Proceedings of the Third International Conference on E-Technologies and Business on the Web, Paris, France 2015

A New Framework for the Usability of Using E-Commerce over Smart Mobile
Phone
Radwan Abujassar1, Firas Albalas2
1

Department of Computing Engineering, Bursa Orhangazi University,

1
Bursa, Turkey
2
Computer Science Department, Jordan University of Science and Technology
Irbid, Jordan
radwan.abujassar@bou.edu.tr, faalbalas@just.edu.jo

ABSTRACT
Currently, the rise of the internet has led to
improved communication between all companies in
the word. The internet is now becoming very
important not only for our personal lives but also at
work. The purpose of this paper is to study the
many services that are obtainable through internet.
Its number of clients increase daily and the demand
for its services have increased. Each client is
looking how to access its services with least effort
in the shortest time. We will concentrate on Ecommerce via the mobile with regard to its quality
and the new services that are available through this
technology. Through our study, we will monitoring
and analyses the services that offer by all bossiness
companies to the consumers. Our new framework
will focus on the reasons for countries whos do not
invest the spread the mobile devices with internet in
the current time. In addition, the framework will
show which will collect from the private/public
companies to find out the weak and gap points
between the industrial sectors with the consumers
for using this technology.

KEYWORDS
Mobile-Commerce; M-C; Public and private sector;
Developing Countries; Website design; Quality of
Experience (QoE)

1. INTRODUCTION
Currently,
technology
plays
an
important role in our lives. A lot of
developments and services have been integrated

ISBN: 978-1-941968-08-6 2015 SDIWC

into the internet to make the client invest in

them in order to save time and make their life
easy. The current devices are capable of
tolerating and serving numerate users with a
high degree of security and performance. In Ecommerce, devices have been developed and
there are intelligent applications that can make
the internet for clients more reliable. In
addition, the user interface is an important
factor, which will make users trust on this
technology. This will lead to an increase in
internet usage by small development devices,
such as, PDAS and web-tops. However, the
emergence of the internet globally will increase
the demand for e-commerce. E-commerce via
mobiles will play an important role for the next
generation, because the service provider offers
internet services from a variety of locations. In
addition, the facilities of the wireless device
attract users to acquire more knowledge about
transactions on the internet. The wireless device
provides users with mobility to obtain all the
benefits and information about purchases at any
time anywhere transmitted to the desktop,
which makes our life easier. Hence, the mobile
user can communicate, research and make a
purchase without any restriction. The spread of
wireless devices for use with internet services
generates the technology, which enables e-

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Proceedings of the Third International Conference on E-Technologies and Business on the Web, Paris, France 2015

commerce via the mobile. This technology

requires good wireless web access and clear
applications for use by different types of users.
The applications should have instructions and
more options to allow them to be used flexibly
and this is one of the most important factors of
our research. Wireless applications act as
portals to the web, which retrieves real time
information, such as, weather reports, stock
market results and sport. These features are
significant factors in attracting more consumers
to use the web. The issue of security plays an
important role in our research, because users
have to feel confident that it is safe to conduct
business via mobile-ecommerce. In section 2 of
this paper, we will describe previous and
related work. In section 3, we will discuss the
aim of M-Commerce. In section 4, we will
describe how we can develop and increase the
volume of activity of mobile-over-e-commerce.
Section 5 will discuss some limitations of our
framework and how it can be improved and
finally the conclusion and future work will be
discuss in section 6
2. LITERATURE REVIEW
By 2004, there were more than billion
wireless device users. Of that number some 600
million subscribe to the internet in a 200$
billion mobile commerce market [1]. The
author in [2] indicated some analytical
strategies that had been used to conduct
research among a number of groups into
preferential use of e-over mobile commerce.
The author in [3] indicates that 40% of
consumer to business e-commerce interaction
with web-enabled phones will reflect on the
average cost per minute of wireless usage.
Currently, this percentage usage has increased
with respect to the number of consumers and
improvements in the internet over wireless

ISBN: 978-1-941968-08-6 2015 SDIWC

mobiles. In this case, all applications that

encourage purchasing from the internet should
have high level security to make the service
more reliable. In [4], the author indicates how
wireless and mobile networks have grown since
1990.
M-commerce is integrated between
management and networks. The network
provides the device and the internet with a high
quality service and security. E-commerce
enables companies via applications to make
offers to attract a large number of consumers.
In addition, consumer behaviour should be
investigated to understand how the service can
be made more reliable and for users to accept it.
The regulations issued, such as, legal and
ethical ones should be clear and contain
instructions for guidance to insure the
consumers account. The wireless networks
infrastructure forms a pill technology in mcommerce. This is because it is the core, which

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Proceedings of the Third International Conference on E-Technologies and Business on the Web, Paris, France 2015

makes mobile devices on the internet provide

the wireless and network standards for
important services, such as, the Global System
for Mobile Communication (GSM) and
Bluetooth. The author in [5] highlights
important factors and the need for further mcommerce investigations to make it more
desirable for users and generate further profit.
These points focus on the consumers
perspective when the m-commerce has
developed and become more reliable for
business and purchasing. The other points deal
with the services that will be on offer on the
mobile for consumers.
However, the wireless designer should
use different contexts and a higher level of
mobile experience directed to save time, vary
locations and convenience. There are different
kinds of consumers and they will make the
wireless designer address obstacles. One of
these obstacles concerns how applications that
use the mobile will be relevant to consumers. In
[6], the author indicates the positive significant
of a usability rating for all wireless sites. As we
discussed above, we can discover many points
on which to focus and find the weak points to
aid improvement to obtain a desirable result.
Many papers have been published and they
indicate critical points and future work. One of
the previous works mention above is about how
prior experience or the adoption a life-cycle
stage can influence perceptions of usability.
The author in [5] [7] depicts a graphical
classifications framework for m-commerce.
Figure-1 shows four levels for m-commerce as
follows:

Mobile middleware: refers to the

software and operating system.
Wireless network infrastructure.

The user interface provides the environment

to conduct and guide users how to
communicate, search for products and get
reality information. The interface should be
designed in a way that allows consumers in
different cultures and ages to use it easily.
The interface should consider the size of the
PDAS and the mobiles screen. PDAs should
provide easy access to an array that contains
many options for a new application.
Hereafter, the consumer will be able access
any application to make purchases or to
conduct any business. Web site usability has
received a lot of attention not only in
academic literature but also in the trade press
[8, 9]. What has primarily emerged are sets of
guidelines that provide pointers for improving
various components of a web page, such as,
the layout of a single one or the design for the
structure of an entire web site for new
applications. Surveys of mobile internet users
indicate that usability is the biggest source of
frustration [10].

M-commerce applications: refers to the

applications that include mobile financial,

advertising and inventory management

ones
Wireless user infrastructure: refers to
the hardware and software.

ISBN: 978-1-941968-08-6 2015 SDIWC

Figure-2: Linking context, usability, and value [8].

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Proceedings of the Third International Conference on E-Technologies and Business on the Web, Paris, France 2015

The applications interface should provide the

consumer with confidence and force the user
to create a password and user name account to
increase security and therefore, any processes
made by the consumer. The company will send
an e-mail with all the details concerning the
transaction to inform the consumer about its
progress and this will make the technology
more reliable. Figure-2 displays the usability
of a web site, which has received many orders.
The set of the guidelines supply a pointer for
making the various services better on the web
page. In [11, 13], the author mentions relevant
questions, which are useful for understanding
and important for all the consumers. We pose
the following questions:

Are certain aspects of usability more (or less)

important to users of wireless Web sites than to
users of traditional sites?
Does importance differ by type of industry?
Finally, how can organizations leverage this
understanding in order to provide compelling
value for consumers and drive revenues?

The answers to these questions should provide

insights to firms re-designing wireless web sites
and improve them in the light of the knowledge
of all the factors that are important for
consumers. In [14, 16], this study argued that
the adoption of internet technologies by the
small business sector is important to their ongoing survival. They found that Australian
small businesses are relatively slow in adopting
them. They developed a model from recent
literature on the facilitators and inhibitors to the
adoption of internet technologies by small
businesses, which consist of three factors:

ISBN: 978-1-941968-08-6 2015 SDIWC

owner/manager characteristics, return on

investment and firm characteristics. Cross-case
analysis of the findings from three case studies
are presented, which indicate that perceived
lack of business benefit, mistrust of the IT
industry and lack of time are the main inhibitors
to internet adoption.
3. PROPOSED M-COMERCE FRAMEWORK

This paper aims to determine the current

state of m-commerce in Jordan by testing
whether the presence of a strong technology,
institutional
and
government
support,
organizational readiness and support and
community culture together with a deep
investigation into the various elements included
in each dimension. The proposed framework
aims to investigate the state of m-commerce in
Jordanian companies to determine the readiness
of Jordanian public/private companies to adopt
m-commerce operations effectively. We will
identify the critical obstacles that will face all
companies on Jordan to make suggestions how
they will separable these obstacles. In addition,
the future samples including some questioners
for the consumers will lead to reduce the gaps
between the private and public sectors. This
study is considered an important, because it will
provide Jordanian companies (public/private)
with solid bases information to make an
efficient plan, which can be applied and
developed this technology according to the
result. Our work adhere the security system, so
the operations in the new electronic
environment will take place with the user
interface has a good security to avoid the threat
and hackers. The Jordanian companies will
keep track all the requirements to find out a
proper ways to adopt the m-commerce activates
and make this technology more interested.

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Proceedings of the Third International Conference on E-Technologies and Business on the Web, Paris, France 2015

recommendations to improve the adoption

of m-commerce operations by Jordanian
companies.

Figure-3: The relationship between service

providers with players

4. FRAMEWORK FLOWCHART
In figure-3, we have shown the
relationship between service providers with
players and how the service providers can
precede some requirements to improve the
players satisfactions. The Jordanian companies
do not have adequate organization readiness
and support in terms of technology. Therefore,
there is no appropriate community culture in
Jordan in order to reach m-commerce readiness.
In addition, Jordanian companys applications
of m-commerce are still narrow with no more
showing them security; they can be considered
individual tries.

The
research
introduces
some
recommendations to improve the adoption
of m-commerce operations by Jordanian
companies.
The privacy should be governed by the
systems with administration for each user
profiles by them self. The password should
give to the customer service by permeation
from the players if there is any problem
during the purchases. We introduce some

ISBN: 978-1-941968-08-6 2015 SDIWC

5. LIMITATIONS OF THE PROPOSED

FRAMEWORK
Recently, many works have been done on mcommerce, some of them focused on design,
culture and religion. Our framework combined
between all of them to form a more
comprehensive view of the future of the mcommerce with respect to people's privacy
behaviour, as well as age groups. The aim of
M-Commerce framework is to attract more new
customers to do the online shopping regardless
of their age and without fear of theft. According
to the framework, the M-Commerce model
faces some limitations which can be solved by
addressing the responses and suggestions of
survey participants. The research population
consisted of Jordanian industrial, service and
trade companies that have a registered website
and it does not take into consideration
companies that do not have one, which may
lead to different results. In addition, there were
no accurate statistical reports showing the
number of Jordanian companies having a
registered website to be used as a reference for
the researcher in order to determine the
population and sample size of the research.
Some companys websites were under
construction but they were included in the
sample population as there was no way to
exclude them, and other company can register a
domain name in advance without having a
website, therefore; it was difficult to exclude
those companies from the population sample.

6. CONCLUSION AND FUTURE WORK

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Proceedings of the Third International Conference on E-Technologies and Business on the Web, Paris, France 2015

This paper has presented an extensive review of

the literature on website design with regard to
users' culture in order to determine a trust
model which contains primary factors and
elements to consider user behaviour to promote
trust. This paper has showed the factors that can
improve the quality of a Mobile-Commerce
design, as discussed above. Many keys factors
can lead to meet the customers requirements
such as satisfaction, trust and reliability to make
purchase online. In addition, these factors guide
the companies to enhance and develop website
design based on privacy, regardless of
language. Hence, the proposed framework leads
to design, with consideration of the most
important functional factors of security
applications. The new framework provides the
important principles for constructing the
understanding between
companies
and
customers. Future work will build a full design
that is easy to understand and which enhances
the Quality of Service.

[8]

[9]

[10]

[11]

[12]

[13]

[14]

[15]

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