OTOBI FURNITURE & ITS MARKET POSITION

Course: Educational Planning (ART 102).

Submitted by
"iNFiNiTy"
Sahadat Hossain

13302019

Rumana Akter Moriom

13302039

Sangida Akter Snigdha

13302061

Sheikh Nazrul Islam Sohag

13302049

Avijit Sarkar Parag

13302051

Submitted to:
Kaniz Kakon,
Course instructor, CBA, IUBAT.

IUBAT-

International University of Business Agriculture and Technology.

Date of submission: 11th November 13.

November 11, 2013
Kaniz Kakon
Course Instructor, ART-102
College of Business Administration
IUBAT

Dear Madam,
Here is the assignment on Products and Operation of OTOBI Ltd. you asked us to
conduct on the starting of the semester.
In this assignment, we are trying to present the entire requirement you asked. All the survey is
done by us. We are the group members are tried to do this survey in different field level.
We appreciate having this assignment. We prepared this assignment with sincerity and serious
effort. Thank you for providing us the opportunity to prepare this. We are really grateful to you
for giving us the scope to prepare this term paper under your observation. We have enjoyed
preparing this term paper and presented it for your judgment.
Thank you,

Sahadat Hossain

13302019

Rumana Akter Moriom

13302039

Sangida Akter Snigdha

13302061

Sheikh Nazrul Islam Sohag

13302049

Avijit Sarkar Parag

13302051

Acknowledgement
It has been a great pleasure for us to make a survey on OTOBI Ltd. We would like to
thanks our course instructor Mrs.Kaniz kakon for giving us this opportunity. Induction is
a very important part for us to know the environment of the company. We appreciate the
personnel department afford for planning this curriculum.

In our induction report we have tried to express all what we have learned in the program
and to our keen observation what we feel about the different systems of the company.
At least we would like to thank the SR. Executive Officer of OTOBI Ltd... He helped
us to find out the information of their internal communication. Also thanks to the
employees of OTOBI Ltd. who have extended their hand of cooperation to us in our
induction stage
At last we would like to thank our University for giving us the opportunities to
complete this assignment.

Table of Content
No
1.

subject
Company Overview:

Page no
09

I. Introduction
II. How to started

III. Award
IV. Problem
2.

Departments of OTOBI Ltd.

10

3.

Product of OTOBI

10

4.

Finance and Accounts Department

14

5.

Purchase Department

15

6.

Design Section

15

7.

Factory overview

16

8.

Overview of Manufacturing process:

16

I. Chair, Sofa, Upholstery, Polyurethane

II. Prospecting, Molding, Etching
III. Decorative section
IV. Welding, Lathe, Sheet metal
V. Painting
VI. Tube making
VII. Tool making
VIII. Plastic
IX. Machine shop and press
X. Wood
XI. Laminated board production, kitchen cabinet/project
work, structural table
9.

Central Distribution Center (CDC)

20

10.

Overview of Marketing and Sales:

22

I. Introduction of Design Plus Limited

II. Showroom Operation
III. Delivery
IV. Sales Promotion
V. Discount Sales
VI. Dealer Operation
11.

Service

29

12.

Management Information System (MIS)

29

13.

Overall Findings

30

14.

Conclusions

32

15.

Recommendation

33

Executive Summery:
OTOBI Ltd. is one of the leading furniture manufacturing company of our country which started
at 1975 by Mr. Nitin Kundu along with his two friend. There are ten distinct department in
OTOBI Ltd. They are Personnel department, Marketing department, Production department,
Purchase department, Finance and Account department, Store, Delivery, Service, CDC, and
Design department by which it produces and sells its Products. This department does their
individual works, such as the Finance and Account department manage capital investment and
7

available fund for expenses when Marketing and Sales department all activities are carried out
for marketing and sales of OTOBIs predicts. OTOBI produces various types of furniture ranging
from personal chair to office furniture, from kitchen decoration to hospital furniture, from house
hold furniture to auditorium decoration. OTOBI produce these products in its two factories of
Mirpur and Shampur. The factory of Mirpur is the first factory of OTOBI, and Shampur factory
was inaugurated at the end of 1995. The Mirpur factory is known as the corporate office also.
OTOBI is fully equipped with latest machineries and technology including plastic injection
molding, polyurethane foam injection molding etc. to manufacture sophisticated furniture.
OTOBI made three types of selling. They are Spot sale, Order sale, and Tender sale. OTOBI give
discount on sale on different occasion. It has also a list for different types of customer for giving
discount to a certain extend, which is approved by the Managing Director. Company has its full
range after sales service department for giving service to the old client of any defective product
found in any showroom. Over all the company is in its developing stage. Gradually it is trying to
figure out its system fall and weak corner. In spite of many problems, it is the leader of
revolution in furniture industry in our country. We hope all the best of this company.

1. Company Overview:
I.

Introduction: OTOBI Ltd, a leader in manufacturing furniture brought

revolutionary changes in the furniture world in our country. Till now OTOBI is
the industry leader in all kinds of metal furniture and decorative items. With the
touch of artistic view, and super structural model. Eminent sculpture and painter,
creator of SAARC Fountain and the famous sculpture of the Shabash

Bangladesh in Rajshahi of OTOBI Ltd. His combines technology and art

together, which open a new horizon in our industrial area.
II.

How it started: In 1975 Mr. University campus, and Shampan in Chittagong

Airport, Mr. Nitin Kundu is the founder Nitin Kundu along with two other friends
founded a small workshop OTOBI Limited, which started to supply steel
furniture in a small scale. In the same year he designed the film award. OTOBI
started to grow gradually with dedication and wholehearted efforts of its people.
Today OTOBI is fully equipped with latest technologies.

III.

Awards: For outstanding contribution in painting Mr. Nitin Kundu got national
award in 1964 and in 1998 he was awarded with Ekushey Padak for sculpture.
In 1981 OTOBI got the first prize for their outstanding performance in Dhaka
Export Fair and for the next three years it got the first prize for pavilion in
National Industrial Fair.

IV. Problems: almost all materials (Steel, Plastic, and Chemical) for the products of
OTOBI are imported. Taxes on these items are one of the main obstacles for the
furniture industries. There is a great of technical support and skilled manpower.

2. Departments:
There are ten distinct departments in OTOBI Ltd. Every department has their own
functions to carryout companys job effectively and efficiently.
I.

Personnel Department,

II.

Marketing Department,

III.

Production Department,

IV. Purchase Department,

V. Finance Department,
VI.

Store,

VII.

Delivery,

VIII.

Service,

IX.

Central Distribution Centre,

X. Design.

3. Product of OTOBI:
Product line: OTOBI produces a wide range of various types of furniture ranging
from personal chair to office furniture, from kitchen decoration to hospital furniture, from
household furniture to auditorium decoration. In addition, it designs and constructs indoor
and outdoor fountain and interior decoration. Extraordinarily designed chairs are their
specialty, which is widely popular all the country. The main components of its products are
steel, wood, laminated board.

10

Product
Line
Hospital
Furniture
Office Furniture

Product
Mix(special)
1) ICU bed
1) Executive table
2) ICU bed
2) Conference table
Chairbed
of all types
3) 3)
Hospital
4) Slide table
4) Hospital bed normal
5) File holder
Office
sofa(mech.)
5) 6)
Patient
trolley
6)

House hold Furniture

7)

7) Others office furniture

Patient examination bed
8) File cabinet
1) Bed and cupboard
Gynecological bed
2) Built in showcase

8)

3)
Patient trolley 9 normal
4) Corner showcase

9)

5)
TV trolley bed
Arrive-Birthing

6) Ward board
10) Medicine trolley
7) Wall cupboard
Dressing
table
11) 8)
Baby
cot
9) Combined cabinet
12) Beside cabinet
10) Reading table
Living
room trolley
sofa
13) 11)
Food
/Medicine

Plastic furniture

12) World class steel almirah

14) Emergency cart
1) Chair
15) 2)
BedTable
side cabinet
3) Others

11

16) Instrument trolley

17) Bowl stand
18) Over bed table

Computer furniture

Kitchen cabinet & Accessories

19) Isolation screen

1) Computer table
2) Computer chair
1) Kitchen cabinet at all range
2) Wall pullout unit
3) Full height larder unit
4) Spoon and fork holder
5) 3 shelf corner rack
6) On door spice rack
7) Waste bin
8) Wall mounted dish rack

Work station

9) Corner round basket

1) 4 person executive unit
2) 4 person Jr executive unit
3) 4 person office unit

12

4) 2 person office unit

5) Overhear cabinet
6) Self standing drawer
7) Open selves
8) Keyboard cabinet
9) Round table leg

Storage rack

10) Corner post

Slotted angle rack

Decorative items

1) Different award
2) Steel lamination picture
3) Jewelry box
4) Ashtray

4. Finance & Accounts Department:

This department mainly involves in managing capital investment of the company and available
fund for all expenses for the company such as
1. Capital investment for the company
2. Purchasing raw materials
3. Administrative and operational expenses
4. VAT and etc.

5. Purchase Department:

13

The purchase departments main aim is to available all required products on time for carrying out
the production and administrative, and operational function of the company.
It has two types of purchase:
1. Local purchase
2. Foreign purchase
For local purchase it happens once in a month. But in the case of purchasing the imported item
in the marketing and production department jointly make the requisition. Accounting to the
marketing department forecasting production department make the requisition for the raw
materials to the purchase department. The lead-time for purchase of imported item is 4 month.
All the vendors are selected according to their price, quality and service judging through the email. Also the purchase manager visits the vendors time to time to ensure the quality of service,
price fixing, quality of product.

6. Design section:
Company has varied well organized design department for product designing and development
of the companys product. All personnel of design section is expert in CAD operation. They have
following activities:
1. New product development
2. Existing product development
3. Special product design like kitchen cabinet, workstation, wall cabinet etc.
4. Space design for special products
5. Production drawing
6. Casting
7. Customer drawing (2D and 3D)

7. Factory Overview:
14

At present Two factories are working together to meet the upcoming demand of the market.

1)

Shampur factory: Shampur factory was inaugurated at the end of 1995. The total area
of shampur factory is 68000 sift. It has ten-storied building with tin-shed structure
except the chair assembly section.

2)

Mirpur factory: Mirpur factory was the first one for OTOBI Ltd. Its also known as
corporate office of OTOBI Ltd. The production capacity of this factory was not enough
to meet the market demand, because most of the machine was old and not automated.

8. Overview of Manufacturing Process:

OTOBI is fully equipped with latest machineries and technologies including plastic injection
molding, polyurethane foam injection molding etc. to manufacturer sophisticated furniture. Its
wide range of executive secretarial and different chairs provide optimum back care resulting in
the reduction of fatigue due to long positional sitting .Coupled with the finest materials
,mechanism and functional and supper upholstery workmanship ,OTOBI has emerged as the
unique manufacturer of metal furniture with aesthetics and functional characteristics. Its
furniture components are manufactured from selected superior quality steel. The thickness of the
steel is consistent with its functional and structural needs. All steel components are subjected to
the process of pros petting for protection against rust. Pretreated for corrosion resistance, all
components are given coats of superior quality paint and are then oven baked for obtaining a
hard surface finish which remains attractive even after many years of use. It also used polyester
powder to give an excellent finish to a wide range of metal products. This electrostatic powder
coating , hardness and chemical rsistance. Now at present most of its revenue come from the LB
board products. It has now introduced many special products for households, office products
,like kitchen cabinet from laminated board . It has fully automatic production line for producing
laminated board furniture, which ha the capacity in term of revenue five crore, an unparalleled
achievement in this country.

15

Plastic section: Chair, Table, Chair base/ leg, folding chair component are product in this section.
Sofa upholstery, polyurethane. One chair used to take one and half minute and each component
used to take 35 sec. to produce.
Raw material:
Raw material used for producing all item are imported from abroad (Malaysia) such as Titan pro
polypropylene, Nylon, High polyethylene, Lo density polyethylene, High lmpic polystyrene
(shadow), High lmpic Polystyrene, PVC ( hoe and cable grade). Machine used for producing the
item are mostly automatic and semi automatic.
Observation:
Some of the machine production time has changed by changing the heating and cooling system
of the machine. In addition some machines In addition some machine are transform from semi
automatic to automatic, hic i eventually the production capacity working on machine are ell
informed and trained about the machine and the production process

Phosphating, Molding, Etching and painting:

Thee processes are done for the steel chair, Sheet metal furniture. Before giving
these treatments all the metals are given following treatments for avoiding
future resting problem.
Degreasing water rise Derusting water
Rinse Picking water rinse Phosphate
Water Rinse scaling Dryer
After giving thee treatment the component are ready for fitting, Painting. After the painting (in
two ways, one normal paint another is power paint both are spraying by the spry gun then all

16

painted product go through a heat chamber. After this heating the paint and the metal attached in
a rigid bonding.
Decorative Section:
This is the origin business section of OTOBI Limited. In this section it has produce different
award, Presentation jewelry box, Photo Lamination, Astray etc.

Welding, Lathe, Sheet metal:

This section mainly used to make different joint in making the product by Arc welding, gas
welding, and Mill welding. Lath machine is used for cutting and giving different shape to the
component of different product.

Tube Making:
Mainly tubes are making from the sheet in Shampur factory.

MIS:
Plastic mold, metallic mold die making for all plastic and metallic products. Machines available
for making these products are:
i.

Pneumatic press machine

ii.

Drill Machines

17

iii.

Lathe Machine

iv.

Milling Machines

v.

Surface grinder machines

vi.

Cutter and tool grinder

vii.

Sand blasting machine for giving rough surface.

Machine Shop & Press:

Machine shop is mainly used for making different tools for different machines. And the press
machine is used for punching the sweet metal in different shape and Size.
Laminated board production, kitchen cabinet / project work structural table:
Laminated board is imported from abroad (Malaysia). Mainly Laminated board is made of wood
partical. In manufacturing process small prices of wood mixed with chemicals and mix it after
mixing it pressed in vary high pressure in the form sweet. Then over it lamination is done by
melamine. Woodtex is one and half tomes heavier then wood has more strength then wood.

Production Capacity:
According to the production department the production capacity of Laminated boards section is
three and half crore. At present this laminated board section has been producing product of taka
two crore. Its now fully equipped with automated machine imported from abroad. The machines
are as follows:
i.

Panel saw

ii.

Circular saw

iii.

Double and Tanner

iv.

Groove cutting

v.

Copy router

vi.

Profile edge banding machine

18

vii.

Straight edge machine

viii.

Normal boring machine

ix.

Multi boring machine

x.

Assembling

xi.

Packing

xii.

Delivery.

Laminated Board Characteristic:

i.

Easy to maintain

ii.

Affect of water

iii.

No affect of insecticide because of chemical.

Laminated Board type:

i. Paper laminated-less durable,
ii. Melamine laminated-more durable,
iii. Formica-mainly on partex board.
The main products of OTOBI Ltd. are produced by laminated board.

9. CDC (Central Distribution Centre):

Central Distribution Centre is situated in Shampur Factory is the main distribution centre of the
company. It has four set of column (42) and 7 row can be set up in each column. The space
between two rows is 8 feet height. All products are arranged in step by step, that is (8-16-20)
feet. This arrangement has been done for the ease of moving product to the delivery section.

19

CDC Operation:

Marketing
Department

Requisition
Dealer

Market
Forecasting
CDC

Delivery

Production
Department
Showroom
Dealer order by
Fax

Transportation:

Basically CDC deliver the production to the dealer at the company cost, if the order amount Tk
1,50,000, otherwise at dealer cost it deliver the product. For the dealer delivery it send the
product through the transportation agency.

20

Product Identification tag:

To identify any product in the CDC all products marked by a product identification tag. It
contains:
Company name,
Model number,
Dimension of the product,
Packing size,
Gross weight,
Manufacturing date

Wood Section:

Near to CDC there is a wood section for making the plywood for chair upholstery. It used Yogh
Blue as glue to join the play to each other. Within very short time this session will be abolished.

10. Overview of Marketing & Sales Department:

1. Introduction of Design plus Limited:

Design plus Limited is the corporate office o0f OTOBI limited. From here all activities are
carried out for marketing & sales of OTOBIs product. From here dealers operations is carried
out throughout the country. Design plus Limited is responsible for:

21

a) Pepping sales and marketing plan for the company.

b) Peppering marketing for next month production.
c) Control and Monitor all show room activities.
d) Control and Monitor dealers operation.
e) Carrying out marketing research and marketing intelligence report.

2. Show room operation

There are four principle showrooms at Dhaka city of OTOBI
Limited:
a) Elephant road
b) Dilkusha
c) Uttara
d) Gulshan-1
Other Showrooms are:
Shaurapara, Khilgaon, Jatrabari.
Mainly show room sales occur in following way:
a) Spot Sale
b) Demand sale
c) Institutional sale
d) Tender Sale
e) Outdoor Sale
Personnel of showroom:

22

1) Branch in charge: Asst. sales Manager

2) Asst. Officer
3) Asst. Account
4) Asst. sales Officer
5) Management Trainee
6) Sales Person
7) Sales Assistant
8) Delivery Assistant
9) Delivery man
10) Fi

a) Spot Sale:

b) Order Sale:

C) Tender Sale:

23

Availability
Customer of
product

Price
ChoiceChoice
Showroom

Payment

Customer

Paper Ad

Price Choice

Send Elephant Road

Showroom

Not availability of
product

By Schedule

Personal contact
Search
Bank Draft

Cash Memo
CDC, other
Showroom, factory
floor
Receipt

Delivery

If found order
taken

Papers Ready

Schedule Submit

Date ensure

Advance Money
Receipt
Date maturity
Full payment

Delivery to customer

24

3. Delivery:
Mainly the delivery of companies good occurred from three places:
a) CDC
b) Mirpur Factory
c) Sales Center
Dealers are getting their delivery directly from CDC. Show rooms are getting their delivery
according to their forecast and requisition and batch production. Mainly customers of the
company and from different sales show rooms. Company is ready to bear the delivery cost of the
according to the situation. Company bear the dealer delivery cost when the order is 150000,
otherwise 1% within Dhaka city.

4. Sales Promotion:
Companies sales promotion activities are very little. Some commission to the dealer, discount
facilities to corporate clients, & some television advertisement are in the every channel of our
country.

5. Discount Sales:
There is a list for different types of customer for giving discount to a certain extend, which is
approved by the managing Director. If for any special case, discount should be approved by the
managing Director should be within the limit.

25

6. Dealer Operations:
Dealer sale is one of the major parts of the overall sales of the company. About 40% of the total
sales come through the dealer network. The dealer operation started in 1999 in major cities. Now
the total number of dealers is 61, which covered 48 districts. There are two types of dealer.
a) Plastic Dealer-14
b) Full Rang Dealer-47
Different stage of dealers operation:
a. Dealers appointment:
Prayer for dealership
Trade license
Bank Solvency Certificate
Passport size photograph (one copy).
b. Physical inspection for proposed dealers spot:
Fill up paper of selecting criteria for dealership
Report submitted to consultant for approval
Invite for deposit security as PSP Tk.25000
Issue appointment letter assigned by deputy general manager Marketing
Dealers are appointment primarily for probation period of six month.
c. Operational activities:
Depending bon the dealers market are and market potentiality get the delivery.
Normal order (25% -50%) advance before delivery.

Special

order (75%) advance before delivery.

26

d. Delivery:
After the maturity of time the good delivery,
Before delivery the payment will be fully realized,
If the order is Tk.15000 the goods will be delivered by the cost of company,
If less within Dhaka 1% of the total delivery cost will be shared by the company,
otherwise not.

e. Sales Closed:
After receiving challan and transport ship and signature the sales is closed.

f. Complain handling:
If any problem exists in delivered goods the dealer has to notify the problem within 24
hours to the concern dealer operation monitoring authority. Then the dealer will fill up
prescribe complain form and fax it to the Head-office.

g. Performance evaluation of dealer:

Monthly and consecutive lifting during probation period,
After confirmation they are evaluated continuously.
h. Promotion of dealers activity:
Maintain dealer checklist, which is provided earlier,
Advertising and sales promotion,
Arrange promotional advertisement by centrally,
Provided all catalog, voucher, leaflet etc.,

27

 Product display and merchandising.

i. Dealer Development:
Training of dealers employees,
Dealer training program,
Dealer showroom visit,
Counsel with sales personnel.

j. Dealers up gradation (from plastic to full range):

Considering last year lifting performance,
Market potentiality.

11. Service:

Company has its full range after sales service department for giving service to the old client
of any defective product found in any showroom. Company charges a small amount of fees
for this service and for any replacement of component of its product. This service center is
situated in design plus limited in Dilkusha.

12. Management information system (MIS):

At present MIS of this company in developing stage.
The developments are as follows:
28

i. Two FoxPro programs are developing for storage of information and their signal of
availability and also need of procurement for meeting the upcoming production
demand.
ii.

Accounting system will be fully automated with oracle program.

iii.

All information for the management will be automatic computer generated.

iv.

The whole company will be under networking system.

Report:
1. Issue statement of customer general product (Challan Wise)
2. Receive stock against order (general product)
3. Receive statement of {general product (Challen Wise)}.
4. Daily customer order (general product)
5. Delivery schedule
6. Stock status (free sale order)

13. Over all findings:

1) Production: Production capacity of Shyampur factory and Mirpur factory is more than
the market demand.
2) Technology: Technology used for the production is not fully automatic, some are semiautomatic. Human skill is very important which is the main strength of production is
absent.

29

3) Production personnel: Production people have expertise for their individual work but
they have some lack of knowledge about the machine. For that reason some time they are
not able to figure out problem of their respective machine.
4) Marketing reporting: Marketing intelligence reporting is not systematic and well
organized. The trend analysis of each product lifecycle is absent.
5) Sales analysis: The sale analysis of each product life cycle is absent .Graphical
representation of each product sale is absent.
6) Marketing research: Marketing research for each product has not been done. No
research has been done for finding untapped market, which is very essential for
increasing the sale. And there is no research and development department exists, which is
essential for competitive market.
7) Dealer promotion: Dealer promotion only at commission level has been done.
8) Dealer: Number of dealer is not up to the mark and still so many districts are still
untapped.
9) Brand Management: Complete brand management is absent for individual brand.
10) Distribution: The distribution process is not systematic. The distribution flow is not
clear.
11) Outdoors Marketing: There is no action plan for outdoor marketing, which is essential
for competitive market.
12) Advertising and Promotion: Advertising and promotion plan is well enough for find out
untapped market.
13) Information flow: Information flow between department to department and people to
people is very slow.

30

14) MIS: Management information system is not up to date. It is in developing stage.

14. Conclusion:

It is very impossible to have a clear-cut idea of all function of a big company within 10 days. But
according to my observation this company is suffering from a tremendous problem in following
areas, which are the main obstacles for this optimum growth:

There is a clear gap production and marketing.

Company marketing and sales people do not know what their responsibilities and what
will be their action plan.
Company is not giving its effort in marketing research, market development, product
development, computer analysis, product positioning, un-trapped market, business plan,
marketing plan, product planning, and an effective advertising and promotional planning.
Company did much promotional campaign but never try to figure out the reason for
success and failure.
Personal invitation is absent.
Individual job responsibility should very specific.
Company is in its developing stage. Gradually it is trying to figure out its system fall and weak
corner. In spite of many problems, it is the pioneer in furniture industry in this country. Hope it
will be a systematic and a standard organization in this country.

31

15. Recommendation:

After sales service: After sales service should be provided at all the show room. It will
save time and effort of the people.

Design of office Furniture: the design of office furniture getting very traditional.
There are so many product similar to our design are now available to our competitors.
We should think about more benefit and feature of those furniture and design
accordingly.

Drop out slow moving product: There are so many slow moving product line and still
we are product and if there is no option for further product development or market
development, these products should be drop.

More advertising for home furniture and plastic furniture: To in increase the sales
of home furniture at this stage we should have more market awareness program like
advertise in news paper, advertise in electronic media, more out door sign set up in
residential area. For plastic furniture we should clearly identify our target market. At
present there is a good chance for development of this product market. We need very
marketing plan for this product.

Dealer increasing: Dealers should be available in all districts. Then we have to find out
according to the market potentiality for more then one dealer in the same market.
32

Marketing plan for slow moving product: Plan for plastic furniture, hospital
furniture, storage rack, and hone furniture.

More training for the executive and officer level: At present more training is needed
about the salesmanship, market research for find out target market, dealing, product
knowledge, product development, marketing product etc. for the salesman and sales
officer.

Marketing research : Market research for each brand has to be done for getting the
clear picture for product positioning against the competitors products and finding out
untapped market like, school furniture, hotel furniture etc.

Stakeholder: Star for the close contact with all stakeholder, like realtors, architect firm,
interior design firm etc,

Advertisement in mass media: Planning for advertising in mass media like electronic
media is needed now. Because now OTOBI has become a brand for furniture in all
purpose in our life. People know its standard and name. Now this is the time for
establishing a brand image for the company. It will increase the value of our product,
more creditability, and trust to our dear client and consequently our sale will increase.
And subsequently we will move forward to the international market gradually.

Export plan: To export our product we have to do following things:

33

 Design modification to the international level.

Price standardization,
Cost reduction,
Market research for international market,
Personnel training and development according to the level.
Appendices:

34

35

36

 Bibliography:
WWW.Otobi.com

37