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differently.
future
context
published in 2009.
product-user
interaction
product or
service
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Context
1. Contrast makes dynamic movements
If a single drop of ink is dropped into clean water,
it makes dynamic shapes for a limited time.
This moment represents an exciting moment that
people can remember.
2. Experiences are changed by repetition
1. Arousal gets lower. A flight experience is
very new and exciting at the first flight. But
experiencing it again and again, it makes less
of an impression than before.
2. Independence gets higher. Some people
who have travelled a lot know how to spend
their time. For example, drinking alcohol and
sleeping are good for skipping the entire flight
experience.
3. Profound understanding about in-flight
situation. Repetitive flight experiences can
teach some sensitive passengers about
inherent concerns of in-flight services.
3. Subjective perception of time
Perception of time in the human brain is very
subjective. Speed and length of a certain
moment are dependent on what happened at that
moment.
From these three context factors, one statement
was established:
I want to create afresh contrasts that can
influence peoples subjective perception of
time.
Vision of Interaction
1. Against common sense, rules and reasoning
Where everything is well-regulated and secure
without question, to make afresh contrasts, the
interaction radiates something going against
common sense, rules, and reasoning.
2. Arousing Curiosity
The interaction is characterised by its
purposeless. The only purpose is making people
curious.
3. Treasure hunting
The interaction does not expose itself to the
public. It is hidden and there is just a little clue.
4. Silent sensation
Like a droplet of ink in clear water, interactions
are merely noticeable when they are started.
However, subsequently the interaction creates a
long-lasting sensation in a persons mind.
Product vision
1. Subtle Absurdity
The product creates a little bit of an absurd
atmosphere, not a distinctly humorous
atmosphere in the airplane.
2. Almost Hidden
Based on the interaction visions, Treasure
hunting and Arousing curiosity, the product is
almost hidden.
3. Double twisting
Twisting a certain situation can be funny, but it
is too prominent. By twisting the joke again it
becomes more obscure and intriguing.
Concept
differently.
context.
project.
and take full responsibility for it. Given the big impact
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Context
Concept
Unpublished manuscript.
techniques, etc.
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