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Madhya Pradesh
A Project Report Submitted
In the Partial Fulfilment of the Requirements
For the Degree of
Master of Business Administration
By
Ravendra Kumar Choudhary
(Y142820292)
MBA 2nd semester
Under the Guidance of:
Mr. Anil Kumar Kashyap
Assistant Professor
ACKNOWLEDGEMENT
DECLARATION BY CANDIDATE
PREFACE
Management studies are expected to be not only theoretical but also practical
to equip the students coming out of Managerial Educational Institutions after having been
mounded and shaped with the knowledge of various managerial function would be able
to efficient to plan, organize, direct and control man, material and money and
contributing their respective share in the achievement of both organization and individual
motive. This would enrich not only the individuals but also the whole humanity at large.
In this survey every effort have been made to highlight the major aspect
related to the topic entitled SMALL SCALE INDUSTRY IN SAGAR CITY by a
comprehensive study of literature and by survey information. It is tried to give an
impressive in regarding financial sectors.
To make it easier different tabular and diagrammatic approaches have been
used which helps in illustration and understanding the theme. It gives different
public & private sectors, companies, and a market image as well as depicts phase of
their works to understand in better way.
Survey report is an important document and contains information that can be
used to find out what are the finding and how a research is carried out on the basis of
private companies, therefore different tabular and diagrammatic approaches are used for
illustration and understanding. A good survey report is the evidence of extensive survey
and research carried out in a systematic manner.
CERTIFICATE
This to certify that the report of the project submitted is the outcome of the project work
entitled SMALL SCALE INDUSTRY IN SAGAR CITY carried out by
RAVENDRA KUMAR CHOUDHARY bearing Roll No.Y142820292 carried by under
guidance of Mr. ANIL KUMAR KASHYAP (Assistant Professor) and supervision for
the award of Degree in Master of Business Administration of Dr. H. S. Gour Central
University Sagar (M.P.), India.
Signature of Supervisor
Signature of H.O.D
Signature of Examiner
TABLE OF CONTENT
NO.
Title
Page no.
Cover page
Declaration
Certificate
Acknowledgement
Preface
CHAPTER 1
1.1
INTRODUCTION
Meaning of Small scale industry
1.2
1.3
1.4
CHAPTER 2
2.1
Target Market
2.2
Market mix
CHAPTER 3
11
14
3.1
15
3.2
Research methodology
16
3.3
16
CHAPTER 4
18
CHAPTER 5
29
CHAPTER 6
BIBLIOGRAPHY
32
CHAPTER 1 -
INTRODUCTION
NIC CODE
NO.
20
22
23
24.
25.
26.
27.
28.
29.
31.
30.
32.
33.
35.
36.
97.
01.
TYPE OF
INDUSTRY
Agro based
Soda water
Cotton textile
Woolen, silk &
artificial Thread
based clothes.
Jute & jute based
Ready-made
garments &
embroidery
Wood/wooden
based furniture
Paper & Paper
products
Leather based
Chemical/Chemica
l based
Rubber, Plastic &
petro based
Mineral based
Metal based (Steel
Fab.)
Engineering units
Electrical
machinery and
transport
equipment
Repairing &
servicing
Others
Total
NUMBER OF
UNITS
1303
04
13
08
INVESTMENT
(Lakh Rs.)
651.50
9.11
18.11
16.17
EMPLOYMENT
(No.)
2606
13
17
22
01
572
2.15
228.80
04
1144
639
33.96
918
11
22.13
19
12
63
25.19
40.12
22
87
68
34.12
103
111
118
520.32
320.14
207
222
107
03
108.27
12.13
208
18
509
152.70
1054
27
5.00
40
2199.92
6704
3569
of the main sources of protein in the Indian diet. There are different varieties
of pulses namely Chana, Mung, Masur, Urad and Tuvar dal. Of these, Mung
and Masur dal are predominantly consumed in the North Eastern States. The
conversion of pulse grains into dal through the process of milling. Wherein dal
is split into smaller sizes rendering it convenient for cooking. It is one of the
important food processing industry usually in the medium and small scale
sector, some quantity is also processed in the rural sector manually producing
inferior quality dal resulting in lesser revenue earning compared to milled dal.
The wholesalers perform the following functions of marketing:
Assembling
The wholesalers collect varieties of products from different manufacturers and keep
them in store for sale to the retailers at the time they need them.
Dispersion
The products assembled and stocked by the wholesalers are supplied to the retailers
who may be widely scattered.
Warehousing
The goods purchased by the wholesalers from the manufacturers and producers have to
be stocked in warehouses pending their sale to the retailers. The arrangement for such
storage is the responsibility of the wholesalers.
Transportation
The wholesalers have to move the goods from the various factories to their own
warehouses and from there to the retailers stores.
Financing
The wholesalers in most cases sell goods on creditor the retailers .Risk Assuming
Wholesalers assume risks arising out of the changes in prices and demand and as well
as losses due to spoilage or destruction of goods in their warehouses and while
in transit.
they are pramote to website of internet . They have supply the own product
wholesale and also in retail.
all India per capital consumption of pulses is about 2.8 kg per year. In the
north-eastern region, consumption of pulses is generally higher especially in
States like Assam and Manipur. Conservatively, taking the national
consumption norm of 2.8 kg and considering the total population of 365 lakhs
in the north-eastern region, the demand for pulses is estimated at 1,02,000
tone per year. There is no organized dal milling activity in the north-eastern
region. In rural areas, sometimes dal milling is carried out in rice hullers.
However, generally raw dal is processed in unit in nearby areas of West
Bengal and milled dal re-enters the north-eastern states. The total production
of pulses in north-eastern region is about 85,000 tone per year, assuming that
80% of this quantity is available for dal milling, that the new tiny units
process 15% of the available dall, there is scope for over 15 tiny units with
annual milling capacity of 700 tone of dal to be set up.
Market conditions
A successful new venture sells customers goods and services they want or
need and continually grows a base of satisfied customers. Hundreds of people
consider starting new businesses each year and each of them will ask
themselves the same questions:- Does my product or service fill a need? Who
will buy my product or service? What will my price point be? What are the
trends in my industry? Who are my competitors?
3. Moderate availability of the branded packaging dall and afford high class
people.
4. The people who have high demand are Arahar, moong, and channa dall.
5. Mostly Channa dall are used many oter fastfood likes Besan, Namkeen,
papad etc. items are highly demanded.
6. Each dall are easily available in kirana stores, Market,Haat bazar, Mandies.
Competition
It is located on a strip that includes a variety of businesses, but none of which
create any competition. The other competitive edge we have developed is the
atmosphere and reputation. Traffic is moderate to heavy, especially near the
lunch and dinner hours. Our location of the shop is a very important
competitive edge. We are there, right at the point of entering or exiting the
market. The nearest competitor is at least 5 miles away. We will also offer
more personal attention to our customers than the larger mall retail stores.
Marketing mix is a set of marketing tools that the firm uses to peruse its
marketing objectives in the target market. Theses tool s can be classified
broadly into four Ps of marketing, Product, Price, Place, and Promotion.
PRODUCT
1.
2.
3.
4.
Variety
Quality
Design
Brand Name
Marketing
PRICE
1. List Price
2. Discounts
3. Allowances
4. Credit Norms
PLACE
1. Channels
2. Coverage
3. Locations
4. Inventory
PROMOTION
1.Advertisements
2. Sales Force
3. Public Relations
4.
Direct
Research Methodology
Research methodology is a methodology for collecting all sorts of information & data
pertaining to the subject in question. The objective is to examine all the issues involved &
conduct situational analysis. The methodology includes the overall research design,
sampling procedure & fieldwork done & finally the analysis procedure.
The
methodology used in the study consistent of sample survey using both primary &
secondary data. The primary data has been collected with the help of questionnaire as
well as personal observation book, magazine; journals have been referred for secondary
data. The questionnaire has been drafted & presented by the researcher himself.
RESEARCH DESIGN:
A research design is a basic plan which guides the researcher in the
collection and analysis of data required for practicing the research. Infant the research
design is the conceptual structure which the research is conducted. It constitutes the Blue
Print for the collection, measurement and analysis of the data.
SAMPLING PLAN:
There are collect information from 3 sample paper owner of
dall mill in sagar city. As time and costs are the major limitation that the
researcher faces.
SAMPLE DESIGN:
The process of drawing a sample from a large population is
called sampling. Population refers to the total of items about which
information is defined. Well selected samples may reflect fairly and accurately
the characteristics of the population.
Sampling Unit:
WEAKNESSES
Strict controls over labor efficiency need to be observed to reduce the waste
production to a minimum level.
Expected loss at the initial stages of the operation as a result of sales return from
the distributors.
Inexperienced technical staff as compared to the units currently in operation.
OPPORTUNITIES
THREATS
Through this survey is conducted academic purpose that the main objective
behind the study.
Sample design -
Secondary data
A. Books
B. Internet
C. Library
D. News paper
Sample size
For owner -03
Sampling area -sagar
CHAPTER-4:
FINDINGS
In a sagar city 4-5 dall mills are available at present time,there are Vardhaman
dall mill, Ashirwad dall mill, Prakash dall mill,Apex dall mill those who
postining in the last 20 or 30 years ago in sagar city. They are manufaturing
the many types of dall as toor dall, moong dall ,chana dall, masur dall, and
also cooking oil. They are used distribution channel for the selling the
wholesale ,and also retailer.
Finding from interview of owners of mills:
LIMITATION
Annual reports and journals in the company was not readily available.
Due to time and budgetary constraint ,the sample size was restricted.
Most of the Mills owner was very busy so,they dnt have give more time
for interview and for given some information about dall mill.
Some owner dont want to give correct information such as yearly
turnover, capital invetsment etc.
Some owner was very busy in own work so they have ignore this .
BIBLIOGRAPHY
REFERRENCES:-
http://www.yourarticlelibrary.com/industries/small-scaleindustries-in-india-definition-characteristic-andobjectives/23464
http://www.justdial.com/Sagar/M-S-Prakash-DAL-Mill-%3Cnear%3E-/9999P7582-7582-101002155221C1B9_U2FnYXIgRGFsbCBNaWxsIGRoYW5h_BZDET
http://www.justdial.com/Sagar/M-S-Bardhman-Dal-Oil-Mills-%3Cnear%3E-/9999P7582-7582-100928210641C7C1_U2FnYXIgRGFsbCBNaWxsIGRoYW5h_BZDET.
http://www.academia.edu/9129351/PRESENT_MARKETING_ST
ATUS_OF_TOOR_DALL_MILLS.
http://rangra.in/other-project/11274-required-investment-formini-dall-mill.html.
http://www.justdial.com/Sagar/Dall-Mills/ct-10564750
JOURNALS:
http://www.theglobaljournals.com/ijar/file.php?
val=July_2013_1373365935_cf2bb_02.pdf