IAID Marketing Efforts

for the VCUQatar Spring

2015 Community Classes

Marketing Initiatives
(from 13 December 2014 Until 5th Jan 2015)

In-House Display
and Collateral
a. Bulletin Board
b. Entrance Poster
c. Digital Display
d. Flyers (Winter
Workshop)

In-house advertising

The VCU Spring 2015 Community Classes Banner is

visible in the entrance (Majilis), the Bulletin
Board (along with an A3 flyer print out), and in
the digital display.

All the students during the IAID Winter Workshop

were given flyers of the Spring Courses (231 flyers
attached to 231 Progress Reports). The rest of the
printed flyers were placed at the reception for
distribution.

Online Marketing
a. IAID Website

b. Facebook Posters (see stats and slide for this item)

The Facebook poster has been posted and

boosted continuously starting December 15. It
has reached more than 13,000 users and
counting as of 5 January, and has around 228
engagements*
(*visited the VCUQatar website)

The same poster was reposted 5 January, and in less than 24 hours,
garnered around 100 post engagements (people who actually visited
the VCUQatar Community Classes webpage to check on information)
and reached over 2000 users.

c. Facebook Clicks to Website

8 courses have been

advertised individually
via Clicks to Website
Campaigns, which
redirects users directly
to the VCUQatar
Community Classes.

Below is a typical banner ad reach (for one Course) from the

campaign created, with over 2,954 people reached and 75
VCUQatar webpage engagements.

The same banner was reboosted on 5 January 2015, and

already reached 1,267 users with 17 people engaging in less
than 24 hours.

In total, IAIDs Facebook Marketing has

resulted t0 843 post engagements and

more than 30,000 users reached from
December to the first week January 2015,
redirecting users to VCUQatars Community
Education webpage.

d. IAID Counselling Efforts

IAID Counselors are instructed to promote

the VCUQatar classes to existing (1000+)
and new students in the reception. They
are also instructed to distribute flyers to
clients
Note: Full information dissemination will be
completed by 3rd week of January as most of our
students are returning from vacation.

number of existing students will be

endorsed by IAID to attend the VCUQatar
Community Classes

Marketing Efforts
from 6th Jan to the 1st week of Feb 2015

IAID Website on-going

Facebook Marketing -on-going

E-mail Blast (starting 6th Jan around 10K recipients)

SMS Blast (1000 students IAID)

Online posts to selected family oriented website (Qatar

Living, ILQ, Expat Moms, Doha Mums etc.)

Flyer distribution to selected schools (students with 10-14

years) and nearby areas

 IAID

has allocated a significant budget

to effectively promote VCUQatar
Commmunity Classes from December
until the first week of February 2015.

With

all the above initiatives, IAID is

committed to giving its best efforts in
marketing and supporting VCUQatar
Spring Community Classes in IAID, and
as a whole.