Programme Exit Survey (PES)

Report
Diploma in Marketing- DPR
June 2013 Session
Politeknik Kota Kinabalu (PKK)
Sabah

RESEARCH COMMITTEE

Member of Advisory Committee

NO
1
2
3

NAME
Wan Mohamad Nasir bin Wan Abdul Rahman
Hajjah Norehan Bt Md Shariff
Dalinah Binti Banting

POSITION
Director
Deputy Director (Academic)
Head of Department (JP)

Research Fellow (Polytechnic)

NO
1
2
3
4
5
6

NAME
Dr Hasnim bin Harun (Chief, Bureau of Research and Innovation)
Azman B Talib
Farah Asyikin Abd Rahman
Shalizan B. Kadir
Mohd Mayuzie Yusof
Fadlilhisham B Ahmad

Research Fellow in Diploma in Marketing (DPR)

NO
1
2
3

NAME
Ladvia Anak Ajiu
Ainiezean Binti Awang Jual
Azrin Bin Jalasi (Head of Programme)

ABSTRACT
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PKK Program Exit Survey Report June 2013 Session (DPR)

The purpose of this Programme Exit Survey (PES) was to provide data to gauge perceptions
of various aspects of programmes and services offered and to identify areas where
improvements may be needed in the Department of Commerce (JP), Politeknik Kota
Kinabalu (PKK). This PES was conducted on 33 final semester students, graduating from
Diploma in Marketing (DPR). They were the second Cohort whose intake was in December
2010. The survey questionnaire had five main sections: respondents profile; assessment of
overall quality; assessment of skills and knowledge; assessment of Lecturers and Academic
Advisor; and assessment of academic resources and facilities. All the data were analysed
using the Statistical Product and Service Solutions (SPSS) software version IBM SPSS
Statistics 19.0. For the assessment of the overall quality, attribute for teaching and learning
experience was rated 94.93% with excellent, very good and good.

Skills and

knowledge section was evaluated by relating the statements with nine items as stated in the
Programme Learning Outcomes (PLO). All the PLOs were marked at least good by 97%
of the students. Assessment on lecturers and academic advisor were rated 48% as excellent
and 38.9% as very good. In terms of academic resources and facilities, the access to Wi-Fi
and quality of labs had the highest unsatisfactory concerned from the respondent whereby
18.2% rated the item as weak for both items.
Keywords: overall quality, skills and knowledge, lecturer and academic advisor, academic
resources and facilities

1. INTRODUCTION
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PKK Program Exit Survey Report June 2013 Session (DPR)

1.1 Programme Exit Survey (PES)

PES is a method of collecting information on the quality of diploma education from the
perspective of graduating students upon the completion of their diploma programme. This
report refers to an indirect measurement method by way of self-evaluation based on
individual perception for the assessment of PLO. PLOs are the specific statements of
graduates knowledge, skills and attitudes acquired at the end of the programme as evidence
for the programme objectives achievements. This PES was conducted to assess the graduate
students satisfaction and perceptions about various aspects of their academic experiences.
94.3% of the final semester students from the DPR programme had participated in the survey.
The main objectives of this PES are to:
1) Determine the students perception in their attainment on the overall quality of
learning and teaching in PKK;
2) Determine the students self-assessment of knowledge, skills and soft skills
achievement after going through the PLOs of the programme;
3) Evaluate the students opinion towards contributions of Lecturer and Academic
Advisor system implemented based on Outcome Based Education (OBE) approach;
4) Evaluate the students opinion towards academic resources and facilities provided in
PKK.
1.2 Programme Learning Outcomes (PLO)
OBE is an educational philosophy that believed that educational assessment should recognise
and reflect progress made by individual students. PLOs are statements that describe what
graduates are expected to know or be able to do on graduation. In the curriculum for DPR
programme it has been specified that there are nine (9) PLOs to be acquired by the graduates
upon graduation. The nine PLOs are as follows:
i.

Apply knowledge of marketing and related field in every industry worldwide

ii.

Demonstrate comprehensive technical expertise in marketing disciplines

iii.

Communicate effectively both in written and spoken form with colleague, other
professionals and community provide creative, innovative and effective solutions to
business situations

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PKK Program Exit Survey Report June 2013 Session (DPR)

iv.

Identify, formulate and provide creative, innovative and effective solution to business
situations

v.

Develop an effective social responsibility and humanistic values to meet the common
goals

vi.

Generate interest to engage in life-long learning for professional and career

development

vii.

Possess self-motivation and enhancement of entrepreneurship skills

viii.

Commit professionally, ethically and with humane responsibility, in line with

marketing professional code of conduct

ix.

Demonstrate effective leadership and teamwork responsibility

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PKK Program Exit Survey Report June 2013 Session (DPR)

2. METHODOLOGY
This survey involved 33 DPR students from June 2013 semester. Students were asked to fill
up the PES questionnaires which were posted online and 94.3% of them responded. The
respondents were required to evaluate and rate themselves based on 5-Likert Scale indicated
below:
1 = Weak
2 = Average
3 = Good
4 = Very Good
5 = Excellent
Students satisfaction and acceptance level was determined from the scale. Excellent, Very
Good and Good indication rate shows the students are satisfied with the item. While Average
and Weak indication rate shows the item need some improvements and correction for the
program.
This online survey was conducted on October 2013. The survey questionnaires were
divided into five sections as follows:
i.

Section A: General Information

ii.

Section B: Overall Quality of Teaching and Learning

iii.

Section C: Skills and Knowledge

iv.

Section D: Contributions of Lecturers and Academic Advisors

v.

Section E: Academic Resources and Facilities

The data collected in this survey was processed through Statistical Product and Service
Solutions (SPSS) software version IBM SPSS Statistics 19.0.
The questionnaires were based on students perception on teaching and learning in
PKK, students response on skills and knowledge related to PLOs, students attainment on the
soft skills, students rating for lecturers and academic advisors contribution, students opinion
towards academic resources, overall services and facilities in PKK. This assessment strategy
was aligned with the Curriculum Development Cycle - develop-implement-review as
required by the MQA in order to improve the quality of programme.

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PKK Program Exit Survey Report June 2013 Session (DPR)

3. RESULTS
The response from the students were analysed based on the following four criteria:
i.

Students response towards the Overall Quality

ii.

Students response on Skills and Knowledge

iii.

Students ratings for Lecturer and Academic Advisor contributions

iv.

Students opinion towards Academic Resources and Facilities

In Section C: (Skills and Knowledge) the statements have been classified under a particular
PLO so that the data analysis can be done appropriately for accreditation purposes. The
results can be used an indicator to show how well the students have acquired their skills and
knowledge as required in the PLOs of the programme.
3.1 SECTION A: PROFILE
Table 1: Students Gender
GENDER

Qty
(%)

Male

Female

6
18.2

27
81.8

3.2 SECTION B: OVERALL QUALITY

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PKK Program Exit Survey Report June 2013 Session (DPR)

Overall Quality was evaluated by relating the students experience with the teaching and
learning environment in PKK. Two survey statements were given and the results were as
follows:
Table 2: Overall Quality rating
OVERALL QUALITY
Wea Averag Goo
k
e
d
What is your
impression on the
overall quality of
curriculum; and
teaching and
learning at PKK?
(%)
To what extent has
the quality of
teaching and
learning in PKK
improved since
you were here?
(%)

Very Good

Excellen
t

12

15

0.0

6.1

12.1

36.4

45.5

16

11

0.0

6.1

12.1

48.5

33.3

3.2.1 PLO 1 (Knowledge)

For PLO 1 (Knowledge), four statements were given and the results were as follows:
Table 3: PLO 1 Knowledge rating
SKILLS AND KNOWLEDGE
PLO 1 (Knowledge)
Wea
Goo
Average
k
d
I am able to apply
knowledge of core
discipline courses in my
programme
(%)
I am able to apply
knowledge of
specialized courses in
my programme
(%)

Very Good

Excellent

17

13

0.0

0.0

9.1

51.5

39.4

16

13

0.0

0.0

12.1

48.5

39.4

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PKK Program Exit Survey Report June 2013 Session (DPR)

I am able to apply
knowledge of elective
courses in my
programme
(%)

14

13

0.0

0.0

18.2

42.4

39.4

I am able to understand
the technological
applications relevant to
my programme of study

14

15

(%)

0.0

0.0

12.1

42.4

45.5

3.2.2 PLO 2 (Technical & Practical Skills)

For PLO 2 (Technical & Practical Skills), three statements were given and the results were as
follows:
Table 4: PLO 2 Technical & Practical Skills rating
SKILLS AND KNOWLEDGE
PLO 2 (Technical & Practical Skills)
Wea
Goo
Average
Very Good
k
d
I am able to apply
information technology
0
1
6
16
in my programme
(%)
I am able to
demonstrate my
practical skills
effectively
(%)

Excellent
10

0.0

3.0

18.2

48.5

30.3

10

18

0.0

0.0

15.2

30.3

54.5

I am able to use
computing technology
for applications in my
programme

16

12

(%)

0.0

0.0

15.2

48.5

36.4

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PKK Program Exit Survey Report June 2013 Session (DPR)

3.2.3 PLO 3 (Communication Skills)

For PLO 3 (Communication Skills), three statements were provided and the results were as
follows:
Table 5: PLO 3 Communication Skills rating
SKILLS AND KNOWLEDGE
PLO 3 (Communication Skills)
Wea Averag Goo
Very Good
k
e
d

Excellen
t

I am able to
communicate effectively
orally/visually (informal /
formal / conversational /
presentation)

11

21

(%)

0.0

0.0

3.0

33.3

63.6

I am able to
communicate effectively
in writing (writing reports
and expressing ideas and
opinions clearly and
concisely)

21

(%)

0.0

0.0

9.1

27.3

63.6

I am able to use
computing technology in
communications

11

16

(%)

0.0

0.0

18.2

33.3

48.5

3.2.4 PLO 4 (Critical Thinking & Problem Solving Skills)

For PLO 4 (Critical Thinking & Problem Solving Skills), three statements were given and the
results were as follows:
Table 6: PLO 4 Critical Thinking & Problem Solving Skills rating
SKILLS AND KNOWLEDGE
PLO 4 (Critical Thinking & Problem Solving Skills)
Wea
Goo
Average
Very Good
k
d
I am able to solve
problems using
methods, tools and
0
0
5
18
skills related to my
programme
(%)
0.0
0.0
15.2
54.5
I am able to think
0
0
2
15
critically and logically
(%)
0.0
0.0
6.1
45.5

Excellent

10
30.3
16
48.5
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PKK Program Exit Survey Report June 2013 Session (DPR)

I am able to plan,
organize and complete
a task
(%)

10

18

0.0

0.0

15.2

30.3

54.5

3.2.5 PLO 5 (Social Skills and Responsibilities)

For PLO 5 (Social Skills and Responsibilities), three statements were given and the results
were as follows:
Table 7: PLO 5 Social Skills and Responsibilities rating
SKILLS AND KNOWLEDGE
PLO 5 (Social Skills and Responsibilities)
Wea
Goo
Average
Very Good
k
d

Excellent

I am able to
understand the role of
my work in relation to
social or cultural issues

16

15

(%)

0.0

0.0

6.1

48.5

45.5

I am aware of the value

of considering diversity
and differences in
cultures in my work

13

16

(%)

0.0

0.0

12.1

39.4

48.5

I am aware of the
impact of my work in a
social context

13

17

(%)

0.0

0.0

9.1

39.4

51.5

3.2.6 PLO 6 (Continuous Learning & Information Management Skills)

For PLO 6 (Continuous Learning & Information Management Skills), four statements were
provided and the results were as follows:
Table 8: PLO 6 Continuous Learning & Information Management Skills rating
SKILLS AND KNOWLEDGE
PLO 6 (Continuous Learning & Information Management Skills)
Wea
Goo
Average
Very Good Excellent
k
d
I am able to
continuously learn new
0
0
3
13
17
skills and knowledge
(%)
0.0
0.0
9.1
39.4
51.5
I am able to engage in
continuous learning
0
1
2
14
16
beyond the classroom
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PKK Program Exit Survey Report June 2013 Session (DPR)

(%)
I am able to learn and
apply new concepts
(%)
I am able to use
information resources
(databases, libraries,
internet etc)
(%)

0.0

3.0

6.1

42.4

48.5

14

14

0.0

0.0

15.2

42.4

42.4

15

14

0.0

0.0

12.1

45.5

42.4

3.2.7 PLO 7 (Management & Entrepreneurial Skills)

For PLO 7 (Management & Entrepreneurial Skills), two statements were provided and the
results were as follows:
Table 9: PLO 7 Management & Entrepreneurial Skills rating
SKILLS AND KNOWLEDGE
PLO 7 (Management & Entrepreneurial Skills)
Wea
Goo
Average
Very Good
k
d
I am able to
build/develop my career
0
0
7
10
upon completion of my
studies
(%)
0.0
0.0
21.2
30.3
I am able to develop
0
0
4
16
time management skills
(%)
0.0
0.0
12.1
48.5

Excellent
16
48.5
13
39.4

3.2.8 PLO 8 (Professionalism, Ethics & Moral)

For PLO 8 (Professionalism, Ethics & Moral), two statements were provided and the results
were as follows:
Table 10: PLO 8 Professionalism, Ethics & Moral rating
SKILLS AND KNOWLEDGE
PLO 8 (Professionalism, Ethics & Moral)
Wea
Averag
Goo
Very Good
k
e
d

Excellent

I am able to understand
the professional and
ethical responsibilities
related to my work

18

14

(%)

0.0

0.0

3.0

54.5

42.4

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PKK Program Exit Survey Report June 2013 Session (DPR)

I am aware of the
importance of safety
issues related to my
work
(%)

15

15

0.0

0.0

9.1

45.5

45.5

3.2.9 PLO 9 (Leadership & Teamwork Skills)

For assessment of the PLO 9 (Leadership & Teamwork Skills), four statements were provided
and the results were as follows:
Table 11: PLO 9 Leadership & Teamwork Skills rating
SKILLS AND KNOWLEDGE
PLO 9 (Leadership & Teamwork Skills)
Wea Averag Goo
Very Good
k
e
d
I am able to work with
individuals from different
0
0
4
14
backgrounds

Excellen
t
15

(%)

0.0

0.0

12.1

42.4

45.5

I am able to work
successfully as a
member of a team

15

16

(%)

0.0

0.0

6.1

45.5

48.5

I am able to work
successfully as a leader
of a team

16

13

0.0

0.0

12.1

48.5

39.4

18

14

0.0

0.0

3.0

54.5

42.4

(%)
I am able to function in
multidisciplinary teams
(%)

3.3 SECTION D: CONTRIBUTIONS OF LECTURERS AND ACADEMIC ADVISORS

Responses from students towards the lecturers and academic advisors contributions are
summarized below. Graduates were asked to offer insights of encouragement given into the
programme delivery process. Six attributes of encouragement were offered and the results
were as follows:

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PKK Program Exit Survey Report June 2013 Session (DPR)

Table 12: Contributions of Lecturers and Academic Advisors rating

CONTRIBUTIONS
Contributions of Lecturers and Academic Advisors
To what extent did your
lecturer/academic advisor
encourage you to:
Set high expectations for
learning?
(%)
Be an actively involved
learner?
(%)
Show concern for student
learning?
(%)
Provide feedback
frequently and promptly?
(%)
Show concern for student
learning?
(%)
Provide feedback
frequently and promptly?
(%)

Wea
k

Averag
e

Goo
d

Very Good

Excellen
t

12

19

0.0

0.0

6.1

36.4

57.6

13

14

0.0

3.0

15.2

39.4

42.4

12

17

0.0

0.0

12.1

36.4

51.5

13

12

0.0

0.0

24.2

39.4

36.4

16

12

0.0

0.0

15.2

48.5

36.4

11

21

0.0

0.0

3.0

33.3

63.6

3.4 SECTION E: ACADEMIC RESOURCES/FACILITIES

In the education eco-system, academic resources/facilities were important in terms of
educational hardware. The teaching and learning process would be greatly enhanced provided
that there were sufficient resources/facilities for students to thrive academically. Table 4
shows the percentage of respondents ratings towards the sufficiency of resources/facilities at
the PKK. Eleven statements of resources/facilities were given and the results were as follows:

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PKK Program Exit Survey Report June 2013 Session (DPR)

Table 13: Academic Resources/Facilities rating

ACADEMIC RESOURCES/FACILITIES
To what extent did Politeknik
Kota Kinabalu provide you
with the following
resources/facilities?
Operation hours of the
library
(%)
Access to databases and
collections both physically
and online in the library
(%)
Easy and responsive
services of the HEP staff
(%)
Easy and responsive
services of the counselling
staff
(%)
Easy and responsive
services of the library staff
(%)
Easy and responsive
services of the
administration staff
(%)
Access to Wi-Fi internet
(%)
Quality of computer labs
(%)
Quality of laboratories /
workshops / kitchens
(%)
Quality of classrooms
(%)
Quality of sports and
recreational facilities
(%)

Weak

Average

Good

Very Good

Excellent

18

10

0.0

3.0

12.1

54.5

30.3

19

0.0

6.1

27.3

57.6

9.1

12

14

0.0

3.0

36.4

42.4

18.2

10

12

11

0.0

0.0

30.3

36.4

33.3

15

3.0

3.0

21.2

45.5

27.3

10

13

3.0
6
18.2
6
18.2

6.1
9
27.3
1
3.0

30.3
9
27.3
13
39.4

39.4
6
18.2
11
33.3

21.2
3
9.1
2
6.1

15

12

12.1
2
6.1

3.0
3
9.1

45.5
9
27.3

36.4
15
45.5

3.0
4
12.1

10

16

6.1

3.0

30.3

48.5

12.1
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PKK Program Exit Survey Report June 2013 Session (DPR)

4. SUGGESTED IMPROVEMENTS FROM STUDENTS

PKK should provide access to Wi-Fi in every classroom and hostel because internet is

a necessity.
PKK should improvement on the management system.
Improvement on sport facilities and classroom (to encourage a healthy lifestyle)
Provide a safe environment in classroom and hostel
Improve on HEP management.
Provide various reference books for students.
Tighten the security and provide hostel for all students to avoid social issues.
PKK should launched an operation to prevent social issues inside and outside campus
Provide transportation for students that rent outside the campus
Implement strict rules to improves student discipline
More practical than theories in order to encourage students
PKK should provide water dispenser for every building

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PKK Program Exit Survey Report June 2013 Session (DPR)