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Report
Diploma in Marketing - DPR
December 2013 Session
Politeknik Kota Kinabalu (PKK)
Sabah
RESEARCH COMMITTEE
Member of Advisory Committee
NO
1
2
3
NAME
Wan Mohamad Nasir bin Wan Abdul Rahman
Zaidi Bin Zakaria
Dalinah Banting
POSITION
Director
Deputy Director (Academic)
Head of Department (JP)
NAME
Dr Hasnim bin Harun (Chief, Bureau of Research and Innovation)
Azman B Talib
Farah Asyikin Abd Rahman
Shalizan B. Kadir
Mohd Mayuzie Yusof
Fadlilhisham B Ahmad
NAME
Ainiezean Awang Jual
Ladvia anak Ajiu
Azrin Jalasi
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PKK Program Exit Survey Report December 2013 Session (DPR)
ABSTRACT
Programme Exit Survey (PES) is a study conducted to provide data and to gauge perceptions
of various aspects of programmes and services offered and to identify areas where
improvements may be needed in Commerce Department (JP), Politeknik Kota Kinabalu
(PKK). This study is conducted on twenty-six (26) final semester students (respondents), who
will be graduating from Diploma in Marketing (DPR). They were the third cohort (June
2011) intake. There are five (5) sections in a questionnaire: respondents profile; assessment
of overall quality; assessment of skills and knowledge; assessment of Lecturers and
Academic Advisor; and assessment of academic resources and facilities. All data has been
analysed using Statistical Product and Service Solutions (SPSS) software IBM SPSS
Statistics 19.0 version. 100% of the respondents scored excellent, very good and good
for overall quality, attribute for teaching and learning experience section. Skills and
knowledge section has been evaluated by relating the statements to nine (9) items listed in
Programme Learning Outcomes (PLO). All PLOs were marked with at least good by
100% of the respondents. Lecturers and academic advisor section were rated 40.4% as
excellent and 55.1% as very good. In terms of academic resources and facilities, the
access to Wi-Fi has the highest unsatisfactory score from respondents with 7.7% rated the
item as weak and 26.9% as average.
Keywords: overall quality, skills and knowledge, lecturer and academic advisor, academic
resources and facilities
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PKK Program Exit Survey Report December 2013 Session (DPR)
1. INTRODUCTION
1.1 Programme Exit Survey (PES)
PES is a method of collecting information on the quality of diploma education from the
perspective of graduating students upon the completion of their diploma programme. This
report refers to an indirect measurement method by way of self-evaluation based on
individual perception for the assessment of PLO. PLOs are the specific statements of
graduates knowledge, skills and attitudes acquired at the end of the programme as evidence
for the programme objectives achievements. This PES is conducted to assess the graduate
students satisfaction and perceptions about various aspects of their academic experiences.
92.9% of the final semester students from the DPR programme had participated in the survey.
The main objectives of this PES are to:
1) Determine the students perception in their attainment on the overall quality of
learning and teaching in PKK;
2) Determine the students self-assessment of knowledge, skills and soft skills
achievement after going through the PLOs of the programme;
3) Evaluate the students opinion towards contributions of Lecturer and Academic
Advisor system implemented based on Outcome Based Education (OBE) approach;
4) Evaluate the students opinion towards academic resources and facilities provided in
PKK.
1.2 Programme Learning Outcomes (PLO)
OBE is an educational philosophy that believed that educational assessment should recognise
and reflect progress made by individual students. PLOs are statements that describe what
graduates are expected to know or be able to do on graduation. In the curriculum for DPR
programme it has been specified that there are nine (9) PLOs to be acquired by the graduates
upon graduation. The nine PLOs are as follows:
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PKK Program Exit Survey Report December 2013 Session (DPR)
i.
ii.
iii.
Communicate effectively both in written and spoken form with colleague, other
professionals and community provide creative, innovative and effective solutions to
business situations
iv.
Identify, formulate and provide creative, innovative and effective solution to business
situations.
v.
Develop an effective social responsibility and humanistic values to meet the common
goals.
vi.
vii.
viii.
ix.
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PKK Program Exit Survey Report December 2013 Session (DPR)
2. METHODOLOGY
This survey involves 26 DPR semester six (6) students from December 2013 session.
Students were asked to fill up PES questionnaires posted online and 92.9% of them
responded. Respondents were required to evaluate and rate themselves based on 5-Likert
Scale indicated below:
1 = Weak
2 = Average
3 = Good
4 = Very Good
5 = Excellent
Students satisfaction and acceptance level was determined from the scale. Excellent, Very
Good and Good indication rate shows the students are satisfied with the item. While Average
and Weak indication rate shows the item need some improvements and correction for the
program.
This online survey was conducted between March until May 2014. The survey
questionnaires were divided into five sections as follows:
i.
ii.
iii.
iv.
v.
Data collected in this survey has been processed using Statistical Product and Service
Solutions (SPSS) software version IBM SPSS Statistics 19.0.
The questionnaires were based on students perception on teaching and learning in
PKK, students response on skills and knowledge related to PLOs, students attainment on the
soft skills, students rating for lecturers and academic advisors contribution, students opinion
towards academic resources, overall services and facilities in PKK. This assessment strategy
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PKK Program Exit Survey Report December 2013 Session (DPR)
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PKK Program Exit Survey Report December 2013 Session (DPR)
3. RESULTS
Response from the students were analysed based on the following four (4) criteria:
i.
ii.
iii.
iv.
In Section C: (Skills and Knowledge) the statements have been classified under a particular
PLO so that the data analysis can be done appropriately for accreditation purposes. The
results can be used an indicator to show how well the students have acquired their skills and
knowledge as required in the PLOs of the programme.
3.1 SECTION A: PROFILE
Table 1: Students Gender
GENDER
Qty
(%)
Male
Female
8
30.8
18
69.2
Qty
(%)
Melayu
Cina
8
30.8
1
3.8
RACE
Bumiputer
India
a Sabah
0
14
0.0
53.8
Bumiputer
a Sarawak
1
3.8
Others
2
7.7
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PKK Program Exit Survey Report December 2013 Session (DPR)
Very Good
Excellen
t
14
0.0
0.0
15.4
53.8
30.8
12
10
0.0
0.0
15.4
46.2
38.5
Very Good
Excellent
14
10
0.0
0.0
7.7
53.8
38.5
17
0.0
0.0
3.8
65.4
30.8
16
0.0
0.0
3.8
61.5
34.6
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PKK Program Exit Survey Report December 2013 Session (DPR)
I am able to understand
the technological
applications relevant to
my programme of study
19
(%)
0.0
0.0
3.8
73.1
23.1
Excellent
15
0.0
0.0
11.5
57.7
30.8
13
12
0.0
0.0
3.8
50.0
46.2
11
10
0.0
0.0
19.2
42.3
38.5
Excellen
t
15
11
0.0
0.0
0.0
57.7
42.3
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PKK Program Exit Survey Report December 2013 Session (DPR)
I am able to
communicate effectively
in writing (writing reports
and expressing ideas and
opinions clearly and
concisely)
(%)
18
0.0
0.0
0.0
69.2
30.8
I am able to use
computing technology in
communications
16
(%)
0.0
0.0
3.8
61.5
34.6
Excellent
8
30.8
13
50.0
12
46.2
16
Excellent
10
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PKK Program Exit Survey Report December 2013 Session (DPR)
(%)
0.0
0.0
0.0
61.5
38.5
17
(%)
0.0
0.0
0.0
65.4
34.6
I am aware of the
impact of my work in a
social context
14
11
(%)
0.0
0.0
3.8
53.8
42.3
0.0
0.0
0.0
50.0
50.0
11
14
0.0
0.0
3.8
42.3
53.8
12
12
0.0
0.0
7.7
46.2
46.2
12
11
0.0
0.0
11.5
46.2
42.3
Excellent
15
10
0.0
0.0
3.8
57.7
38.5
12
12
0.0
0.0
7.7
46.2
46.2
Excellent
13
12
0.0
0.0
3.8
50.0
46.2
14
11
0.0
0.0
3.8
53.8
42.3
Excellen
t
13
12
13
(%)
0.0
0.0
3.8
46.2
50.0
12
14
0.0
0.0
0.0
46.2
53.8
14
0.0
0.0
11.5
53.8
34.6
13
11
0.0
0.0
7.7
50.0
42.3
I am able to work
successfully as a
member of a team
(%)
I am able to work
successfully as a leader
of a team
(%)
I am able to function in
multidisciplinary teams
(%)
Wea
k
Averag
e
Goo
d
Very Good
Excellen
t
14
11
0.0
0.0
3.8
53.8
42.3
14
10
0.0
0.0
7.7
53.8
38.5
16
0.0
0.0
3.8
61.5
34.6
16
0.0
0.0
3.8
61.5
34.6
13
12
0.0
0.0
3.8
50.0
46.2
14
Provide feedback
frequently and promptly?
(%)
13
12
0.0
0.0
3.8
50.0
46.2
Weak
Average
Good
Very Good
Excellent
16
0.0
0.0
11.5
61.5
26.9
10
14
0.0
0.0
38.5
53.8
7.7
17
0.0
0.0
23.1
65.4
11.5
15
0.0
11.5
15.4
57.7
15.4
15
0.0
3.8
23.1
57.7
15.4
18
0.0
2
0.0
7
23.1
8
69.2
8
7.7
1
15
(%)
Quality of computer labs
(%)
Quality of laboratories /
workshops / kitchens
(%)
Quality of classrooms
(%)
Quality of sports and
recreational facilities
(%)
7.7
0
0.0
26.9
10
38.5
30.8
6
23.1
30.8
8
30.8
3.8
2
7.7
0.0
1
3.8
34.6
6
23.1
26.9
9
34.6
30.8
9
34.6
7.7
1
3.8
10
10
0.0
38.5
19.2
38.5
3.8
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PKK Program Exit Survey Report December 2013 Session (DPR)
4. STUDENTS SUGGESTIONS
information search
To conduct convocation ceremony at Politeknik Kota Kinabalu, not at other
places. Students found it difficult to have the ceremony at different places
marketing issues.
To determine specific dress code for each student based on department (in
example, JP students wear blazer, JPH students wear white shirt, and so on)
To help students get a better picture of how a university life will be by creating
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PKK Program Exit Survey Report December 2013 Session (DPR)