+

ANSOFF MATRIX

STAKEHOLDER
MANAGEMENT
ANALYSIS

SWOT ANALYSIS

TOWS MATRIX

STRATEGIC
MANAGEMENT
ANALYSIS TOOLS

+ 1. Ansoff Matrix
PRODUCT
MARKET
How to grow business /
organization through existing or
new products OR in existing or
new markets.
Help to assess and analyze
different
degree
of
risk
associated with moving the
organization forward
4 growth strategies
i.
Market Penetration
ii. Market Development
iii. Product Diversification
iv. Product Development

Example:
A business that operates in an
expanding market can grow
through market penetration.
A business in a mature, stable
market may choose to grow either
through market development or
product development depending
on its internal strengths.
If neither of these offers sufficient
potential, a business may consider
diversification to achieve further
growth

+ 1. Ansoff Matrix
Increasing risk

Increasing risk
Based on recommended strategies identified using SPACE matrix, IE Matrix

+ 1. Ansoff Matrix

Strategic planning tool that provides a framework to help executives,

senior managers, and marketers devise strategies for future growth.

4 growth strategies alternative:

1. Market Penetration An organization tries to grow using its
existing offerings (products and services) in existing markets. In
other words, it tries to increase its market share in current market
scenario.
2. Market Development An organization tries to expand into new
markets (geographies, countries etc.) using its existing offerings.
3. Product Development Organization tries to create new
products and services targeted at its existing markets to achieve
growth.
4. Diversification - In diversification, an organization tries to grow
their introducing new offerings in new markets. It is the most risky
strategy because both product and market development is
required.

+ 1. Ansoff Matrix
EXAMPLES

Penetration:
Existing product to the existing customers - changing pricing, adding minor
features , changing packaging (size), highlighting alternative uses (eg.
Chocolate as a seasonal gift)

Product Development:
New/improved product in existing market Burger with salads (Mcdonald),
new variety of chocolate (Kitkat Rubies), Go Shop service (ASTRO)

Market Development:
Existing product in different markets - Mcdonald (opening new outlet), CIMB
Indonesia branch,

Diversification:
Requires product and market development Mcdonald (McCaf), iPod touch
(itunes)

+ 2. SWOT Analysis
Background :
SWOT analysis was created in the 1960s by business gurus Edmund P.
Learned, C. Roland Christensen, Kenneth Andrews and William D. Book. SWOT,
which stands for Strengths, Weaknesses, Opportunities and Threats, is an
analytical framework that can help your company face its greatest challenges and
find its most promising new markets.
What is the purpose:
SWOT analysis enables organizations to identify both internal and external
influences. Outside of business, other organizations have found much use in the
method's guiding principles.

SWOT's primary objective is to help organizations develop a full awareness of all

the factors, positive and negative, that may affect strategic planning and decisionmaking. This goal can be applied to almost any aspect of industry.

+ 2. SWOT Analysis

When to use SWOT :

SWOT is meant to be used during the proposal stage of strategic planning.
It acts as a precursor to any sort of company action, which makes it appropriate for
the following moments:
Exploring avenues for new initiatives
Making decisions about execution strategies for a new policy
Identifying possible areas for change in a program
Refining and redirecting efforts midplan
Internal factors
The first two letters in the acronym, S (Strengths) and W (Weaknesses), refer to
internal factors, which means the resources and experience readily available to
you. Examples of areas typically considered include:
Financial resources, such as funding, sources of income and
investment opportunities

SWOT Analysis
+ 2.Physical
resources, such as your company's location, facilities & equipment

Human resources, such as employees, volunteers and target audiences

Access to natural resources, trademarks, patents and copyrights

Current processes, such as employee programs, department hierarchies

and software systems

External factors

External forces influence and affect every company, organization and individual.
Whether these factors are connected directly or indirectly to an opportunity or
threat, it is important to take note of and document each one. External factors
typically reference things you or your company do not control, such as:

Market trends, like new products and technology or shifts in audience

needs

Economic trends, such as local, national and international financial trends

Funding, such as donations, legislature and other sources

Demographics, such as a target audience's age, race, gender and culture

Relationships with suppliers and partners

Political, environmental and economic regulations

Analysis - Sample
2.SWOT
SWOT
Analysis
Example
2012- Maybank Auto
Finance SWOT
analysis
to become No#1 Financer
2012- Maybank Auto Finance SWOT analysis to become No#1 Financer

STRENGTHS

WEAKNESSES

Reputation & brand. A well - respected and

recognizable BOB brand in Auto finance.
#1 dealer finance position that provides strategic
advantages and strong retail market position
among dealers.
Strong performance with lowest GIL rates and
highest growth in the industry.
Strong and hungry marketing and processing team
(MOPO) who are focus on delivery excellence
services to the dealers.

Rising CIR due to lower margin and higher cost.

High Fixed cost structure.
Limited fee-based income opportunities and
business regulated by HP Act.
Managing non-performer (10%), increasing staff
complacency and lack of staff diversity.
Old HPS system and business processes.

OPPORTUNITIES
Cross-sell products and services as most
customers acquired from dealers are N2B.
Diversify to C&I, equipment finance, CVs and non prime used car market.
Revisit TOM to be more lean, efficient and effective.
Invest in HPS modernization/ platform and
processes re-engineering with more advanced
capabilities

SW
OT

THREATS
Highly competitive business environment with
declining spread/ NII, some segments below
ROCA.
Maturing business. High market penetration and
vehicle population density.
New competitors from in-house finance
companies and offer new market entrants.

+ 3. TOWS Matrix
TOWS is simply SWOT spelled backwards.
The TOWS matrix is used for strategic planning and helps to identify
opportunities and threats and measure them against internal strengths
and weaknesses.

How to use tool:

To carry out a TOWS Analysis, consider the following combinations:

Strengths/Opportunities:
Consider all strengths one by one listed in the SWOT Analysis with
each opportunity to determine how each internal strength can help to
capitalize on each external opportunity.

Strength/Threats:
Consider all strengths one by one listed in the SWOT Analysis with
each threat to determine how each internal strength can help to
avoid every external threat.

+ 3. TOWS Matrix

Weaknesses/Opportunities:
Consider all weaknesses one by one listed in the SWOT Analysis
with each opportunity to determine how each internal weakness can
be eliminated by using each external opportunity.

Weaknesses/Threats:
Consider all weaknesses one by one listed in the SWOT Analysis
with each threat to determine both can be avoided

+ 3. TOWS Matrix
Internal
Factors
External
Factors

Opportunities (O)

Threats (T)

Strengths (S)

Weakness (W)

SO
"Maxi-Maxi" Strategy

ST
"Maxi-Mini" Strategy

Strategies that use

strengths to maximize
opportunities.

Strategies that use

strengths to minimize
threats.

WO
"Mini-Maxi" Strategy

WT
"Mini-Mini" Strategy

Strategies that minimize

weaknesses by taking
advantage of
opportunities.

Strategies that minimize

weaknesses and avoid
threats.

+ 3. TOWS Matrix

12

TOWS Matrix
To generating strategic
options
Internal
Factors
External
Factors

Opportunities (O)
1. Growing affluent market demands
more luxurious cars with many
option.
2. Attractive offers to build an
assembly plant in U.S.
3. Chrysler and American Motors
need small engines.
Threats (T)
1. Exchange Rate - Devaluation of
Dollar in relation to Deutshe Mark
(DM).
2. Competition from Japanese and
U.S. Automakers.
3. Fuel shortage and price

1.
2.
3.

Strengths (S)
Strong R & D and Engineering
Strong sales and service network
Efficient production/automation
Capabilities

1.

2.
3.

Weaknesses (W)
Heavy reliance on one product
(Although Several Less
Successful Models were
Introduced)
Rising costs in Germany .
No experience with U.S. labor
unions if building plant in the U.S.

(O1S1S2) Develop and produce

multiproduct line with many options, in
different price classes (Dasher,
Scirocco, Rabbit Audi Line)

(O1W1) Develop compatible models

for different price levels (Ranging from
Rabbit to Audi Line)

(T3S1) Improve fuel consumption

through, fuel injection and develop fuel
efficient diesel engines

(T2,W1) Reduce threat of competition

by developing flexible product line.

+ 4. Stakeholder Management
What are the purpose:

Using the opinions of the most powerful stakeholders to shape the projects at an
early stage.

Gaining support from powerful stakeholders can help to win more resources

Anticipating what people's reaction to project

Identifying all persons, groups and institutions who may have an interest in a
project and taking steps to manage their interests and expectations so that the
project runs as smoothly as possible

When to use :

Needs to be done in the early stages of a project so that any risks and required
communication can be included in the overall project plan

+ 4. Stakeholder Management
Who to use :

Being used by aid agencies, governments or consultant groups:

1.

Imperial College London

2.

Office of Government Commerce UK 2003

3.

Aubrey L. Mendelow, Kent State University, Ohio 1991

How to use the tool:

Step 1. Identify Your Stakeholders
Who are stakeholders?

Involved in the development of the product

Managing the development of the product

Working with the product

Owner of the product

Affected by the development of the product.

Directly or indirectly involved in rules and regulations of the product usage

+ 4. Stakeholder Management
Step 2. Prioritize Your Stakeholders

Specifies how each stakeholder

influences the organization

Decides what the organization needs from

each one of them

Rank them with respect to their influence

and importance

Analyse on the power versus interest grid

and which defines the power of these
stakeholders in implementing any
changes versus interests of them in order
to implement these changes.

+ 4. Stakeholder Management
Step 3. Understand Your Key
Stakeholders

Need to know more about key

stakeholders.

Need to know how they are likely to feel

about and react to the project

Need to know how best to engage them

in the project and how best to
communicate with them.

Thank You

and Happy Valentines Day