2008

09
D E S I G N I N G O P P O R T U N I T I E S

ADMISSIONS
Heritage Campus, Ahmedabad
Paldi, Ahmedabad 380 007, India
Phone: +91-79-2662 3692 / 2662 3462
Fax: +91-79-2662 1167
e-mail : admissions@nid.edu

R & D Campus, Bangalore

#12 HMT Link Road, Off Tumkur Road,
Bangalore 560 022, India
Phone: +91-80- 2337 3006 / 2337 3276
Fax: +91-80- 23373086

PG Campus, Gandhinagar
GH-0 Road Extension, Behind Infocity,
Gandhinagar 382007, India
Phone: +91-79-2324 4515 / 2324 4765
Fax: +91-79- 2324 4518
email: pgcampus@nid.edu

www.nid.edu

Delhi Centre
Core 6A, 3rd Floor, India Habitat Centre,
Lodhi Road, New Delhi 110 003, India
Phone: +91-11-2469 2846(D)
2464 1017 / 9916 / 9917 ext. 2322
e-mail : niddc@rediffmail.com

Bangalore Centre
B-112, Rajaji Nagar Industrial Estate,
Bangalore 560 044, India
Phone: +91-80-2335 9873 / 2338 7534
Fax: +91-80-23387534
e-mail : nidbc@dataone.in

© Published by the Registrar (Academics), National Institute of Design, 2007 / 10,000

Student Designers: Kalpana & Janhavi Goregaoker, PGDPD Graphic Design
National Institute of Design is internationally

R&D CAMPUS, BANGALORE

acclaimed as one of the finest educational and
research institutions for Industrial, Communication,
Textile and IT Integrated (Experiential) Design. NID
is an autonomous institution under the aegis of the
Ministry of Commerce & Industry, Government of
India and is recognized by the Dept. of Scientific
and Industrial Research, Government of India as a
Scientific & Industrial Research Organization.

HERITAGE CAMPUS, AHMEDABAD

National Institute of Design

In the knowledge economy of the 21st century, NID

PG CAMPUS, GANDHINAGAR
is focusing on -

• Advancing educational and research excellence

through SEED (System for Educational Excellence
in Design) in a learner centric “NID way”.

• Strengthening “mind to market” infrastructure so

that student’s idea can reach the market place.

• Developing depth and penetration of design by

introducing sector specific PG programmes
for addressing the needs for designers in key
sectors of economy and major growth industries.

• Furthering design research in a trandisciplinary

context for creating IPR resulting in breakthrough
design innovations.

• Recognizing the “breaking of boundaries”

between products, services and experiences
and creating innovative approaches to design
education.
 NID has also been playing a significant role in
promoting design, to move towards a ‘Design
enabled India’. NID has established exchange
programmes and ongoing pedagogic relationships
with 29 overseas Institutions. NID offers
professional education programmes at UG and PG
level with 5 faculty streams and 16 diverse design
domains.

NID’s vision is to emerge as a global

leader in Design Education and
Research and become a torchbearer
for strategic design in the industry,
commerce and development sectors.
NID’s Integrated Design Services
and Outreach programmes offer
the students opportunity to practice
design during their studies.

Learning at NID Having entered the 5th decade of design

excellence, NID has been active as an autonomous
national institute of excellence under the aegis of
the Department of Industrial Policy & Promotion,
Ministry of Commerce & Industry, Government of
India; in education, applied research, service and
advanced training in Industrial, Communication,
Textile, and I.T. Integrated (Experiential) Design.
NID offers a wide spectrum of design domains
while encouraging transdisciplinary design
Projects. NID is a unique institution with many
problem-solving capabilities, depths of intellect
and a time-tested, creative educational culture
in promoting design competencies and setting
standards of design education. The rigorous
development of the designer’s skills and
knowledge through a careful process of “Hands
on Minds on” is what makes the difference.

INFORMATION
The Professional Education Programmes
The overall structure of NID’s programme is a combination of theory,
skills, design projects, and field experiences supported by cutting edge
design studios, skill & innovation labs and the Knowledge Management
Centre. Sponsored design projects are brought into the classroom
to provide professional experience. Interdisciplinary design studies in
Science and Liberal Arts widen the students’ horizons and increase
general awareness of contemporary issues. A unique feature of NID’s
design education programme is the openness of its educational culture
and environment, where students from other faculties and design
domains interact with each other in a seamless manner. The benefit of
learning in such a trans-disciplinary context is immeasurable.
The Professional Education at NID has both UG & PG Programmes
– Graduate Diploma Programme in Design (GDPD) of four years’ duration
for students after 10+2, or equivalent like AISSCE/ IB/ ICSE, and the
Post-Graduate Diploma Programme in Design (PGDPD) of 2 to 2 ½
years duration for graduates; particularly from architecture, technology,
engineering, fine and applied arts, information technology, computer
science etc.
GRADUATE DIPLOMA PROGRAMME IN DESIGN
(GDPD)
Commences with a two-semester rigorous Foundation Programme.
This programme is geared to assist in developing attitudes, sensorial
skills and aesthetic sensitivity necessary for further specialization in
specific areas of design. The purpose is to create an awareness of the
environment and to arouse the student’s creative faculties. The primary
concern of the Foundation Programme is to introduce the students to the
Fundamentals of design, to initiate them to design as a creative problem
solving process, and to develop a highly evolved ‘design’ attitude and
understanding of the relationship with culture and human senses,
emotions and feelings. In the foundation programme, basic design
courses are augmented by related studies of Science and Liberal Arts,
to help and develop an understanding of the Indian milieu, user needs
and the intent application and processing of design and the focus on
‘synthesis’.
The foundation programme is geared to inculcate the development
of values, attitudes, material and sensorial skills necessary for any
design specialisation. It aspires to create an awareness of the changing
environment by constantly relating the students’ learning to real life
situations. The programme provides the necessary direction, stimuli,
facilities and experience to foster creativity and thereby help each
individual to discover their own identity, ability and potentials.
The foundation programme is the basis on which the remaining design
curriculum is built. It also makes students appreciate the multidisciplinary
nature of design.
This 4-year intensive professional UG programme is offered in the
following three Faculty streams (possible areas of specialization through
design projects are given in brackets):
Industrial Design:
(Product Design, Furniture and Interior Design,
Ceramic & Glass Design)
Communication Design:
(Graphic Design, Animation Film Design, Film & Video Communication,
Exhibition [Spatial] Design)
Textile and Apparel Design:
(Textile Design)
Admission is open to students who have passed or who will appear
for qualifying examinations under the Higher Secondary (10+2), or
equivalents like AISSCE/ IB/ ICSE etc. Candidates passing the Institute’s
admission tests/ interviews will be admitted, subject to passing their
qualifying examinations before they join the Institute.
Competence in technical and related subjects will normally be
considered an advantage. The medium of instruction for both UG and PG
programmes at NID is English. Upper age limit for candidates is 20 years
(relaxable by 3 years for reserved categories) as on 1.6.2008.
PROJECTED NUMBER OF SEATS IN GDPD: 75
POST-GRADUATE DIPLOMA PROGRAMME IN
DESIGN (PGDPD)
Post-Graduate Diploma Programme in Design is 2 to 2½ year programme
offered in the following specific areas of sectoral specialization in 16
design programmes under the five faculties. Eligibility criteria for PGDPD:
Candidates having a Bachelor’s degree or equivalent (including those who
will be appearing for the qualifying examinations during the academic
year (2007-08) in the areas mentioned against each discipline below are
eligible to apply. Those applying for more than one programme should
send in separate application forms. One cannot apply for more than two
Programmes.
Upper age limit for candidates is 27 years (relaxable by 3 years for
reserved categories) as on 1.6.2008. Candidates with work experience
are preferred.
• Programmes offered at Heritage Campus, Ahmedabad
Duration: 2 ½ years
INDUSTRIAL DESIGN
1. Product Design:
(B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ or Equivalent [under
10+2+4 pattern or more]).
2. Furniture & Interior Design:
(Prerequisites as in Product Design)
3. Transportation & Automobile Design:
(Prerequisites as in Product Design)
4. Ceramic & Glass Design:
(B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ BFA/ or Equivalent. {OR}
Graduates in any discipline with one year relevant industry
experience).
5. Toy & Game Design:
(Prerequites as in Product or Animation Film Design). **
TEXTILE, APPAREL AND ACCESSORY DESIGN
6. Textile Design:
(B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home
Science with Textiles & Clothing, Textile or Handloom Technology or
Equivalent. {OR} Graduates in any discipline with one year relevant
industry experience).
7. Apparel Design & Merchandising:
(B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home
Science with Textiles & Clothing, Textile or Handloom Technology
or Equivalent. B.Com/ BBA/ Graduates in Accessories, Interiors
or Merchandising. {OR} Graduates in any discipline with one year
relevant industry experience). **
8. Lifestyle Accessory Design:
(B.Des/ BFA/ B.Arch/ B.E/ B.Tech/ Graduates in Interiors, Textiles,
Fashion or Accessories. {OR} Graduates in any discipline with one
year relevant industry experience). **
COMMUNICATION DESIGN
9. Graphic Design:
(BFA/ B.Arch/ B.Des/ BVC/ B.Litt/ Graduation in Commn. Media, Film
& TV, Mass Media/ or Equivalent. {OR} Graduates in any discipline
with one year relevant industry experience/ creative pursuits).
10. Animation Film Design:
(Prerequites as in Graphic Design).
11. Film & Video Communication:
(Prerequites as in Graphic Design).
• Programmes offered at PG Campus, Gandhinagar
INTER-DISCIPLINARY DESIGN STUDIES:
12. Strategic Design Management:
(Graduates in any discipline with two years full-time relevant work
experience in a Design/ allied creative organisations. Experience may
be relaxed for Post-Graduates). **
I. T. INTEGRATED (EXPERIENTIAL) DESIGN
13. New Media Design:
(BCA/ BIT/ BSc Comp./ BFA/ B.E/ B.Tech/ B.Arch/ B.Des/ BVC/
Degree in Mass Media/ or Equivalent. {OR} Graduates in any discipline
with relevant industry experience. [Knowledge of Programming,
Scripting and Computer Graphic tools is essential]).
14. Information & Interface Design:
(Prerequites as in New Media Design).
• Programmes offered at R&D Campus, Bangalore
15. Design for Retail Experience:
(Design Graduates. {OR} Graduates in any discipline with
one year full-time relavant work experience in related field).
16. Design for Digital Experience:
(BCA/ BIT/ BSc Comp./ BFA/ B.E/ B.Tech/ B.Arch/ B.Des/
BVC/ Degree in Mass Media/ or Equivalent. {OR} Graduates in
any discipline with one year full-time relavant work experience in
Digital and allied areas. [Knowledge of Programming, Scripting and
Computer Graphic tools is essential]).
PROJECTED NUMBER OF SEATS IN PGDPD: 200
** Programmes to be offered from PG Campus Gandhinagar.
Programmes at Sr. No. 12 to 16 are of two-years’ duration.
(NID reserves its right to cancel any of the test centres or educational
programmes announced or conduct the programmes from any of the three
campuses).
 INDU S TRIA L DE S IGN

Product Design

Product Design is concerned primarily with the relationship between

products and systems and those who use them. The Product Design
programme at NID inculcates a user-centre approach and processes.
Responsibility and concern towards the social, physical and ecological
environment is emphasized in the process of developing innovative ideas.

The Product Design programme commences with inputs in elements of

three-dimensional form, ergonomics (human factors) and an introduction
to the forming of various kinds of materials. Along with this, students also
acquire workshop, technical drawing and presentation abilities. Emphasis
is placed on learning through participation and teamwork.

Design projects start in the very first semester and continue throughout
the programme, forming the core of a product designer’s education.
These projects gradually increase in their level of complexity and cover
a variety of situations that product designers are likely to encounter in
their professional career. Projects are supported by theoretical inputs
in structures and strength of materials, technical studies, production
processes, as well as ergonomics.

In addition to courses in design, technology and ergonomics, specific

courses develop general awareness of areas relevant to product design.
These are History of Design, Information Theory, Computer-Aided Design,
Design Management & Marketing, Value Engineering and Systems
Thinking.

An important component of the programme is the exposure to various

levels of the manufacturing industry through field visits and projects.
 I NDU S TRIA L DE S IG N

Furniture
& Interior Design

The Furniture and Interior Design programme provides an integrated

approach to furniture as a part of living and work spaces & habitat and
challenges and defines the boundaries of such objects in systems context.
It enables the students to explore the relationship of furniture elements to
interior spaces. The programme focuses on the development of student’s
creative faculties by encouraging experimentation with new materials and
processes with due concern for material conservation. The programme
ensures that students are able to perform at all levels of production, from
industries engaged in batch production of furniture in various materials,
mass production industries, to the small scale and craft sectors. Lectures,
workshop practice and field studies, along with other design disciplines
introduce students to various materials and their properties, as well as
their engineering and production principles. From an early stage in the
programme, a variety of design projects encourage the development of
individual potential through an experimental approach.

Practical experience of working with materials like wood, metal and

plastics is encouraged. Emphasis is placed on the detailing of furniture
elements, keeping in mind man-object relationships and on the process of
formal integration at the furniture construction level. Exposure to both craft
and mass production techniques is given through field study and industry
visits. Building prototypes wherever possible validates design solutions.
The context and inter-relationship of the furniture and furniture systems in
living, commercial and public spaces and lifestyles are constantly explored.
 INDU S TRIA L DE S IGN

Transportation &
Automobile Design
The Transportation and Automobile Design
department has also recently setup collaboration
with the reputed Domus Academy of Milan, Italy
offering an Integrated Degree at post-graduate level
(optional). Students of NID will have the opportunity
to avail of the partial scholarships being offered
by Domus Academy exclusively to NID, with most
of these being awarded to young talent in the
Transportation and Automobile Design discipline. This
has been initiated with the aim of creating awareness
and exposure to the students at an international level
and further facilitating their learning and growth.

The objectives of this Programme are:

Transportation is an indispensable need of humanity and the basic power
of any economy and is essential for survival today. Transportation as
understood at NID includes not only cars and other vehicles or off road
vehicles but also vehicles on tracks, water vessels and other mobility
devices and equipments. In India, where there is still a value base for
resource conservation and adopting one product for multipurpose use,
transportation of both people and goods has many co-existing modes.
Transportation has explored all possibilities of movement viz. land, air and
water.
Transportation in India so far has been generally technologically driven with
minimum or little attention paid to the users’ needs in terms of comfort,
safety, information and even the considerations of cultural sensitivities
and preferences. With new material choices available, the need for saving
energy and other environmental concerns, optimal usage of materials,
contemporary production technologies, the transport systems need
strong design inputs in all the domains of public, personal and material
transportation.
• To develop an understanding of the field of
Transportation Design with respect to the discipline
of Industrial Design.
• To develop skills in analysis, concept generation,
formulation of design strategies, holistic problem
solving, product detailing, communication and
teamwork.
• To understand the socio-economic, cultural,
ecological and environmental contexts of
transportation design and ethical responsibilities of
a professional designer.
• To understand research concepts, strategies and
methods and the skills to apply them in the domain
of transportation products, systems and services.
• To develop the capability to practice as a
professional designer in transportation and
automotive sector of industry.

In the context of an emerging market economy in India, it is essential

to strengthen basic infrastructure facilities. Transportation is one of the
most important links towards this end. In our country transportation has
to meet a gamut of needs for personal, public and goods domains. In the
post-liberalization era, there have been dramatic changes in the field of
transportation. Competition has taken new dimensions due to globalisation
of the market place. Moreover, easy flow of information has created an
empowered and aware consumer. The consumer is now looking for the
softer values in products that sets his product apart from other products
in satisfying both physical and emotional needs. The product now needs
to reflect the owner’s personal values and characteristics. Designers have
a very important contribution to make in the way in which the objects
we make in our environment work, and in turn, influence our perception
towards them.

The National Institute of Design offers a two-and-half-year (2½ years) post-

graduate course in Transportation & Automobile Design. This course seeks
to establish a credible relationship of products and services with the user,
technology and environment. The course aims to train young professionals
with a thorough grounding in the systems approach to holistic problem
solving processes and a sensitivity of concerns towards the environment
and needs and requirements of different user groups.
 I NDU S TRIA L DE S IG N

Ceramic & Glass

Design

The strength of the Ceramic & Glass Design Programme at NID is that
it takes inspiration from both ceramic art and craft traditions, while
recognizing the mass production potential of these materials. The ceramic
designer in India must have the capability to work with equal ease at any
level of production, including studio pottery.

Students are first introduced to a range of ceramic materials and

processes through theory courses and workshop practices. These include
ceramic technology and knowledge of ceramic raw materials, glazes and
various production processes. Simultaneously, students acquire a sensitive
understanding of form and colour. They learn techniques of mould-making
and development of prototypes. Essential product design inputs are
included in this programme. Field visits expose students to the status of
the ceramic industry and a variety of craft traditions.

Design exploration using glass products while redefining its formal as well
as decorative aspects and purposefully amalgamating it with technology
have added a new dimension to the PG programme. Projects and
exercises in this discipline will encourage students to explore the material
and discover new applications and products. Glass has been introduced to
the programme as a creative medium in the field of art, craft and design.

Ceramic designers find rewarding careers in the area of lifestyle products,

tableware and sanitary ware industries. There are also ample opportunities
to work in the craft and NGO sectors, as well as to become entrepreneurs
with independent batch production studios.

Glass offers tremendous creative as well as functional possibilities in the

domain of lifestyle products and giftware articles, but there is a visible
dearth of indigenously designed and developed glass products in India. NID
has added glass curriculum to act as a catalyst to the development of the
growing glass industry in India and overseas.
 INDU S TRIA L DE S IGN

Toy & Game Design

Toy and Game design programme is offered to graduates in specific

disciplines having a creative bent of mind, a sense of humour and fantasy,
and a strong inclination towards play.

This program is multidisciplinary in nature. It encompasses elements

from industrial design, animation and graphic design, human psychology
and interaction, sociology and management domains. The program
commences with courses in Play Theory, Cognitive Ergonomics, Color &
Composition, Material/ Media Technology, Study of Forms, Aesthetics,
and Design Management etc., which provide the basic design foundation.
Specialized inputs are also given to develop skills in forms and movement,
character design, strategy building, multisensory design etc.

Inputs in user understanding, technology, systems thinking and scenario

building are provided as a part of projects. An understanding of interactive
play experiences is emphasized during the initial period in which students
are encouraged to take on a variety of design projects related to the broad
spectrum of toy and game design. This helps the students to choose
Projects in areas of their choice at the senior level. Training modules
in industries, institutions, heritage sectors etc. provide major field level
exposure.

NID has added game in its curriculum keeping in mind the growing market
need and its applications in the areas of education, training, simulation and
entertainment.

Graduates of this program are equipped to work with established toy and
game industries in areas of mass manufactured toys, play equipment,
table top games and digital games. They may also opt for opportunities in
the craft-heritage sector, NGOs or start their own independent set-up.
 TE X TI L E , A P PA RE L & A C C E S S O RY DE S IGN

Textile Design

India has a rich heritage of textiles. The country’s traditional-handloom

sector co-exists with the highly mechanized mill sector and the
decentralized power loom sector. Textiles stand next to agriculture as an
income generation activity for most of the rural population, with over ten
million weavers in the country. India also has a very strong mechanized
textile industry, which plays a major role in the economy. NID’s Textile
Design Programme lays emphasis on woven and printed textiles as well as
non-woven techniques like resist-dyed, block-printed and knitted, besides
surface ornamentation using traditional and mass production methods. The
emphasis of the course is on building a variety of skills, in combination with
theoretical knowledge and practical application.

The programme commences with the learning of fundamentals of textile

design. These include elementary ergonomics, textile fibers, colour,
composition, and basic textile design for weaving and printing. It also
cover dyeing techniques, printing methods, sewing techniques, and
construction of fabrics and surface design.

Through increasingly complex design projects, complemented by related

inputs in the social sciences and technology, students are encouraged to
apply their abilities to resolving specific design problems.

The programme helps one understand all the intricacies of production,

in order to find innovative solutions. It provides major field-level exposure
to all levels of industrial and craft production. Besides instilling design
sensibility, all the courses lay emphasis on technology and market-related
inputs. Design projects in textiles cover woven and printed apparel fabrics,
textiles for interiors, collections of prints, craft documentation, computer
aided textile design, jacquard fabrics etc. Design solutions are translated
into samples/ prototypes through workshops in dyeing, printing and
weaving.
 TE X TI L E , A P PA RE L & A C C E S S O RY DE S IGN

Apparel Design &

Merchandising

The Apparel Design and Merchandising Programme is concerned with

all those aspects of design, technology and merchandising required to
create, produce and market clothing and fashions. It aims to develop
a professional and creative attitude to the ever-changing needs of the
apparel and fashion industry. Design development, technical expertise
and an understanding of production processes form the core of the
programme.

The course enable students to question basic assumptions, challenge

conventional wisdom and existing ways of doing things, and meaningfully
explore possible alternatives. It is designed to prepare the student to be
visually sophisticated while developing a stronger understanding of design
objectives and merchandising policies. Awareness of societal dynamics
that constantly impinge on design is also an important aspect of the
programme.

The programme lays emphasis on ready-to-wear, work & protective wear

and costume design. The strength of the course is its close interaction
with the textile discipline, which enables students to develop sensitivity to
the very nature of cloth.

Students study design, production and management, as well as textile

technology. Practice is supported by historical and theoretical studies. The
programme is structured to take students through all aspects of apparel
design like pattern making, draping, sewing, construction of fabrics,
knitting & knitwear design, marketing & merchandising and garment
manufacturing technology. Project-based teaching enables students
to think creatively and fully integrate their understanding of garments,
clothing technology and market requirements. Students undertake fashion
projects from the initial design stage to the finished garment. They are
also given exposure to designing accessories such as jewellery, bags,
footwear, belts, headgear etc.

Graduates of this programme can seek work in the four broad areas of
clothing: ready-to-wear, high fashion, costume design and functional wear.
Several graduates are working as entrepreneurs, having set up their own
design and production units.
 TE X TI L E , A P PA RE L & A C C E S S O RY DE S IGN

Lifestyle Accessory
Design

The Lifestyle Accessory Design post-graduate programme endeavours to

educate and train professional designers to visualise and create lifestyle
accessories and systems using different materials and processes drawing
inspiration and strength from Indian as well as cross-cultural diversity and
craft traditions which have contemporary applications and usage in a
global context. The designers from this programme will drive the market
and make ‘Designed in India’ a premier global brand.

The programme relates itself to people’s living patterns and the products
they interact with that form the basis of their day-to-day life. Encapsulating
“products for personal adornment” and “products for spaces” as its
core areas, the programme focuses attention on the details of people’s
everyday lives that are important and meaningful to the conception, design
and development of new products. It touches upon a wide spectrum of
products for consumer segments hailing from various socio-economic
strata.

The mainstay of the programme curriculum is to develop multi-faceted

capabilities in the student designer to successfully operate as a Lifestyle
Accessory Designer:

• An integrated approach in designing products and product systems while

strongly building in the context of the user in case of personal adornment
products, and that of the user and space in case of products for spaces.
• An in-depth understanding of materials, processes and technology to
translate design ideas into tangible products.
• A strong perception capability vis-à-vis various dynamics influencing
people’s lifestyles, aspirations, values and preferences to be able to
visualize relevant products that integrate into and enhance people’s
lifestyles.
• An understanding of management processes in the areas of
entrepreneurship, retailing, branding and merchandising to execute product
concepts into commercial reality.

Design Projects, which are actively plugged in the curriculum, provide

a vital learning experience whereby the students exhibit their capability
to converge and synthesize their creativity, skills and knowledge base
to come up with tangible output. The projects focusing on two major
domains viz. products for adornment and products for specific lifestyles
provide students an opportunity to work in diverse product categories and
industry segments.
 C O MMU NIC ATIO N DE S IG N

Graphic Design

A graphic design student, in addition to a thorough grounding in design

abilities and theoretical issues, undertakes the study of the cultural and
historical context in which designers need to function, as well as the social
and ethical factors that influence design decisions. The ultimate aim is
to stimulate the development of independent critical judgment, sound
research skills, the ability to think creatively and practice design as a
processional.

The last decade or so has witnessed a near total transformation of the way
a graphic designer works. The expansion and application of the electronic
media has made graphic reproduction technologies more accessible to
the designer. Paradoxically, traditional skills have become more necessary
than before. Quality is still a human input. Information Technology promises
technical freedom, and limitless opportunities for information retrieval.
Yet, never has the ability to make informed choices been more critical.
The fundamental importance of creating a personal and visual vocabulary
through drawing, the development of aesthetic judgment, values of form,
proportion, image and word have become an integral part of learning the
graphic profession.

Today, the potential of graphic design covers areas ranging from social
communication to corporate communication & branding. During the period
of study, a student is encouraged to take on a variety of design projects,
which cover, at least,, some of the multi-dimensional aspects of graphic
design. The areas covered include typography & type design, photography,
illustration, graphic interface design, packaging, print design, corporate
identity branding and information & communication systems like signage.
The curriculum maintains a fine balance between theory and practice,
demanding a high level of intellectual and technical proficiency.
 C O MMU NIC ATIO N DE S IG N

Animation Film
Design

For a diverse, multilingual and cross-cultural country like India, animation

as a medium of mass communication has the advantage of transcending
regional and cultural barriers. The animation programme at NID is unique
and with tradition since the mid 80’s. The objective of this programme is to
enable students to find creative solutions to complex problems in various
fields of communication design using Animation film making as a medium.

Besides acquiring the requisite ability and knowledge of various animation

skills and techniques, students are trained to independently handle the
complete process of animation film-making, from a story-board to a
completed film.

With rich and multiple inputs from various inter departmental faculties and
faculties from abroad, in their initial semesters in the discipline, students
develop basic skill and are introduced to knowledge areas pertaining
to films in particular, as well as communication in its social and cultural
context. In the later semesters, students are exposed to workshop mode
of learning where they experiment with various mediums: from traditional
hand drawn 2D, Clay, Sand, Oil on Glass, Stop motion, Pixilation to
CGI/ Digital platform. In addition, students of animation go through an
experiential learning of cross-disciplinary campus life.

During their final semester, they are open to choose the medium of their
choice with more emphasis on storytelling with original context and idea.
With the initial inputs and experience dynamic curriculum students’ project
eventually result into a unique and original product, which also bring
various international and national awards, accolades and recognitions from
time to time.

Graduates of this Programme find rewarding careers as animators,

character designers, story-board artists as well as creative directors,
producers, consultants and designers in broadcast television channels like
Channel (V), MTV, Nickelodeon, Cartoon Network, in multimedia agencies
like Tata Interactive, Infosys and Production houses like Famous House of
Animation, Vaibhav Studio, Miditech and also as Teaching faculty at various
design schools in India including their Alma Mater (NID) and abroad.
 C O MMU NIC ATIO N DE S IG N

Film & Video

Communication
programme have got rewarding careers within the
broad spectrum of the moving image industry. These
include television channels (Sony, Channel (V), MTV,
B4U, Zee Interactive), production houses (NDTV,
Illusion Films, Watermark), advertising agencies
(O&M, Trikaya Grey, TBWA Anthem), interactive
media ventures and government and voluntary bodies
having a communication agenda.

There is little doubt that television has replaced all other medias as
the principal mode of mass communication. Its very nature, awesome
reach, and therefore its immense potential has spawned an industry that
encompasses socially oriented communication to market savvy advertising
and entertainment. Communication meant for television has also evolved
an idiom of its own. The short film, once perceived as the esoteric domain
of documentary filmmakers, is today being redefined as a communication
medium that can make a significant contribution to educate, inform and
entertain a larger public. The entry of information technology driven
convergent media ventures have also generated a fresh demand for
moving image professionals.

The primary aim of the Film and Video Communication programme is to

train versatile design-informed communicators, fluent in the conception
and production of short films on a range of educational, cultural, social,
entertainment and marketing communication needs.

Students are first introduced to the basics of communication design and

aspects of social theory and the language, grammar and technology
of film and video. Thereafter, additional theoretical inputs continue to
supplement the development of holistic conceptual abilities, simultaneous
to the building of proficiency in the practical aspects of filmmaking.
Projects of increasing complexity in later semester (both fiction and
non-fiction, culminating in the Diploma film, executed professionally
in the media industry) enable students to address a diverse range of
communication needs and to hone their capabilities in all aspects of film
and video production, from research and scripting to finished films. Built-in
industry interaction help provide exposure to market realities and inculcate
professionalism.

The Post-Graduate Diploma students specialize in either Marketing

Communication or Social Communication, and all their projects (including
the Diploma) are on subject matter related to their field of specialization.
They are also given specific additional inputs in their respective areas.

The strength and versatility of the Film and Video Education programme
has been proved by the worldwide recognition given to its student films.
These films have been selected in prestigious competitive festivals in
Hamburg, Germany; Yamagata, Japan; Los Angeles, USA; Bangkok,
Thailand; Kathmandu, Nepal; Tokyo, Japan and Mumbai, India. The
University of Chicago, USA and the Danish Broadcasting Corporation,
Denmark have also acquired some of these. Graduates of this
 I N T E RDIS C IPLINA RY DE S IGN S TU DIES

Strategic Design
Management
developed with the involvement of leading
academicians from several involvement of leading
academicians from several countries in the field of
design and design management and its inputs are
based on latest learning pedagogies requiring a
distinct openness for the same in the students. NID
has a close working relationship with industry and
collaboration with internationally renowned institutes.

Students who complete the programme successfully

shall be well equipped to enter any industry or
consultancy as Strategic Designers, Design
Entrepreneurs, Design Managers, contributing either
as team members or as team leaders.

Design is rapidly becoming the key to differentiation, premium realization

and brand positioning. The need for strategically managing design,
projects, processes, new design related areas and leading innovation have
become significant in the job description of not only managers but also
designers who want to move up the value chain, either in corporates or
through their own design firms.

Since NID has a spectrum of design faculties and disciplines, a

multidisciplinary approach is inherent in the scheme of things here
than in any other business schools. The Strategic Design Management
programme draws upon from several design disciplines available at
NID under faculties of Industrial Design, Communication Design, Textile,
Apparel and Merchandising Design, and I.T. Integrated (Experiential)
Design. This 2-year programme would enable the students to develop
design leadership and entrepreneurial skills and empower them to become
wealth creators in the field.

SDM will empower the students to employ design advantage to its

full potential for business success and societal transformation. The
programme will help students to generate strategies that enable the use
of design for creating value desired value perception and differentiation.
SDM is basically an evolving business function that acts as an integrator
of all the various business functions and also facilitates a bridge between
the producers and the consumers in order to create a strategic and
systemically coherent image and economic value for the business.

As a design manager, a person is involved with strategies, action plans

and processes. Critical functions such as Innovation, New Product
Development, Packaging, Retail Impact, Competitive Analysis, Design
Measurement, Sustainability and Customer Delight issues are in the ambit
of the Design Manager. It also involves Design Research, Scenario Building
and Trend Forecasting, creating a right Design Mix, Branding and Design
Communication strategies. The programme will also inculcate the spirit of
anticipating and aligning design & innovation-led future corporate strategies
to current and emerging socially responsible business landscape.

The programme enables students to participate in lectures, seminars,

incubation clinics and workshops to develop their design management
competencies as leaders and entrepreneurial design managers in the
respective organisations. Participative and realistic simulation studies will
form the backbone of the programme and students will be encouraged to
produce their own real life case studies. The programme has been
 I T I N TE GRATE D (E X P E RIE NTIA L) DE S IG N

New Media Design

The New Media Design programme is offered as a two year post-graduate

diploma programme to those who have a bachelor’s degree in specific
disciplines and have basic competence with multimedia software and
convergent technologies.

The programme aims at developing dynamic New Media producers

who understand and are conversant with the process of creating and
distributing media content electronically, be it a CD-ROM, website, kiosk
etc. They will have the knowledge of all aspects of production and
business, including legal issues such as intellectual property rights. They
will be capable of leading teams in a multimedia environment.

As New Media becomes the creative and technological platform for

diverse ways of interaction from buying and selling to training, information
and entertainment, job definitions could be many. Graduates from
this programme can look forward to rewarding careers as multimedia
producers, web designers, game designers etc. They may find job-creating
computer-based training programmes, standalone databases, kiosks or
CD-ROMS for education, entertainment or interactive satellite television.
Courses include Digital Image Making, Visual Thinking, Systems Design,
Interface Design, Cognitive Psychology and Cultural Theory, Research
Methods, Web Design, e-commerce etc. Students actively participate
in seminars that are highly intensive sessions, combining elements of
research, critical enquiry and analysis, to emerge with strong propositions
that will shape the praxis of design for New Media. The seminars also work
as tools to get the pulse of the rapidly changing multimedia industry.

Students acquire professional attitudes and abilities by working

independently and as teams under faculty guidance on design projects. In
this, they are exposed to professional situations at NID, where they can
test their abilities. Each final year student is required to produce a thesis or
an interactive media product.
 I T I N TE GRATE D (E X P E RIE NTIA L) DE S IG N

Information &
Interface Design

Information and Interface are two important and critical concerns in today’s
service driven economy. In an age where services are considered as
products, challenges, complexities and scope for creativity for designers
are infinite. Modern services in all contexts of life are embedded with latest
technologies. Life in 21st century is based on service, knowledge and
innovation.

Information and Interface Design involves the process of conveying

information to the users in an effective and efficient manner. It is
concerned with making complex information and interfaces easier to
understand and to use. It is a rapidly growing discipline that draws on
human computer interaction, visual design, applied linguistics, psychology,
ergonomics, communication theory and other allied fields.

This emerging field refers to the methods and devices that are used to
accommodate interaction between machines/ computers and the human
beings who use them and derive benefits there of. Information design
is intrinsically linked to interface design. It is the process of conveying
information to the end user in an effective, efficient and user-friendly
manner. This multidisciplinary programme of Information and Interface
Design has the great relevance for knowledge based industries and serve
economy as a whole.

Students who complete the programme successfully could be working at

the level of strategic information and interface designers in the sectors like
information technology, health care, electronics, agriculture, hospitality,
tourism, transportation, gaming and GIS based application designs.
 I T I N TE GRATE D (E X P E RIE NTIA L) DE S IG N

Design for Retail

Experience

Retail is truly a multi-disciplinary discipline. It encompasses a coming

together of various knowledge domains from architecture, design, spatial
design to branding, merchandising, management, retail. Most of these
domains are studied exclusively, whereas in retail it is necessary that
there is a generalised knowledge of all these domains and a specialised
knowledge of coherently bringing them together for effective “retail”
experience. This programme seeks to create Retail Designers who have a
complete understanding of the relevant technologies, techniques and retail
processes and their interplay and using them to create a truly holistic and
coherent retail experience for the consumers that is not only delightful but
also profitable.

The programme will introduce to retail environment and to trends in the

design of retail spaces including props ambience creation and visual
merchandising. It includes study of retail history and development,
which enables to understand how the retail environment has changed
and how the development process works in India and overseas. On the
management side, study includes marketing, merchandising and buyer
behavior and strategic issues.
 I T I N TE GRATE D (E X P E RIE NTIA L) DE S IG N

Design for Digital

Experience

Design for Digital Experience focuses on human experience in the context

of designing products (information kiosks, handheld communication and
navigation devices other e-products, etc.) and services (e-health, e-banking
software applications, digital libraries) in the digital/ electronic domain.

Human experience can be enhanced through adoption of creative thoughts

expressed through use of communication/ interaction strategies and
represented/ expressed via appropriate digital media.

Courses in Basic design, Creative Thinking, Design process, Human

Psychology & Perception, Human Factors, Cognitive Ergonomics, Media
and Communication studies, Systems Thinking are considered as a part of
Design Foundation. Such courses should build the thinking skills (creative
aptitude) and promote development of communication and presentation
skills.

Conceiving actual user requirements, representing and evaluating can be

understood through User Centred Design approach and encompasses
designing & running user studies, interpreting & mapping the analysis of
user study, representing the information and preparing prototypes for
evaluation.

Courses in User Studies and Research Methodology, Information Design

and Architecture, Interface Design and Development, Prototyping and
Evaluation Techniques, etc. fall broadly within the User Centred Design
Approach.

The production processes involved in developing e-products, brand

management, project design management with focus on developmental
cycle of a project in a business scenario are other important aspects that
would be woven in the course in view of today’s industry needs.

During the initial semesters focus would be to promote development of

skills in each person, and in the later semesters nurturing group dynamics
and providing a platform for each individual to specialize in a particular
field of interest within the team environment shall be encouraged. Offering
electives, as intensive workshops will support individual interest in
particular/ specific fields and the students could opt for their choice of
subjects. At the end of this programme, students will be able to generate
creative concepts and represent them through the use of communication
strategies and various kinds of digital media for enhancing human
experience.
ADMISSION PROCEDURES NUMBER OF SEATS
Admission announcements are made in the leading national dailies in Number of seats in the Graduate Diploma Programme is projected to be 75
the last week of September every year. Application forms along with and for the Post-Graduate Diploma Programme is 200. However, number of
the prospectus for the ensuing academic year will be made available seats for each discipline may vary at the time of final selection.
on request from the second week of October on payment of Rs.1050/-
(Rs.500/- for reserved categories) by a Demand Draft of any scheduled
Product Design 15
bank drawn in favour of the “National Institute of Design” payable at
Furniture & Interior Design 10
Ahmedabad. Forms will also be available at selected branches of Bank of
India across the country. Forms downloaded from NID’s website Transportation & Automobile Design 10
<www.nid.edu> along with required amount of DD drawn in favour of Ceramic & Glass Design 10
National Institute of Design payable at Ahmedabad will also be accepted. Toy & Game Design 10
For the academic year 2008 - 2009, the last date for receiving the Textile Design 15
completed application forms is November 30, 2007. Apparel Design & Merchandising 15
Lifestyle Accessory Design 10
Graphic Design 10
Animation Film Design 10
Film & Video Communication 10
Strategic Design Management 15
New Media Design 15
Information & Interface Design 15
Design For Retail Experience 15
Design For Digital Experience 15

For both GDPD and PGDPD, the Institute will draw separate waiting lists with
approximately ten percent of the total number of seats available.

YEARLY EXPENSES (Tentative)

Yearly Expenses GDPD PGDPD

• Tuition Fee Rs. 50,000 Rs. 60,000
• Studio & KMC Charges Rs. 10,000 Rs. 10,000
All candidates fulfilling the requirements of minimum qualification and • Insurance Rs. 200 Rs. 200
within the prescribed age limit will be called for the Design Aptitude Tests • Transportation/
to be conducted at 12 centres viz - Ahmedabad, Bangalore, Bhopal, Field visit Charges Rs. 3,000 Rs. 3,000
Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kanpur, Kochi, • Student Development Fund Rs. 200 Rs. 200
Kolkata, and Mumbai (NID reserves its right to cancel any of these Film Club Rs. 200 Rs. 200
centres). Date of these tests will be January 5, 2008 for Post-Graduate • Security Deposit (refundable) Rs. 7,500 Rs. 7,500
Diploma Programme in Design, and January 6, 2008 for Graduate
• IT Infrastructure Charges Rs. 12,000 Rs. 12,000
Diploma Programme in Design. Hall Ticket/ Call Letter will be posted by
• Hostel: Room Rent
December 20, 2007. Those who do not receive the call letters by the
end of December 2007 may get in touch with NID’s Admissions Unit. & Electricity Charges * Rs. 10,000 Rs. 10,000
Admission is on the basis of NID’s method of selection, which extends • Mess Monthly Charges : Veg.
beyond the students previous academic qualifications. The NID Admission (breakfast, lunch & dinner) Rs. 2,150 Rs. 2,150
Committee systematically seeks evidence of the perception, attitude,
aptitude, achievement and motivation essential for a challenging and Total expenditure for studies at NID, including Hostel and Mess charges,
satisfying design career. The objective of the tests and the interviews is estimated in the range of Rs.1,25,000 to Rs.1,50,000 per year at the
is to ascertain the above qualities. The tests at the various centres will present level of costs. There will be marginal increase in costs, which may
consist of design aptitude tests. Based on scores obtained from these vary year to year.
tests, shortlisting of candidates to be called for second phase will be
done. * The students at Bangalore may make their own arrangements for stay
and the programmes are non-residential.
The second phase of the admission procedure will consist of studio tests
followed by personal interviews at Ahmedabad. Studio tests/ interviews
for the Graduate Diploma Programme is scheduled from April 24 to FEE WAIVERS AND FREESHIPS
April 30, 2008 and for the Post-graduate Diploma Programme from A number of full and partial tuition fee waiver offered by NID and Ford
May 1 to May 15, 2008. Call letters for this phase of the interview will Foundation and Govt. of India Scholarships are available to the deserving
be posted by February 29, 2008. This information will also be available and disadvantaged candidates. There is some additional support offered by
on NID’s website <www.nid.edu>. All those candidates called for the the Ford Foundation to meet the Hostel/ Mess expenses of candidates from
second phase are required to attend the studio tests and interview, disadvantaged sections of the society.
which completes the process of selection. The Admission Committee will
decide the procedures, grades and weightage for each year for that year.
REGISTRATION
The norms for the selection are the sole prerogative of the Admission Candidates selected for admission will be intimated by May 20, 2008.
Committee and the decision of the Admission Committee and the They are required to pay fees for the entire academic year (by Bank Draft
Management in any of the matters concerning the admission process in favour of the National Institute of Design payable at Ahmedabad along
and selection will be final. Any direct or indirect attempt to influence with their letters of acceptance as well as the rules and regulations duly
the admission committee/ or its members, academic office bearers endorsed by individual candidate and by his/ her parent or guardian.
or management will lead to the automatic disqualification of the These documents and the payment must reach the Institute by the date as
candidate(s). indicated in the offer letter. In case, the Institute does not receive the letter
of acceptance and the payment as aforesaid, by the date indicated, the
offer of admission will stand withdrawn and the available seat will be offered
to those in the waiting list. Candidates who are waiting for the results of
RESERVATION OF SEATS their qualifying examinations will be offered provisional admission into the
Prescribed percentage of seats are reserved for candidates belonging programme. The Graduate Diploma Programme students are admitted
to various reserved categories scheduled as per the norms of the only into the Foundation Programme and their entry into different design
Government of India. domains is not automatic. On successful completion of the Foundation
Programme, the Semester Jury will recommend the final decision on
the specific design domain. All students are required to be present for
the Orientation Programme and no exceptions can be made. Failure
to be present at the Orientation programme may mean an automatic
withdrawal by NID of its admission offer. Students who leave the Institute
in search of other career/ or other programmes elsewhere, immediately
after joining will be refunded the deposits as per rules. Existing students
who wish to register in subsequent semesters will have to do so by
paying their semester fees according to the academic calendar. Fees are
payable by Demand Draft or in Cash before the commencement of each
semester. Students who leave NID or who are asked to leave NID for
whatever reasons will not be entitled to any refund of fees. A student can
be given leave of absence for a maximum period of one academic year
on health grounds or other exceptional circumstances. During this period
the student will have to pay his/ her tuition fee for the entire year.
Insurance Scheme as may be approved from time to time by the Institute.
All students are required to give the name and address of their local
guardian in Ahmedabad so that NID authorities may get in touch with them if
the student happens to fall sick, or in any other emergency.
EXTRA CURRICULAR ACTIVITES
The Faculty-student Consultative Forum meets atleast 3 to 4 times in a
semester to discuss academic matters of importance. The Student Activity
Committee functions through its various committees, dealing with the
Canteen, Sports, Entertainment, and through groups which plan social and
cultural events. Recreational facilities for ‘net games’ and campus fitness
centre with aerobic facilities are available in the Institute within the campus.

OVERSEAS CANDIDATES
Overseas candidates applying for admission into Graduate Diploma
Programme in Design should send in their application along with other
applicants in India by November 30, 2007. Such students may attend
admission test in India at one of the test centers and if short-listed can
attend the interviews at Ahmedabad.

10% seats in Post-Graduate Diploma Programme are reserved

for foreign countries/ SAARC region/ NRI candidates on
supernumerary basis].

They should fill in the prescribed application form and send the same with
their portfolio to Registrar (Academics) NID on or before November 30,
2007. Their selection will be processed through a selection procedure as
may be prescribed by the Admission Committee.

The Institute will follow the reservation criteria as and when prescribed by
the Government of India and as applicable at the time of admissions.

Yearly Expenses for foreign nationals/ SAARC countries/ NRI

EVALUATION Tuition Fee for foreign nationals: US $ 9,000/-
From the point of view of benchmarking NID’s academic activities
Tuition Fee for SAARC countries/ NRI: US $ 6000/-
internationally, the Institute has introduced an ‘Academic Credit Based
Other fees/ charges are as applicable to Indian students.
Evaluation System’ as a part of its evaluation system from the academic
year 2002. The system comprises credits and performance evaluation
through grading, wherein the students are required to earn the prescribed
ENQUIRES/ WHOM TO CONTACT:
number of credits indicated for the respective academic programme
All enquiries relating to education admissions should be addressed to,
as well as perform to the established level of performance set by
Registrar (Academics),
the institute for successful completion of the professional education
National Institute of Design
programme at NID. The student’s performance is assessed at several
Paldi, Ahmedabad 380 007, India
stages of the programme, viz. individual course evaluation, semester-end
Phone: +91-79-2662 3462 e-mail: admissions@nid.edu
jury, peer group/ general presentations and diploma jury.

RESIDENCE IMPORTANT DATES:

As the accommodation on the campus is not sufficient, provision of Issuing of forms start from:
hostel accommodation to outstation students in various programmes is
presently restricted as follows:
October 9, 2007, Tuesday
Last date for obtaining application forms from BOI & NID:
• All students in the GDPD: 7 Semesters November 23, 2007, Friday
• All girls in PGDPD: 3 to 4 Semesters Last date for receiving completed forms by NID:
• All boys in PGDPD: 2 Semesters.
November 30, 2007, Friday
The students at Gandhinagar and Bangalore may also make their own Design Aptitude Test for PGDPD (at all centres):
arrangements for stay, as the programmes are non-residential. January 5, 2008, Saturday
Design Aptitude Test for GDPD (at all centres):
Students residing in the NID hostel must observe its rules and regulations. January 6, 2008, Sunday
Admission is on yearly basis. Subscriptions to mess facilities are
compulsory for all hostel residents. These charges must be paid in full at
the beginning of every semester.

MEDICAL FACILITIES
The NID doctors (including one Lady Doctor) visit the campus clinic
everyday and can be consulted in the consultation room in the campus.
NID does not have hospitalisation or isolation facilities available on the
campus. Arrangements may be made for hospitalisation at Government
hospitals in Ahmedabad for any resident student to whom this is
recommended by the Institute’s doctor. NID health facilities are limited
to the campus doctor and dispensary. The basic responsibility for good
health is in the hands of individual students, and the facilities are to
supplement individual efforts and are not a substitute for them. Medical
expenses have to be borne by the students. The students are required to
take individual medical insurance from a reputed insurance company and
inform NID the details thereof at the time of admission. It is mandatory
for the students to join, at their own cost, the personal Accident