List of Procter & Gamble brands

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This list needs additional citations for verification. Please help improve this article by
adding citations to reliable sources. Unsourced material may be challenged and
removed. (December 2010)
Procter & Gamble (P&G) is a multi-national consumer goods corporation of American origin
with many brands.

Contents

1 Brands with net sales of more than US$1 billion annually

2 Other current brand details

3 Divested brands

4 Discontinued brands

5 By product type
o 5.1 Cosmetics
o 5.2 Dishwashing
o 5.3 Feminine hygiene
o 5.4 Foods
o 5.5 Haircare
o 5.6 Healthcare products
o 5.7 Household
o 5.8 Laundry detergents
o 5.9 Skin care

6 References

Brands with net sales of more than US$1 billion annually

According to the 2011 Annual Report and P&G Corporate Newsroom:

Ariel laundry detergent

Bounty paper towels, sold in the United States and Canada (sold as "Plenty" in the United
Kingdom)

Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers,

toasters, and blenders

Charmin bathroom tissue and moist towelettes

Crest toothpaste

Dawn dishwashing detergent

Downy fabric softener and dryer sheets

Febreze odor control

Fusion blade cartridge and razors.

Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid

Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and antiperspirant

Head & Shoulders shampoo

Lenor fabric softener and dryer sheets

Olay personal and beauty products

Oral-B inter-dental products, such as Oral-B Glide

Pampers & Pampers Kandoo disposable diapers and moist towelettes

Pantene haircare products

SK-II beauty products

Scope mouthwash

Tide laundry detergents and products

Vicks cough and cold products

Wella hair care products

Other current brand details

This list is incomplete; you can help by expanding it.

Ace stain remover liquid

Always feminine care products

Art of Shaving men's shaving products

Aussie haircare (shampoos/conditioners/styling aids)

Blue Stratos cologne

Bold laundry detergent

Bounce fabric-softener sheet for dryers

Camay, a lightly scented bath soap

Cascade dishwasher detergent

Cheer laundry detergent

Christina Aguilera perfume

Clairol, a personal products division of Procter & Gamble that makes hair coloring, hair
spray, shampoo, hair conditioner, and styling products

CoverGirl cosmetics

Daz laundry detergent

Doctor's Dermatologic Formula skincare

Dolce & Gabbana cologne and perfume

Dreft laundry detergent

Dunhill cologne

Era laundry detergent

Escada perfume

Eukanuba dog and cat foods

Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher
detergent

Fibresure supplements

Fixodent denture adhesive

Flash cleaning product

Frederic Fekkai hair care products

Gucci cosmetics

Herbal Essences haircare products

High Endurance body washes, deodorants by Old Spice

Hugo Boss perfume

Infacare baby wash

Ivory soap

Joy dishwashing liquid

Lacoste colognes

Luvs disposable diapers

Max Factor cosmetics

Metamucil bulk fiber supplement

Mr. Clean household cleaning products

Natura Pet Products brands, which include Innova, Evo, California Natural, Karma,
Healthwise and Mother Nature

Nice 'n Easy hair color product

Nicky Clarke hair products

Old Spice colognes, deodorants, body washes, body sprays

Puffs tissues

Safeguard soaps

Sebastian Professional hair products

Secret deodorant, body sprays

Silvikrin haircare products

SK-II beauty products

Swiffer cleaning products

Tampax feminine care products

Tip laundry detergent

Viakal cleaning products

Wash & Go haircare

Zirh skin care

Divested brands
Brands owned by Procter & Gamble in the past, but since divested:

Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)

Aleve, naproxen sodium(NSAID) drug,[1] acquired by Bayer in 1997

Asacol

Attends, a line of incontinence and sanitary products. Sold to PaperPak in 1999.

Biz Originally an enzyme-based laundry pre-soak, later a detergent booster, then an allfabric bleach, sold to Redox Brands in 2000

Chloraseptic, throat medicine and lozenges sold to Prestige Brands.

Cinch, an all-purpose glass and surface cleaner, was sold to Shansby Group, a San
Francisco investment firm, later acquired by Prestige Brands.

Clearasil, over-the-counter acne medicine sold to Boots Healthcare.

Coast, bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel

Comet, long-time P&G brand of cleanser owned now by Prestige Brands

Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company

Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)

Dantrium, sold to JHP Pharmaceuticals and SpePharm

Dryel home dry-cleaning kit sold to The OneCARE Company.

Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998

Duracell batteries and flashlights

Fit, a fruit and vegetable cleaning wash, licensed to HealthPro Brands in January 2004

Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in
June 2008.

Frymax shortening (sold to ACH in 2001)

Hawaiian Punch, now owned by Dr Pepper/7up

Infusium 23 (shampoos/conditioners), sold to Helen of Troy Limited's Idelle Labs unit in

March 2009

Jif (peanut butter)--divested by Procter & Gamble in a spin-off to their stockholders,

followed by an immediate merger with The J.M. Smucker Company in 2002

Lava, sold to WD-40 in 1999

Lilt Home Permanents, Including "Push Button" Lilt, The First "Foam-In" Home
Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued

Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's
coffee acquisition in Orrville, Ohio in June 2008.

Monchel, a beauty soap

Noxzema, a skin cream and beauty products line, sold to Alberto-Culver in 2008

Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap,
then later became a laundry detergent after Tide was introduced in 1946.

Pert Plus, introduced in 1987 as the first "2-in-1" shampoo incorporating conditioner in
one bottle. It was the market leader in 1992 with a 10.1 percent share. Now in a
"declining stage", sold to Innovative Brands, LLC in July 2006. The original Pert was
introduced in 1979, but declined to less than 2% before Pert Plus turned it into a 2-in-1
product.

Prell shampoo, sold to Prestige Brands International in 1999

Primex shortening (sold to ACH in 2001)

Pringles potato chips sold to Kellogg Company in June 2012[2]

Pur (brand), a brand of water filtration products. The brand as acquired from Recovery
Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of
Troy in January 2012 for an undisclosed amount.[3]

Royale (Canada), a brand of toilet paper. The original product was merged into the
Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on
its own products.

Salvo, a brand of detergent tablets which was sold from the early 1960s up to circa
1974[4]

Spic and Span, now owned by The Spic and Span Company, a division of Prestige
Brands

Star Margarine and Dari Creme, originally from P&G Philippines, was sold to San
Miguel Corporation in 1994.

Sunny Delight orange drink, spun off in 2004

Sure, anti-perspirant/deodorant line was sold in October 2006 to brand-development firm

Innovative Brands

ThermaCare brand heat wraps, sold to medical company Wyeth in 2008

Thrill, a peach-scented brand of dishwashing liquid, discontinued after 1973.

Top Job all-purpose cleaner, merged into the Mr. Clean brand in 1990

Vizir, was a detergent, mostly sold in Europe

Whirl butter flavored oil (sold to ACH in 2001)

Wondra, a brand of hand lotion discontinued in 1989

Zest deodorant body bar and body washes, sold to High Ridge Brands Co. on January 4,
2011[5]

Discontinued brands
This section does not cite any references or sources. Please help improve this section
by adding citations to reliable sources. Unsourced material may be challenged and
removed. (July 2013)
Brands owned by Procter & Gamble in the past, but since phased out:

Agro Laundry Soap

Banner, Summit, and White Cloud toilet tissues were merged with the company's best
known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores
in the U.S.

Big Top, a brand of peanut butter before Jif made its debut.

Blossom, a facial soap

Bonus, a brand of laundry detergent that had towels in every box; last made in 1977.

Chipso, flaked and granulated soap, last made in the early-mid-1940s.

Citrus Hill, orange juice drink last made in 1992

Dash, laundry detergent, last made in 1992 in the US, it's still present in the European
market, it's one of Italy's leading brands of laundry detergents. Citation: Wikipedia
Italian[6]

Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from
synthetic detergent.

Duz, a powdered laundry soap and later, a powdered laundry detergent which had
glassware and plates in each box; last made in 1980.

Encaprin, coated aspirin[1]

Fling, a disposable dishcloth brand.

Fluffo, golden yellow shortening sold mid-1950s to early 1960s.

Fresco bath soap

Gleem toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem
formulation under the brand name Crest Fresh and White.

Hidden Magic, an aerosol hair spray dubbed "the Titanic of the hair-spray business", sold
in mid-1960s

High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials;
produced to 1986.

Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.

Monchel beauty soap

OK, economy bar & packaged laundry soap.

P&G White Laundry Soap, a white bar soap made during World War I and World War II
that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war
effort.

P&G White Naphtha Soap, a white naphtha bar soap used for washing the laundry and
dishes.

Pace & SELF "No-Lotion" home permanents[citation needed][7]

Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005

Pin-It, pin curl home permanent, sold mid-1950s.

Purico

Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)

Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the
market during the TSS crisis of the early 1980s.

Salvo, the first concentrated tablet laundry detergent, which was discontinued c. 1974;
later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)

Selox, puffed soap sold in 1920s and 1930s.

Shasta, a cream shampoo sold late 1940s-mid-1950s.

Solo, a liquid laundry detergent with fabric softener that was later merged into the Bold
brand.

Star Soap & Star Naphtha Soap Chips

Stardust dry chlorine bleach (extensively test-marketed during the 1960s)

Sunshine Margarine

Teel, a liquid dentifrice sold late 1930s to late 1940s.

Thrill dishwashing liquid last made in 1973

Torengos, a stackable, triangular-shaped, corn-based snack chip sold 2001-2003

Venus Shortening

Wondra lotion for dry skin. There were many formulas. (The first major brand to use
"silicones") Last made in 1989.[citation needed]

By product type
Cosmetics

Max Factor cosmetics (purchased from Revlon in 1991)

Scope mouthwash

Wella cosmetics (acquired a controlling interest in 2003)

Covergirl cosmetics acquired from Noxzema Chemical Company in 1989

Dishwashing

Dawn dishwashing liquid

Joy dishwashing liquid

Feminine hygiene

Alldays feminine hygiene products

Always feminine hygiene products

Naturella feminine hygiene products

Tampax tampons

Whisper feminine hygiene products

Foods

DariCreme margarine

Folgers coffee and related products (sold to The J.M. Smucker Company in 2008)

Frymax shortening (sold to ACH in 2001)

Iams cat and dog foods

Jif peanut butter (sold to The J.M. Smucker Company in 2001)

Mayon cooking oil

Primex shortening (sold to ACH in 2001)

Pringles potato crisps (sold to Kellogg's in 2012)

Purico shortening

Star margarine

Sunshine margarine

Victor shortening

Whirl butter flavored oil (sold to ACH in 2001)

Haircare

Ascend hair care products

Aussie hair care products

Balsam hair coloring (part of Clairol)

Clairol hair care products

Herbal Essences hair care products (part of Clairol)

Head & Shoulders shampoo

Nice 'n Easy hair coloring (part of Clairol)

Natural Instincts hair coloring (part of Clairol)

Pantene hair care products (purchased from Hoffmann-La Roche in 1985)

Perfect Lights hair coloring (part of Clairol)

Prell shampoo and conditioner

Rejoice haircare products

Vidal Sassoon haircare products (purchased in 1984 from Vidal Sassoon)

Wash & Go haircare products

Healthcare products

Align probiotics

Crest toothpaste

Metamucil laxative/fiber supplement (acquired from G. D. Searle & Company in 1985)

New Chapter dietary supplements

Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of
Norwich Eaton Pharmaceuticals in 1982)

Prilosec OTC

Thermacare

Vicks cough and cold products

Household

Mr. Clean household cleaners

Pampers disposable diapers

Luvs disposable diapers

Laundry detergents

Agro laundry detergent - discontinued[when?]

Ariel laundry detergent

Bonus laundry detergent - discontinued[when?]

Bonux laundry detergent

Dash laundry detergents

Daz laundry detergent

Downy fabric softener

Era laundry detergent

Gain laundry detergent

Ola laundry soap

PMC laundry soap

Tide laundry detergent

DYNAMO laundry detergent

Skin care

Camay bar soap

Fresco bar soap

Ivory bar soap

Lava bar soap (sold to Block Drug in 1999, later to WD-40)

Moncler bar soap

SK-II

Olay skin care products (acquired in 1985 as part of Richardson-Vicks Inc.)

Old Spice aftershave, skin care and hair care products (acquired from Shulton, Inc. in
1990)

Perla bar soap

Safeguard bar soap

Secret antiperspirants and deodorants

References
1.
Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics
Marketing War". Los Angeles Times (Los Angeles).
"Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012.
Retrieved October 27, 2013.
http://www.businessweek.com/ap/financialnews/D9S1G9Q80.htm
"Selling Detergents One Load at a Time". Chemical & Engineering News. January 23,
2012. Retrieved October 27, 2013.

 http://www.canadianbusiness.com/markets/cnw/article.jsp?
content=20110104_134503_2_cnw_cnw
it:Dash
1

http://news.google.com/newspapers?
nid=1499&dat=19581028&id=pOEpAAAAIBAJ&sjid=pSUEAAAAIBAJ&pg=5126,37
52729
[hide]

Procter & Gamble Co.

Norman R. Augustine

Clarence Gamble

James Gamble

A.G. Lafley

Lynn M. Martin

W. James McNerney, Jr.

William Procter

William Cooper Procter

John F. Smith, Jr.

Ralph Snyderman

Margaret Whitman

Ernesto Zedillo

People

Brands

Always

Ambi Pur

Ariel

Aussie

Bold

Bounty

Braun

Camay

Charmin

Cheer

Clairol

CoverGirl

Crest/Blend-A-Med

Dawn

DayQuil

Daz

Downy

Dreft

Eukanuba

Fairy

Febreze

Gain

Gillette

Gillette Mach3

Gleem

Head & Shoulders

Herbal Essences

Iams

Ivory

Joy

Luvs

Max Factor

Metamucil

Mr. Clean

Nice 'n Easy

NyQuil

Olay

Old Spice

Oral-B

Pampers

Pantene

Pepto-Bismol

Puffs

Safeguard

Secret

SK-II

Scope

Swiffer

Tampax

Tide

Vicks

Wella

Arbora & Ausonia Joint Venture

Art of Shaving stores

Baltimore Plant

BeingGirl

Chemicals

Decision Earth

Duracell

Hankook P&G

MDVIP

PG Tips

Related

Port Ivory

Pringles

Procter & Gamble Co. v. OHIM

Professional

Tyneside

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