Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Individual
Support System
Environment
socio cultural
factor
The individual. Individuals who initiate, establish, maintain and expand new
enterprises generate entrepreneurship in a society.
Environment. This factor is constituted by the socio-political and economic
policies of the government and financial institutions and the opportunities available in
a society as a result of such policies.
Socio-cultural factors. Entrepreneurs grow in the traditions of families and
societies and internalize certain values and norms from these sources. The
contribution from these socio-cultural factors, in the process of transmission, gets
filtered through the individual whom it seeks to influence.
Support system. Support systems that work for the development of entrepreneurs
include financial and commercial institutions, research, training, extension and
consultancy services, as also large industrial units interested in developing ancillary
industries.
While the individual, the environment and the support systems directly influence
entrepreneurship, the socio-cultural milieu contribute through the individual and the
support systems. Broadly speaking, support systems and socio-cultural factors also
constitute the environment. Thus, actually there are only two factors, on which
entrepreneurship development depends. These are the Personal characteristics of the
individual and the environment.
THE INDIVIDUAL
The three main factors, which influence the individuals behavior are his motivational
factors, factors concerning various skills that the entrepreneurship possesses, and the
factors relating to his knowledge of several relevant aspects that are likely to contribute to
success in Entrepreneurial roles.
Personal Efficacy: The following two sets of skills are important for an entrepreneur:
Project development. An entrepreneur plans to establish an enterprise. In order
to be effective he should know how to conceive the project, the stages through which
he should go to establish it, the information he may have to collect, the factors he may
have to consider in taking investment decisions, etc.
Enterprise management. Once an enterprise is started, its proper management,
which is crucial to its survival and growth, has to be ensured. Management skills
relate to accounting and financial control, marketing, production planning and
inventory control, and to managing the people who work in the enterprise. Many new
entrepreneurs fail in the absence of these management skills.
Coping Capability: The enterprise once stared needs to be sustained and grow at
least to meet the demands of the competitive business environment and a suitable strategy
and plans needs to be made by the entrepreneur.
ENVIRONMENT
Knowledge about the economic-political environment, more particularly about the
economic policies of the government and the financial as well as commercial institutions,
is important for the small entrepreneur, which industries are being encouraged for the
small entrepreneur, which industries are being given assistance of various kinds, etc., are
information relevant to the prospective entrepreneur. He should know what raw materials
are available and where. He would have to be well informed about the infrastructuretransportation facilities, power, market, etc., in the proposed locations of his enterprise.
He should be conversant with what help and assistance financial, material as well as
consultancy is available and from what sources. He should know the sources through
which he could approach these agencies for assistance. He should also know about the
schemes of banks and other financial institutions. He should know about the various
schemes of the industries department of state governments and about the effort being
made to help new entrepreneurs by voluntary agencies like Small Industries Associations
and the like.
The entrepreneur has to make a choice while setting up an enterprise. The choice can be
more rewarding if there is a wide range of alternatives available to him. This is possible if
the entrepreneur has adequate knowledge about the various alternatives industries, and
more detailed knowledge about the industry which he wants to set up and also about
other related industries which have a bearing on the one he selects to start. This
knowledge would cover aspects like required investments, marketability of products,
skills required for the enterprise, raw materials and other materials needed, competitors in
the field, etc. He should also know about the manufacturing processes, choice of products
and about their commercial feasibility.
Once he selects a particular industry, in-depth knowledge about the technological aspects
of that industry would be of vital importance. He should know the details about the
processes of manufacture, and the various technologies available for those processes. He
should also know the costs and benefits of respective technologies so as to help him in
making the appropriate choice.
SOCIO-CULTURAL FACTORS
Socio-cultural factors like the family background and the norms and values of the
immediate social circle contribute substantially to entrepreneuship development. The
values and attitudes an individual has, are a function of the socio-cultural milieu in terms
of developing normative behavior (norms of behavior) in the individual. The individual
works under some pressure of the values inherited from his family. Behaviors which
reflect inclinations towards initiative and risk taking, dependence or independence (self
reliance), working with ones own hands on tasks requiring manual handling, etc., are a
result of the socialization process in the family, the school and society. Behavior
rewarded through appreciation, encouragement, and other extrinsic as well as intrinsic
devices get reinforced, and related values and norms develop. Thus, training through
socialization is important. These two factors, normative and socialization are discussed
below:
Normative Behavior
The following aspects of normative behavior are relevant for entrepreneurship.
incident happened 25 years back in 1975) That means the managers together are
getting ten times 30,000 Pesos i.e. 300,000 Pesos per year. And because of your
managerial capability the company is making 10 million Pesos. Are you not being
exploited? Why dont you make those one million Pesos, your share, yourself? Why
do you allow your managerial capabilities to be exploited by others? Why dont you
exploit it yourself, the professor went on. Alex had no reply. Neither had we.
The institute flooded us with cases on entrepreneurship and family managed
companies in the hope of making us entrepreneurs. At that stage I could not imagine
that one-day I would be running, a family managed company myself and that also
reasonably successfully.
At this stage I would like to narrate a unique feature observed by me in the
Philippines, where I saw some husband-wife teams of entrepreneurs. Husband and
wife, classmates during college days would plan an enterprise. Husband would take
up a job. The wife would start a small stores. Such stores are called sarisari stores in
the Philippines. The income of the husband would support the family. Wifes
earnings from business would be ploughed back to expand the business. When the
enterprise acquires a respectable size, the husband would resign his job to become
the president of the company, the wife taking up the Finance Directors position.
What was surprising was that this pattern repeated itself many times broadening the
base of entrepreneurship in the country.
necessary in building up the enterprise in the beginning. The only relative who
should be kept away from business is the son-in-law.
Our national slogan should be: Let millions of family managed companies bloom in
India! They will create jobs and eliminate poverty.
Risk-taking:
Risk taking norms are important for the success of entrepreneurs. It has been reported
that a successful entrepreneur takes moderate risks. He does not gamble, nor does he
opt to play safe.
Independence:
Equally important is the norm of self-reliance. The value attributed to independence is
important for entrepreneurship. Instead of waiting for suggestions or directions from
others, an entrepreneur works out plans on his own, searches and explores resources,
and experiences an inner urge to make the enterprise a success. This makes him selfreliant and independent.
Work.
Value regarding work has been found an important factor in the entrepreneurship. The
one major factor that distinguishes the entrepreneurial from the non-entrepreneurial
culture, is the willingness to work with ones own .
Socialization.
The values supporting or influencing entrepreneurship are developed through the
process of socialization. The family and other social institutions play a crucial role in
training individuals to show certain behavior. Ones predisposition towards
independence and initiative as well as risk-taking, primarily results from such
socializing influence. The friendship of an entrepreneur has moved many people
towards entrepreneurship.
Training in independence has been found to contribute to the development of
achievement motivation leading to entrepreneurship. When a boy is encouraged to
do things on his own, and seeks guidance and help only when needed, he is being
trained for independence. Overprotection and over guidance in childhood or later in
the work organisation lead to dependence, which reduces entrepreneurial qualities.
Similarity training in taking initiative and risk, is an important factor in promoting
values that are supportive to entrepreneurship. When failure of an individual gets
severely punished, it is quite likely that he develop what is called fear of failure
motive or the motive to avoid all possibilities of failure is not to take risks. Risktaking behaviour on the contrary blossoms when an individual is encouraged and
helped to set realistic challenging goals and to pursue them with perseverance.
SUPPORT SYSTEMS
Possibility of the success of an entrepreneur generally is enhanced by efficient and
effective operation of the support systems. Several agencies and organizations operate to
help and support the entrepreneur. Pareek has listed the following as examples of support
system:
Corporations specially set-up to develop entrepreneurship and small industries in a
region;
Financing institutions including banks;
Extension services of the department of industries (including SISIs): Nongovernmental organizations of small industries or entrepreneurs, consultants, private
agencies doing research, or providing services to entrepreneurs, training institutions,
etc. Educational institutions working in the field of entrepreneurship like Institutes of
Technology, Institute of Management, Universities, Engineering Colleges, etc.:
Development administration in the district;
Entrepreneurs often have to interact with these support systems. The way these systems
function may encourage or discourage them. They may reinforce one kind of behavior.
The style of working of these systems, therefore, is a crucial factor in promoting
entrepreneurship. The quality of interaction with the entrepreneur is determined to a great
extent by their working style, which reflects their concern for effectiveness of their
expected role. The style will also demonstrate the norms prevailing in the organisation,
norms regarding collaboration, help, result orientation, etc. The support systems, thus,
can promote entrepreneurship through reinforcing behavior and adopting norms of
internal working which are in harmony with them.
laid on determining environmental factors at the micro level that correlated with
entrepreneurial development and success rather than those at the macro level. The factors
that were concentrated on were:
Social/psychological factors including family, peer group formal and informal
association, etc.
Financial.
Material availability.
Technology availability/applicability.
At the macro level, the study tried to establish the relationship between the state of the
national economy and the development of entrepreneurial success was measured based
on:
Increase in profits.
Increase in turnover.
Increase in assets.
Extent of diversification.
The sample for this study comprised of entrepreneurs who were members of the Small
Scale Industries Federation. There were over 700 members listed. Of these, the history
and other relevant data of 51 members were obtained. The research design included the
administration of a structured questionnaire followed by some open-ended questions to
each of these 51 respondents. In addition to this, 12 of these respondents were
interviewed after a period of three months and cases were constructed on the basis of
these interviews. The conclusions drawn from these cases were to further validate the
findings of the study.
For the purpose of this study, an entrepreneurs life was divided into two stages: First
stage: Initiation and subsequent success of an entrepreneur, the following variables were
studied:
(i)
(ii)
(iii)
(iv)
(v)
(vi)
(vii)
(viii)
(ix)
(x)
(xi)
(xii)
(xiii)
(xiv)
(xv)
(xvi)
Educational background,
Age
Friends
Community
Prior occupational status
Family size
Parents
Marital status and wives
Joint family status
Migration
Peer group
Association membership
Financial status of family
Economic environment
Availability of material
Availability of technology.
Educational Background:
The earlier notion that those lacking educational qualifications were usually the ones
who went in for business was not borne out, as 41.18 per cent of entrepreneurs were
professionally qualified, 27.45 per cent were graduates and the rest non-graduates
S.S.C. and below. No significant relationship could be determined between the
educational background and entrepreneurship of persons.
Age
The mean age at which entrepreneurs started an enterprise was found to be 24.6 years,
and most entrepreneurs (82.35 per cent) thought of starting business before the age of
30. A maximum concentration was determined between the ages of 20 to 30 years.
This indicates that the ideal time for imparting entrepreneurial education would be
somewhere between 18 to 25 years of age, so that once the various alternatives
available are highlighted, it would be easier for an entrepreneur to start a new venture
before the age of 30. It may also be noted that not a single entrepreneur of the sample
studied started business between the age 40 to 50. It, therefore, appears that once
middle age sets in, there is a tendency not to take any risks and to postpone the idea
of entrepreneurship till after retirement, which is borne out by the fact that two
entrepreneurs entered business between the age of 50 and 60. The average age at
Friends
The influence of friends was found to pay a significant role (to the extent of 29.4 per
cent of entrepreneurs surveyed) in the development of the idea of entrepreneurship.
Thus it would be advisable to determine some details about friends while selecting
prospective entrepreneurs for intensive training as an entrepreneur friend would most
likely move him towards entrepreneurship, leading to a larger percentage of those
trained taking up the entrepreneurial role with commitment. Also as an entrepreneur
friend is likely to induce people towards entrepreneurship, it is recommended that
Entrepreneur clubs be established by agencies associated with the development of
entrepreneurship, Such a step would speed up the development of entrepreneurship
so vital for economic development.
Community
The community, family members and relatives were also found to make a significant
contribution in inculcating entrepreneurial thinking in people and leading them
towards entrepreneurial activities as 13 of the 51 entrepreneurs surveyed quoted this
as a determining factor.
Family Size
With regard to the size of families of entrepreneurs, only 13.72 per cent could be
considered to have come from small families having one or two children. The largest
concentration of entrepreneurs was in families having five children (23.53 per cent).
The percentage of families producing entrepreneurs having five or more children
was as high as 54.9 per cent. One possible explanation for this phenomenon could be
that biggest families might have financial difficulties spurring the children towards
economic activities with higher determination. In other words, these children had a
higher N.Ach. It could also be argued that they had the feeling that they could expect
the support of brothers/sisters in time of need, in situations where something went
wrong with their business. However, family size was in no way related to
entrepreneurial success.
Parents
Parents of entrepreneurs, except for one respondent, all fathers of entrepreneurs had
crossed the age of 40 at the time of their entry into business. This confirms our earlier
finding that there is a certain age group, which is most appropriate for the
development of entrepreneurship. It is quite probable that they gave mature advice to
their children because of their age and experience. Parents educational background
was found to have no correlation with the development of entrepreneurship. Families
can throw up entrepreneurs, where parents have very little education. They can also
be thrown up by families where parents are educationally qualified. Data also
indicated that entrepreneurs could be produced by families where the father was in
service rather than in business. However, a very large percentage (58.82 per cent) of
entrepreneurs did come from families where the parental profession had influence on
the development of entrepreneurship. It was not however found to correlate with later
entrepreneurial success. No correlation was depicted either between an individuals
entrepreneurship and his brothers profession. Thus, the same family environment
may produce different individuals. These changes may come from peer group or
certain personal characteristics.
Wife
An entrepreneur requires support, especially at the beginning of the entrepreneurial
venture. A wife is in the vantage position to provide this support, both emotional and
financial. With the exception of 6 cases (11.77 per cent) of relatively early marriages
all the entrepreneurs surveyed had been married at ages normal for urban population.
However, there were as many as 8 (15.68 per cent) bachelors amongst interviewed
entrepreneurs. This could be related to the risk taking capability of bachelors. But for
a solitary exception of a non-matric wife, all other wives of the entrepreneurs
surveyed were reasonably well educated. This was in contrast to the background of
mothers of these entrepreneurs. It can be concluded that an educated wife is an asset
to an entrepreneur as she can assist her husband or take up a job should the need
arise.
Despite this educational background of the wives, it was however found that not
many of the wives of entrepreneurs were employed (56.86 per cent). However, they
were safely devices for the lean period. The risk-taking capability was reinforced in
the entrepreneurs by the educational background of their wives and their capability
to take up jobs. The educational background of the wives of the entrepreneurs was
not found to have correlation with the success of the entrepreneurs.
Joint Family
Is the joint family set-up a hindrance to entrepreneurship? It is often felt that the joint
family system especially of Hindu families is an impediment to the nurturance of
entrepreneurship. The findings of this study however were found to disprove this
notion, as of the total number of entrepreneurs interviewed, as much as 45.10 per cent
were from joint families. The joint family status was not found to have a bearing on
the later success of an entrepreneur.
Migration
An attempt was made to determine whether migration from place to place had any
effect on the nurturing of entrepreneurship. No relationship could be determined
between these two factors at the initiation stage. However, migration from place to
place was found to correlate with later success. Thus the feeling that such movement
serves to inculcate a coping capability in entrepreneurs, which is a desirable quality
for success has been found to be correct.
Peer Group
With regard to peer groups, it was initially felt that they would have a significant
effect on the thinking and behavior of entrepreneurs. This belief was subsequently
borne out by the findings of this study, where as much as 56.86 per cent of those
interviewed had at least one entrepreneur friend. From this it can be concluded that
the peer group has a definite impact on the development of entrepreneurship. People
with entrepreneur friends are more likely to become entrepreneurs. The finding could
also be used while selecting prospective entrepreneurs for intensive entrepreneurial
development programmes or other support from governmental agencies. No
relationship was however found between having an entrepreneur friend and later
success of entrepreneurs.
Association Membership
Entrepreneurs interviewed were also asked whether they held a membership of any
associations at the time of their entry into business. Only 7 respondents replied in the
affirmative, the remaining 44 replied that they were not members of any association
at the time of their becoming entrepreneurs. Two of the respondents had, however,
become association members subsequent to their entry into business. Of these, one
was a member of the Federation of Small Scale Industries and the other a member of
Chemical Allied and Export Promotion Council. For development of
entrepreneurship, this is yet another area where effective steps should be taken which
would nurture entrepreneurship. It is suggested that entrepreneur clubs be started
with the support of the Government and the Small Scale Industrial Development
Corporation. These clubs could have as members both entrepreneurs as well as those
with entrepreneurial ambitions. This mixing of entrepreneurs and would-beentrepreneurs should create greater awareness regarding entrepreneurship and more
of the prospective entrepreneurs or those interested in entrepreneurship would
become actual entrepreneurs. However, this would be only for the initiation of
entrepreneurs and may not necessarily lead to success. In fact, the membership of an
Association was not found to have a relationship with the success of an entrepreneur.
the possibility that those coming from higher income groups would take larger risks,
which would be necessary for bigger success in business. This finding is somewhat
contrary to the socio-economic objective of the government, which feels concerned at
the rich becoming richer and the poor becoming poorer. Hence, the concentration of
entrepreneurial development programmes should be on lower and lower middle
income groups. But, can we find something common in the background of these 14
entrepreneurs from these groups which would help us in our search of right material
for development into entrepreneurs? There was nothing very distinctive about their
background. Three of them had lived in a joint family set-up whereas the remaining
11 separately. Two of them were the only issues of their parents whereas the others
had brothers/sisters ranging form one to seven. But, there was one distinctive feature.
Their wives were mostly illiterate. Out of these 14, three had working-wives, one as a
teacher, the second giving private tuition and the third looking after her own business.
It can be concluded that the entrepreneurs risk taking capability was reinforced by his
wifes education. This aspect could also be utilized while selecting prospective
entrepreneurs.
Regarding the financial position of the wifes family, it was found that 16.28 per cent
of the married entrepreneurs had married into rich families 79.07 per cent had married
into middle class families and only 4.65 per cent into lower income groups. Out of the
total of 51 entrepreneurs, 16 had received financial aid from their relatives in amounts
ranging from Rs. 5,000 to Rs. 50,000, 12 had received aid from friends in amounts
varying from Rs. 1,000 to Rs. 50,000. This indicates that most of the entrepreneurs
surveyed had accumulated some capital of their own before starting their venture.
68.63 per cent of these entrepreneurs had accumulated capital of above Rs.10,000
before starting out. In contrast, very few depended on help form wife, relatives or
friends. No relationship could be determined between the receipt of financial aid from
friends or relatives at the time of starting an enterprise and the success of the
entrepreneur.
Economic Environment
An attempt was made to determine whether environmental factors at a macro level
namely the particular economic condition prevalent in the year of their becoming
entrepreneurs were related to their entrepreneurial ventures. A critical examination of the
responses revealed that a larger number of people took to entrepreneurship when
economic conditions were difficult. While inflation is a curse for a consumer, it is not so
for an entrepreneur. The demand rising faster during an inflationary period spurs many
people to take to business. The purchasing power of money coming down would also
induce working people to move towards entrepreneurship. The stability of the national
economic environment in the year of starting an enterprise was not found to relate to
entrepreneurial success.
Availability of Material
Easy availability of materials was expected to move individuals towards
entrepreneuship. This belief was not, however, borne out by responses of the
entrepreneurs only. (7.84 per cent) claimed that easy availability of materials in their
areas of stay was an aid to their becoming entrepreneurs. It may, therefore, be
concluded that though easy availability of materials may spur a few individuals
towards entrepreneurship, it is not a necessary condition. There are a large number of
people who become entrepreneurs against heavy obstacles. They seized the
environmental opportunities in different areas not necessarily restricting themselves
to the easy availability of a particular raw material. Though, easy availability of raw
material is a good reason for starting an industry, it may be worthwhile to isolate
such materials and give specific support to certain selected entrepreneurs to develop
industries related to these materials.
Availability of Technology
Regarding availability of technology in the area of the entrepreneurs stay facilitating
his movement towards entrepreneurship, again only 4 of the entrepreneurs surveyed
replied in the affirmative. Thus, some people may become entrepreneurs due to the
easy availability of technology in nearby areas, but it is not a necessary condition
for entrepreneurship.
Fantasy period
Tentative decision
making period
Free expression of a
wish without any
consideration
of
expediency
Stage of exploration
and preparation for
implementing the
decision
Crystallized choice
very close to the
decision
several vocation.
This would be true for any occupation except for a few exceptional cases where
decisions about the occupational choice are taken under traumatic conditions. With
this one cycle of the occupational choice process is over.
In the case of entrepreneurship one visualizes the beginning of another cycle. This
cycle is shown as follows:
Trial stage
Commitment
Stability stage
There can be cases where an individual on failure in the trial stage goes back to the
stage of exploration and preparation for implementing a new decision-may be for
taking up a job.
First cycle
NAchievement Entrepreneur
stories in text
books
Fantasy
Tentative Exploration
stage
decision &
making
Implementstage
ation stage
NEntrepreneurship
Achievement journals & Institution
stories
providing information
through mass about the opportunities
media
existing
for
the
entrepreneurs.
Second Cycle
Family
support
Organization
development
consultancy
Trail
stage
Commitment and
stability stage
Support
system
of
governme
nt
Organization
development
consultancy
First cycle
Second Cycle