Share Gama

1.2 *100/36,1=
2.4 *100/36,1=
1.6 *100/36,1=
1.2 *100/36,1=
1.2 *100/36,1=
1.4 *100/36,1=
1.5 *100/36,1=
2.3 *100/36,1=
2.5 *100/36,1=
4.5 *100/36,1=
5.8 *100/36,1=
3.4 *100/36,1=
4.6 *100/36,1=
2.5 *100/36,1=
36.1

3.32 *1000=
6.64 *1000=
4.43 *1000=
3.32 *1000=
3.32 *1000=
3.87 *1000=
4.15 *1000=
6.37 *1000=
6.92 *1000=
12.46 *1000=
16.06 *1000=
9.41 *1000=
12.74 *1000=
6.92 *1000=

3320
6640
4430
3320
3320
3870
4150
6370
6920
12460
16060
9410
12740
6920

0.52 *1000=
0.52 *1000=
1.04 *1000=
2.08 *1000=
3.64 *1000=
7.29 *1000=
4.94 *1000=
1.82 *1000=
11.97 *1000=
13.8 *1000=

520
520
1040
2080
3640
7290
4940
1820
11970
1380

Horario Bloque
12 a 13
AA
13 a 14
AA
14 a 16
AA
16 a 17
AA
17 a 18
AA
18 a 19
AA

Target
Rating Base
Nios
1.2
6.9
Mujeres 18+
1.4
2.2
Mujeres 18+
1.5
3.4
Personas 18+
2.3
9.3
Personas 18+
2.5
4.9
Personas 18+
4.5
3.2

Programa
E
F
G
H
I
J

Horario Bloque
12 a 13
AA
13 a 14
AA
14 a 16
AA
16 a 17
AA
17 a 18
AA
18 a 19
AA

Target
Rating Base
Mujeres 18+
1.4
3.2
Personas 18+
2.8
2.1
Personas 18+
1.9
1
Mujeres 18+
1.8
3.2
Personas 18+
4.6
4
Mujeres 18+
5.3
3.9

37090 Presupuesto

Share Teleamazonas
0.2 *100/38,4=
0.2 *100/38,4=
0.4 *100/38,4=
0.8 *100/38,4=
1.4 *100/38,4=
2.8 *100/38,4=
1.9 *100/38,4=
1.8 *100/38,4=
4.6 *100/38,4=
5.3 *100/38,4=

Programa
E
F
G
H
I
J

43460 Presupuesto

6.6 *100/38,4=
7.1 *100/38,4=
3.8 *100/38,4=
1.5 *100/38,4=
38.4

17.18 *1000=
18.48 *1000=
9.89 *1000=
3.9 *1000=

17180
18480
9890
3900

Share Ecuavisa
0.4 *100/48,4=
0.2 *100/48,4=
0.4 *100/48,4=
1 *100/48,4=
1.7 *100/48,4=
2 *100/48,4=
1.6 *100/48,4=
2.6 *100/48,4=
2.4 *100/48,4=
6.5 *100/48,4=
5.6 *100/48,4=
6.9 *100/48,4=
8.3 *100/48,4=
8.8 *100/48,4=
48.4

0.82 *1000=
0.41 *1000=
0.82 *1000=
2.06 *1000=
3.51 *1000=
4.13 *1000=
3.30 *1000=
5.37 *1000=
4.95 *1000=
13.42 *1000=
11.57 *1000=
14.25 *1000=
17.14 *1000=
18.18 *1000=

820
410
820
2060
3510
4130
3300
5370
4950
13420
11570
14250
17140
18180

Programa
E
F
G
H
I
J

34680 Presupuesto

Horario Bloque
12 a 13
AA
13 a 14
AA
14 a 16
AA
16 a 17
AA
17 a 18
AA
18 a 19
AA

Target
Rating Base
Mujeres 18+
1.7
3.2
Personas 18+
2
2.1
Personas 18+
1.6
1
Mujeres 18+
2.6
3.2
Personas 18+
2.4
6.5
Mujeres 18+
6.5
3.9

Share TC Television
0.2 *100/43,2=
0.5 *100/43,2=
1 *100/43,2=

0.46 *1000=
1.15 *1000=
2.31 *1000=

460
1150
2310

10160 Presupuesto

Programa
A
B
C
D

Horario Bloque
06 a 07
A
07 a 08
A
08 a 10
A
10 a 12
A

Target
Nios
Nios
Nios
Nios

Rating Base
0.2
0.2
0.5
0.4
1
1.4
1.2
1.9

1.2 *100/43,2=
1.5 *100/43,2=
2 *100/43,2=
2.3 *100/43,2=
1.8 *100/43,2=
3 *100/43,2=
3.2 *100/43,2=
6 *100/43,2=
6.5 *100/43,2=
8 *100/43,2=
6 *100/43,2=
43.2

2.77 *1000=
3.47 *1000=
4.62 *1000=
5.32 *1000=
4.16 *1000=
6.94 *1000=
7.40 *1000=
13.88 *1000=
15.04 *1000=
18.51 *1000=
13.88 *1000=

2770
3470
4620
5320
4160
6940
7400
13880
15040
18510
13880

Share Canal Uno

0.1 *100/58,9=
0.2 *100/58,9=
1 *100/58,9=
1.5 *100/58,9=
1.8 *100/58,9=
3.7 *100/58,9=
6 *100/58,9=
5.5 *100/58,9=
4.9 *100/58,9=
3.2 *100/58,9=
7 *100/58,9=
9 *100/58,9=
10 *100/58,9=
5 *100/58,9=
58.9

0.16 *1000=
0.33 *1000=
1.69 *1000=
2.54 *1000=
3.05 *1000=
6.28 *1000=
10.18 *1000=
9.33 *1000=
8.31 *1000=
5.43 *1000=
11.88 *1000=
15.28 *1000=
16.97 *1000=
8.48 *1000=

160
330
1690
2540
3050
6280
10180
9330
8310
5430
11880
15280
16970
8480

7770 Presupuesto

Programa
A
B
C
D
E

12 a 13

Horario Bloque
06 a 07
A
07 a 08
A
08 a 10
A
10 a 12
A
12 a 13
A

Mujeres 18+

1.5

2.5

Target
Rating Base
Nios
0.1
0.1
Nios
0.2
0.3
Nios
1
2
Nios
1.5
1.8
Mujeres 18+
1.8
2

Duracion Spot Valor Spot # Repeticiones Total Invercion Sobrante

23"
190.44
17
3237.48
36.31
23"
70.84
19
1345.96
23"
117.3
20
2346
23"
491.97
25
12299.25
23"
281.75
28
7889
23"
331.2
30
9936
37053.69

Duracion Spot Valor Spot # Repeticiones Total Invercion Sobrante

23"
103.04
20
2060.8
16.23
23"
135.24
33
4462.91
23"
43.7
33
1442.1
23"
132.48
30
3974.4
23"
423.2
34
14388.8
23"
475.41
36
17114.76
43443.77

Duracion Spot Valor Spot # Repeticiones Total Invercion Sobrante

23"
28.44
19
540.36
11.78
23"
96.6
21
2028.6
23"
36.8
18
662.4
23"
191.36
26
4975.36
23"
358.8
25
8970
23"
583.05
30
17491.5
34668.22

Duracion Spot Valor Spot # Repeticiones Total Invercion Sobrante

16"
0.64
68
43.52
0.32
16"
3.2
71
227.2
16"
22.4
75
1680
16"
36.48
77
2808.96

16"

60

90

5400
10159.68

Duracion Spot Valor Spot # Repeticiones Total Invercion Sobrante

16"
0.16
28
4.48
0.08
16"
0.96
34
32.64
16"
32
54
1728
16"
43.2
50
2548.8
16"
57.6
60
3456
7769.92

El Universo
VA= 6 x 10 x 53
VA= 3180

VA= 3 x 10 x 210
VA= 6300

VA= 6 x 5 x 40
VA= 1200

VA= 5 x 16 x 58
VA= 4640

El
El
El
El

Periodico
Universo
Universo
Universo
Universo

Ubicacin
3ra pag / Seccion A
Portada / Seccion B
Ultima Pag / Seccion C
pag central / Seccion A

Dia
Ordinario
Domingo
Ordinario
Domingo

Full
Full
Full
Full

Color
Color
Color
Color
Color

Formato
pg. Vertical
pag vertical
pag horizontal
robapagina

L M M
x x x

V S

D
x

x
xx

El Ciudadano
VA= 3 x 10 x39
VA= 1170

VA= 3 x 20 x 47
VA= 2820

VA= 4 x 13 x 190
VA= 9880

VA= 6 x 10 x 50
VA= 3000

El
El
El
El

Periodico
Ciudadano
Ciudadano
Ciudadano
Ciudadano

Ubicacin
Indeterminada / Seccion A
Determinada / Seccion B
Portada / Seccion C
Determinada / Seccion A

Dia
Domingo
Ordinario
Domingo
Ordinario

Color
Blanco y Negro
Full Color
Full Color
Full Color

Formato
pg. Vertical
pg. Vertical
robapagina pequeo
pg. Horizontal

L M M

V S

D
xxx
xx

El Comercio
VA= 6 x 10 x 49
VA= 2940

VA= 3 x 10 x 160
VA= 4800

VA= 6 x 5 x 53
VA= 1590

VA= 6 x 5 x 56
VA= 1680

El
El
El
El

Periodico
Comercio
Comercio
Comercio
Comercio

Ubicacin
Ultima Pag / Seccion A
Portada / Seccion B
Pag Central / Seccion C
3ra pagina / Seccion C

Dia
Ordinario
Ordinario
Domingo
Domingo

Color
Blanco y Negro
Full Color
Full Color
Full Color

Formato
pg. Horizontal
pag vertical
pag horizontal
pag horizontal

L M M J
x x x x
x

V S
x

x
xx
xxx

La Hora
VA= 6 x 2 x 42
VA= 504

VA= 4 x 13 x 195
VA= 20280

VA= 6 x 5 x 47
VA= 1410

VA= 3 x 10 x 120
VA= 10800

Periodico
La Hora
La Hora
La Hora
La Hora

Ubicacin
Ultima Pag / Seccion A
Portada / Seccion B
Pag Central / Seccion C
portada / Seccion A

Dia
Ordinario
Domingo
Domingo
Ordinario

Color
Blanco y Negro
Full Color
Full Color
Full Color

Formato
Pie de Pagina
robapagina pequeo
pag horizontal
pag vertical

L M M
x x

V S

D
xx
xx

Total Avisos Total Invercion

3
9540
1
6300
4
4800
2
9280

Total Avisos Total Invercion

3
3510
4
11280
2
19760
3
9000

Total Avisos Total Invercion

4
11760
3
14400
2
3180
3
5040

Total Avisos Total Invercion

2
1008
2
20280
2
2820
3
10800