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Category
Course
Description
Learning
Outcomes
Grading
Teaching Team
Valid date
Syllabus designed by
Description
This Strategic Issues Management course relates to crisis management, reputation
management, image restoration and change management, among others. It also of course
relates directly to the operation of the dominant coalition (management) and the whole
operation of modern organizations. In this course we will investigate at an advanced level
the theory and practice of issue management. The students will be required to monitor an issue
or issues relevant to an organization across the course and to prepare a communication plan
as a response to that issue (if it is a crisis) or in preparation for its effects.
After completing this course, students are expected to be able to:
L1. Apply theories of public relations to issues management
L2. Track actual issues and interpret their significance to a real organization
L3. Develop a communication plan that demonstrates an understanding of the issue cycle and
the impact of specific issues on an organization
L4. Identify the various stakeholders involved in the interactions between and an organization
and the community
A : 90-100; A- : 85-89.99; B+: 80-84.99;B: 75-79.99; B-: 70-74.99; FAIL: Below 70.00
No
Component
.
1 Weekly Post Quiz
2
3
4
Assessment
component
4
5
Lecture live
chat
Weight
CILO
Due date
5%
5%
1,2,3
20%
2,3,4
30%
1,2
Sat9thMay2015 (on
campus)
40%
1,2,3,4
100%
LSPR1503
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Description
Wednesday is a national holiday, then the live chat will be moved later by one day, to
the Thursday of that same week.
Class policies
Absence policy
Student who do not complete 100% of every weekly activity before the due date, will
be considered not present in that session.
The maximum number of absence in this course is four (4) times.
If the student has four or more absence, the student will not be allowed to take the final
exam.
Hence the failed student will have to retake the course in future semesters to pass the
course.
For on campus session, to provide a classroom that is conducive to learning, please refrain
from,
Answering cell phones or replying to text messages
Engaging in conversations with fellow classmates outside of the scope of the class
Any other disruptive behaviour
Peer review
Class
Environment/P
olicies
Description of
Teaching
Method
LSPR1503
Academic dishonesty in any form will not be tolerated. Students are encouraged to become
familiar with the LSPR Code of Conduct as they relate to academic dishonesty/cheating.
All assignments are due on the date specified in the discussion with the lecturer.
Students may, however, turn in any assignment in advance of the due date.
Only important topics will be discussed in class, and it is the students responsibility to read
other related topics.
To ensure fairness in grading of group assignment, students will be requested to conduct
anonymous peer review every end of the semester/ course. Students are encouraged to
grade their group peers fairly using an online matrix that covers individual contribution
towards group discussions and group assignments.
In order to achieve previously identified course objectives, we will follow an interactive
class format. Students are expected to come to class on time, take notes and prepare the
assigned class material for each session by doing some readings and/or case studies.
In the interest of providing a meaningful learning experience and creating and exciting
class environment, students thoughtful participation is required, whereby students own
experiences, comments, anecdotes ought to be shared, including relevant issues and
question raised in class.
Considering the intensive nature of this module and heavy emphasis on class discussion
and interaction, attendance of all sessions and class participation are necessary for a
successful completion of this course.
The course method will consist of lectures, facilitation, presentations, assignments and paper
submission. The lecturer organizes, supervises and facilitates the class as well as conduct
lectures in the first few meetings. The students will then be asked to lead class discussions and
make report presentations. For their own benefit, students are expected to read the assigned
chapter(s) prior to the pertinent class sessions, and optional reading (choices from suggested
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Academic
Honesty
Description
reference books or other related PR books).
Short case studies that illustrate the complexities of Corporate Communications
management and invite students to apply their ideas in practical problem solving.
Classroom participation is expected and required. This will be evaluated using a selfevaluation format.
Group assignment and/or discussions with the objective of getting a deeper
understanding into some important concepts and applications. With this assignment,
students will have to analyze Corporate Communications management case studies and
present professional presentation. Group participation is expected and will be evaluated
using a group & self-evaluation format. Assessment is based on the quality of group
assignment, contribution to the coursework, and involvement in the class. It must be noted
that group assignment and/or discussions means members of the group are to work as a
team, and there should be no free riders!
Any type of activity that is considered dishonest by reasonable standards may constitute
academic misconduct. The most common forms of academic misconduct are cheating and
plagiarism. All instances of academic dishonesty will result in a grade of zero for the work
involved.
All assignments will need to have a signed declaration on the 2nd page (after the cover) that
the material submitted is the students own work and that all work taken from other sources is
properly acknowledged.
Use this wording on the 2nd page of each report :
I certify that the attached assignment is my own work and that any material obtained from other
sources has been acknowledged.
I grant permission to the London School of Public Relations to make copies of assignments for
assessment, review and/or record keeping purposes. I note that the London School of Public
Relations reserves the right to check my assignment for plagiarism.
Signed Date
Penalty for students who performed plagiarism: FAILED from the subject.
11
AntiPlagiarism
Policy
12
Referencing
LSPR1503
Signed Date
PGP applied APA (American Psychological Association) as references system for all paper
work in each subjects (latest version is 6th Edition, 2010).
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Description
1.
2.
3.
4.
13
General Policy
14
Attendance
Policy
15
Online
Etiquette
LSPR1503
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16
Communicatio
n Expectations
and Standards
17
Submission
and Collection
of Assignment
18
Learning
Support
Description
www.albion.com/netiquette/
www.bspage.com/1netiq/Netiq.html
All emails or discussion postings will receive a response from your professor within 48 hours.
You can send email anytime that is convenient for you. Lecturer will check their email messages
during the day throughout the work-week (Monday through Friday) and will respond to email
messages during the work-week by the close of business (5:00 pm) on the day following their
receipt of them. Emails received by lecturer on Friday will be responded to by the close of
business on the following Monday.
When sending email, use your lspr.edu email address. Lecturers have the right to Not
respond to emails that are,
a. Non-lspr.edu, as there is no way to authenticate the sender. Make sure students include
your name, title of the course, time of the course and a brief reason for your email in the
subject line.
b. Without a subject line. Take the time to use proper spelling and grammar in your email.
You are contacting your lecturer, NOT a friend. This is professional email addressing a
specific concern related to your education. Take responsibility for your concern and
address me in a professional manner. Lecturers will always address you with the same
professionalism and courtesy.
c. With improper/bad : grammar, spelling and/or basic professionalisms or courtesies.
In regards to the given Individual and Group assignments, students are expected to,
Submit all assignments before or on the due date specified in the discussion with lecturer.
Late submission will be penalized by -3 (minus three) per day deducted from your score.
Students should first email the LSPR S2 Online Program Helpdesk at Lsprs2@harukaedu.com
for learning or academic issues with accessing your online course or call at +62 858 177
03214
The helpdesk is available 24 hours a day/7 days a week via email or whatsapp.
The helpdesk strive to respond to any email or whatsapp based query within 24 hours.
For callers, the telephone line is available during office hours, Monday to Friday: 0900am to
1700pm.
CIL
O
1,2
1,2
1,2
1,2
Session topic
Issue and Crisis Introduction,
Overview
Issues and Crises
Issue Management
Issue Frameworks
Frameworks
Risk Management
Issue Management
Assessing the Internal and External
Operating Environments,
Overview
Issue Life Cycle
Issue Management
Monitoring and Identifying
Analysing and Prioritising
Assesing The Environment
Issue Analysis Tools
Prioritising Issues
Stakeholder Relations Management,
Stakeholder
Stakeholder Planning
Stakeholder Attributes & Classes
Duration
(hour)
On
Campus
2.5
TBD
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
P, D,
Q&A
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
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P, D,
Q&A
P, D,
Q&A
1,2
1,2
1,2
LSPR1503
Media
Method*
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P, D,
Q&A
P, D,
References
CIL
O
Session topic
Method*
Media
Duration
(hour)
References
Q&A
1,2
10
11
12
13
TBD
14
TBD
15
TBD
16
1,2,
3,4
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
P, D,
Q&A
Stage03
Individu
al
Report
On
Campus
On
Campus
On
Campus
On
Campus
On
Campus
3.0
2.5
TBD
2.5
TBD
2.5
TBD
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
Internet
2.5
TBD
On
Campus
3.0
Abbreviations:
*Method: P: Presentation; D: Discussion; Q&A: Question & Answer; Pr: Practice
General: TBD: To Be Decided
Reference List:
No.
Type
Code
Cat
Info
Gaunt, P. and Ollenburger, J. (1995) Issues Management Revisited: a tool that deserved
1
MR
MR1
J
another look. Public Relations Review, 21 (3), 199-212.
Grunig, J.E. (1979) A new Measure of Public Opinion on Corporate Social Responsibility.
2
MR
MR2
J
Academy of Management Journal, 22(4), 236-264
Howell, G and Miller, R. (2006) How the Relationship between the Crisis Life Cycle and
3
MR
MR3
J
Mass Media Content Can Better Inform Crisis Communication. Prism Journal, Web:
prismjournal.org
Notes: Type: MR: Mandatory Reference, OR: Optional Reference
Cat: B: Book, J: Journal, P: Paper, W: Web link
Session schedule:
Week
Session
1
1
Period
Sat14thMar2
015
Location
Exam
Assignment
/ Activity
Week
Session
Period
Location
Exam
Assignment
/ Activity
LSPR1503
On Campus
2
2
Mon16thSat21stMar20
15
Online
3
3
Mon23rdSat28thMar20
15
Online
4
4
Mon30thMarSat4thApr20
15
Online
5
5
Mon6thSat11thApr20
15
Online
7
7
Mon20thSat25thApr2
015
Online
8-9
Mon27thAprFri8thMay201
5
-No class-
9
8
10
Mon11thSat16thMay
2015
-No class-
11
Mon18thThu21stMay2
015
-No class-
- 2 weeks Reading
Week
Sat
9thMay2015
On Campus
Mid exam
[UTS]
Stage01
Individual
6 of 7
6
6
Mon13thSat18thApr20
15
Online
11
9,10,11,12
Fri22ndSat23rdMay201
5
On Campus
ECU Seminars
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7
7
Mon20thSat25thApr2
015
Period
8-9
Mon27thAprFri8thMay201
5
9
8
10
Mon11thSat16thMay
2015
Sat
9thMay2015
11
Mon18thThu21stMay2
015
11
9,10,11,12
Fri22ndSat23rdMay201
5
Report
Week
Session
12
13
Mon25thSat30thMay20
15
Online
Period
Location
13
14
Mon1stSat6thJun201
5
Online
14
15
Mon8thSat13thJun201
5
Online
Exam
15-16
Mon15thJunSat27thJun201
5
-No class-
17-18
Mon29thJunFri10thJul201
5
-No class-
- 2 weeks -
- 2 weeks -
Individual
assignment01
Assignment
-Stage02
/ Activity
Individual
Report
*UTS: Ujian Tengah Semester - Mid exam
UAS: Ujian Akhir Semester - Final exam
Reading
Week
Prepared by :
Checked by :
Assessor (Lecturer)
Tgl.
LSPR1503
| 2015
Tgl.
7 of 7
| 2015
18
Sat11thJul201
5
On Campus
Final exam
[UAS]
Stage03
Individual
Report
Authorized by :
Internal Coordinator
(Head/Deputy of PGP)
Tgl.
|
| 2015
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