Video

Assignment: Concept in 90
Beautiful, intense, enthralling, sad, disgusting, scary, provocative, awful, angerinducingThe Concept in 90 project asks you to create an exactly 90 second video
that illustrates some sort of abstract concept and induces some kind of emotion in
your viewer: http://www.youtube.com/watch?v=BTOfEv0nWfA
The requirements are:
1. Your video text must run 90 secondsno more, no lessincluding title
screen and credits.
2. Your video text must take a critical, reflective, and/or interpretive approach
(but not direct reporting or statements) to its subject matter, but it also must
have some sort of narrative, a bit of a story feel.
3. You must translate and use at least two (complex and approved) rhetorical
figures for video: see http://rhetoric.byu.edu
4. You must have some kind of audio track that rhetorically enhances your
video.
5. You must use at least two special effects but not gaudily.
6. You must have a variety of angles and zooms.
7. You must include a title screen somewhere in your video text. You must also
give yourself credit as the video artist/composer somewhere in the video text.
8. You must give credit for all materials used in your project.
9. You must include at least 40 seconds of video you shoot yourself.
10. You must have some stock footage found online that is copyright free and that
is cited in the credits.
11. Your concept must be creatively circumlocuted, be a little subtle, no one in
the video should say, the concept of x, y, z is very interesting.
Resources for Creative Commons Video and Music:
http://search.creativecommons.o
Prelinger Archives
rg/
CCMixter
http://creativecommons.org/reco
Freesound Project
rd-labels
Phonography.org
Freeplaymusic.com

Assignment 3: Concept in 90
____Technical Skill (15 points)
Sprezzaturadoesnt look overproduced or sloppy
Cuts are smooth
Video isnt shaky
Two types of special effects are employed
Sound quality is mixed well

____ Sublimity (20 points)

Nothing is distractingmusic, voice mistakes, etc.

Story catches the watchers attention
Creates some sort of powerful emotion through beauty or sublimity
Has a good control of images and overall the reader gets caught up in a world
Video is well paced

____ Concept (20 points)

Concept is clear but not repetitive

Passes the scattegories test

Does something unexpected
Some kind of story feel

____Music (10 points)

Music fits the storyrises and falls with the plot elements and doesnt distract
Music is well-mixed. Not too loud or soft

____Visual Rhetoric Savvy (15 points)

Deploys 3 rhetorical figures, translated for the screen

Ethos, pathos, and logos are readily perceivable and effective
Zooms and angles used effectivelysee visual rhetoric day
Beyond genre standards, layout is well-balanced, colored, and arranged

____Requirements (5 points)
____Cover Letter (15 points)
Explains the choices you made to create your essay
Explains how you fulfill the assignments criteria
Uses the language that has been introduced in class to describe the image and audio projects

______Total (100 points)