INDIAS BEST COMPANIES TO WORK FOR 2013

A STUDY BY THE ECONOMIC TIMES

& GREAT PLACE TO WORK INSTITUTE
HIGHLIGHTS
21 JUNE 2013

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INDIAS BEST COMPANIES TO

WORK FOR OUTPERFORM MARKET
INDICES BY 3 TIMES

2013 Great Place To Work Institute, Inc. All rights reserved.

Creating a Great Workplace has significant

business benefits

Source: Research done by RSM Astute Consulting. Top 50 data refers to the Top 50 of Indias Best Companies to Work For.

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HOW DO WE
IDENTIFY THE
BEST
WORKPLACES?

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Simply by measuring the quality of employee

experience
TRUST INDEX
Measures & Benchmarks
Employee Experience

CULTUREAUDIT
Assesses & Benchmarks
People Practices

Great Place to Work Model

credibility
respect

fairness

T
R
U
S
T

pride

camaraderie

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Three primary relationships define the best

workplaces

MANAGEMENT
TRUST

CAMARADERIE

EMPLOYEE

PRIDE

OTHER
EMPLOYEES

JOB
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Effective people practices deliver positive

experiences in these relationshipsand
achieve the three goals of every manager

1. achieve organizational
objectives

inspiring

hiring

thanking
caring

celebrating

Trust
developing

sharing

3.work together as a
team/family

listening

2.give their
personal best
speaking
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HOW HAS THE

STUDY GROWN?

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The study continues to be the largest in India

535

120

2003

2013

NO. OF REGISTRATIONS: 535

NO. OF SURVEYED EMPLOYEES: 98,998
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India joins the select league of countries with

Top 100 List

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ANY ORGANIZATION, OF ANY SIZE,

FROM ANY INDUSTRY, ANYWHERE
IN THE WORLD CAN BENEFIT FROM
BEING A GREAT WORKPLACE

2013 Great Place To Work Institute, Inc. All rights reserved.

The study attracts organizations from all

major industry sectors

CONSTRUCTION,
INFRASTRUCTURE &
REAL ESTATE
4%

OTHERS
30%
12%
36%

12%

FINANCIAL
SERVICES &
INSURANCE
11%
PROFESSIONAL
SERVICE
6%

12%
16%

12%

HEALTH CARE
RETAIL
MEDIA
BIOTECHNOLOGY & PHARMACEUTICALS
HOSPITALITY
REST

INFORMATION
TECHNOLOGY
26%

MANUFACTURING
& PRODUCTION
23%

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A testimony to this is representation of 14

industries among the Top 50 Companies

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And companies of varied employee strengths

among the Top 50

68

67

68

62

12

26

26

58

Less Than Between 250 Between 500 Between

Between
250
to 500
to 1000 1000 to 2000 2000 to 5000

Total Companies

Between Above 10,000

5000 to
10,000

Top 50

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WHAT TRENDS
DO WE SEE?

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GDP growth has fallen further, however

hiring is still on in most companies

Source: http://www.tradingeconomics.com/

Hiring data: 366 companies

BEST REFERS TO THE TOP 50

Note : Hiring data is reflective of the previous one year i.e. 2012
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While young workforce is the majority with

62% of Corporate India below 35 years of age

DATA: 366
ORGANIZATIONS

20% of Corporate India above 45 years of age

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Representation of women in Corporate India

continues to be inadequate
18%
14%
12%
10%

Across all
organizations
Managerial &
Supervisory

Senior Management

Women in Top 50

Women in Rest
DATA: 366
ORGANIZATIONS
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REST

BEST
Top 50
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People stay longer at Great Workplaces

Biotech & Pharma

19

Telecommunications

14

Construction & Real Estate

15

Manufacturing & Production

Information Technology

12

19

19
18

Financial Services
Rest

Top 50

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Best Workplaces are successful in delivering

positive employee experience, consistently
POSITIVE
4%
7%

NEUTRAL

NEGATIVE
12%

25%

89%
63%

TOP 50

BOTTOM 50

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Senior management takes much more risk on

their pay at Best Workplaces
Variable pay more than 20 per cent of CTC

54%
29%
18%

13%

10%

8%

BEST

REST

SUPERVISORY

MANAGERIAL

SENIOR MANAGEMENT
BEST REFERS TO THE TOP 50
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Salary is not a top of the mind response when

asked what makes an organization a great
workplace..

Key differentiating words: Environment, Opportunity, Family, Freedom, Life ,

Culture, Fun Analysis of unstructured employee comments
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However it emerges as a key factor when asked

what requires to be changed to make a
workplace better

Key Differentiating words: Salary, Promotion, Performance

Common words: Team, Growth, Policy, Facility, Training, Balance
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Best Workplaces score over others on the

Fairness quotient
Sentiments Top 25
Positive

Sentiments Bottom 25

Negative

Positive

Negative

Respect

93%

7%

Respect

93%

7%

Pride

96%

4%

Pride

94%

6%

Fairness

91%

9%

Fairness

Credibility

95%

5%

Credibility

93%

7%

Camaraderie

95%

5%

Camaraderie

98%

2%

83%

18%

The positive sentiment for Camaraderie in the average workplace compares

favourably with the best workplaces.
Analysis based on categorization of employee comments
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To reach anywhere close to Top 50 Organizations will

have to build some essential foundational elements

EQUITY

RELIABILITY OF
MANAGERS

DEMONSTRATED
CARING

CANDID
COMMUNICATION

-Fair share of
profits
-Equal
opportunities for
special
recognition

-Management
delivers on
promises
- Managements
actions match
their words

-Sincere interest
as a person
-Special & unique
Benefits

-I can ask any

reasonable
question & get a
straight answer

Essential but not sufficient

DATA: 376
ORGANIZATIONS

Note: These are statements in the survey with largest gaps between the Best and the Rest

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The Top 25 build the foundation & then really

excel in a few areas
PSYCHOLOGICALLY
AND EMOTIONALLY A
HEALTHY PLACE TO
WORK

FUN AT WORK

APPRECIATION FOR
GOOD WORK AND
EXTRA EFFORT

PRIDE IN THE
WORKPLACE

KEY DRIVERS

1
EQUITY IN
TREATMENT

6
FAIR EVALUATION OF
PERFORMANCE

DATA: 376
ORGANIZATIONS

Note: These areas have a very high co-relation with employees overall perception that
their workplace is a great place to work.
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In Summary
1. Any Organization of any size, from any industry can be a great place to
work.

2. Make it one of your Organizations top 3 goals. Reality check: Are your
employees as important as your customers and your investors?
3. Fairness - driven by integrity, equity(equal treatment) and impartiality
differentiates the best workplaces from the rest.
4. Before you become a great place to work you will have to create the
right foundations of a good place to work - share wealth, rolemodeling by managers, demonstrate caring and practice candidness in
communication.
5. Having created a good foundation aim to be a great place to work by
building equity(equal treatment), pride, caring, fun, appreciation and
fair performance evaluation.
6. Its worth it even your shareholders will get three times higher returns!
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BEST
WORKPLACES
LEARNING FROM
EACH OTHER
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BEST
EMPLOYERS
CLUB

The Best Employers Club

provides an exclusive
opportunity for leaders of
the best workplaces to
sustain and build their
workplace culture by
interacting with each other,
building relationships,
discussing challenges, and
sharing best practices.

LAUNCH DATE: 13TH SEPTEMBER, 2013

VENUE: JW MARRIOTT, BENGALURU

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THANK YOU

2013 Great Place To Work Institute, Inc. All rights reserved.

ACKNOWLEDGEMENTS

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