Service Sector Management Questions

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Explain the Importance of Service Sector in Indian Economy

What are the Environmental Factors influencing Service Marketing?
What are Services? How are they different from Goods?
What are the Challenges a Service Marketer has to face in Marketing
Services?
5. A marketer should have complete knowledge of Goods-Service
Continuum. Explain
6. Explain the following terms: 1. Search Attributes 2. Experience
Attributes 3. Credence Attributes
7. Explain the Factors influencing Customer Expectations of Services.
8. What do you mean by Moment of Truth? Explain Critical Incidents
and Non Critical Incidents.
9. Explain Consumer Buying Process
10.
Explain the Product Mix of any Service Industry.
11.
What do you mean by Core Product and Supplementary
Product?
12.
How would you design a New Product for A Bank?
13.
What do you mean by Flower of Service? How is it assisting a
Service Marketer in designing a Product?
14.
Explain Pricing Objectives of Marketing
15.
Explain: Cost Based Pricing/ Competitive Based Pricing/ Value
Based Pricing/ Demand Based Pricing.
16.
Illustrate different marketing communication mix for services
and explain in detail the role played by personal selling/ advertising/
word of mouth/ sales promotion/ publicity/ public relations/
instructional materials/ corporate design.
17.
Explain the Role of Positioning in Service Marketing.
18.
What do you mean by Blue Printing? How is it different from
Flow Charting?
19.
What Marketing Strategies are available to overcome
fluctuations in Demand?
20.
What are the various effects that Service Environment can
have on people?
21.
Explain the Role of Service/ Physical Environmental
Dimensions.
22.
What do you mean by Internal Marketing? Explain the
significance of Internal Marketing from the view point of Service
Marketing.
23.
Explain the importance of People Mix and bring out the
significance of HRM in service sector
24.
What are the Challenges faced by Marketer while Branding
Services?
25.
How do you segment the market for Tourism Product?
26.
What are the bases of market segmentation of Services?

27.
Explain Gap Model of Service Quality with the help of
Suitable Examples. / What are the prescriptions for overcoming the
Gap
28.
How to measure Service Quality using Servqual Technique?
29.
What are the Dimensions of Quality?
30.
What are the essentials of effective Service Recovery
Strategy?
31.
Write a note on Complaint Handling.
32.
Explain the term Productivity in a Service Context.
33.
Explain the different strategies to be adopted for improving
service productivity.
34.
Explain the Dimensions and Imperatives of Service
Leadership.
35.
Explain the activity Service Leadership in the context of
changing Scenario of Service Sector.
36.
Why to integrate Marketing, Operations and Human Resources
in Service Management?
37.
Explain the importance of Service Triangle in facing challenges
of Service Marketing.
38.
Explain: Intangibility, Inseparability, Inconsistency, Inventory
and the related challenges.
39.
What are the different ways of distributing services? Explain
the Role played by Franchising/ Electronic Channels/ Agents/ Brokers
in distributing services.
40.
Critically evaluate the future of the Indian Service Sector.
41.
Describe the different approaches for classification of services
with relevant justification.
42.
Evaluate the importance of Physical Evidence in a Service
Industry- relate it to the sectors.
43.
Explain Service Vision and Mission. What is the difference
between Service Marketing and Service Management?
44.
Explain Internal and External Marketing.
45.
What are the factors that influence Customer Perception?
(repeated, 7)
46.
Explain the Expanded Market Mix for Services
47.
What are the Components of designing a Service Product?
48.
Explain the techniques used to manage quality in a Service
Organization. i.e., Benchmarking, Cause and Effect Analysis and
Capacity
49.
Explain the role of IT in various service sectors?
50. Explain the market STP for services and the Branding in services
with examples?