Value Proposition

13 cities self
delivery
20, 000+
items
shipped
daily

11500000
book titles

Indias
biggest
online
bookseller

~ 2500
employees
$ 11 million
sales (FY
2010)

8, 00, 0000
monthly
visits

Flipkart is an online
shopping destination for
India. Categories include
Books, Music,
Movies,
Mobile
phones
and
electronics.
The
site
provides
clean
user
experience
and
is
backed up by reliable
service, including on-time
delivery,
no-questionsasked return policy, and a
wide catalog.

Communication Strategy
Personal Selling

Periodic newsletters

Sales Promotion
15 to 20% discount
No loyalty Schemes

Customer
Public Relations
NGOs get
additional
discounts

Advertising
TV
Newspaper
Social Media

Inorganic
marketing kicked
in only when the
product was
strong.
Competitive
advantage
based on SEO.
(Found on 130
keyword searches
on search engines)

Compelling Competitive
Advantage

First to offer free of cost delivery

Cash on delivery system
Shortest Lead time

24 Hours: Cities with Flipkart Warehouses

12 hrs - 2 Days : Other cities

No question asked return policy

Intuitive user interface (ex:- Search Bar)
24 X 7 customer support
Late refund policy
Strictly abide by never promise something
that u don't have rule.

Supply Chain
Supplier &
Distributors
Local book
Vendors
Network of 500
distributors
Offline Partners

Offices
&Ware
Houses
8 locations
Bangalore,
Delhi, Calcutta,
Mumbai ,
Chennai , Pune,
Noida,
Hyderabad

Logistics
Tie Up with 15
Courier
Companies
such as Blue
Dart, First
Flight, FedEx,
Aramex and
Professional
Couriers
Indian post
By air, train
,truck, two
wheeler, on
foot.

Payment &
reverse
logistics
credit/debit
card, net
banking, cashon-delivery,
Cheque /DD and
money order.
Prepaid wallet
Same Courier
company brings
back the return
goods at no
extra cost.

Customer
Sophisticated
Internet users,
Aged 20-40

Warehousing
Warehouses split into multiple areas inventory, packing, shipping
Stock replenishment every 24-48 hours.
Associates for tracking systems, reconciliation and MIS reports.
Private courier companies carry shipment tracking ID or an airway bill number
linked to every package.
80% orders are handled via warehouses
Warehouses are located near airports.

Connect with Customers

Fans are contributing content to the Page

Fans proactively interact on current affairs
Product promotions done in highly engaging, conversant tone
Innovatively use of celebrities as talking points
Frequently seek opinions of fans and acknowledge and respect
it
In fact there is praise being heaped on aspects like service
delivery

Its in me now

Mime 360

Hosts music streaming for labels like Saregama,

Universal Music and Inreco.
For entry into the digital distribution of content like
music, movies and games.

Social book discovery engine

WeRead
Chakpak

Enables users to recommend and discover books,

search for authors, rate and review books as well.

Chakpaks digital catalogue which includes 40,000

filmographies, 10,000 movies and close to 50,000
ratings
Acquisition will allow it to offer editorial and user
generated content for a vast Indian movies catalog