has already appeared in the
magazine, or it may present a new material. We call the
publication one-shot, even though it may catch on and
become, say annual publication.
10.2 Direct-mail pieces
Direct-mail pieces are produced by every conceivable kind of
company or organization to do a public relations or selling job,
and they appear only once; then they are forgotten. They are
meant to be given a way. Direct-mail can be distributed via
mail, door to door or counters. Another term for these pieces is
direct advertising or direct marketing.
10.3 Folders
The folders are probably the most common from a direct mail.
A single cut sheet, it can be folded once, twice, three times, or
more, or after printing; and several kinds of folds can be used.
10.4 Catalogs
Catalogs come from all kinds of retailers, including those
dealing in exotic and expensive merchandise.

10.5 Calendars
Calendars tap every conceivable of interest. Cat lovers, cook,
feminist, body admirers, humor buffs, word fancies,
philosophers, environmentalist, God-fearing people all have
their calendars.
10.6 Annual reports
People read annual reports to find out about companies they
have invested in or want to invest in, to check them out as
places to work, to see whether they are good credit risks as
buyers of services, parts, and supplies.
10.7 Company magazines
Company magazines are omnipresent, and they appear in
every format imaginable.
10.8 Association publications
There are lot of association exists to promote the interests of
industrial, professional, educational, charitable, religious,
social, and other groups; and almost all of them involved in
publishing activities. They produce magazines, newsletters,
directories, manuals, annual reports, and direct mail pieces of
all descriptions.
10.9 Newsletter
Large organizations as well small offices put out newsletters.
Some newsletters do a public relation job for their publishers,
or they propagandize; they go out without cost to the readers.
10.10 Yearbooks
Yearbooks fall somewhere in between magazines and books.
Because they are permanently bound and because they serve
both historical and reference purposes, they have many
qualities of a book.