2 0 1 0 r at e c a r d

Reader profile
She is confident,
secure, able to accept
good advice and open
to new ideas that will
enhance her familys
lifestyle.
Her dreams are
focused on her hopes
for her children.
She aspires to giving
her family the best
she can.
She multi-tasks:
she has a busy life
with many roles and
responsibilities, and
she needs solutions.
Her foremost concerns
are the wellbeing
of her family and
beautifying her home.
She is fun-loving and
likes to entertain.
She is fashion
conscious, buying
both for herself and
her immediate family.
A-Plus editor

No.1

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The B
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Baby St es/Sowetan
The Tim ards Survey
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Retail A 8 and 2009
0
for 2 0

Advertising rates

Demographic profile
Sex: Female (67%); Male (33%)
Age: 1624 (25%); 2534 (32%); 3549 (27%); 50+ (16%)
LSM: 57 (53%); 810 (42%)
Household Income: R8 000+ (54%)
AMPS (JUL 2008JUN 2009)

Circulation
ABC (AprJun 2009)
Language: English (73%); Afrikaans (27%)

124 015

Outside Back Cover R24,970

Inside Front Cover R22,968
Inside Back Cover R20,966
Double Page Spread R39,930
Full Page R19,965
PG Horizontal/Vertical R11,979
DPS Horizontal R23,958
Full Page Advertorials R19,965
Loose Inserts:
Single Page R385 / 1000
24 pages R440 / 1000
Above rates include agency commission, but
exclude VAT. Advertorial rates include a production
fee of 16.5%, but exclude agency commission and
VAT. All inserts to be approved by Ackermans.
Weight of inserts to be specified upon application.

Advertising deadlines
Issue

CLUB MAGAZINE

Advertorial & Booking deadline

Material deadline

Mar/Apr 2010

08 February 2010

15 February 2010

May/Jun 2010

29 March 2010

14 April 2010

Jul/Aug 2010

04 June 2010

15 June 2010

Sep/Oct 2010

30 July 2010

16 August 2010

Nov/Dec 2010

29 September 2010

15 October 2010

Jan/Feb 2011

18 November 2010 29 November 2010

Cancellations after the booking deadline are subject to a 50% cancellation fee.

NOVEMBER/DECEMBER 2009 | THE HOLIDAY ISSUE

100+

WE
HOLIDAYS

Enjoy discounts onation,

bush lodge accommod
win microwaves,
plus
Nintendo DS Lites
games, a fridge
and lots more.

sizzling
summer
looks

Diaan
on Paula, Villiersdorp
and superstitions

Fabulous

dcor & dining

for end-of-year

Technical specifications

M Y S E L F,

M Y

H O M E ,

00 FINAL COVER_E.indd 1

Type (mm)

Trim (mm)

Bleed (mm)

DPS

255 x 400

275 x 420

285 x 430

FP

255 x 190

275 x 210

285 x 220

PG DPS HOR

117 x 400

137 x 420

147 x 430

PG HOR

117 x 190

137 x 210

147 x 220

PG VER

255 x 85

275 x 105

285 x 115

M Y

F A M I LY
10/19/09 9:40:57 AM

Published by New Media Publishing

Editor: Ingrid Jones n Publisher: Desire Johnson djohnson@newmediapub.co.za
n Publishing Director: Maria Tiganis n Managing Director: Bridget McCarney
n Executive Directors: John Psillos, Irna van Zyl
New Media Publishing (PTY) Ltd (New Media) will check material provided for publication by clients or their agents, but will
not be liable for any losses or expenses suffered by any person as a result of errors contained in such material. The client accepts
that New Media acts on behalf of the client when publishing such material and indemnifies New Media against any loss or
expense New Media may suffer or incur should any such material be provided by the client.

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New Media House: 19 Bree Street, Cape Town 8001
PO Box 440, Green Point 8051
Tel (021) 417 1111 n Fax (021) 417 1112
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Media 24 Building, Ground Floor: 5A Protea Place, Sandton 2196
Tel (011) 263 4784 n Fax (011) 883 1337
www.newmediapub.co.za
advertising enquiries
Advertising Sales Executive: Eva Morris
Tel: (021) 417 1274 n Fax: (021) 417 1122
Cell: 076 662 0785 n emorris@newmediapub.co.za
Advertising Sales Manager: Cheryl Masters
Tel: (021) 417 1182 n Fax: (021) 417 1122
Cell: 084 827 0545 n cmasters@newmediapub.co.za
Advertising Director: Aileen Lamb
Tel: (021) 417 1228 n aileen.lamb@newmediapub.co.za
Advertising Manager CT: Hannelie Stemmet
Tel: 021 417 1162 n hannelie.stemmet@newmediapub.co.za
Advertising Manager JHB: Moyra Beeming
Tel: 011 263 4810 n mbeeming@newmediapub.co.za

Quickcut CT: Wayne Botha

Tel: 021 410 8223 n wayne@quickcut.co.za
Quickcut Jhb: Francois Malherbe
Tel: 011 729 4800 n ads@quickcut.co.za
Websend: Amanda George
Tel: 011 712 5700 n amandag@wsd.co.za
Material Requirements
Digital advert to be created on Mac, supplied in PDF/1X-1a format in
high res of 300 dpi and sent via QUICKCUT or WEBSEND. A digital
proof at 100% of the very same PDF/1X-1a file must be supplied for
colour purposes. If a colour proof is not supplied the printer/publisher
will not accept responsibility for the colour validity of the printed
result. Material must be supplied in English and Afrikaans. Do note
that a fee will be charged to send ads via Websend or Quickcut.
Material Delivery
Lesley Green
Tel: (021) 417 1140 Cell: 079 060 7457
lesley.green@newmediapub.co.za
New Media House,
19 Bree Street Cape Town, 8001