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UN
ENDO
od TR
slow
fo
imperfection
kitchen
2050
IKEA
feminine society
NE
food revolution
Jamie Oliver
VE
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xp
ec
ta
t io
n
May 2014
Faculty of Industrial Design - TU/e
Doroth Smit
Ismael Velo
Tom Klker
gr
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te
foo
EVERYONE
is a
sustainablebrands.com
CHEF
&
FDA
an
on
ym
ity
FR
OG
tiona
nutri
collaborative consumption
l labe
l
ce
ien
n
e
v
con
INTERNET
sensors
Lapka
ET
BL
TA
ND
connectedness
RE
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EXT
NDN
WA
NO
data privacy
Snapchat
lgi
ta
nce
nowandnext.com
data security
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no
erie
exp
NOWANDNEXT
vangijs.nl
ls
ua
nse
UN report on overpopulation
glocalisation
NFOLK
inte
awareness
over-population
diy KI
rit
microbial home
Philips
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ol
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c
=
of
service
FOOD
curate
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ivi
ind
m
lis
ua
AN
W
NO
vity N
DN
T
NEX
personalisation
T
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ND
OWA
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drones
Amazon.com
conn
mobility
digitalisation
nowandnext.com
TITE
CN
AL
ER
AZ
he
nowandnext.com
ot
ion
personalisation
alt
hp
ro
m
sensors
Lapka
UNILE
V
awar
enes
s
quantified health
connectedness
IA
gear fit
Samsung
EU policy expectancy
H
EAC
P
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an
g
r
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PROPHYLACTIC
NUTRITION
caveman diet
transp
arency
se
lf
OG
FR
T
NEX
su
pt
io
NO
WA
ND
co
n
ting
iv
e
ra
t
bo
loca
la
co
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community
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t
ke
ar
RG
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paren
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microbial home
Philips
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at
to
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us
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&
TR
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trans
NOWANDNEXT
allergy free
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fun
FOOD
nowandnext.com
process
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3d p
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m
n
tio
tr
nu
ca
ts
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nf
NE
DO
EN
TR
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NE
DO
EN
TR
sto
caveman diet
Unilever
cu
proactive health
E
NDN
A
W
NO
emergent technology
rag
e
glocalisation
IFTG.com
ER
growpak
UN
ed
over-population
tifi
EU policy expectancy
food & water scarcity
sto
high line
New York City
ch
nowandnext.com
rali
zed
ni
personalisation
dec
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ty
CITY
bili
UN
TR
scandinavization METRO
mo
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ASLA
NE
O
END
TRENDTABLET
over-population
EU policy expectancy
ur
the
we are family
microbial home
Philips
g
min
fa
n
a
b
COUNTRYFYING
foodprobes
Philips
nowandnext.com
LEV
vertical farming
Dickson Despommier
climate change
personalisation
NDNEX
UNI
vangijs.nl
nowandnext.com
NOWA
an
kitchen
2050
IKEA
glocalisation
food & water scarcity
od
sustainablebrands.com
UNILEVER
qu
seductive nutrition
Unilever
t fo
fas
IFTG.com
neo
caveman diet
Unilever
provenance NOWANDNEXT
proactive health
feminine society
RT
O
REP
EMPHASIZE THE CONSUMER EXPERIENCE. ENGAGING ALL THE SENSES IMPLIES MINDFULNESS, AND MINDFULNESS MEANS WELLNESS. INTERACTION DOES NOT HAPPEN ONLY BETWEEN HUMANS AND SCREENS.
ADD A TOUCH OF PLAYFULNESS. PLAYING WITH FOOD IS ALRIGHT, NOT TAKING IT SERIOUSLY IS NOT.
SUPPORT RITUALS. IF PEOPLE HAVE PARTICIPATED, THEY WILL CARE. ENGAGEMENT IS KEY.
FRESHNESS IS KEY, TRANSPARENCY APPLAUDED. REFUSE SENSATIONALISM AND LOOK AT THINGS WITH NEW AND HONEST EYES.