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  • 50 Strategies Fo.f - Logos That Last

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    tderuvo
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    50 Strategies fO.f - Logos That Last

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    253 visualizzazioni184 pagine

    50 Strategies Fo.f - Logos That Last

    Caricato da

    tderuvo

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF o leggi online su Scribd
    Segnala contenuti inappropriati
    di 184
    CREATIVE eed man uo aol IW CChaptor One: (Chapter Two: ‘Chapter Three: Chapter Four Chapter Five: Chapter Ste Chapter Sever: Chapter Eight: Chapter Nine: Chapter Ton: Chapter Eleven: Contents Introduction ‘Arts and Leisure 10 Business and Technology 38 Health Care 77 Hotels and Restaurants 92 Luxury, Fashion, and Beauty 103 Food and Beverage 122 Philanthropic and Educational Organizations. 136 Shelter 146 ‘Self-Promotion 157 ‘Transportation and Shipping 172 Youth and Sports Market 178 Dkectory of Designers/index 190 |About the Authors. 192 ‘Acknowedgments 192 Memo from the Design and Marketing Department vor ask youre why sales associated wth markting, while design is con ected 1 predtlon? Corny it makes sense fr the designer to oversee production, only to enue the printer’ or package's exceution matches the ‘esiane’s alr, Ard the designer must have animate understanding of he Yimtations of production, which ae als the its of appled design. Butts is ‘only the vecstional aspact of he designer's an an eral ‘when it comes to ereating strong logos, desig anc mpomantaton are the st sp long a fng path The dsign ef 2 vcual dont i essen fo he mock ing of any brand because ogee ere marketing oo. And the ony way to create {8 reat logo-—asce ram tind luck—Hs fo approach fs rom the marketers starepoit, ‘Armarktingassecsmont eso lagjeal and essential that most designers nwo besin each projec by ana ther subject trough marketing si Ps ro uc, ace, pice, packaging, promatin, and people. Ths asossment can be {2 inbrmal asa roments thought oho baring of the ois ona natepa ‘wih the details sketched around ther. Or the evluston can take place over the course of mors tough esearch, itrvaws cus groups, competive analy tet markets, and sues. (F course, any process can seem sfraightirward whan is viewed out of con text The logo designer's eal oalenge isto exocute ths faa of eu marking frestghaton wie tunning @ gut of cen derands, me coat, sa brated or ating mars, dlergen audiences, re Lechnologies, and unused applications, “Ta logos inthis book ae stiong bocause thoy mac trough these

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