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The purpose of this research was to

establish a definitive definition and classification


system for resorts. This was achieved by identifying
and defining the various components that constitute a
resort, and establishing categories under which all
resorts can be effectively classified across structural,
geo- graphic and consumer segments.
After more than 18-months of research and over 120
interviews conducted with resort executives and
professionals from around the world, a resort
definition& classification scheme have been
established. As a thank you for your assistance in
reaching these important outcomes, results of this
study are presented in this report . This report is
broken into two primary sections. The first discusses
the specifics of the definition while the second
provides insight into the classification of properties.
A special thank you goes to the Resort Marketing
Special Interest Group and the Hospitality Sales and
Marketing Association International Foundation in
support for this research. Without their help, this
study would not have been successfully completed.
If you have any questions or comments concerning
the contents of this paper or would like to know more
about the methods used, please feel free to con- tact
Dr. Eric T. Brey of the Center for Resort and
Hospitality Business in the Kemmons Wilson School
of Hospitality and Resort Management at the University of Memphis.
Resort Definition & Classifications
A Summary Report to Research Participants

Executive Summary
After conducting interviews with more than 50
executives from three continents, a comprehensive
definition and classification sys- tem for resorts was
established. The definition focused on bringing
established aspects of the resort industry to current
realities of con- ducting business. The classification
system, which places resorts into four separate
categories, also takes into account the current state
of the industry. This summary describes the specifics
of the established definition and classifications along
with secondary outcomes of the project.
August 6, 2009
2
Center for Resort and Hospitality Business University
of Memphis |Kemmons Wilson School of Hospitality
and Resort Management 3700 Central Avenue, Suite
140 | Memphis, TN 38152-3020 |
www.memphis.edu/resort
Minimum Qualifications
One signature amenity
Five secondary experiences
One full service food & beverage outlet
Short-term lodging
Minimum accommodations
Leisure or retreat environment
Resort Definition Based upon input from resort
executives and professionals, an appropriate
definition for the term resort as related to lodging was
determined to be: A resort is a full-service lodging

facility that provides access to or offers a range of


amenities and recreation facilities to emphasize a
leisure experience. Resorts serve as the primary
provider of the guests experience, often provide
services for business or meetings, and are
characteristically located in vacation-oriented
settings.
For a lodging property to be considered a resort,
certain minimum qualifications must also be met.
These include:
Provide one signature amenity or anchor attribute
Provide five secondary
recreation/leisure/entertainment experiences
Provide one full-service food & beverage outlet Bedbase must include short-term or overnight lodging
Minimum of 25 rooms or other accommodations
(exception to minimum for properties with two
signature amenity/anchor attributes) Emphasize a
leisure or retreat-environment experience
While minimums provide guidance as to the type and
scope of property that war- rants inclusion as a
resort, new terminologies are also presented. These
are new terms associated with this definition and in
determining property inclusion. These key
terminology include:
Signature Amenity : Signature amenities are
amenities/attractions/geographically significant attributes that a resort is required to provide access to
in order to be considered a resort. These include, for
example: golf, ski/mountain, beach/ocean, lakeside,
casino/gaming, all-inclusiveness,

spa/health/wellness, marina, tennis and water park.


For property-generated or man-made amenities, they
need to be considered full-service to be a signature
amenity.
A resort is a full-service lodging facility that provides
access to or offers a range of amenities and
recreation facilities to emphasize a leisure
experience. Resorts serve as the primary provider of
the guests experience, often provides services for
business and meetings and are characteristically
located in vacation-oriented settings.
-The New
Definition of Resort
3
Center for Resort and Hospitality Business University
of Memphis |Kemmons Wilson School of Hospitality
and Resort Management 3700 Central Avenue, Suite
140 | Memphis, TN 38152-3020 |
www.memphis.edu/resort
Anchor Attribute : An anchor attribute is a non-typical
theme linking tertiary or secondary resort amenities
and attributes to provide a signature amenity. To be
identified as an anchor attribute, a minimum of five
recreation/leisure/entertainment ex- periences linking
to a common theme must be provided. Examples
include: couples, family, educational, tropical, and
dude ranch.
Recreation/leisure/entertainment experiences (RLEE) A recreation/leisure/entertainment experience is a
secondary amenity that adds to the resort
experience. Any leisure or recreation activities, which

can range from croquet to beach volleyball or


organized kids activities, are con- sidered RLE-E.
While RLE-E is not considered primary resort
features, they are important in creating the
appropriate atmosphere and providing a range of
activities for guests to participate in. These attributes
are impor- tant, along with food & beverage outlets, in
determining whether properties should be included as
resorts once the signature amenity/anchor amenity
minimums are met.
Full-Service For the purposes of this definition, fullservice shall be defined as a property that provides a
range of amenities and services to address customer
wants and needs. This includes offering a variety of
amenities and activities, a res- taurant offering two or
more meal services daily, and enhanced service levels (ex. concierge or room service).
Resort Classification Once the criteria for considering
a lodging property a resort were established, participants identified categories under which properties
could be classified. These four categories can be
described as, with minimum qualifications of each
property, as:
Destination Resort These properties are seen as
resorts in the truest sense. They serve as the
primary motivation to visit a destination and have
characteristically high lev- els of service. Properties
provide most or all amenities throughout a guests
visit and provide access to substantial recreation or
leisure space. Properties frequently have capabilities
for meetings/business and meet the minimum resort

requirements plus: Four signature/anchor


amenities Fifteen or more unique secondary RLE-E
Three or more food & beverage outlets
Spa/health/wellness amenities Multiple shopping
outlets Variety of lodging options
Full-service is a term that has been applied in a
variety of ways within the hospitality and lodging
industries. Because of this confusion, it was
important to outline specifics of what full- service
meant for classification purposes.
4
Center for Resort and Hospitality Business University
of Memphis |Kemmons Wilson School of Hospitality
and Resort Management 3700 Central Avenue, Suite
140 | Memphis, TN 38152-3020 |
www.memphis.edu/resort
Resort Typology Destination Resort
Intermediate Resort
Intermediate-Access Resort
Specialized Resort
Intermediate Resort These properties can serve as
the primary reason to visit a destination but guests
can have additional motivations for visiting the resort.
Properties fre- quently provide access to substantial
recreation and leisure space and are removed from
major population centers. They are very similar to
destination resort properties except for their limited
scope of signature or anchor ameni- ties. These
properties meet the minimum resort requirements
plus provide: Two signature/anchor amenities Ten

or more unique secondary RLE-E Two or more food


& beverage outlets
Intermediate-Access Resort These properties are
typically located in vacation destinations or densely
populated areas. They are frequently clustered
together and provide access to geographicallysignificant signature amenities (ex. ski, beach).
Properties may not serve as the primary attraction for
guests but provide adequate
recreation/leisure/entertainment experiences to
engage guests throughout their stay. These
properties must meet the minimum resort
requirements plus provide: Two signature/anchor
amenities Ten or more unique secondary RLE-E
Two or more food & beverage outlets Provide direct
access to external recreation or leisure experi- ences
Specialized Resort These properties can be found in
any location and provide a focused experi- ence
around one signature amenity or anchor attribute.
Properties generally tailor the guest experience
around the primary amenity or attribute and are
typically smaller in size. These properties can serve
as the primary attraction for guests or as a
complement to the destination. These properties
must meet the minimum resort requirements of:
Provide one signature amenity or anchor attribute
Provide five secondary RLE-E Provide one fullservice food & beverage outlet Bed-base must
include short-term or overnight lodging Minimum of
25 rooms or other accommodations (exception to
minimum for properties with two signature

amenity/anchor attrib- utes) Emphasize a leisure or


retreat-environment experience
5
Center for Resort and Hospitality Business University
of Memphis |Kemmons Wilson School of Hospitality
and Resort Management 3700 Central Avenue, Suite
140 | Memphis, TN 38152-3020 |
www.memphis.edu/resort
Faux Resort Properties Vacation Retreat
False-Positive
Integrated Destination Development
Faux Resort Properties These are established strictly
for providing a category where properties can be located that have been traditionally viewed as resorts
but fail to meet established re- quirements. These
properties are not resorts by definition but have been
identified by proprietors as resorts to increase value
or for their resort qualities by consumers. Vacation
Retreat These properties have been traditionally
identified as resorts by consumers for their escapism
qualities but dont meet the minimum resort
requirements. They are small in size and located on
or have direct access to a geographi- cally signature
amenity, such as a lake or beach. These properties
have mul- tiple buildings, such as multiple cabins with
a main lodge, and a couple of minor amenities that
differentiate them from other types of lodging properties.
False-Positive These are properties that have been
incorrectly identified as resorts, either through

deliberate self-appointed methods or by general


consumer and in- dustry misconceptions. These
properties may have resort attributes but do not meet
the base requirement of having a signature amenity
or anchor at- traction. Example of false-positive
resorts include: roadside highway resorts, cruise
ships as floating resorts and beach/ski hotels that
dont meet minimum requirements for an
intermediate-access resort.
Integrated Destination Development (Mega Resort)
These properties are identified for their immense
size, extensive amenity of- ferings and the presence
of multiple lodging facilities within one self- contained
community or destination. These developments often
have a resi- dential component, provide resortoriented amenities and can contain one or more
resorts or other lodging facilities. These are not to be
confused with resort destinations, such as ski or
seaside cities, with a key example being City Center,
Las Vegas.
Results of this study also established categories for
those properties that have been incorrectly viewed as
resorts, identified as faux or false-positive, either by
pro- prietors to increase property value or by
consumers because of their resort quali- ties.
-The New Definition of Resort
6
Center for Resort and Hospitality Business University
of Memphis |Kemmons Wilson School of Hospitality
and Resort Management 3700 Central Avenue, Suite

140 | Memphis, TN 38152-3020 |


www.memphis.edu/resort
Taxonomy Rules Time-consumption rule
Gaming only correction
Destination amenity rider
Destination amenity stan- dards address golf, ski,
beach and spa
Taxonomy Rules To appropriately categorize resorts
given the differentiation of product offerings,
additional rules were needed to clarify classifications.
These rules included: 1. Time-consumption rule.
Given that properties must provide enough amenities
to keep guests engaged, properties located in
densely popu- lated locations are assessed a one
signature amenity and three RLE-E penalty. This
correction provides separation from intermediateaccess resorts and false-positive properties. 2.
Gaming-only correction. This rule limits the inclusion
of gaming-only properties that do not offer additional
amenities. This removes any gam- ing-only property
and provides that gaming only counts as a signature
amenity if accompanies by an additional signature
amenity. 3. Destination amenity rider. This provides
an outline where amenities that are most closely
associated with resorts (golf, ski, beach, spa) can be
val- ued as two signature amenities or anchor
attributes. A destination amen- ity can be described
as: These amenities serve as a focal point of the
resort experience and as a primary driver for a
guests visit. Destination amenities are often
indicated in the title of a resort to specify the type of

experience and count as two signature amenities


because of their size and scope. In general, for an
amenity to be considered a destination amenity it
must be a focal point of the resort experience, be a
quality product, and have a range of secondary items
relating to and supple- menting the amenity.
For each of the four amenities most closely
associated to the resort product, specific rules were
created to identify their destination amenity status.
These included:
Golf
To be considered a destination amenity, there must
be 27 holes of golf on property with one signature
course, practice facility, a range of golf- amenities to
indicate golf as an anchor attribute, and educational
or training content relating to golf. The resort must
also be in a golf-destination where additional courses
are available for play. For a resort with 36 holes or
more, the property does not need additional holes
available but must adhere to remaining minimums.
The destination amenity rule outlines four amenities
that have been most closely associ- ated with resorts.
Additional amenities can be considered destination
amenities but must be considered the focus of the
resort and produce significant revenue relating to that
activ- ity.
7
Center for Resort and Hospitality Business University
of Memphis |Kemmons Wilson School of Hospitality
and Resort Management 3700 Central Avenue, Suite

140 | Memphis, TN 38152-3020 |


www.memphis.edu/resort
In order to test the applicability of these
classifications, future research will look at the
potential differences between these established
segments from operational and consumer
perspectives. This study only represents the first
step in the applying the new definition of resorts.
To learn more about this topic and how the Center for
Resort and Hospitality Business in the Kemmons
Wilson School of Hospitality and Resort Management
at the University of Memphis can help you, please
con- tact:
Eric T. Brey, Ph.D. Assistant Professor and AT&T
Fellow Director, Center for Resort
and
Hospitality Business 3700 Central Ave., 140G
Memphis, TN 38152 (p) 901.277.3480 (f)
901.678.0034
Ski
To be considered a destination amenity for a property
located in a ski des- tination (ex. Vail), the property
must have one dedicated lift for their guests, direct
access to multiple runs, and a range of amenities and
activities to in- dicate skiing as an anchor attribute.
For resorts outside of ski destinations, they must
have access to a private hill, multiple lifts, five or
more runs, and a range of amenities and activities to
indicate skiing as an anchor attribute.
Beach
To be considered a destination amenity, the resort
must be located on the beach (not just access to),

have guest-only amenities on the beach, and


amenities and activities to indicate the beach as an
anchor attribute.
Spa
To be considered a destination amenity, a resort must
offer a range of ac- tivities that include both wet & dry
treatments. The spa must offer services that address
the areas of health, fitness, and beauty. Properties
must also exhibit the sanctuary effect for spa goers
and provide a secluded area specifically for guests
(i.e., lobby, locker room, garden).

Resort
From Wikipedia, the free encyclopedia

Resorts combine a hotel and a variety of recreations, such as swimming pools, shown here in San Diego, California

Kayaking provided by a lakeside resort inJasper, Alberta

A resort is a place used for relaxation or recreation, attracting visitors for vacations and/or tourism. Resorts
are places, towns or sometimes commercial establishment operated by a single company.
Towns which are resorts or where tourism or vacationing is a major part of the local activity are
sometimes called resort towns. If they are by the sea they are called seaside resorts. Inland resorts
include ski resorts, mountain resorts and spa towns. Towns such as Sochi in Russia, Sharm el
Sheikh in Egypt, Barizo in Spain, Cortina d'Ampezzo in Italy, Druskininkai in
Lithuania, Cancn in Mexico, Newport, Rhode Island, in the USA, Ischgl in Austria, St. Moritz in
Switzerland, Blackpool in England and MalamJabba in Pakistan are well-known resorts.
In North American English, the term "resort" is now also used for a self-contained commercial
establishment which attempts to provide for most of a vacationer's wants while remaining on the premises,
such as food, drink, lodging, sports, entertainment, and shopping. The term may be used to identify
a hotel property that provides an array of amenities and typically includes entertainment and recreational
activities. A hotel is frequently a central feature of a resort, such as the Grand Hotel at Mackinac Island,
Michigan. A resort is not always a commercial establishment operated by a single company, although in the
late twentieth century this sort of facility became more common.
The Walt Disney World Resort is a prominent example of a modern, self-contained commercial resort. Selfcontained resorts are common in the United States but exist throughout the world. Resorts are especially
prevalent in Central America and the Caribbean. Closely related to resorts are convention and large
meeting sites. Generally these occur in cities where special meeting halls, together with ample
accommodations as well as varied dining and entertainment, are provided.
Contents
[hide]

1 Resort towns

1.1 Island resorts

1.2 Seaside resorts

1.3 Ski resorts

2 Self-contained resorts

2.1 Destination resort

2.2 All-inclusive resort

2.3 Recreation

3 See also

4 References

5 External links

Resort towns[edit]
Main article: Resort town

Island resorts[edit]
An island resort is an island or an archipelago that contains resorts, hotels, restaurants, tourist attractions
and its amenities.

Seaside resorts[edit]

Miami Beach in Florida

Seaside resorts are located on a coast. In the United Kingdom, many seaside towns have turned to other
entertainment industries, and some of them have a good deal of nightlife. The cinemas and theatres often
remain to become host to a number of pubs, bars, restaurants and nightclubs. Most of their entertainment
facilities cater to local people and the beaches still remain popular during the summer months. Although
international tourism turned people away from British seaside towns, it also brought in foreign travel and as
a result, many seaside towns offer foreign language schools, the students of which often return to vacation
and sometimes to settle.

Ski resorts[edit]
In Europe and North America, ski resorts are towns and villages in ski areas, with support services for
skiing such as hotels and chalets, equipment rental, ski schools and ski lifts to access the slopes.

Self-contained resorts[edit]

Banff Springs Hotel, Banff, Alberta,Canada

Destination resort[edit]
A destination resort is a resort that contains, in and of itself, the necessary guest attraction capabilities
that is to say that a destination resort does not need to be near a destination (town, historic site, theme
park, or other) to attract its public. A commercial establishment at a resort destination such as a
recreational area, a scenic or historic site, a theme park, a gaming facility or other tourist attraction may
compete with other businesses at a destination. Consequently, another quality of a destination resort is that
it offers food, drink, lodging, sports and entertainment, and shopping within the facility so that guests have
no need to leave the facility throughout their stay. Commonly these facilities are of higher quality than
would be expected if one were to stay at a hotel or eat in a town's restaurants. Some examples are Atlantis
in the Bahamas, the Walt Disney World Resort near Orlando, Florida, USA, Costa do SaupeinNortheastern
Brazil, Laguna Phuket in Thailand and Sun City near Johannesburg in South Africa.

All-inclusive resort[edit]

The Paradise Resort in the Catskills

An all-inclusive resort charges a fixed price that includes most or all items. At a minimum, most inclusive
resorts include lodging, unlimited food, drink, sports activities, and entertainment for the fixed price. In
recent years, the number of resorts in the United States offering "all-inclusive" amenities has decreased
dramatically; in 1961, over half offered such plans and in 2007, less than ten percent do so.[1]
All-inclusive resorts are found in the Caribbean, particularly in Dominican Republic, and elsewhere. Notable
examples are Club Med and Sandals Resorts.

An all-inclusive resort includes a minimum of three meals daily, soft drinks, most alcoholic drinks, gratuities
and possibly other services in the price. [2] Many also offer sports and other activities included in the price as
well. They are often located in warmer regions. The all-inclusive model originated in the Club Med resorts
which were founded by the Belgian Grard Blitz.[3]
Some all-inclusive resorts are designed for specific vacation interests. For example, certain resorts cater to
adults, while even more specialized properties accept couples only. Other all-inclusive resorts are geared
toward families, with facilities like craft centers, game rooms and water parks to keep children of all ages
entertained. All inclusive resorts are also very popular locations for destination weddings.

Recreation[edit]
A spa resort is a short term residential/lodging facility with the primary purpose of providing individual
services for spa-goers to develop healthy habits. Historically many such spas were developed at the
location of natural hot springs or sources of mineral waters. Typically over a seven-day stay, such facilities
provide a comprehensive program that includes spa services, physical fitness activities, wellness
education, healthy cuisine and special interest programming.

A Resort swimming pool, Marawila, Sri Lanka

Golf resorts are resorts that cater specifically to the sport of golf, and include access to one or more golf
course and or clubhouse. Golf resorts typically provide golf packages that provide visitors with all greens
and cart fees, range balls, accommodations and meals.

A view of a typical ski resort and ski lifts

In North America a ski resort is generally a destination resort in a ski area, and is less likely to refer to a
town or village.
A resort can be an expensive vacations and often boasts many visitor activities and attractions such
as golf, watersports, spa and beauty facilities,skiing, natural ecology and tranquility. Because of the extent
of amenities offered, a it may be considered destination resort.

The Las Vegas strip in 2009

A megaresort is a type of destination resort which is of an exceptionally large size, such as those along
the Las Vegas Strip. In Singapore anintegrated resort is a euphemism for a casino-based destination
resort.
A holiday village is a type of self-contained resort in Europe, where the accommodation is generally
in villas. A holiday camp in the United Kingdom refers to a resort where the accommodation is in chalets.
The term "holiday park" is used for a resort where the accommodation includes static caravans and
chalets.
A famous historic resort of the ancient world was Baiae, Italy, popular over 2,000 years ago. Capri, an
island near Naples, Italy, has attracted visitors since Roman times. Another famous historical resort
was Monte Ne near Rogers, Arkansas, United States, which was active in the early 20th century. At its
peak more than 10,000 people a year visited its hotels. It closed in the 1930s, and was ultimately
submerged under Beaver Lake in the 1960s.

A hotel is a facility that provides accommodations (bed & bath basically) for transients like travellers
and tourists. e.g., Holiday Inns all over the USA
A resort is a recreational complex that normally has a center of attraction, like a beach, a garden park,
a swimming pool and a restaurant. e.g., Boracay Beach Resort in the Philippines
A resort hotel combines the amenities of a regular hotel and a resort. e.g. Lagen Island Resort in El
Nido (Palawan, Philippines)
cynicrick answered 6 years ago

A resort is a place used for relaxation or recreation, attracting visitors for holidays or vacations.
Resorts are places, towns such as Sochi in Russia, Newport, Rhode Island or St. Moritz, Switzerland,
or larger regions, like the Adirondack Mountains or the Italian Riviera. A resort is not merely a
commercial establishment operated by a single company, although in the late twentieth century this
sort of facility became more common. Such a self-contained resort attempts to provide for all or most
of a vacationer's wants while remaining on the premises, such as food, drink, lodging, sports,
entertainment, and shopping.
The term "resort" sometimes is misused to identify a hotel that does not provide the other amenities
required of a full resort. However, a hotel is frequently a central feature of a resort, such as the Grand
Hotel at Mackinac Island, Michigan. Towns that contain resortsor where tourism or vacationing is a
major part of the local activityare often called resort towns.
The Walt Disney World Resort is a prominent example of a modern, self-contained commercial resort.
Resorts exist throughout the world, increasingly attracting visitors from around the globe. Thailand, for
instance, has become a popular destination. Resorts are especially prevalent in Central America and
the Caribbean.
Closely related to resorts are convention and large meeting sites. Generally these occur in cities
where special meeting halls, together with ample accommodations as well as varied dining and
entertainment are provided.

Belle3681 answered 6 years ago


A hotel has rooms that open to the interior of the building, along a hallway, and is multi-storied.
A resort is a place used for relaxation or recreation, attracting visitors for holidays or vacations.
a Resort Hotel is the combination of the 2 defined seperately.

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What Is a Resort?
Answer
A resort is a place used for relaxation or recreation, attracting visitors for holidays or
vacations. Resorts are places, towns or sometimes commercial establishment operated by a
single company. A hotel is frequently a central feature of a resort. The Walt Disney World

Resort is a prominent example of a modern, self-contained commercial resort. Resorts are


especially prevalent in Central America and the Caribbean.

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A resort refers to a place which is a popular destination for vacations and recreation and
which is frequented for a particular purpose by tourists. It also means the action of turning
to or adopting a strategy or course of action especially a disagreeable or an undesirable one
so as to resolve a complex situation.
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A resort is a place used for relaxation, vacation or as a daytime getaway. While this can be a
single building such as a hotel, it also can be an entire island or a ship at sea. One of the most
desirable aspects of a resort is that visitors are freed from most daily responsibilities, which are
usually taken care of by the facility's staff. Several activities are normally offered at resorts,
including massages, meals, cosmetic treatments and live entertainment.
There are many types of resorts. Some cater to a certain audience, such as families or single
adults, while others attempt to have a broader appeal. Depending on the philosophy behind the
resort, the staff might strive to meet every need the guests have, allowing them to relax quietly.
Alternately, some resorts might provide vigorous guided physical activities such as mountain
climbing or hiking.
Different resorts often provide very different experiences. Some operate like a luxury hotel and
give their clients a day or two of complete relaxation. Other resorts function like miniature cities,
even providing long-term housing for those who want an extended stay. Larger locations can
sometimes have entire shopping malls within their boundaries, complete with a selection of
restaurants and other stores.
A resort also can be built around a single theme. This theme could be anything from a favorite
movie to a historical time period. Resorts that are built around a specific theme usually offer
activities and events that are somehow associated with it, such as horse riding lessons in a
Western-themed ranch.
The actual location of the buildings also can be used to define some resorts. A beach or ski
resort is an example of this. Even though there might be many natural or manmade attractions in
the immediate area, the resort itself is actually defined as the destination.
A collection of industry definitions has been established that allow a location to be uniformly
classified as a resort. A proper resort, according to these standards, offers their patrons at least
one signature amenity, which is defined as the main activity the visitors can enjoy. There also is
the inclusion of at least five secondary experiences, such as spa offerings, sports activities and
hiking trails that can be utilized. Finally, they should provide their guests with rooms for the night
and offer some type of dining opportunity. These distinctions are used to tell which destinations
are resorts, which are simply hotels, and which ones fall into neither category.

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What is a resort hotel?


A resort hotel is like a mini-village, with everything
any discerning guest could ever need without
leaving the premises. Think large-scale, gorgeous
accommodations, big, beautiful grounds, and a
seriously impressive slew of amenities -- golf
courses, swimming pools, tennis courts, etc. Hg2's
selection of resort hotels is a cut above your
average, with everything a style-savvy hedonist
could ever need all in one place. Why bother
checking-out?

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