Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Address: The business will be located in the Zaveri Bazaar of Mumbai City as
that area is a manufacturing hub for jewellery industry and is a great location to
interact with potential customers and suppliers. The proper address is yet to be
decided, but the area has been narrowed down upon.
EXECUTIVE SUMMARY
1 | Page
The focus of this business activity is the production and wholesaling of diamond
jewellery in India. The traditions are now being shifted and the main objective
of a piece of jewellery is that's it's an accessory. Diamonds are a girl's best
friends, therefore it's natural that detailed attention must be paid towards them.
I don't believe in being conventional so I'm altering the course of the future for
my 4 decade old family business. In the coming years, India will be the hub for
manufacturing and I intend to be actively involved during such a dramatic
change. Innovation will be coming to us on our doorstep!
If Tiffany & Co. Can attract consumers world over, why can't India give the
next big thing for the global diamond industry. There is a lot to be exploited in
the Indian diamond industry which remains unexplored. Right from budding
Jewellery designers to fresh manufacturing procedures, this business will
employ it all.
would be the highest priority. Diamonds form the strongest bonds but the
business of diamonds is frail and fragile. Minute attention will be paid to every
element in the supply chain.
The aim for the first 5 years of this establishment would be to earn ample
market share and a few loyal customers
Opportunities:
a) In a country such as India, jewellery is always a safe bet. Consumers
abroad are more brand conscious but in India wealth is measured
according to the jewellery a person owns. The consumer psyche is such
that diamond is always considered a good investment. Therefore, the
mind-set of the average Indian consumer is a very big opportunity which
must be exploited.
b) Furthermore, the market which has been targeted is not a niche one. It is a
very wide market hence the customer base will be very vast. Since the
business is not restricted to a particular region, the entire country can
supply potential customers.
c) A major advantage for the business is an emerging new trend. Consumers
now prefer diamond jewellery because it is in vogue internationally.
Since consumers are more aware because of technology and social media
they demand diamond products which are the primary focus of this firm.
d) If foreign trends can emerge in India, the opposite is also possible. As
tourism increases in India, there is more awareness about Indian tastes
and cultures abroad. This pattern has created a demand for Indian
products internationally which is a huge benefit if utilised effectively.
Therefore, the business can also expand by exporting goods. There are no
excess tariffs or trade embargos in India which makes it an amiable
country for foreign exchange.
e) Labour is cheaper than other countries which gives the business a
competitive edge in foreign markets as a substantial cost of production
has been reduced.
f) Marketing and branding can be done through social media channels.
Threats:
a) Although there are many opportunities available, there are considerable
threats as well which cannot be overlooked. Competition is the biggest
threat to this business. There are many jewellery wholesalers who have
been in this business since decades and have a monopoly with customers.
Moreover, these companies have an established brand loyalty which
would be very hard to earn in a short time.
b) Fast fashion is an emerging trend in India which will affect this business.
People are less inclined towards purchasing heavy jewellery and would
rather spend on a known brand than fine jewellery which they would
rarely use.
4 | Page
c)
d)
e)
f)
6 | Page
PRODUCTION PLAN
Jewellery manufacturing process includes most advance technologies and
dedicated research. Jewellery making is a very composite process undergoing a
7 | Page
long and slow procedure making it tough from the initial point to the concluding
point. Each product undergoes a series of procedures before we get the net
product as a beautiful jewellery product.
The natural components of jewellery (stones, metal, and accessories) will
undergo multiple processes. These jewelleries are unique and involve a lot of
time and skill. Except for personalised jewellery which are hand crafted most of
jewelleries are executed by casting machines. Following is a brief description of
all the process involve in the manufacturing chain
DESIGN MAKING:
Order to produce a unique piece , the very initial step is to create a dezign , this
is the point from where the magic begins! And idea of the end product by very
talented designers who then makes a sketch of the design . this process of blue
print designing is carried out by proficient craftsmen using techniques and
methods handed.
Each piece of jewellery starts off with a concept. A concept is basically a rough
desgn in the the mind of the designer and coastland giving art object a real hand
crafted origin the designers concept and drawings are used by the model maker
to create the original piece of jewellery .
8 | Page
MOULDING
Once the master piece of jewellery is complete it is used to make a high
technology mould ,which in turn is used to make wax reproduction of the
jewellery
After the sketch is complete with all the fine details, it is passed on to the
moulding section. In the moulding department the very experienced
professional moulders then turns the sketch into a master mould which sets the
base for the total procedure from the master mould is very complex level of
crafting as the final outcome rests on the master mould.
CASTING
Casting again is a very complex process and requires utmost skilled and
experienced casters for the desired final product The wax replicas are placed in
steel containers which are then occupied with the invest ment powder and the
containers are heated in a chamber to 550 degree which solidifies the the
9 | Page
powder and melts the wax leaving behind a perfect effect. Liquefied metal is
then poured into the flask , allowed to cool then demolished to reveal the
jewellery in casting form Filing is an essential technique in jewel.
FILLING
Filing is an essential technique in jewellery making, and although simple in
concept following proven practices combined with the right equipment and
tools, ensures the job becomes a breeze. Filing is used in jewellery to remove
excess metal, even out surfaces, smooth or to shape, form and texture pieces.
10 | P a g e
POLISHING
Polishing is another integral part in the process of jewellery
making. Every part must be while the mount is carefully made
clean and polished to the highest degree of smoothness so that
each each and every part is attractively polishes off. After stage
setting, the polisher is credit worthy for giving the jewellery a
concluding polish compounds and rouge must be meticulously
got rid of either careful washing by hand, or by use of
supersonic cle aning baths.
EMBELLISHMENTS
Embellishments/Decorative processes: After the product has
passed from the polishing and finishing departments it has to
undergo embellishment processes. When the products get
casted and foiled, the requires decorative stones of the correct
sizes and weight are cut and made with extreme precision and
are then assorted for the final setting which is done once the
products leave the foiling
11 | P a g e
FINISHING:
Once the casting process is over and caster delvers the product
to the following department, they are then foiled with extreme
attention for a smooth and soft finish. These castings are then
hand finished in order to meet high standards.
QUALITY CHECKING:
After plating process, the product is brought to the checking
department for quality checks. Each employee is highly skilled
to detect defects and if spots a defect, sends it back
immediately to the respective department for correction.
12 | P a g e
MARKETING PLAN
Product the business will focus primarily on the specialization of
diamond products. Rather than varying the product range, importance
will be placed on manufacturing and distributing diamond Jewellery .
This gives then firm a competitive edge since consumers will perceive
it as a highly specialized brand with great expertise in the area of
diamonds. Broadly, the products will be divided in categories
13 | P a g e
Price The pricing strategy would vary from product product because
it would depend on the karats of each product. However, here is a
general overview:
-38,000-43,000 per Carat.
Gems and jewelry exhibition - not only is this is a great place for
networking and socializing but also a hotbed for gathering
information on new and trending designs. This is also a great place for
strategic branding
14 | P a g e
For risks of operation modes: The main reasons for the profit loss of
current enterprises of jewelry chain business are incomplete industry
17 | P a g e
FINANCIAL PLAN
SOURCES OF FUND
18 | P a g e
EQUITY CONTRIBUITON
AMOUN
PERSONAL CAPITAL
T
1,00,00,0
00
BANK LOAN
50,00,000
LENDERS
50,00,000
TOTAL INVESTMENT
2,00,00,0
00
1ST YEAR
19200000
13440000
30%
5760000
2ND YEAR
24000000
16800000
30%
720000
3RD YEAR
30000000
21000000
30%
9000000
3600000
300000
200000
300000
50000
100000
25000
4575000
540000
100000
5215000
3600000
300000
200000
300000
50000
100000
25000
4750000
540000
100000
5215000
3600000
300000
200000
300000
50000
1000000
25000
4750000
540000
100000
5215000
545000
2075000
3785000
19 | P a g e