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Executive Summary
http://advertising.msn.co.uk
EXECUTIVE SUMMARY
Most innovation has been in the form of media firsts finding new
places to stick advertising. Until very recently there has been little progress
in targeting. The proliferation of media has in some ways made demographic
targeting easier. But it has done this at precisely the same time that
demographics have been declining in relevance as a predictor of
consumer behaviour.
There are, however, huge changes on the horizon.
Developments in technology will be the catalyst for fundamental change
in the ways consumers use media, and consequently on how they consume
marketing messages.
The broad themes of the new media consumption landscape will be:
http://advertising.msn.co.uk
EXECUTIVE SUMMARY
Relevance
Interaction
Relationships
http://advertising.msn.co.uk
About MSN.co.uk
MSN is a division of the Microsoft Corporation
MSN is the UKs largest portal attracting over 15.6 million
visitors per month in the UK (Nielsen//NetRatings June
2005) and more than 420 million unique users worldwide
(MSN Internal Data). Owned by Microsoft, MSN is available
in 41 markets and 21 languages. MSN offers a wide range
of Subscription products including Hotmail Plus and MSN
Premium with state of the art parental controls, spam
filtering software and photo editing tools.
MSN provides a number of world class innovative
communication and information services including:
MSN Hotmail, the UKs most popular free web-based
e-mail service with over 7.7 million users in the UK
(Nielsen//NetRatings June 2005) and over 190 million
active accounts worldwide (MSN Internal Data)
MSN Messenger, the UKs number one instant messaging
service on the internet with 8.8 million monthly users
(Nielsen//NetRatings June 2005) and over 155 million
active users worldwide (MSN Internal data)
MSN Search, one of the UKs top search sites with
over 5.8 million users. (Nielsen//NetRatings June 2005).
MSN Search is available in 32 markets worldwide and
14 languages. MSN Toolbar is available in 47 markets
with 53 million installed worldwide.
http://advertising.msn.co.uk