Scribd Logo
Carica

Benvenuto in Scribd!

  • A Study On Customer Perception of Various Oil Marketing Companies

    Caricato da

    johnmanoraj
    66 visualizzazioni8 pagine
    The retail petroleum sector is going through turbulent transformation due to the entry of private players into the market. By the government policy of oil industry deregulation, petroleum marketing was deregulated from April 1,2002. Private players started setting up a string of retail outlets across India. The competitive threat is growing bigger. Competition and customer bargaining power are also increasing progressively due to variations in customer taste, preferences and increase in their purchasing power. The changing environment demands Hindustan Petroleum Corporation Limited (HPCL) for fresh thinking and a re-look at the strategy to gain the cutting edge in retail petroleum sector. Primary data regarding positioning of HPCL vis-à-vis the other players was collected by survey method. Secondary data were also collected to study the company profile etc. For this survey, the data collection instrument used was a structured questionnaire. The population includes all those who use petrol and diesel for two wheelers, three wheelers, cars, light commercial vehicles, trucks and buses in South Tamilnadu. Stratified random sampling was applied and 150 samples were collected. A perceptual map has been used to find out the positioning of HPCL vis-à-vis the other players in retail marketing. This study would enable HPCL to explore opportunities early and exploit them forcefully

    Titolo originale

     A Study On Customer Perception Of Various Oil Marketing Companies

    Copyright

    © © All Rights Reserved

    Formati disponibili

    PDF, TXT o leggi online da Scribd

    Hai trovato utile questo documento?

    Questo contenuto è inappropriato?

    Segnala questo documento
    The retail petroleum sector is going through turbulent transformation due to the entry of private players into the market. By the government policy of oil industry deregulation, petroleum marketing was deregulated from April 1,2002. Private players started setting up a string of retail outlets across India. The competitive threat is growing bigger. Competition and customer bargaining power are also increasing progressively due to variations in customer taste, preferences and increase in their purchasing power. The changing environment demands Hindustan Petroleum Corporation Limited (HPCL) for fresh thinking and a re-look at the strategy to gain the cutting edge in retail petroleum sector. Primary data regarding positioning of HPCL vis-à-vis the other players was collected by survey method. Secondary data were also collected to study the company profile etc. For this survey, the data collection instrument used was a structured questionnaire. The population includes all those who use petrol and diesel for two wheelers, three wheelers, cars, light commercial vehicles, trucks and buses in South Tamilnadu. Stratified random sampling was applied and 150 samples were collected. A perceptual map has been used to find out the positioning of HPCL vis-à-vis the other players in retail marketing. This study would enable HPCL to explore opportunities early and exploit them forcefully

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    66 visualizzazioni8 pagine

    A Study On Customer Perception of Various Oil Marketing Companies

    Caricato da

    johnmanoraj
    The retail petroleum sector is going through turbulent transformation due to the entry of private players into the market. By the government policy of oil industry deregulation, petroleum marketing was deregulated from April 1,2002. Private players started setting up a string of retail outlets across India. The competitive threat is growing bigger. Competition and customer bargaining power are also increasing progressively due to variations in customer taste, preferences and increase in their purchasing power. The changing environment demands Hindustan Petroleum Corporation Limited (HPCL) for fresh thinking and a re-look at the strategy to gain the cutting edge in retail petroleum sector. Primary data regarding positioning of HPCL vis-à-vis the other players was collected by survey method. Secondary data were also collected to study the company profile etc. For this survey, the data collection instrument used was a structured questionnaire. The population includes all those who use petrol and diesel for two wheelers, three wheelers, cars, light commercial vehicles, trucks and buses in South Tamilnadu. Stratified random sampling was applied and 150 samples were collected. A perceptual map has been used to find out the positioning of HPCL vis-à-vis the other players in retail marketing. This study would enable HPCL to explore opportunities early and exploit them forcefully

    Copyright:

    © All Rights Reserved
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 8

    AARJSH

    VOLUME 1

    ISSUE 22

    (APRIL 2014)

    ISSN : 2278 859X

    A Peer Reviewed International Journal of Asian


    Academic Research Associates

    AARJSH
    ASIAN ACADEMIC RESEARCH
    JOURNALOFSOCIAL
    SCIENCE&HUMANITIES
    A STUDY ON CUSTOMER PERCEPTION OF VARIOUS OIL
    MARKETING COMPANIES
    DR S. JOHN MANO RAJ*
    *Assistant Professor (Marketing), Indian Institute of Plantation Management,
    (An Autonomous Organization Promoted by Ministry of Commerce and Industry, Govt. of India)
    Jnana Bharati Campus, Bangalore - 56 Karnataka.
    Abstract
    The retail petroleum sector is going through turbulent transformation due to the entry of
    private players into the market. By the government policy of oil industry deregulation,
    petroleum marketing was deregulated from April 1,2002. Private players started setting up a
    string of retail outlets across India. The competitive threat is growing bigger. Competition
    and customer bargaining power are also increasing progressively due to variations in
    customer taste, preferences and increase in their purchasing power. The changing
    environment demands Hindustan Petroleum Corporation Limited (HPCL) for fresh thinking
    and a re-look at the strategy to gain the cutting edge in retail petroleum sector. Primary data
    regarding positioning of HPCL vis--vis the other players was collected by survey method.
    Secondary data were also collected to study the company profile etc. For this survey, the data
    collection instrument used was a structured questionnaire. The population includes all those
    who use petrol and diesel for two wheelers, three wheelers, cars, light commercial vehicles,
    trucks and buses in South Tamilnadu. Stratified random sampling was applied and 150
    samples were collected. A perceptual map has been used to find out the positioning of HPCL
    vis--vis the other players in retail marketing. This study would enable HPCL to explore
    opportunities early and exploit them forcefully.
    Key Words: Perception, Perceptual mapping, Petroleum Retailing, Retail.

    Asian Academic Research Journal of Social Sciences & Humanities

    www.asianacademicresearch.org
    371

    AARJSH

    VOLUME 1

    ISSUE 22

    (APRIL 2014)

    ISSN : 2278 859X

    Asian Academic Research Journal of Social Sciences & Humanities

    www.asianacademicresearch.org
    372

    AARJSH

    VOLUME 1

    ISSUE 22

    (APRIL 2014)

    ISSN : 2278 859X

    Asian Academic Research Journal of Social Sciences & Humanities

    www.asianacademicresearch.org
    373

    AARJSH

    VOLUME 1

    ISSUE 22

    (APRIL 2014)

    ISSN : 2278 859X

    Asian Academic Research Journal of Social Sciences & Humanities

    www.asianacademicresearch.org
    374

    AARJSH

    VOLUME 1

    ISSUE 22

    (APRIL 2014)

    ISSN : 2278 859X

    Asian Academic Research Journal of Social Sciences & Humanities

    www.asianacademicresearch.org
    375

    AARJSH

    VOLUME 1

    ISSUE 22

    (APRIL 2014)

    ISSN : 2278 859X

    Asian Academic Research Journal of Social Sciences & Humanities

    www.asianacademicresearch.org
    376

    AARJSH

    VOLUME 1

    ISSUE 22

    (APRIL 2014)

    ISSN : 2278 859X

    Asian Academic Research Journal of Social Sciences & Humanities

    www.asianacademicresearch.org
    377

    AARJSH

    VOLUME 1

    ISSUE 22

    (APRIL 2014)

    ISSN : 2278 859X

    Asian Academic Research Journal of Social Sciences & Humanities

    www.asianacademicresearch.org
    378

    Potrebbero piacerti anche